Founder Foundry

Founder Foundry is a community site designed to help service business entrepreneurs build a foundation for their business. Get access to an online resource jam-packed with helpful content and a private community where you can ask questions, get feedback, and create meaningful relationships.

Founder & CEO

Uptime Media

Investor & Advisor

Raw Studio

Founder - Non-Executive Director

Note.co

Working on something interesting! Join our Beta! https://note.co

WDX (Web & Digital Experience) - f.k.a Sydney Designers

Sydney Designers Meetup is a meetup of Sydney-based designers enthusiasts. We share and talk about design and everything related. More infos: https://sydneydesigners.org 

My role: 
I'm genuinely passionate about sharing and connecting with people. I organise the meetup every month and bring on amazing speakers for people to learn but most importantly to connect and network.

Main Organizer

KeyPay Cloud Payroll & Workforce Management

Disrupting payroll via design. Leading the design team to shape the future of cloud payroll.

Lead Designer

Leading the Design in KeyPay. Redesigning every part of the app. Product, and Visual.

Senior Product Designer

vyte.in

Vyte.in is the best way to plan an event with a group of people. From a business meeting to a nigtht out with friends, vyte.in will make the process of organizing much smoother. Forget endless email threads and doodle, and sign up for the beta: http://vyte.in

Product Designer & Co-Founder

Philippe HONG

Freelance Creative Designer UI/UX & Front-end Developer. Clients: Snappr, Apptimize, BETC, Popsy, Sanofi, Badoit, Schneider Electric, etc..

Freelance

Airtasker

Product Designer in charge of the Mobile Product (Web, iOS and Android). User experience and Front-dev

Product Designer

Coeurs et arts

Art Director

After five intense years of running my successful million-dollar design agency, I hit a major roadblock. Burnout didn't just knock on my door—it barged right in and left me bedridden for three days straight. I didn't want to get up or face the world. Lying there, I thought to myself, "Okay, this is enough."

The next day, I made the tough decision to let go of all my employees. I knew I needed a break—a real one—to rethink my priorities and figure out what I truly wanted in life.

It felt like I slammed a giant reset button, letting out a big sigh that carried away years of stress and unspoken worries.

Growing up in France as a shy Asian kid in a mostly Western culture, I often felt like I didn't quite fit in. I was quiet and kept to myself. Design became my safe space—a way to express my creativity without having to say a word. But deep down, I was super ambitious, always juggling side projects and trying to "build something" meaningful.

That constant drive helped me achieve a lot, but it also led me straight into burnout.

As I lay there, I couldn't help but wonder: How does our mind work? How can I bounce back? How can I make sure this never happens again?
Those questions sparked an inward journey—a deep dive into understanding the mind and all its amazing potential. I realised that overcoming burnout wasn't just about resting; it was about transforming my mindset. I learned tools and techniques to not only help me get back but also be a better version of myself—stronger, wiser, and happier.

I believe everyone deserves to know how to utilise their mind to its fullest.
If you are like me, you want to be YOUR best self.
You want to unlock a new level of effectiveness and fulfilment.
You want to feel motivated and excited every day.
You want to feel confident and smart.
You want to prioritise what matters, manage your emotions like a boss, and build habits that support your professional and personal growth.

Join me in this journey.

This is the reason I created The Effective Mindset, a community-based hub where we share science-based resources, techniques, and habits for being our most effective selves.

We all deserve to be at our peak and to live without regrets. Because we all deserve to thrive, not just survive.

Philippe Hong

Viridian Detailing

💎 Sydney's Ceramic & Graphene Coating Specialist for cars and bicycles

• Managing team members and delegating work and projects
• Partnering with luxury & prestige dealerships, bike shops and local businesses
• Delivering exceptional service and results and focusing on customer experience
• Accredited Professional Applicator for Gtechniq and Feynlab

Service offerings:
• Ceramic & Graphene Coating Application (paint, glass, wheel & interior coating)
• Paint Correction / Enhancement
• Paint touch-up
• Pre-sale detailing
• Interior detailing
• Photography
• Badge removal/debadging 

I've embarked on this decade long journey fuelled by my love for cars and cycling. I started washing cars in our apartment's wash bay. What began as a mere hobby has grown into a full-blown passion.

With a focus on excellence and customer satisfaction, I've refined my skills and techniques to consistently provide the very best service and results for my clients.

Accredited Professional Applicator and Installer for Gtechniq and Feynlab

Director & Accredited Detailer

The Driven Dads Podcast

👨🏻 The Driven Dads Podcast is all about the real, raw and sometimes hilarious side of modern fatherhood. 

Join us as we device into the rollercoaster ride of balancing family life with chasing our dreams. From swapping dad jokes to sharing heartfelt stories, we’re here to empower and support fellow and aspiring dads on their journey.

Host & Wannabe Dad

Aaron Lam Photography

📷 Aaron Lam is a professional Australian Photographer & Videographer specialising in automotive, food, product, interior, and real estate. 

With over 10 years of experience, he has worked with prominent clients and has extensive experience collaborating with start-ups, small businesses, corporate and enterprises brands. 

