Kiin.co - Linkedin Ads Agency

I founded Kiin in 2020 after recognizing a gap in the market—very few people truly understood how to run LinkedIn Ads effectively. Since then, we’ve worked with 150+ clients and managed millions in ad spend, helping B2B companies generate demand, capture leads, and scale their marketing efforts on LinkedIn.

LinkedIn Ads Agency Founder (est 2020)

Kiin.co is a LinkedIn ads agency with a focus on scaling B2B companies.

Founder

B2B Brains - Newsletter For Marketers

Get Smarter in B2B Ads in 5 Minutes a week - Newsletter + Community
https://b2bhero.beehiiv.com/subscribe

Unlock expert insights, data-driven strategies, and practical tips to optimize your B2B ad campaigns. Stay ahead with the latest updates and boost your results—all delivered straight to your inbox every week. Plus, access a library of free resources, including ad templates and exclusive courses. Sign up now and elevate your advertising game.

Cine Society

Lisbon's best roof top cinema. 
www.cinesociety.pt

Co-Founder

B2BHero.co

B2Bhero.co is on a mission to help small business owners and B2B software founders understand how to grow.

Understory

At Understory Agency, I shape LinkedIn Ads strategy, B2B demand generation, and growth execution—driving data-backed results through precise targeting, optimization, and full-funnel campaign design.

LinkedIn Ads Specialist

Proud To Be Sengwer

Grassroots activists defy intimidation in a struggle for their ancestral forest homeland, and with it, their cultural identity as Sengwer.

Follow citizen journalist Elias Kimaiyo as he overcomes serious injury by the Kenya Forest Service to mobilise a network of Sengwer activists. Despite forced evictions where their homes are repeatedly burnt down, they record human rights abuses and monitor environmental damage to the Embobut Forest

Independent Filmmaker

LinkedIn Ads Specialist | B2B Youtuber/Blogger | Rooftop Cinema Owner

I've been running B2B ads for 9 years, diving deep into LinkedIn Ads in 2020—that’s 5 years of laser-focused expertise on the platform. Since then, I’ve managed millions in ad spend for 150+ clients, helping businesses scale their demand generation, lead gen, and revenue strategies.

💡 What I do:
👉 I run Kiin, a niche LinkedIn Ads agency working with budgets up to $100K/month
👉 I help B2B companies own their demand, lower CPLs, and convert more pipeline
👉 I design and execute high-performing LinkedIn campaigns that drive real ROI

🔹 Want to scale your LinkedIn Ads profitably? Let’s chat. Book a call: https://calendly.com/phil-kiin/30min
🔹 Learn more at www.kiin.co

Philip Ilic

I'm building out a LinkedIn Ads strategy for a B2B SaaS right now.
Sales-led. HR tech. ACV $50k+.
Here’s the strategy👇

We’re anchoring around one high-quality ICP list and using it across:
+ LinkedIn Ads
+ Signal-based outbound
+ Warm outbound

The strategy is to connect LinkedIn ads and specifically lean heavily on thought leader ads + outbound as one coherent system. 

Whereas LinkedIn ads are great to warm up an audience through its amazing ability for content distribution, outbound is a great conversion mechanism. 

Top of Funnel
We push broad, relevant content to the entire list, not to convert, but to get them engaged, and familiar with the brand.

Goal: build a high-quality 180-day retargeting audience. 


Middle of Funnel
This is where we build trust and familiarity. Content distribution, demand gen part. 

Running:
+ 180-day retargeting
+ Thought Leader Ads
+ Zero-click content
+ Demand-gen educational posts

We're not driving traffic. We’re distributing content, who we are, what we do, why it matters.

Bottom of Funnel
This is often what i launch first. It's fast to launch and drives early results.

We’ll run:
+ Single-image ads
+ Conversation ads (with incentives also)
+ Retargeting + cold campaigns

Single-image ads convert warm users, but can work cold too when your TAM is big enough (there's always someone in-market).

Conversation ads (especially incentive-based ones) work targeting HR really well for some reason.

Outbound
Outbound is split into 2:

1️⃣ Signal-based: 
Clay picks up intent signals (profile views, ad engagement, site visits, etc.). Those get piped into tools like HeyReach or Instantly for personalised outreach.

2️⃣ Warm outbound: 
After a few weeks of LinkedIn Ads warming the list, we hit the entire ICP with outbound. 
—
p.s. if you’d like us to build out a GTM system, which connects LinkedIn + warm outbound schedule a call with me here: https://lnkd.in/d-rYinXh

LinkedIn Ads Specialist | Dm Me To Access My full LinkedIn Ads Playbooks👇 | Rooftop Cinema Owner🍿

I’m currently designing a signals-based outbound system to sit on top of a client’s LinkedIn ad campaigns.
Here’s what I’m building 👇

1. Turning social engagement into conversations

Their thought leader ads get a steady flow of reactions/comments.
So we’ll automatically pull all that engagement into Trigify → send it to Clay for ICP checks → and then warm contacts go into a small HeyReach sequence (with an Instantly email fallback).

