AutoMates by Reruption

What's AutoMates? Find out at automates.company

Co-Founder

Reruption GmbH

We help people drive change and innovation in their organizations. Always at startup speed, with > 20 years of entrepreneurial experience and methodical de-risking. We are Co-Preneurs.

And why? Because we want to create a future worth living in.

Partner

Partners in Clime

We combine exceptional founders, big unsolved problems, and smart capital to build and fund companies that save our climate.

General Partner

AMERIA AG

Vice President Operations

Senior Project Manager

Project Manager

Sophiadesigns GbR

With Sophiadesigns, I developed web-based software for small and medium-sized businesses, advised on opportunities and risks of doing business on the web, and hosted websites. Until 2009 we developed and sold sophiadesigns/cms in the SaaS model.

General Manager & Founder

Treatwell

I was involved in building Salonmeister, now Treatwell.

Salonmeister develops web-based salon management software and distributes it in a SaaS model. Supported by T-Ventures and other VCs based in Germany.

With Sophiadesigns, I had developed and operated the web-based booking and appointment management software, and then helped resource technical expertise when Salonmeister started building its own technical team after funding.

Salonmeister was sold to UK competitor Wahanda, now Treatwell, in 10/2014:
https://techcrunch.com/2014/10/10/wahanda-raises-another-26m-and-acquires-germanys-salonmeister/

Chair of Prof. Dr. Oliver Brand LL.M. at the University of Mannheim

I developed and maintained the chair's website, advised the team on IT issues, and worked with Professor Brand on innovative e-learning concepts.

Student Assistant

What's a Co-Preneur? Find out at reruption.com • I love doing Strategy, Digital Sales, Business Design • Investor, GP at 'Partners in Clime' • Techno-Optimist sharing daily thoughts on ⬇️

As a Co-Preneur, I solve challenges with you and for your organization. I am an expert in strategy, digital sales, business design and innovation management.

Some challenges I have solved for my clients:
1. "We've developed a virtual reality application. Now someone needs to sell it!"
2. "We want to build a startup in the education space, but don't know where to start!"
3. "We want to test an e-bike subscription business. Is this a good business case?"
4. "We want to get TISAX/ISO:9001 certified. Who will organize this for us?"
5. "We need to hire 'Solution Architects'. How do we find out which candidates are good?"
6. "We want to sell data to architects and make money. But do they need it?"

My mission is to help organizations drive change and innovation.

Organizations that rely on me: STIHL, Mercedes Benz, Internetstores, Signa Sports United, Eberspächer, oddity.

I only work with people who understand that change and innovation are necessary to create a future worth living #futurepositivity

My motto: Quality prevails, always improve.

Philipp M. W. Hoffmann

Mercedes-Benz Tech Innovation

Senior Strategy Consultant

THE FLOOX

Onlineshop mit Online Kunst-Kursen und Künstlervermittlung für (Retail) Offline-Marketingaktivierungen
- Gründung & Fundraising 
- Aufbau der Dienstleistungssparte des Unternehmens (Zusammenarbeiten mit Marc O’Polo, Breuninger, Comma, Lillet, Gerry Weber, Rituals, Westwing und weitere)
- Akquise Media Partnerschaften (on - /offline; auflagenstarke Partner wie Handelsblatt, Business Punk, Freundin und weitere)
- Aufbau des FLOOX Web-Shops
- CRM (Tracking Kundenverhalten, Kaufhistorie, E-Mail-Interaktion) & Digitales Marketing (Bezahlte Werbung, Soziale Medien auf Basis von Kostenumsatz-Relationen )
- (Weiter-)Entwicklung des Geschäftsmodells basierend auf Markttrends, Marktlücken, Forschung & Analyse

E. Breuninger GmbH & Co.

- Planung der App-Roadmap (Feature- & Themenplanung) mit Fokus auf Umfang, Ziele, Zeitpläne und Budget
- Innovations- & Marktanalysen für die strategische Ausrichtung der Breuninger App
- Aufbau von CRM-Reports & Kunden-Analysen 
- Projektmanagement & -steuerung der Personalisierung / Segmentierung der App: Ausrichtung der Breuninger App auf Basis von Daten & dedizierte Ausspielung von relevanten Inhalten & Features an Endkunden 
- Aufbau des App-Marketings (App-Performance-Marketing & ASO)
- Ideengenerierung und Konzeptentwicklung durch Workshops zur Verbesserung der Customer Experience
- Zusammenarbeit und Stakeholder-Managamement mit Produktmanagement, Entwicklung, UX, Content-Production, Categorie-Merchandising, Analytics

Business Lead Mobile App

- Entwicklung der App-Roadmap mit Schnittstellen, Priorisierung des Product Backlogs
- Anforderungen (formuliert in User Stories) mit Akzeptanzkriterien, Feature-Abnahme & Testing von neuen Features
- Prototyping und Testing mit Endnutzern und Stakeholdern für neue Designs & Produktfunktionen
- KPI-gesteuertes Management der App, Messung & Priorisierung

Product Owner Mobile App

- Aufbau des Breuninger Innovationsmanagements, Erstellung von Trend-Analysen im Bereich Tech & E-Commerce sowie Digitalisierung des Handels 
- Generelles Projektmanagement (z.B. Messung von Kundenfrequenzen, Kunden-WLAN, Digitalisierung Hochzeitsservice, Software-Einführung zu Kundenbefragungen)
- Markt-und Wettbewerbsanalysen mit der Funktion als “Inhouse Consultant”
- Umsetzung diverser Strategie-Projekte, die im Rahmen der “Breuninger Strategie” umgesetzt wurden

Business Development Manager

Junior Manager Business Development

OUTLETCITY METZINGEN GmbH

- Planung & Erstellung von Landingpages im Shopsystem 
- Content-Management 
- SEO & Web Analytics

taplio

The Battle

Philipp M. W. Hoffmann

Alice Würtz

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