Aaron understands brand identity and marketing goals, excels in liaising with and managing relevant stakeholders to deliver high-value content for brands and clients. His unique perspective and dedication to his craft have made him a sought-after photographer in the community. 

Aaron is based in Sydney & Melbourne and available for commissions worldwide, bringing his expertise and artistic vision to a global clientele.

• Specialising in Automotive, Product, Interior/Real Estate & Commercial Photography
• Curating high-quality visual content for brands, businesses, dealerships, workshops, collectors, and enthusiasts
• Conducting on-site photo shoots and logistics of vehicles, including preparation, location scouting, staging, selecting camera angles, and post-processing
• Developing and implementing a marketing strategy using social media and personal networking to generate leads and referrals
• Managing client relationships and ensuring timely delivery of high-quality final products

Featured in:
• Volkswagen Magazine
• Fast Car Magazine
• Performance BMW Magazine
• Total BMW Magazine
• Zoom Magazine
• Official Holden Monaro Classic Cars Calendar for 2022
• 2020 Aston Martin Vantage PR for The AFR
• Robb Report Australia's 2019 Car Of The Year
• AFR Editorials
• Cars For Hope

Owner & Professional Photographer

RAW Studio™ 

🌱 Developing and Executing Strategic Growth Strategies to Drive Revenue and Increase Efficiency

• Developing Strategic Growth Strategies to drive revenue, improve ASP, and generate repeat business
• Streamlining processes and implementing initiatives to support operational cost savings
• Build, maintain and forecast a qualified sales pipeline through targeted prospecting
• Develop and present tailored Mid-Market and Enterprise sales proposals and demonstrations via online demo or in person
• Negotiate Mid-Market and Enterprise level contracts and renewals
• Executing on the Strategic Growth Strategies by working with internal and external stakeholders to drive the best possible outcomes for clients and the business.
• Implementing and executing on an Outbound Prospecting Strategy to engage and nurture potential clients and generate new business opportunities
• Formulated a sales dashboard with key metrics to monitor and identify opportunities for growth and optimisation
• Implemented and optimised business system tools such as a new CRM (HubSpot) and Business Intelligence.

Growth Lead

DocuSign

🚀 Driving New Business through Outbound Prospecting and Strategic Planning

• Generated new business through outbound prospecting, targeted emails, and calls, resulting in significant pipeline growth and closed won deals
• 108%+ YTD pipeline generation, ranking in the top 10% in the APJ region
• Conducted strategic territory planning and analysis to identify key opportunities and undercapitalised markets
• Overhauled proposal deck with an improved visual interface, messaging, ROI insights, and pricing strategy resulting in a higher % of closed-won opportunities
• Developed a 'Proposal Pricing Model' to optimise MRR calculation and proposal pricing for increased accuracy and consistency.
• Created a 'Delta Tracking Model' for the team to track and compare their individual actuals against targets for key performance metrics such as SQOs and MRR.
• Developed a Performance Tracking report for the team and individuals to track, measure and manage various sales metrics

Certifications:
- The DocuSign Way
- Sandler Sales Methodology

Market Development Representative

Belle Property

🏡 Representing vendors and connecting buyers to their next home or investment

•  Represented vendors and buyers in the buying and selling of properties, ensuring a seamless and satisfactory experience for all parties involved
•  Developed and maintained relationships with buyers, investors, vendors, and industry professionals to generate referral business and ensure customer satisfaction
•  Conducted market research and analysis to provide clients with accurate and informed advice on property values, market trends, and investment opportunities
•  Developed and implemented effective marketing strategies to promote properties and attract potential buyers or investors including property staging, photography and online advertising

Certifications:
- REINSW Certificate of Registration

Sales Associate

TAL Australia

🛟 Driving financial efficiencies and commercial decision-making through strategic expense reporting and insights.

• Partnered with the Executive Team (CFO, COO, CLO) in making informed commercial decisions and provide greater commercial insight for expense reporting
• Managing company-wide projects through cross-team collaboration and delegation
• Streamlined and automated processes to mitigate risk and drive operational efficiency in reporting
• Expense planning, budgeting, and forecasting to drive financial efficiencies and commercial decision- making
• Conducted financial review meetings with senior leaders to identify opportunities, manage costs, and escalate issues.
• Developed commercial insights through analysis of activities and expense performance, including variance analysis.

Commercial Manager

🛟 Consolidated enterprise-wide report, BU Reporting and Business Insights

• Created monthly consolidated expense reports with insights for executive decision-making
• Streamlined processes and created a structured framework to drive operational efficiency in reporting
• Project managed and led ad-hoc projects through effective cross-team collaboration
• Supported the Senior Commercial Manager in stakeholder management, financial analysis, and communication of complex business results

Commercial Analyst

🛟 Strong analytical skills and stakeholder management expertise.