2. Fast follow-up for content + demo leads

Content downloads and demo requests will go into short HeyReach sequences with:
 • Connection request
 • InMail
 • A quick email via Instantly

Each lead type gets slightly different messaging, but the idea is the same: respond quickly while the intent is warm.

3. Company-level engagement → warm outbound

LinkedIn shows which companies engage with your content.

We’ll collect these accounts, enrich them in Clay and run a warm:
 • Email sequence (Instantly)
 • LinkedIn connection sequence (HeyReach)

4. Website visitors → warm outbound

Anyone hitting the website (via your tracking tools) goes straight into:
 • A warm email flow
 • A LinkedIn connection flow

The goal here is to capture any existing demand in the market using the above as signals.

I have a LinkedIn ads client with a super low lead gen form fill (for a demo) to actually booking in the calendar ratio. 
Close to 0%.

Most ppl say, ‘oh that’s because lead gen forms don't work’.

Honestly, that is not the reason. 

I have multiple clients where we use lead gen forms, and the demo-to-booking-to-turning-up rate is over 50%. 

When i dug deeper into this client, turns out the SDR was on holiday, and when they are not on holiday, the follow up was super week.

They follow up with just an email like a day later...
...and thats it. then they call it a day. 
and come back to us saying lead gen forms are sh$t. 

If you want this ratio to work you need to have the full follow up. 
Here is what i suggest:

1. Set up an automation where leads get pinged to slack so the SDR can follow up with in minutes / or hours not days. 

2. They need to follow up with a connection request/ email right away thanking them for booking in and making sure they actually scheduled. 

3. If there is no answer then should follow up the next day with an inmail message. 

4. Some of the best ratios i have seen is if they call the contact just to secure the time of the demo. 
This call part honestly works super well. 
Just a quick ‘hey i see you signed up for a demo, when is a good time to do it’ type of call. 

5. Have really good marketing email automation. a few emails over the next few days. 
Try to keep it helpful, good content to keep them interested. 

Without a good follow up lead gen forms can under perform.

Matching your LinkedIn ads budget to your audience size matters a lot

When the budget is small compared to your TAM, what i love to do is scrape a list which has an extra layer of intent signals on top. 

So instead of targeting all B2B SaaS companies (for me for example)…

...maybe b2b saas which is actively hiring for a specific role, 
or just got funded or is using your competitor 
or has some new technology they just added to their site. 

Things like…

B2B SaaS + funded in last 90 days
B2B SaaS + hiring for GTM roles
B2B SaaS + hiring for RevOps roles
B2B SaaS + installed HubSpot in last 30 days
B2B SaaS + increased LinkedIn ad spend
B2B SaaS + new CMO in last 90 days
B2B SaaS + expanded to US/EU recently
B2B SaaS + launched a new product
B2B SaaS + attending SaaStr
B2B SaaS + trending on G2


Layering in this extra layer of intent can be quite powerful to make sure that small budget hits the highest intent audience rather than spraying and praying. 

I just tried this on our internal account and performance increased quite a bit. Will release this month's results on Monday.

This month I started targeting a list + intent (with my Linkedin ads)
...this dropped my cost per scheduled sales call from £333 to £184.

If you have a large enough TAM, then try focusing your linkedin ads budget layered in with an intent. 

My intent was recently funded B2B SaaS. 

Trying some lists with companies with open job roles related to demand gen. 

only works with large enough TAMs where you can segment your audience. 

Full results coming tomorrow for the months results

Here is how in November we dropped our cost per sales call from $441 to $243
We spent $3,230 on LinkedIn ads for Kiin.co - Linkedin Ads Agency.
Here are the results 👇

This month we spent more and the budget was super concentrated on just one ad initiative:

Thought leader ad ➜ landing page (asking for email) ➜ ridiculously strong follow-up.

➜ our cost per call dropped by close to half
➜ cost per lead stayed roughly the same: $18.82
➜ 8 phone calls scheduled
➜ 2 clients acquired at roughly $1,600 CAC (worth $45,000–$65,000 LTV)
➜ increased the lead-to-sales-call from 3.75% to 7.69%

So the thing that changed most between October and November is the lead-to-sales-call rate nearly doubled, which basically dropped the cost per scheduled call by half.

So what happened here???

I think the main thing is that i got a list of companies with an intent signal on top.

The cost per lead from this list was very similar, but the big change was that way more of them actually wanted to speak with me about LinkedIn ads 
(I've converted 2 so far, maybe more in the next months).

The second thing I started doing is not only following up with a LinkedIn connection request / message but also with an email.

The follow-up email included more content about how we work and our strategies, and asked them if they wanted a free audit.

I think converting 7.69% of leads to scheduled calls is elite level.

