AutoMates by Reruption

What's AutoMates? Find out at automates.company

Co-Founder

Reruption GmbH

We help people drive change and innovation in their organizations. Always at startup speed, with > 20 years of entrepreneurial experience and methodical de-risking. We are Co-Preneurs.

And why? Because we want to create a future worth living in.

Partner

Partners in Clime

We combine exceptional founders, big unsolved problems, and smart capital to build and fund companies that save our climate.

General Partner

AMERIA AG

Vice President Operations

Senior Project Manager

Project Manager

Sophiadesigns GbR

With Sophiadesigns, I developed web-based software for small and medium-sized businesses, advised on opportunities and risks of doing business on the web, and hosted websites. Until 2009 we developed and sold sophiadesigns/cms in the SaaS model.

General Manager & Founder

Treatwell

I was involved in building Salonmeister, now Treatwell.

Salonmeister develops web-based salon management software and distributes it in a SaaS model. Supported by T-Ventures and other VCs based in Germany.

With Sophiadesigns, I had developed and operated the web-based booking and appointment management software, and then helped resource technical expertise when Salonmeister started building its own technical team after funding.

Salonmeister was sold to UK competitor Wahanda, now Treatwell, in 10/2014:
https://techcrunch.com/2014/10/10/wahanda-raises-another-26m-and-acquires-germanys-salonmeister/

Chair of Prof. Dr. Oliver Brand LL.M. at the University of Mannheim

I developed and maintained the chair's website, advised the team on IT issues, and worked with Professor Brand on innovative e-learning concepts.

Student Assistant

What's a Co-Preneur? Find out at reruption.com • I love doing Strategy, Digital Sales, Business Design • Investor, GP at 'Partners in Clime' • Techno-Optimist sharing daily thoughts on ⬇️

As a Co-Preneur, I solve challenges with you and for your organization. I am an expert in strategy, digital sales, business design and innovation management.

Some challenges I have solved for my clients:
1. "We've developed a virtual reality application. Now someone needs to sell it!"
2. "We want to build a startup in the education space, but don't know where to start!"
3. "We want to test an e-bike subscription business. Is this a good business case?"
4. "We want to get TISAX/ISO:9001 certified. Who will organize this for us?"
5. "We need to hire 'Solution Architects'. How do we find out which candidates are good?"
6. "We want to sell data to architects and make money. But do they need it?"

My mission is to help organizations drive change and innovation.

Organizations that rely on me: STIHL, Mercedes Benz, Internetstores, Signa Sports United, Eberspächer, oddity.

I only work with people who understand that change and innovation are necessary to create a future worth living #futurepositivity

My motto: Quality prevails, always improve.

Philipp M. W. Hoffmann

Angelina Fomina

BetterUp

Led the BetterUp consumer coaching experience (AI + human), improving onboarding, retention, coach discovery & matching, coach operations & quality, and building the  AI consumer coaching chatbot.

Senior Product Manager - AI Coaching

Sage

Creator of the SageMethod™: a results-driven coaching framework blending science, spirituality (intuitive guidance/energy work), wellbeing, career & business strategy. I help professionals and founders heal burnout, reconnect with who they are, find meaningful work and lead with clarity, energy, and meaning in career and life. 

Join one of my coaching program with 1:1 and group support:

1. Discover Your Purpose: Reinvent Your Career
2. Beyond Burnout: Your Energy Reset
3. Switch into a Product Management Career: Learn the Skills & Land the Job 
4. Ace Your Product Management Interviews
5. Thrive & Lead in Your New Job: Your First 90 Days
6. Launch Your 1st Business Offer: Escape the 9 to 5
7. Holistic Coaching: Akashic Record Reading & Energy Healing & Wellness Plan

Explore: 

→ Free assessment & action plan
→ Free 15-min discovery call
→ 1:1 Coaching: 200+ sessions since 2023
→ Workplace Wellness: coaching + workshops for founders and teams

