Peter Rota

SEO Specialist

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs who don’t deliver results, waste your budget, and overpromise only to underdeliver?

I'm going to change that.  

My name is Peter Rota, and I have 14+ years of experience working with companies anywhere from local businesses to S&P 500 brands, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and bottom lines.

I currently work as a full time inhouse Senior Tech SEO manager. On the side I do freelance SEO and share what I've learned on LinkedIn. 

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ JavaScript (JS SEO)  
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Here’s what real SEO results look like:

🔥 Increased a Shopify e-commerce client’s non-branded SEO traffic by 442% YoY and boosted total sales by 25% through full-site technical and on-page optimization.

🔥 Boosted a national men’s health site’s organic traffic 170% month-over-month (209K → 565K visits) after a comprehensive SEO audit and technical/on-page improvements.

🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY through advanced multi-site SEO audits and optimization workflows.

🔥 Drove a 36% uplift in traffic and keyword rankings for Analog Devices by restructuring business unit and sub-category architecture.

🔥 Generated a 30% YoY traffic increase for Citizens Bank through ongoing content optimization and implementation of semantic search (TF-IDF, topical relevance) strategies.

What People Are Saying About My Work:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

Don't wait any longer and take back the traffic that’s rightfully yours while driving real growth to your bottom line. 

Contact me today via LinkedIn or at peter@peterrotaseo.com

Senior Technical SEO Manager

The massive elephant in the room right now in the AI visibility tracking industry:

AI tools shouldn’t cost more than your rent.

Over the last few months, my team and I at HUB has been demoing a lot of AI SEO tools.

Some of the pricing I’ve seen on these tools is making me think I choose the wrong career path, lol.

Many of these AI tool costs rival major expenses like rent, payroll and even entire tool stacks.

And the justification is usually the same:

“AI is expensive.”
“Enterprise value.”
“Future-proofing.”

But here’s the thing most of the companies are not willing to admit:

They’re all selling and offering very similar features, but just at different price points. 

Many of these AI tools right now are: priced for enterprises and not meant for individual SEOs or people with massive budgets.

That’s why I appreciate what Rankshift is doing.

It's an AI visibility tracking tool that's priced accordingly so anyone can afford it.

I’m not against paying for tools.

I am against paying enterprise prices when these tools all nearly do the same thing.

If you’ve looked at AI SEO tooling lately and thought,

“Who is this even priced for?”, Rankshift is worth a look.

Watch me walkthrough how to use it in the quick video demo and visit the site below!

https://lnkd.in/gskPMdWH

(This post in collaboration with Rankshift)

Elite Tech & On-Page SEO Specialist | Boosting Revenue for Businesses of All Sizes | Get Your Free SEO Video Audit Today!

ClickSlice - eCommerce SEO Agency

As an SEO Manager at ClickSlice, my role involved a range of strategic and hands-on tasks designed to enhance the online presence and performance of our clients' eCommerce websites.

Key Responsibilities:

SEO Strategy & Execution:

- Developed and implemented tailored SEO strategies for eCommerce platforms.
- Conducted SEO audits and addressed optimization opportunities.

Keyword Research & Optimization:

- Performed keyword research to target high-value keywords.
- Optimized content, meta tags, and product descriptions.

Technical & Content SEO:

- Managed technical SEO improvements including site structure and speed.
- Enhanced content strategies for better search visibility and engagement.

Link Building & Outreach:

- Executed backlink strategies and engaged in influencer outreach.

Performance Monitoring & Reporting:

- Monitored traffic and SEO metrics using tools like Google Analytics.
- Created reports and provided actionable insights.

Client Management & Team Collaboration:

- Managed client relationships and provided strategic recommendations.
- Collaborated with teams to align SEO with business goals.

Key Achievements:

- Increased organic traffic by 30% for multiple clients.
- Improved search rankings and drove a 20% increase in online sales.

Search Engine Optimization Consultant

DesignRush

1. Crafted custom WordPress website designs that aligned with client branding and marketing objectives.

2. Utilized page builders such as Elementor, Divi, and Gutenberg to create dynamic and interactive web designs.

3. Collaborated closely with clients and cross-functional teams to ensure design concepts met project requirements and timelines.

4. Implemented responsive design principles to create seamless user experiences across desktop and mobile devices.

5. Integrated custom graphics, animations, and interactive elements to enhance website aesthetics and functionality.

Conducted design reviews and usability testing to optimize website performance and user engagement.

WordPress Designer

Unilever

During my tenure at Unilever as an Senior SEO Specialist, I tackled a diverse range of responsibilities that contributed significantly to the company's online presence and marketing success.

Key Responsibilities:

SEO:

1. Performed comprehensive SEO audits and analyses to identify optimization opportunities.
2. Implemented on-page and off-page SEO strategies to improve website ranking and visibility.
3. Conducted keyword research and analysis to identify high-value target keywords.
4. Created and optimized website content for search engines and user intent.
5. Built and managed backlinks from high-authority websites.
6. Monitored website traffic and analyzed SEO performance metrics.
7. Developed and implemented SEO roadmaps and strategies.
8. Stayed up-to-date on the latest SEO trends and algorithms.


Team Leadership:

1. Led and motivated a team of 10 writers to achieve individual and team goals.
2. Provided ongoing training and development for team members.
3. Created a positive and productive work environment.
4. Fostered collaboration and communication among team members.
5. Managed team workload and budgets.