But one thing Omar Aboushady and I chatted about is including a quick call step. 
We’ve seen this work super well with clients. 

Will add this in January and let you know how it does.

----
p.s. i run LinkedIn ads + GTM motions for sales-led B2B SaaS. Reach out if you need any help 🙌

#linkedinads #gtm #linkedin

11% of ppl who watched my long-form Linkedin ads video…
…clicked my CTA to book a call 👇
Here’s how I make long-form video for B2B companies that ppl actually watch (and convert).

I send every new…
+ prospect
+ lead
+ anyone who engages with me
+ my Linkedin ads (especially rtg)
+ anyone who signs up for my assets gets redirected

...basically any excuse to send this video to my ICP.

Watching the analytics, ppl watched over 45% of the videos on average.
I go over this from time to time, and the ones who convert often watch 100%.

Some ppl watch 2–3 times (I see you 😅)

what’s even crazier is that 5% of the ppl watching are clicking my CTA (book a call with me).

I have another video, watched a lot less (162 times) but the CTA was clicked 11% of the time 😱

not all of them actually book,
but that’s pretty insane!

Here is how I recommend you make a high-impact video:

Firstly don’t make it a webinar.
Secondly don’t make it basically just a demo.

1. Packaging of the video is everything:

you need to package it up in a really good way. the packaging is everything.

We are marketers, so how do we sell ppl on this?

Start with the title and work backwards.

For me, it was pretty simple, it’s just our internal system on how we run Linkedin ads for clients.

I packaged it as…
$1.2 million Pipeline: our exact Linkedin ads strategy.

The other one is called…
Linkedin thought leader ads: how we generate millions in pipeline.

Ok you’re getting a pattern on my namings!! not very original, I know.

I was speaking to a client about their webinar packaging recently.

Ultimately they just wanted to do a live demo for groups of ppl.

But what we discussed was that very few ppl will want to sign up to a demo.

but if we package it as something educational and actually deliver it as educational, then a lot more ppl will want to turn up (and watch more than 20 seconds)

2. Make sure you have a really good hook / structure.

I keep mine pretty simple:

a) strong one-liner hook
I go straight into the meat, no: “hello my name is xyz” stuff 🥱

More like...
“this is how we helped 5 Linkedin ads accounts scale to millions in pipeline in the past 8 weeks”
...make sure it’s true of course!

b) show social proof

If you’re showing how you did something, show the proof.

I do this by name-dropping clients (the ones who allow me to), and showing real results.

c) go into the educational part

but keep to the point.
no faffing. no talking around a topic too much. be concise.

d) have a good CTA

If you want ppl to book 1:1 demos, then call it out.

I keep my vids mostly under 20 minutes.
The first is 12 minutes long, the second is 17.
——
 p.s. if you want help scaling out your GTM motion with Linkedin ads, GTM. outbound, video etc, here to help, just reach out 🤭

#linkedinads #gtm #demandgen

I'm currently analysing 10s of thousands of pounds in conversation ads to work out why some do so well and others fall flat. 
Here are some preliminary results...👇

1. The cost per open matters a lot.

Pretty obvious, I guess, but the cost per open varied from as little as 15 cents to as much as £3.50, which will never get the cost per lead low enough.

I imagined the main metric to get the cost per open down would be the open rate.

But the one with 15 cents per open actually had a relatively low open rate (28%), compared with others above 40%.

Still trying to work this out. 

Will release more research around this on my newsletter, will leave a link in the comments.

2. If you’re running lead gen forms inside convo ads, keep a close eye on the form open rate and the form completion rate.

Some campaigns had high completion rates but super low form open rates.

The angle/positioning of the message and specifically the words you use in the convo ad makes a big difference in getting people to open the form. 

Incentives also help a lot (see below).

3. Incentives work really well.

Every time I put an incentive ($100 Amazon gift card) into these, they seem to get a lot more leads.

(And those leads actually convert to pipeline and revenue, for any cynics.)

4. The open rate matters a lot.

On the most successful campaigns (ones with most leads/good cost), the open rate was often above 35%, even 40%+.

AB test your subject line. 

One thing that worked consistently was stating the incentive directly in the subject line.

I’ll bring out a more comprehensive, data-backed report on all of this, plus how to turn these insights into actionable steps.

Sign up to my newsletter to be the first to get it (link in comments)👇

I've had a lot of success with driving leads with gated assets. 

But most ppl say these leads are...
+ super low value
+ have no intent
+ and waste sales time. 

I think they are just looking at it wrong. 

Here is how i am running it and why it works for me...

1. The asset has to be genuinely valuable

Not a gated PDF pretending to be useful.

I am using an asset that is actually helpful, practical, and worth saving.

Because the asset is strong, the cost per lead stays low.

Pairing this with thought leader ads helps even more, as the social proof around the person delivering the message improves performance across the journey.

2. The landing page conversion rate matters a lot

It needs to be above 40%.

Thought leader ads help here because the likes and comments create credibility.

People see the content, recognise the person behind it, and then even an average landing page converts well because the social proof has already been built.

My cost per lead is currently under $20
...and these are senior marketers in B2B companies.

3. You need a proper outbound and marketing follow up

Most of these people are not asking for a demo. 

Out of one hundred leads, you might only find three or four who are genuinely in market. 
That is exactly what you are mining for.

Anyone downloading a LinkedIn Ads resource probably has LinkedIn Ads on their mind.

They are trying to figure something out. 
Some are ready now, some are not.

Once a lead comes in, I go outbound.

With the Instantly.ai and HeyReach.io integration, I can set up a connection request and, if they do not accept, they receive an email and an InMail.

This can be automated or handled manually, but either way you have to follow up.

My conversion rate from lead to booked call is roughly 3.8%.

 So around four calls for every one hundred leads, which puts the cost per booked call at around £300.

This month it will be lower, because I have made a few improvements that I will share soon (literally, like half).

These calls convert well because people have already consumed my videos and content.

Almost half of all sign-ups read every follow up email, so by the time they book a call they are warm and informed.

I am converting roughly 1/3 calls.

Even if you assume 1/4, the customer acquisition cost sits around a thousand bucks.

For me that is great, because the average lifetime value of a client is in the tens of thousands.

Even in a worst case scenario it sits around at around 6-8k.

Most people dismiss this system because they believe it means sales chasing low intent leads.

There is some truth in that, but the mindset needs adjusting.

You only need three or four in-market people out of one hundred for this to work.

It is about getting the economics right...
+ CPL low (for us under 20 bucks)
+ CVR Lead to demo high (for us 3.8%)
+Demo to revenue at a good rate (for us 1/3)

---
p.s. if you are running linkedin ads and want a free audit feel free to send me a dm :)

I run different Thought Leader Ads for different parts of my market. It just works better.

I’ve run more general ones too, and they work fine.

But if your audience is as broad as mine, I’d segment the audience slightly.

For example, we’ve had a lot of success with HR tech/SaaS.

So I’ve now pulled together a big(ish) list of HR tech companies and I’m designing a few Thought Leader posts specifically for that market.

Stuff like: “How this HR tech company reached X results with LinkedIn ads” type posts.

That builds the social proof, and the ads actually resonate with that audience.

It helps them believe it might work for them too, because they’re seeing a near-identical example of it already working.

What I’m doing for my clients, when possible, is getting super specific and strategic with the Thought Leader Ads we run.

The organic strategy is often totally different from the posts we should pick to push with ads.

And the advice of the nature of 'run the most engaging posts' is bullsh$t. Honestly it needs to be more strategic. 

The post of you and your cat might get 100 likes but i not sure if you should put money behind that. 

The TL ad ones need to be way more strategic.

Breaking B2B

B2B/SaaS SEO for revenue not vanity.

Try the weekly podcast, newsletter or apply to work with us: https://www.breakingb2b.com/

Founder & Host

WEB CHOICE

Co-Owner (Exited) 

Digital Marketing Specialist

Mighty Marketing Group

Head Of Sales

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B hit $138k MRR in 21 months. Here’s my 7 bets to break $200k ASAP in 2026:

1. Improve time to value.

One thing I hate about the SEO industry is pointless month long technical audits to collect cash.

We’ve just shrunk our onboarding flow to start executing on a game-plan one week from sign up.

Then we work on audits / reviews if needed whilst making progress to drive pipeline.

I still wanna speed this up.

2. SEO/AEO.

Gotta keep practising what we preach.

Showing top when high intent prospects search on Google and LLMs looking for a SaaS SEO agency.

3. Niche influencer partnerships.

Working with founders who have our ICP (SaaS marketing leaders and founders) to run their SEO engine.

Right now working with Adam Robinson @ RB2B and Adam Holmgren @ Fibbler.

We all share the full roadmap ups and downs here in public.

The trust this builds is unbeaten.

Looking to bring another founder with a strong following in our ICP onboard.

4. YouTube and podcast. 

Hardly any b2b companies are nailing YT.

We share our full playbooks weekly on SaaS SEO & AI search.

With top notch production from Samu and team.

Not only are this vids evergreen and searchable but we cut them up to publish here.

More and more prospects now mention they’ve seen our videos on sales calls.

Also interviewing SaaS mktg leaders on the Breaking B2B podcast to share how they drive growth today.

5. Founder brand.

I try to do the opposite of most SEO agencies. 

Memes.
Music videos.
SEO man skits.
Ask the public series.
Share our full SEO playbooks.

And a tonne more.

Get attention first then link back to our offer.

6. LinkedIn ads.

Making top organic posts thought leader ads and serving them to site traffic from all above activity.

Also targeting cold ICP.