Career & Health Coach | Course Creator

Your product management, design and user research support:
→ Focused on: HealthTech, digital wellbeing, personalized medicine, trust, safety, youth, identity, edTech and AI
→ Workshops, sprints, 0 to 1 launches, growth, innovation, AI products made simple and design-friendly, processes and coaching
→ Client Served: HealthTech, FinTech, Real Estate and more

Product Consultant

Product Lead - Youth Wellbeing, Trust & Safety

Led the launch of 0 to 1 Virtual Reality (Oculus) products like family multi-user and app sharing experience, social onboarding, compliant sign-up experience, privacy settings, recommendations to increase friendships in VR, and VR identity & profile system.

Product Manager - Meta Virtual Reality Labs

Launched the Appointment Booking product on Facebook so businesses can turn conversations into bookings with messaging and appointment tools that are all in one place. Led growth for Facebook’s Consumer Bookings team, running creative experiments to connect more people with the right service providers.

Product Manager - Booking Growth

The Cansbridge Fellowship

Launched a 501(c)(3) non-profit that accepts a cohort of highly ambitious Canadian students to accelerate their leadership development through internships in Asia, entrepreneurial boot camp, and conference.

Founding Director

Shopify

Led partnership between Shopify and Google while helping with all Marketing Technologies. eCommerce merchants can now connect their stores to Google and YouTube to help turn more shoppers into customers.

Product Manager

ParseHub

Built a 7-figure SaaS product from zero that helps anyone easily get and structure data from the web. Hiring, training and managing a team of 12.

Co-founder & Head of Product

Product @ BetterUp | x-Meta, Oculus, Shopify | Wellness & Health | Bite-sized insights on career, purpose, well-being, and spirituality ➞ angelinafomina.com

I’m an entrepreneur, product leader, and holistic coach. With a decade of tech experience as a 3x founder and former Lead Product Manager at BetterUp, Meta, Shopify, and early-stage start-ups I've worked on both consumer and business products in AI, Virtual Reality, youth, trust & safety, compliance, health & wellness, B2B SaaS.

Now, I’m building at the intersection of coaching, psychology, integrative medicine and spirituality.

I helped 200+ professionals, founders and teams navigate burnout, reconnect with their purpose, and lead with clarity, energy, and balance in career and life by offering free resources, group programs and 1:1 coaching that blend career strategy, science and intuitive guidance to nurture your mind, heart, body and soul and get you actionable results in your job search, career, business and life.

After a decade of being on the "productivity treadmill"...I learned "it's not what you do, but how you do it."

I learned to find stillness in chaos, and to tap into my inner guidance, creativity and flow. I dove into Eastern and Western healing practices to help people holistically - in ways that are bite-sized and adapt to our busy lives. 

Certified in:
- Leadership & Performance Coach (Brown, in progress)
- Master’s in Traditional Chinese Medicine (Yo San, in progress)
- IFS-informed
- Yoga, Breathwork, Meditation, Energy Healing, Akashic Records
- Self-study in Art Therapy, Personality Systems (Enneagram, Numerology, Human Design, Ayurveda)

In the past:
→ Led BetterUp Consumer Coaching, integrating AI into the coaching experience and improving onboarding and retention.
→ Led global youth initiatives at Meta, focused on teen and child safety, digital wellness, and compliance with regulations, privacy standards, and policies.
→ At Oculus, led product launches to make virtual reality more social, engaging, and easy to use
→ At Meta launched an Appointment Booking Product and lead consumer booking growth
→ Led the Google partnership and built marketing technologies at Shopify
→ Co-founded a SaaS data start-up making 7-figures a year
→ Started a non-profit that helps students find international internships and launch businesses (now running for 14 years)

How I can help you:
⮕ Follow me for tips to lead a healthier life, and grow in your career
⮕ Try my newsletter - one actionable tip a week
⮕ Start with this assessment: https://form.typeform.com/to/F5qPRVhs
⮕ Schedule a free intro call: https://calendly.com/afomina/intro
⮕ Check-out all of my services: https://www.angelinafomina.com

Fractional Product Leader

I work with pre-seed to Series C start-ups and help them refine their product strategy, build and manage product teams, launch new ideas, redesign existing products, and ship valuable features while minimizing disruptions to their existing teams and projects.

