We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

I’m Phil, the lad behind the scenes helping people like Jake Humphrey, Spencer Matthews, Mary Earps and Ferne McCann show up online in a way that actually sounds like them.

I’ve spent more all-nighters than I care to admit helping founders and public figures build personal brands that turn heads, start conversations, and lead to real opportunities.

Most of my work is being a translator: pulling the real insight out of someone’s head, shaping it into content, and building a system that keeps it consistent.

That means:

clarifying your message and positioning

turning your lived experience into posts people want to read and share

building a simple content engine you can actually stick to

I’m also funnelling everything we’ve learned at OSSAI into Pesora, an autonomous personal-branding tool built to give more people access to proven strategy without the full agency price tag.

If you’re a founder, CEO or creator with a spicy brain and a head full of ideas, but you’re struggling to get it out consistently, drop me a message. ✌🏿

Phil Ossai

Yesterday marked 4 years of OSSAI 🥳

I took this photo last night at Christina Taylor’s office while my little one was in dance upstairs at The ASH Company and it hit me... wow I've been in business for nearly half a decade. 

I'm old 😅 but equally I feel like I started yesterday.

I still remember 4th March 2022... full of naivety. Pre-Chat GPT days. Back before the AI slop. 

A LOT has changed since then... but a lot hasn't.

Here are 4 lessons that have stood the test of time.

1 - Human psychology doesn't change: curiosity, negative bias is a powerful vehicle to capture one's attention.

2 - Quality > quantity of followers. Don't get attention mixed up with intention. You can get leads at 500 followers, and nothing at 500,000 followers.

3 - On the other hand, if you want community growth, cross-pollinate your audience with related creators/founders. Collab carousels, collab Vids/TikToks/Reels... they are SO powerful.

4 - The science of social media growth and virality is: A/B testing every element of a piece of content, and with enough variants, the data will tell you exactly what you need to do to grow. It's not rocket science... but it is a lot of effort.

Thank you to all those who supported and believed in the vision before it was a reality. 

Amy Stephenson-Yankuba Aaron Burns Milimo Banji Mary Earps MBE Ellis Bennett FCCA Yafet Semere Jade Beard-Stevens Jim Meadows Indiana Julian Keenan Bettany Lyle Yorks Jake Humphrey Jane Hunt Robyn Liddell Claire Richards Nazia Haque Netta Jenkins sorry if I forgot to tag anyone!

Andrew Hulbert FIWFM thanks for the inspo on this!

Personal Branding for CEOs, Founders and Talent Brands via OSSAI Agency & Pesora AI

Your personal brand is your insurance policy.

I started OSSAI when I was in my very early 20s.

The fact that I’m able to sit in rooms with people who have scaled seven and eight figure companies, have 10 and 100s millions in the bank, while still in my 20s…

Plus I have access while their guard is down, while they’re vulnerable, while they’re open to hearing new ideas, and to have them trust my expertise, is an anomaly that I’m very aware of and very grateful for. 

I don’t say that to brag.

I say it to make this point:

The only way I was able to get into those rooms was because of the insurance policy I’d been slowly contributing to day in, day out, week by week, month by month, which is my personal brand.

My reputation tends to do a lot of talking.

I recently had a massive community reach out to me to do workshops for them.

The same goes for another speaking gig across borders.

That’s why I believe your personal brand opens doors, but also protects you when things don’t go so well.

If you’re let go.

If you’re struggling.

If things are tough.

I’ve had many bailouts from people in my network that I grew through LinkedIn, through Instagram, through TikTok, who supported me during tough times in the agency as a result of us meeting online.

If I hadn’t posted that content, I probably wouldn’t be where I am.

So yeah, your personal brand is your insurance policy.

🤞🏿

No alternative text description for this image

Back from a London day trip to meet the man of the hour Jake Humphrey

If you were a fly on the wall, here's what you would've heard:

🗣️ "Business growth is expensive: Financially, physically, emotionally, and mentally. Consistency growth beats intensity any day of the week."

🗣️ "The view at the top of the mountain is the same as the bottom of the mountain: Another set of peaks on the horizon. There's always another goal so learn to detach your joy from the outcome and place it in the process."

A few things it got me thinking...

There's a unique energy being around non-Londoners. People who are supposedly disadvantaged when they don't live in the capital. The drive is built differently when opportunity isn't always on your doorstep.

My generation places such an importance on stupid stuff: revenue rather than profit, the badge of your car rather than character... and when you hear successful people speak the ego in you can think: 'it's easy for you to say now you've achieved it'.

But the challenge I'm setting myself is to actually try and adopt a wiser mindset this year.

I really shouldn't upgrade my car, or my living expenses... 
I need to keep my head down and act like it's nil-nil
I need to enjoy the journey more because this is the real game I'm playing now, not pre-season.

Anyway... back to work.

Don't get attention mixed up with intention.

The loudest personal brands don't always make the best content.

The founders with the largest followers don't always have the best businesses.

I have a United Fan page with 300k IG followers and a TikTok of 175k followers.