Shout-out to George for running this engine for us. 

7. Deliver 5% extra.

We’re working to systematise an at least weekly value-add on top of our usual monthly works for every client.

Could be a loom video with CRO ideas, some free web dev, blog reccos or anything else to help drive growth.

My theory is this keep churn down and increases word of mouth recommendations.

Recently been blessed with folks mentioning we are recommended in Exit Five and other communities and wanna keep that building.

Cheers to an epic 2026!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Last weekend I blew $6.5k on 33hrs in Budapest and failed to hit our goal.

We aimed for 8 long-form videos.

Ended up recording 7:

- How a 19 yr old hit $50k MRR
- SaaS SEO explained in 5 minutes
- The b2budapest adventure (vlog)
- 5 yrs of SaaS SEO knowledge for free
- YouTube marketing strategy for SaaS
- I interviewed 466 SaaS marketing leaders…here’s what I learnt
- Crafting a SaaS SEO strategy live for a founder

All dropping on the Breaking B2B youtube and podcast over the next 2 months.

Saw some epic sights of the city.

Walked a tonne.

Great to meet our YT producer Samu

and cheers to Ben for filming everything.

Look forward to the next one!

No alternative text description for this image

RB2B and dozens more SaaS orgs drive signups & demos fast as 30 days with this simple SEO/AEO play: 

List out every competitor you have.

Make a dedicated page for each variation of:

competitor 1 vs competitor 2 vs you
competitor alternatives
competitor pricing
competitor reviews
 
Leverage customer research to share:

Why you
Where you’re a good fit
Where you’re not
Show product in action
Leverage customer results
A fair comparison of others

Why?

These pages are super low difficulty.

They rank FAST.

Plus the listicle articles get cited on AI overviews and ChatGPT.

Helping you control the narrative for your org.

Just like this example for Leadfeeder alternatives for Adam Robinson of RB2B.

Nobody searches this for fun.

They do it because they’re annoyed with their current vendors pricing, support, lack of features or they are comparing software to invest in.

Often low traffic keywords…

But super high sales intent to get those all important organic demos and signups flowing.

Watch and copy our full 34-minute SEO strategy for RB2B: https://lnkd.in/eiZfaXXq

Apply to work with us: https://lnkd.in/e7XuM6au

graphical user interface, text, application, email

Flew 1000+ miles to Budapest
(8 solid videos is the goal)

Met our YT producer Samu today.

Recorded some solid SaaS SEO video breakdowns at cool landmarks.

Went to a rooftop spa.

Had some great food.

Saw some great sights.

Now onto some podcast eps.

Blessed to be able to grow Breaking B2B and enjoy the process and partnerships. 

Great weekend!

Fibbler just broke $500k ARR. Next stop $1.5M+ ARR in 2026. Adam engaged Breaking B2B to fire-up their SEO/AEO inbound engine. Here's our exact strategy for December:

THE GAME-PLAN.

Drive sign-ups quick as humanly possible from dream clients searching for linkedin revenue attribution tools, comparing vendors, frustrated with their current vendor or struggling with a problem Fibbler solve.
 
We are focusing on bottom funnel articles and high-DR link building. The pages we’re recommending target high-value competitors or category terms where Fibbler should be mentioned.

NET NEW CONTENT.

We'll craft net new listicle based articles for:

- dreamdata alternatives (70 searches/mo)
- factorsai alternatives (10 searches/mo)
- linkedin marketing tools (600 searches/mo)
- linkedin ads [analytics] tools (10 searches/mo)

All long form 2-2.5k+ words.

Listicles are SUPER powerful to show up in AI overviews, ChatGPT and google organic.

Most are low difficulty and can drive pipeline within 90 days.

Plus they help you control the narrative and are solid assets for your website (and AI search results).

We position Fibbler as #1 backed by why customers choose them, where they are a good fit, where they aren't,  show the product in action, leverage social proof + clear CTA. Then a fair comparison on other vendors.

LINK BUILDING.

DA50+ links earnt from niche relevant sites and external listicles going back to our homepage and our own listicle articles.

linkedin ads attribution tools x1
linkedin revenue attribution tools x2
linkedin ads attribution x1
fibbler x3

WANNA SCALE ORGANIC PIPELINE FOR YOUR B2B/SAAS?

Check our results, pricing and book a call: https://lnkd.in/e7XuM6au

Fibbler ranked on AI & search in 5 days.
(12 months for SEO $$$ is a myth).

Yes, competitive category based keywords can take that 6-12 months+

But.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick sign-ups and demos.

They are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Working a treat already for Adam Holmgren and Fibbler.

Not sure why our screenshot looks like an old newspaper haha.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook: https://lnkd.in/et7yce7s

I started Breaking B2B because I’m selfish as f**k.

Rewind a few years.

At my last agency.

Monthly cash flow was up and down

We’d sell a few projects and be on an up.

And the next month have low sales and be struggling.

A stressful life.

Then it clicked.

We had a steady flow of daily leads from our organic #1 money keywords on Google.

Why not offer the same for our clients 

Do something we can deliver well on.

Get organic search working to drive solid leads for them.

And secure us some monthly recurring revenue.

After some time…

I learnt B2B SaaS companies were the ones we got best results for 

They had the problems we solve around:

- lacking SEO resource in house
- competitors outranking them on Google & AI search
- relying too much on paid ads or outbound
- last agency delivering traffic but not pipeline 

So in Feb 2024 Breaking B2B began with one focus. 

B2B SaaS SEO for revenue NOT vanity.

https://lnkd.in/e7XuM6au

I’m spending $6.5k on 48hrs in Budapest this Sunday…all in to fuel the media engine for Breaking B2B. Here’s why: 

THE THINKING.

I am all in on attention first from ICPs then linking back to our offer.

Most b2b and SaaS marketing is boring. 

Especially SEO.

After 21 months building this company in my home office…

It’s time to get out, meet more partners and customers and ramp up our mktg engine.

This will give us a tonne of footage plus we get to experience good sights and times in Hungary.

Originally planned around $3k 

But:

Flights
Hotels 
Transport 
Videographer (Ben) 
YouTube production (Samu)

And food, drinks & sights add up.

I’d much rather invest in these evergreen assets than chuck more in ads.

THE PLAN.

Fuel our media engine for the next 2 months.

AKA Breaking B2B YouTube and podcast.

Record 8 different videos in different spots.

4x solo episodes around what works today in SaaS SEO/AEO to drive pipeline.

3x live interviews with b2b marketers and founders. 

1X vlog of the whole journey and to see if we can fit it all in plus have fun at the same time and see Budapest.

All of which are sales assets to build awareness and proof we can deliver. 

Plus we can chop up for posts here.

WANNA FOLLOW ALONG?

Follow Breaking B2B YouTube and podcast over the next couple months too see the good, bad and ugly!

Where should we go next? 👇

Proud founder moment: Breaking B2B is actively getting recommended in Exit Five as a solid SaaS SEO/AEO agency 🙂

Check our results, pricing or book a call: https://lnkd.in/eT_F8zZB

graphical user interface, text, application

RIP LinkedIn organic 2026....This DEADLY TRIO feels unfair for driving highly qualified pipeline. SEO, YouTube and TL ads. Copy our exact playbook driving MRR growth at Breaking B2B:

The trust you build when these 3 work together feels unmatched. All before prospects jump on a call with your team.

1. SEO/AEO.

Work out what dream clients search when:

- needing your solution now
- frustrated with incumbent
- wanting to solve problems
- evaluating vendors

Prioritise high sales-intent and low difficulty.

Craft best in class articles, landing pages and product listicles depending on what ranks well for the search term.

Leverage customer research and social proof to make each a sales page for your solution.

Secure rankings in google and LLM visibility by earning backlinks and brand mentions on other sites talking about your niche/products.

e.g. we rank well for 'saas seo agency' 'b2b saas seo agency' 'best saas seo agencies' etc

This gets you mindshare and help you collect demand from high-sales intent buyers across Google organic and LLMs. 

2. YouTube.

Massively mis-used and neglected by B2B/SaaS orgs.

Work out your money keywords then craft solid videos for each that share the full strategy and show real proof of results of your product as the painkiller.

We share our full playbooks weekly on SaaS SEO & AI search.

As well as interviewing marketing leaders.

All with a YT first approach.

Vids are evergreen and searchable and we cut them up to cross-promote on here.

You can embed relevant vids onto landing pages, articles etc (can give an SEO boost).

Many folks we have come inbound mention seeing us on YT.

3. LINKEDIN TL ADS.

This needs someone from your org who's posting organically with a following of your ICP.

This piece of the puzzle links all the above together.

Organic posts sharing:

- how to's
- your pov
- why your org
- edutainement
- playbooks and guides
- proof you can deliver 

Adding a CTA l*nk into the post then running them as thought leader ads to ICPs from the traffic you get from the above channels.

AND.

Running these to other clients/customers/partners posting about your org.

This keeps you top of mind and drives trust with existing pipeline and colder prospects.

___

I've just finished recording my best SaaS marketing strategies for 2026 (there's some weird ones in there we're seeing work).

Backed by working with RB2B, Adam Robinson and dozens more fast growth tech companies to fuel organic pipeline.

Wanna watch it?

Comment "SaaS" below 

and I'll send over as soon as its ready.

No gates, you'll get the video to watch right away.

I've interviewed 466+ SaaS marketing leaders in 6 yrs and helped RB2B, Proposify, EventsAir & dozens more drive millions in pipeline. Here's my 6 best SaaS marketing strategies for 2026 (backed by data).