Hire me as a fractional product leader, Head of Product or as a Product Studio with a team of curated product and design experts to launch your next idea quickly.

Angelina Fomina 🌿

“I’ll be happy when...” I remember saying this to myself after my final rounds at the Meta, Palo Alto office.

Flying back to Toronto I told myself: “If I get a job there and move to the U.S., I’ll never ask for anything else.”

Fast-forward seven years. Now, I want more.

And here’s the truth I see in countless clients (and in myself): It’s a trap.

→ I’ll be happy when I raise another round.
→ I’ll be happy when I sell this company and finally do what I love.
→ I’ll be happy when I hit X net worth.
→ I’ll be happy when I move to Y.
→ I’ll be happy when I have my dream partner.

When those things finally come… 
we do feel happy for a moment.
But then we move the goalpost.
And unhappiness comes back in.

⸻

(1) Recognize what you’re doing to yourself

You are literally telling yourself you don’t want to be here, in the present moment, and happy.
Every time your mind jumps to the future or replays the past you’re rejecting the happiness of the present moment.

💡 Only 10% of our long-term happiness comes from external things. The rest depends on our thoughts, actions, and internal habits. Changing your mindset can have far more impact than changing your job title, city, or bank account.
- 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘴𝘵 𝘚𝘰𝘯𝘫𝘢 𝘓𝘺𝘶𝘣𝘰𝘮𝘪𝘳𝘴𝘬𝘺

⸻

(2) Enjoy the journey, without attachment to the outcome

I’ve learned to enjoy the journey as much as the destination: solving problems, growing, building emotional resilience, coming up with creative ideas.

Product Management taught me experimentation & iteration. Now, I try to practice this in my life.

💡 Positive psychology calls this “flow”. When you're fully engaged and time disappears. You're happy because you are fully present.

💡 Buddhism and Taoism both teach that attachment to outcome is the root of suffering, and encourage finding peace in presence.

⸻

(3) Choose a journey you’ll actually enjoy

This is why I’m so big on helping you work with your passions, purpose, skills or at least the things that bring you joy.
Because everything gets tough at some point.

𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘄𝗵𝘆, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗻𝘆 𝗵𝗼𝘄.

💡 Purpose and meaning influence long-term well-being more than pleasure or success.
- 𝘏𝘢𝘳𝘷𝘢𝘳𝘥’𝘴 𝘏𝘶𝘮𝘢𝘯 𝘍𝘭𝘰𝘶𝘳𝘪𝘴𝘩𝘪𝘯𝘨 𝘗𝘳𝘰𝘨𝘳𝘢𝘮

⸻

(4) Take the seriousness out of life

Through meditation, hypnotherapy sessions, and plant-medicine explorations I’ve learned one truth:

𝗟𝗶𝗳𝗲 𝗶𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝘀𝗼 𝘀𝗲𝗿𝗶𝗼𝘂𝘀.

It’s meant to be lived, explored, enjoyed. We try, fail, build again.

💡 In Eastern thought, this reflects wu wei "effortless action" a reminder to act from joy and creativity that comes naturally.

⸻

🌿 Follow me for more on purpose, burnout recovery, reinventing your career, and living a meaningful life.

Coach & Product Manager | x-Meta | 3x Founder | Digital Health, Trust & Safety | Reinvent your career without burnout ➞ angelinafomina.com

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Philipp M. W. Hoffmann

Angelina Fomina 🌿

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The Battle

Philipp M. W. Hoffmann

Angelina Fomina 🌿

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angelina Fomina 🌿's LinkedIn Performance

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