Peter Rota

SEO Specialist

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs who don’t deliver results, waste your budget, and overpromise only to underdeliver?

I'm going to change that.  

My name is Peter Rota, and I have 14+ years of experience working with companies anywhere from local businesses to S&P 500 brands, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and bottom lines.

I currently work as a full time inhouse Senior Tech SEO manager. On the side I do freelance SEO and share what I've learned on LinkedIn. 

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ JavaScript (JS SEO)  
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Here’s what real SEO results look like:

🔥 Increased a Shopify e-commerce client’s non-branded SEO traffic by 442% YoY and boosted total sales by 25% through full-site technical and on-page optimization.

🔥 Boosted a national men’s health site’s organic traffic 170% month-over-month (209K → 565K visits) after a comprehensive SEO audit and technical/on-page improvements.

🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY through advanced multi-site SEO audits and optimization workflows.

🔥 Drove a 36% uplift in traffic and keyword rankings for Analog Devices by restructuring business unit and sub-category architecture.

🔥 Generated a 30% YoY traffic increase for Citizens Bank through ongoing content optimization and implementation of semantic search (TF-IDF, topical relevance) strategies.

What People Are Saying About My Work:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

Don't wait any longer and take back the traffic that’s rightfully yours while driving real growth to your bottom line. 

Contact me today via LinkedIn or at peter@peterrotaseo.com

Senior Technical SEO Manager

The massive elephant in the room right now in the AI visibility tracking industry:

AI tools shouldn’t cost more than your rent.

Over the last few months, my team and I at HUB has been demoing a lot of AI SEO tools.

Some of the pricing I’ve seen on these tools is making me think I choose the wrong career path, lol.

Many of these AI tool costs rival major expenses like rent, payroll and even entire tool stacks.

And the justification is usually the same:

“AI is expensive.”
“Enterprise value.”
“Future-proofing.”

But here’s the thing most of the companies are not willing to admit:

They’re all selling and offering very similar features, but just at different price points. 

Many of these AI tools right now are: priced for enterprises and not meant for individual SEOs or people with massive budgets.

That’s why I appreciate what Rankshift is doing.

It's an AI visibility tracking tool that's priced accordingly so anyone can afford it.

I’m not against paying for tools.

I am against paying enterprise prices when these tools all nearly do the same thing.

If you’ve looked at AI SEO tooling lately and thought,

“Who is this even priced for?”, Rankshift is worth a look.

Watch me walkthrough how to use it in the quick video demo and visit the site below!

https://lnkd.in/gskPMdWH

(This post in collaboration with Rankshift)

Elite Tech & On-Page SEO Specialist | Boosting Revenue for Businesses of All Sizes | Get Your Free SEO Video Audit Today!

Cognism

Achievements:
- Overall traffic increased from 6k to 172k 
- Overall traffic value increased from 90k to 480k
- DR increased from 60 to 75
- $1.6m in pipeline from first-touch conversions over a year-long period (competitor pages)

Key Responsibilities:
- Content audit
- Competitor pages
- On-page SEO conversion strategies 
- Technical SEO
- Off-page SEO

SEO and Content Manager

Achievements:
- Flagship SEO page has grown by 1080%
- 79.4% of pages rank on page 1 of Google
- Average visibility 7.21% UK 6.60% US
- Highest-rated author on SmartOcto in 2022, with a CPI score of 853. (Blogs flagged as excellent for bringing back returning readers)

Key Responsibilities:
- Content writing for SEO
- On-page SEO strategies 
- Technical SEO
- Optimising pages to rank #1, grabbing the featured snippet, and increasing page traffic
- Backlink building
- Mentoring

Senior SEO & Content Executive

Achievements:
- Improved US keyword rank by 85% & 55% in the UK, in my first month.
- Improved page traffic by 83%, lowered bounce rate by 7% and increased read rate by 54%, in my first month.

Key Responsibilities:
- Content writing 
- On-page SEO strategies 
- Technical SEO
- Optimising pages to rank #1, grabbing the featured snippet and increasing page traffic

SEO & Content Executive

Achievements:
- Increased Instagram followers by 80.8% and engagement by 1819.4% in 7 months. 

Key Responsibilities: 
- Sales cadences
- Content writing for SEO and blogs
- White papers
- Demandism newsletter
- Management of Instagram

Copywriter

Menzies Media

Achievements:
- Increased client website traffic by 84%
- Created campaigns generating 72% more leads every month
- Increased client Instagram followers by 30% monthly
- Increased client Twitter followers by 25% monthly

Key Responsibilities: 
- All forms of copy and content writing
- Web copy optimised for SEO
- Google Ads
- Campaign management 
- Supervising junior staff
- Basic design work

Mid-weight Copywriter

U&G Fabrics

Achievements:
- Implemented and optimised processes and cutting system

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Showroom administration
- Staff management 

Reason for leaving: 
- On the verge of a promotion to showroom manager, I was asked to join a digital agency for a chance to grow my SEO and content writing career.

Interior Decor Consultant

Black Fabrics

Achievements:
- Implemented and improved cuttings system
- Enhanced showroom layout for a better and more accessible customer experience

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Showroom administration

Essex - Made to Measure

Achievements:
- Retained a solid customer base 
- +100 succesful installations

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Online marketing
- Staff management

SEO Jedi | B2B Sales & Marketing | Published Author

As an accomplished author, I’ve been invited to speak about writing on numerous panels, including Icon Comic and Games Convention and Comic Con Africa. My writing skills, ability to handle tight deadlines, and desire to learn and grow have earned me the role of SEO and Content Manager at Cognism, a leading globally compliant prospecting solution.

My creative journey started in the vibrant and exciting world of Interior Design, where my passion for creativity and knowledge motivated me to learn everything I could about textiles, trends, space planning and how to best implement them in conjunction with my clients’ approved design.

While writing creative stories and novels, I assisted my employers with their marketing, SEO, and Google Ads before committing to completing a BA in Languages and Literature while working full-time. 

This challenge was accomplished with perseverance and ease, and it is an experience that stands testament to my project management and organisational skills.

In the years since my passion for knowledge hasn’t swayed - I’ve completed numerous SEO courses and a Pilates and Sports Nutrition Certification with Trifocus Sports Academy with over 100 hours of mentorship training.

taplio

The Battle

Peter Rota

Ilse V Rensburg

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taplio

The Battle

Peter Rota

Ilse V Rensburg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Rota's LinkedIn Performance

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