Just some of what I cover:

1. How to resonate with dream clients (skip this at your peril)
2. Build an SEO/AEO engine (with examples for Adam & RB2B)
3. Influencer b2b partnerships are killer (copy our process)
4. Exactly how to win on YouTube
5. Founder brand (do the opposite of competitors)
6. Amplifying organic winners w/ linkedin ads

All plays I run for Breaking B2B helping us hit $1.8M+ ARR in 22 months. 

Watch the full 25-minute video: https://lnkd.in/eiryuXrF

CMO: “I ain't waiting 12 months. How long til SEO/AEO drives pipeline”
Me: “It depends. Just kidding…most clients see demos in 90 days. Here’s how…”

Drive revenue from EXISTING bottom funnel content.

Start with the highest commercial value pages most likely to drive leads that are closest to top 3 organic spots (ahrefs > keyword opportunities > filter to commercial intent)

Look at competitor pages ranking top 3 organic right now for your money keywords, note down gaps on the page topic you can double down on that will make your page more helpful, trustworthy, useful and convincing to dream clients.

Update meta title w/ hook. Here’s one we use: SaaS SEO Agency [Crush 2026 MRR Goals]

Embed a YouTube video breakdown on the topic.

Add POV insights from expert on your team.

Weave in product screenshots/demo/GIFs examples.

Add relevant customer quotes, testimonials, reviews.

Add FAQs that address real harsh customer Qs and objections from sales & CS calls.

Add internal links from other relevant pages on the topic to and from the page.

Many of these pages updates can rank top of google organic and get AI visibility as quick as 1-2 months with the right approach.

Then once that's nailed...

Craft a net new MONEY keyword matrix.

Get with your sales and CS team.

Fire up a google sheet with 4 columns

- Our core offers
- Industries we serve best
- Competitors
- ICPs jobs to be done

Then you can build out long-tail niche keywords with solid buying intent behind them.

"best X software"
"X for [industry]"
"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]
"how to [crisp and expensive problem for ICP]"

Prioritise the low difficulty, high sales-intent ones to craft best in class pages for:

"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]

These can start driving demos and sign-ups 90 days from being published on both google organic and LLMs.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

In 139 seconds you'll learn the fastest way to scale your AEO/SEO authority. This strategy took Breaking B2B from 0 DR to driving pipeline in 90 days from launch on a new domain:

Step 1. 

Grab an SME from your team does a lot of press, podcast interviews, media coverages etc.

Step 2.

Longin to ahrefs or similar tool. Cut and paste their linkedin profile url. Hit backlinks tab. Filter to higher DR sites and find the niche relevant ones.

Step 3.

Make a list of the sites that only linked to your SMEs linkedin page.

Step 4.

Find out who wrote the article/page then connect on LinkedIn and send them a tailored loom video asking to add a backlink to one of your money keyword pages and mention your brand and category.

Step 5. 

Get an SEO win (solid backlink) and AI search win (brand mention)

Step 6. 

Repeat for all past media and future ones.

___

I recorded a 34 minute breakdown of the SEO/AEO strategy we're running for Adam Robinson & RB2B to scale sign-ups and revenue so you can copy it.

Watch or listen below 👇

CMO: We can’t share pricing. Board won’t approve.
Me: ChatGPT shares it regardless. Wanna control the narrative or risk 3rd parties sharing false info?

LLMs have put an end to hiding information on your website to force leads at all costs.

It’s long overdue in B2B/SaaS.

Share information buyers care about seeing on your website.

Or when your dream clients search for your company pricing or compare you against a bunch of competitors...

Your pricing could be shared by a disgruntled Reddit user along with a write-up to follow or from an out of date source.

The better way?

Share:

- Pricing
- Use cases
- Integrations
- Case studies 
- Industries you serve 

And beyond.

Leverage customer research to dive deep + share what your prospects could be searching for pain points, goals, jobs to get done and much more around the topic.

The more niche and specific the better.

Trust.
Visibility.
Qualified inbounds.

___

PS. grab my 90 days to revenue SEO/AEO video & playbook (1,811 b2b marketing legends did already) 👇

The new way to do SEO.
(AI and classic organic)

Work out your money keyword.

Example here for B2B SaaS "best [category] software"

Understand what type of page you need to craft.

Usually a listicle based article for this type of keyword.

Leverage customer research in your content:

Why you.
Where you exceed.
Where you aren't a fit.
Plenty of social proof.
Show the product.
Clear CTAs.

Simple technical SEO:

Money keyword in URL, H1, meta data.
Internal links to and from relevant pages.
Clean UX, fixed CTA side bar for articles.

Earn brand mentions and placements:

Get featured top 3 placements in articles comparing your software:

This is huge for AI overviews mentions.
Mentions in ChatGPT.
Plus backlinks for classic Google organic.

Rinse and repeat for every way a dream client can search when:

Needing your solution today.
Wanting to solve a problem.
Frustrated with incumbent.
Comparing vendors.