Key Achievements:

1. Increased organic traffic by 25% year-over-year.
2. Improved website ranking for key target keywords.
3. Increased conversion rates by 10%.
4. Developed and implemented a successful content marketing strategy.
5. Built and led a high-performing team of writers.

Senior  SEO Specialist

WebCitz, LLC

1. Design and develop custom WordPress websites for clients, focusing on usability and functionality.
2. Collaborate with clients to understand their business requirements and translate them into WordPress solutions.
3. Implement SEO best practices into WordPress websites to improve search engine rankings.
4. Ensure websites are responsive, optimized for speed, and compatible with all major browsers.
5. Provide ongoing maintenance and support for WordPress websites, including troubleshooting and updates.

Wordpress Developer

Rezdy

I played a pivotal role in enhancing Rezdy's online presence and marketing success as their SEO and WordPress Designer.

My core contributions included:

1. Executed data-driven SEO strategies: Conducted thorough keyword research, optimized website structure and layout for search engines, and implemented high-quality backlink building techniques.

2. Designed engaging and targeted web interfaces: Crafted visually appealing and user-friendly layouts for landing pages, post pages, pillar pages, and more.

3. Optimized existing website design for search engines: Incorporated keywords strategically, improved navigation and usability, and ensured seamless responsiveness across devices.

4. Collaborated with developers on technical SEO: Identified and addressed design and code-related issues hindering website performance.

5. Monitored and analyzed key metrics: Provided clear reports highlighting design achievements, search visibility, and areas for improvement.

Key Achievements:

- 40% increase in organic traffic within one year.
- 20 positions average improvement in keyword ranking.
- 15% increase in conversion rates on key landing pages.
- Developed a cohesive design strategy for consistent and relevant brand representation.
- Streamlined design processes for increased efficiency and faster deployment.

SEO Manager & WordPress Designer 

MIND BROWSER, INC.

While interning as an SEO Intern and Content Writer at MIND BROWSER, INC., I gained valuable experience in creating engaging and search-engine-optimized content for a variety of online platforms.

My key contributions:

1. Researched and wrote compelling content for blog posts, social media, and website pages, ensuring alignment with brand voice, target audience, and SEO best practices.
2. Collaborated with editors, SEO specialists, and other team members to brainstorm ideas, develop content calendars, and ensure timely completion of projects.
3. Optimized content by incorporating relevant keywords, optimizing meta tags, and adhering to on-page SEO techniques.
4. Learned and implemented various content writing techniques to enhance writing style, readability, and search engine visibility.
5. Contributed to the overall online presence, search engine rankings, and marketing efforts of MIND BROWSER, INC.

Key Achievements:

1. Successfully completed assigned content projects within deadlines and to high standards, while adhering to SEO guidelines.
2. Received positive feedback from supervisors and colleagues for writing quality, creativity, and SEO implementation.
3. Gained valuable insights into the content marketing process, SEO strategies, and best practices.
4. Developed a strong foundation in SEO principles, keyword research, and their application in content writing.

SEO Intern & Content Writer

SEO Strategist & UX-Focused WordPress Designer | Expert in Crafting Data-Driven SEO Strategies & High-Conversion WordPress Websites

I’m an SEO strategist and WordPress designer with over 7+ years of experience, passionate about helping businesses grow online. I have worked with 200+ businesses, brands, website owners, and agencies to drive impactful results and exceptional growth. 

What I Do 😊:

I focus on creating websites that not only look great but also perform well in search engines. I bring together the power of SEO and the creativity of WordPress design to build websites that attract visitors and convert them into customers. 

Whether you're a startup, agency, an e-commerce store, or a well-established brand, I can help you reach your goals with a mix of strategic SEO and custom WordPress website design.

My Expertise 👇:

1. WordPress Design:

I can create websites that look amazing and work flawlessly. Whether you need a striking new look or a boost in performance, 

It includes:

✔️ Custom Themes 
✔️ Plugins Integration
✔️ Designing with Page Builders (Elementor, Gutenberg, etc.)
✔️ Optimized UI/UX
✔️ Branding 
✔️ High-Converting Landing Pages
✔️ Landing Pages Copywriting
✔️ Landing Page Funnel Creation
✔️ SEO Optimization
✔️ E-Commerce Solutions
✔️ Performance Optimization
✔️ Server Optimization 
✔️ Web Security & Maintenance
✔️ Troubleshooting & Debugging

2. SEO

I can boost your website’s visibility and draw in the right audience with smart, effective SEO techniques. 

My SEO Skills Includes:

✔️ SEO Audit
✔️ Keyword Research
✔️ On-Page SEO
✔️ Off-Page SEO
✔️ Semantic SEO
✔️ Technical SEO
✔️ Local SEO
✔️ E-Commerce SEO
✔️ E-E-A-T Building
✔️ Topical Authority
✔️ Content Mapping
✔️ Content Marketing
✔️ Analytics & Insights
✔️ Conversion Rate Optimization (CRO)

People love working with me because I: 

✅ Love Deadlines
✅ Vast knowledge of SEO & WordPress design
✅ Constantly staying updated on the latest industry trends to deliver cutting-edge solutions
✅ Ability to understand tasks quickly and prioritize work
✅ Very friendly, easy to communicate with, and constructive
✅ Quality work, every time

Let’s take your project to new heights with standout design and unbeatable SEO. Feel free to reach out to me, and let’s create something amazing together.

taplio

The Battle

Peter Rota

Sajid Aslam

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taplio

The Battle

Peter Rota

Sajid Aslam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Rota's LinkedIn Performance

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