Philip Brook

Currently building Voiceform, the survey platform of the future.

We help our users do two things really well:

Scale qualitative interviews with voice data collection, transcription, automated probing, and analysis and
get deeper insight from quant surveys with voice enabled probing questions.

Msg me on LinkedIn for a free trial 🙌

Co-Founder & CEO

Baja Naturals

Baja Naturals is focused on helping pet parents reduce their carbon-paw print through sustainably packaged kelp-based pet treats.

Social Media Manager

Betta Botanicals | Natural Aquarium Products

Betta Botanicals LLC | CEO (Chief Ecosystem Officer)
• I do everything. But, notable points of growth are highlighted below.
• Deeply connected social media communities across all platforms leveraging a content strategy focused on inclusion, sustainability, and education.
• Project-managed blog posts, promotional landing pages, email, ambassador programs, and community live-web events.
• Built SEO strategy utilizing SEMrush, Google Search Console, and Google Trends.
• Built an ambassador program that improved social growth by 10% MoM, and generated 12% additional revenue MoM.
• Created the #1 most sustainable aquarium botanical brand on the planet via small family product sourcing, product development, QA/QC, and retail packaging initiatives.

Chief Executive Officer

PetWise

• Spearheaded the social media strategy for PetWise, driving brand awareness across multiple channels for a diversified portfolio of pet product brands.
• Managed and grew the PetWise Ambassador Program to enhance brand loyalty, engage influencers, and drive product development insights.
• Directed content creation and editing for social media campaigns, ensuring alignment with brand guidelines and community engagement strategies.
• Provided mentorship and leadership to social coordinators and specialists, fostering a positive and inclusive team culture.
• Analyzed social media performance metrics to guide content improvements, optimize campaigns, and inform brand strategy.
• Collaborated cross-functionally with Digital Marketing, Retention, and Customer Support teams to deliver a seamless brand experience.
• Managed backend tools including Hootsuite, Google Analytics, and Meta reporting to streamline social media processes.

Digital & Social Strategist | PetWise, Inc. (formerly WorldWise, Inc.)
• Launching and streamlining a 100-member ambassador program, boosting eCommerce CTR, and enhancing product launch visibility within the dog and cat influencer domains for D2C and B&M.
• Crafting and executing comprehensive go-to-market social strategies for PetWise Brands across Meta, TikTok, Youtube, Pinterest, Threads, and the platform that is probably releasing tomorrow.
• Revamping email/SMS marketing strategies to both personalize and delight customers, reduce churn rate, and increase LTV in the consumable and non-consumable pet product space.
• Unifying strategies and implementation tactics via communication platforms to track performance and benchmark KPI's.
• Update customer experience pathways to reduce superfluous inbound customer inquiries.
• Writing keyword-rich blog posts to bring in new customers while addressing current customer pain points.

Digital Marketing Strategist

BensAquariums

• Adapt content strategies to pivoting requirements of social platforms to continually increase reach, engagement, and overall good vibes.
• Collaborated with brands to generate promotional content while developing scripts in line with the brands voice to maintain an organic and approachable video experience.

Content Creator

TheLostCo Bike Shop

• A/B test short-form video content elevating brand awareness, 360k+ views MoM, and 11%+ MoM followers on Tiktok.
• Created partnership marketing materials within brand values to achieve the objective.
• Manage the brand authority, tone, and voice within the company Tiktok.
• Streamlined process for content distribution across multiple social media platforms of different audiences resulting in time savings of 66%.
• Evaluated and analyzed existing content strategies and identified areas of improvement resulting in an increase of following on Instagram by 25% and 12.6% on YouTube.
• Collaborated across service, sales, customer support, and shipping departments to develop a diverse content strategy.

Social Media Marketer and Retail Web Fulfillment

Whatcom Land Trust

I will be working towards establishing a base line for properties along California Creek as well as helping to develop a restoration and management plan.

Volunteer Land Steward

ModSocks

•	Customer Service in store, email and phone
•	Maintenance utilizing painting, carpentry and tiling skills
•	Inventory management across Shopify, Trello, and Vend POS systems

Retail Sales Assistant

•	Assisted in research and drafted multiple grants centered around Salmonid, upland forest, and wetland protection, and restoration in Whatcom County 
•	Applied knowledge in GIS ArcMap to delineate and preserve threatened wetlands
•	Conducted field surveys on trust lands utilizing Avenza to carry out field work
•	Removed invasive species on Trust land in coordination with land owner guidelines

Conservation Associate

Nooksack Salmon Enhancement Association

•	Engaging 97% of Whatcom County 4th graders in salmon stewardship and education
•	Delivered programming to K-4th grade students focused on water quality, aquatic invertebrates and native plants to help restore Whatcom county salmon habitat
•	Facilitating salmon habitat restoration projects along Whatcom county waterways

FLOW Education Intern

Clark Feed and Seed

Aquatic Specialist

Developing sustainable digital marketing strategies across socials, blogs, email, and paid channels is my expertise. I have a particular interest in helping brands utilize TikTok, Instagram Reels, and YouTube Shorts to nurture positive brand experiences within their social communities, ultimately increasing CTR to current campaigns. It's all about developing community.

One of my hallmark achievements has been bringing brands to see remarkable success in their ambassador programs. By overseeing these programs, we've averaged 2 million impressions per month with an engagement rate of 5.6%, and facilitated around 40 collaboration posts per month on Instagram and TikTok.

My focus is on nurturing client relationships and developing compelling brand narratives. By working closely with clients, I aim to create authentic connections and meaningful storytelling that drive engagement and growth.

taplio

The Battle

Philip Brook

Benjamin Peterson

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