This drives mindshare, demos and sign-ups for B2B SaaS.

___

Recent win here for RB2B and Adam Robinson.

Grab 90 days to revenue SEO playbook: https://lnkd.in/et7yce7s

Book a call with us: https://lnkd.in/eCqF7VCP

Organic demos in 6 weeks.
(SaaS SEO shouldn't take 12 months)

- We doubled down on what their ICP cared about
- Focused on high sales intent keywords/prompts
- Crafted articles and listicles using our research
- Showed how their product was the solution
- Built authority w/ mentions and backlinks

And as a results started driving inbounds in 6 weeks from ChatGPT and Google organic.

Watch dozens more client review videos and apply to work with us: https://lnkd.in/e7XuM6au

ChatGPT made tracking SEO hard as f**k.

Marketers, here’s what we recommend tracking:

LEADING INDICATORS.

- Organic rankings up for money keywords (buying intent keywords) on Google 
- Click throughs upping for money keywords
- Organic qualified traffic up
- Session times up
- Visits to high intent pages (product pages/pricing/demo/results)
- Traffic from ChatGPT and other LLMs
- Citations in LLMs 
- Money prompts brand mentions in LLMs (bottom funnel searches around your software, problems you solve, competitor reviews etc)
- Share of search against competitors 
- Branded traffic (now many folks will find brands in AI search then go direct to search for your brand or even your homepage) or AI search > Google > your site.

LAGGING INDICATORS.

- Top funnel: asset downloads, email sign-ups, checking your podcast
- Bottom funnel: booked demos, product sign-up, booked calls
- Organic leads moving forward in deal stages
- Leads turning into revenue

___

Report on all these wins (screenshots FTW) as soon as you see them to leadership in slack or internal comms to show progress at it flows. 

___

Make sure you get data from a mix of sources...

Adding “how did you hear about us?” on booking calendar/forms.

Asking "what was your full journey to booking time with us today?" again on sales calls.

Getting these notifications to flag up into slack.

Checking website analytics tools info.

Put all the pieces of the puzzle together.

And remember SEO/AEO works best as part of the b2b marketing ecosystem to build mindshare, brand and capture demand.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

b2b marketing jargon explained:

Lead: someone who looked at sales
MQL: put down gmail for playbook 
SQL: put work email for playbook
Hot lead: turned up to zoom call
CAC: good if under ads spend
Pipeline: 3+ MQLs this month 
Founder brand: ceo pls post
Brand: lets redesign the site
CPC: some bots hit our ads 
PR: post the funding round
Paid media: 99% of budget
Outbound: buy ai SDRs 
Inbound: need please
ACV: whale paid once 
ICP: buyer with pulse 
Quota: pipe dream 
SEO: dead innit?
AEO: alive? 

Any to add? 👇

RB2B is $6.6M ARR and 3 FTEs. 168 days ago Adam told Breaking B2B to arm the cannons on SEO/AEO...Here's the full results so far 👇 

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

WANT THE STRATEGY FOR YOUR B2B/SAAS?

I recorded a 34-minute breakdown video covering everything you need to craft a pipeline focused SEO/AEO strategy and execute.

Watch it here: https://lnkd.in/eiZfaXXq

A CMO's 5 golden rules to driving pipeline from SEO & AEO in 2026:

1. The 95/5 rule.

Nail exactly what the 5% of your market search for when in buying mode for your solution, weighing up competitors or struggling with a problem you solve.

2. Get the quick wins.

Look what bottom funnel content you already on your site have that could use a refresh to rank to of google or gain LLM visibility (ahrefs > low hanging fruit keywords). Start here for fast organic pipeline.

3. Build an epic moat.

Ensure you have dedicated pages on your site for:

- Product
- Pricing
- Features
- Use cases
- Integrations
- Competitors
- Case studies
- Technical docs
- Best X software articles
- Industries & ICPs you serve

Each addressing all the pain points, goals, why you, jobs to be done your ICP can be searching for.

With plenty of relevant social proof and positioning your solution as the painkiller. 

4. Control the narrative.

You don't want an angry reddit user publishing about your pricing because you hide it on your website.

Brand mentions + your category are big for LLM visibility. 

Features on external listicles talking about your software, podcast appearances, review sites and more are all great for this (outside of point 3 work on your own site).

5. Have the right mindset.

Realise SEO is gonna be less and less about traffic and more about being the brand of choice in answer engines and on google organic when dream clients need your solution or have issues you solve.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

taplio

The Battle

Philip Ilic

Sam Dunning

Followers

Posts

Engagements

Likes

Performance ScorePhilip Ilic's LinkedIn Performance

Performance ScoreSam Dunning's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Philip Ilic

Sam Dunning

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Philip Ilic's LinkedIn Performance

Performance ScoreSam Dunning's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhilip Ilic's LinkedIn Performance