• Produced enterprise-wide consolidated reports for all functional areas and business units
• Developed financial and analytical models to support budgeting, forecasting, and ad-hoc queries/projects
• Extracted key insights from raw data and curated the story and messaging in a visually appealing and digestible format for distribution to the wider business and stakeholders
• Demonstrated effective stakeholder management and communication skills

Finance Graduate

Telstra

☎️ Driving Team Success and Business Growth

•Led and managed a high-performing team of 8 Customer Sales Advisors in delivering exceptional customer service and solution-based sales techniques - 145% team attainment (full-year)
• Coached and mentored the team in achieving targets and enhance professional growth and productivity
• Partnered with Licensees to develop and operationalise a strategic framework for selling and marketing new product offerings to maximise revenue and sales
• Analysed sales metrics and data, created actionable insights and reports, and identified key opportunities for business development growth
• Developed strategies to close sales by researching and monitoring the competition and their product offerings
• Includes responsibilities of the below Customer Sales Advisor role.

Sales Manager

☎️ Exceeding sales targets and building customer advocacy 

• Educated customers on a diverse range of Telstra plans and products, providing tailored solutions
• Consistently achieved monthly sales targets while maintaining high advocacy results (Net Promoter Score)
• Effectively managed complex issues and complaints by driving outcomes that ensured long-term customer advocacy and referral
• Critical thinking to make the best of each situation for both the customer and the business, communicating effectively in a fast-paced environment
• Developed strategies to close sales through researching and understanding the point of differences with competitors and their product offerings
• Sales and Customer Advocacy Accolades

Customer Sales Advisor

☎️ Wholesale Pricing business unit in the Strategic Pricing division

•  Contributed to the redevelopment of the Telstra Wholesale Pricing Performance Update (Mobility, Data & IP), working closely with key stakeholders to source data and gather insights
•  Proposed a transition from complete reliance on Retail Relativity to an adoption of a Price Premia model for pricing low-value mobility plans to the Senior Leadership Team (Directors and Executive Directors)
•  Provided pricing insights and direction for Wholesale customer deals, working collaboratively with wholesale stakeholders to assess commercial proposals
•  Contributed to the Strategic Roadmap and helped implement Key Pricing Initiatives

Finance & Strategy Summer Vacationer

☎️ Exceeding sales targets and building customer advocacy 

•  Educated customers on a diverse range of Telstra plans and products, providing tailored solutions
•  Consistently achieved monthly sales targets while maintaining high advocacy results (Net Promoter Score)
•  Effectively managed complex issues and complaints by driving outcomes that ensured long-term customer advocacy and referral
•  Critical thinking to make the best of each situation for both the customer and the business, communicating effectively in a fast-paced environment
•  Developed strategies to close sales through researching and understanding the point of differences with competitors and their product offerings
•  Sales and Customer Advocacy Accolades including but not limited to: 2nd in the state for New Mobile Connections, FY2014 Q2 & Q3 Highest Sales and numerous NPS (Net Promoter Score) advocacy awards.

Customer Advisor

HUNTA Property

🏡 The Property Sales Manager position involved working directly with the Director of Hunta Property. The firm specialises in property advisory and provides expertise in both front-end property acquisition and development management.

•  Created and implemented effective sales strategies to drive property sales
•  Coordinated off-the-plan development projects with the partnered real estate and migration agencies
•  Conducted market research on surrounding suburbs and trends
•  Proactively sought new opportunities, leads and buyers
•  Prepared detailed property appraisals and Comparable Market Analyses.

UTS: University of Technology, Sydney

🎓Passion for Coaching and Empowering Students

•  Supported students in their Integrating Business Perspectives course through mentoring and support with business advice, insights and guidance and support
•  Guided and coached students with their complex group work problems and challenges
• Empowered student learning through empathy and advice based on personal experience
•  Motivated students to take an active role in their education and growth

Achievements:
•  Certificate of Appreciation (Mentor)
•  Certificate of Appreciation (Senior Mentor)

Senior Peer Mentor

👋 Hey there! It's Aaron here! I'm a well-rounded sales & operations professional with a proven track record in driving revenue growth and delivering exceptional customer experiences across various industries. From Tech, SaaS, UX Design, Life Insurance, Telco, Real Estate, Photography, Automotive and Retail, I've developed a unique blend of sales, strategy, financial and analytical skills that allow me to create innovative solutions to complex business problems.

🎯 Throughout my career, I've consistently hit sales targets and maintained high levels of customer advocacy. I'm skilled in stakeholder management, data analysis, and strategic planning. And with a knack for creating actionable insights, I've helped drive business growth and expense management.

🏎️ When I'm not busy being a professional, I run my own automotive photography and detailing and ceramic coating specialist business. With over 10 years of experience, I've established a strong reputation for delivering exceptional results to my clients.

🧑‍🎓 Professionally coached and mentored by:
- Raymond Reginald Williams (former HIH Insurance Company Director / Life & Business Coach)
- Dr Julia Tilling (PhD Educational Psychology, Master's Education Counselling/Special Ed)
- Atay Mehmet (General Manager @ MerchantSpring / 10+ years B2B SaaS sales leader)
- Tania Fernandez (Facilitator & Coach @ DocuSign)
- Gloria Wang (Transformational Career & Life Coach)
- Christine Wan (International Certified Mentor and Results Coach / 25+ years Educator & Entrepreneur)

taplio

The Battle

Philippe Hong

Aaron Lam

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