My '17k' LinkedIn following has 'made me more money' than that 475k following ever has.

A 300w light bulb can light up a room

A 300w laser can cut through steel.

Same energy, different focus.

Happy new month everyone 🚀

The Consistency blueprint: My 90-day goal-setting journal from the 🐐 Aaron Burns

What’s common knowledge to you…

… is a game changer to someone else. 

You’re sitting on a goldmine of insights, experiences and lessons. 

All you’re missing is the framework to structure your thoughts. 

💪🏿

Founder @ Nord Advertising | Scroll-Worthy Email & SMS Marketing, Content Creation | #MockupMondays

Hey, I’m the founder of Nord Advertising, a boutique email marketing and content agency built to help eCommerce brands grow smarter, not louder. We focus on boosting profitability, brand awareness, and customer engagement through strategies that actually work.

It all started back in college when I offered writing services, everything from essays to emails for students. That hustle quickly turned into a passion for digital marketing, and eventually, Nord was born. Now, we work with online brands and deliver a mix of email/SMS marketing, WhatsApp marketing, TikTok Shop, Meta ads, web design, content creation and more.

We love working with ambitious brands that are ready to scale, stand out, and build real, lasting connections with their audience.

Recently, I've become the Co-founder of RÖA Management. We are a group that works with influencers from around the world to bring about a social impact and worldwide inclusivity between culture and storytelling. We were part of a great initiative to bring about influencers from all around the world for the opening of Prince Moulay Abdellah Stadium in Rabat in preparation for AFCON 2025. We were the first to bring about a group of influencers with a following of that magnitude to the football scene to Morocco. This amounted to over 100M views combined. With more initiatives on the way, we look forward to bringing a new voice and vision to tourism in Morocco. 

Always down for a virtual coffee chat, whether it’s about the grind of entrepreneurship or the little joys of life.

Check us out: www.nordadvertising.com ☕💻 
RÖA: https://thisisroa.carrd.co/

Mehdi Tait 🧩

We're so back! Welcome to Mockup Mondays 📧 ! 

We've decided to make Mondays just a little bit more fun and since no other agency is doing a concept like this, why not be the first!

Brand: SACHEU
Some beauty brands chase trends.
SACHEU engineered virality.

Founded by creator Sarah Cheung.
Built at the intersection of skincare and TikTok culture.
Instead of launching dozens of forgettable products.
They built a small lineup of viral tools.

Products designed to be used on camera.
Their breakout product:
• Stainless Steel Gua Sha.

Unlike traditional stone tools.
It’s hygienic.
Durable.
Cooling.

Perfect for skincare routines on TikTok. Then they doubled down on ritual products such as the Lip Liner STAY-N Peel-Off Tattoo: A lip liner you peel off after drying that reveals a long-lasting tint.

But the real genius isn’t the products.
It’s the content loop.

I mean each product creates a visual moment.
Roll the gua sha.
Peel the lip tattoo.
Apply their gloss.

Every step was satisfying to watch by millions that its' growth was inevitable. 

Customers became marketers.
Creators became distributors.

The growth strategy:
• Creator-led brand.
• TikTok tutorials as acquisition.
• Viral “ritual” products.
• Minimal but iconic SKU lineup.

Instead of selling beauty.
SACHEU sells routines.

Instead of selling products.
They sell shareable moments.

Lesson for founders:
Design products people want to film.
Not just products people want to buy.

Now the only thing left is to add them to the featured brands in our Mockup Monday roster. 

Disclaimer: SACHEU is not affiliated with Nord Advertising. These are merely mockups and a representation of what we are capable of doing for brands. All digital assets are taken from public data, social media or created by our designers.

#emailmarketing #mockupmondays

Founder @ Nord Advertising & RÖA Management | Scroll-Worthy Email, Whatsapp & SMS Marketing | Nord AI | #MockupMondays

Nord Advertising made 265 Sales at $5 organically.
30+ 5 Star Ratings ⭐⭐⭐⭐⭐

"It covered the “why” and the “how.” Perfect combo."
JULIA BELHAS

I didn't even know that an article was written about us until a sale mentioned the referral. 

I overlooked something very important while running Nord Advertising's operations and figuring out how to scale efficiently.. 

Our email marketing digital products are the best that Gumroad has to offer. They are also very verrryyy affordable. 

Why did I make it that way? Well, I couldn't afford these things back when I wanted to learn and had no one to help. 

Nord Advertising has been around for 4+ years and we learnt so much about this e-commerce and marketing industry. The thing is, the learning never stops and the creativity doesn't stop. 

To this I say, if you ever need to learn anything related to email marketing, don't take my word for it, just look at the numbers. 

Gumroad: https://lnkd.in/dakhfxsd

Article: https://lnkd.in/dBaXNXyh

taplio

The Battle

Phil Ossai

Mehdi Tait 🧩

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Performance ScoreMehdi Tait 🧩's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Mehdi Tait 🧩

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Performance ScoreMehdi Tait 🧩's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance