Taikun Digital

Director of Paid Social

Hello Earth | B Corp™ Performance Marketing Agency

Managing Partner

As the Managing Director at Hello Earth Agency, I specialise in scaling direct-to-consumer brands through a combination of advertising on platforms like Meta, Google, and TikTok, as well as utilising content and email marketing strategies. My goal is to help these brands achieve maximum growth and reach their full potential. 🚀

Managing Director

Head of Paid Media

We’re Hello Earth Agency. We’re committed to helping mission driven brands leverage their purpose to grow.  We Deliver circular strategies which close the loop on profit & recurring revenue.

Paid Media Manager

Velstar

Velstar are one of the UK’s top-rated Shopify Plus experts and we have produced over 50 Shopify projects to date. We’ve worked with some of the biggest brands on Shopify to help them grow bigger, faster and beyond their forecasts.

Digital Marketing Manager

Phil Kiel

This text might be fake, but the value is REAL. 

We're giving away the exact tools our team uses to engineer 7-figure BFCM wins.

Comment 'BFCM' and get access to...

🚀 A month-by-month plan from July to November so you never fall behind again

🚀 The precise BFCM checklist our strategists use to prep inventory, offers, creative, and audiences

🚀 How to scale fast without destroying ROAS using our Surfscaling methodology

🚀 The creative brief template top brands use to launch clean, consistent, high-conversion ads

Don't miss out, comment 'BFCM' below (must be connected).

Creative and Paid Social at Taikun Digital - Ecom success powered by Paid Social and Creative Strategy - transparent and profitable performance marketing for brands.

Every account is different, that's why there’s no one-size-fits-all when it comes to Upper Funnel activity.

Objective: Reducing Frequency, CPM and CPMr = increasing Reach.

Now what you may want to know is what campaign type to use: Awareness, Video Views, Reach, Engagement, Traffic (IG profile destination) BUT they all play a role at different times.

Where we see this work best is usually a mix of 2–3 campaign types, always including Awareness.

And unlike your Conversion campaigns, TOF is where you can get a bit more hacky, remember media buying of 2018?

Custom placements. Custom demographics. Interest or lookalike targeting.

Want to lift IG performance? Run an upper funnel campaign spending only on IG to drive that lift.

Measurement is where most brands go wrong.

You can’t just look at Meta’s in platform metrics and expect the full story.

Instead, build a picture across multiple data points, internal and external:

🏠 Internal metrics: total reach, rolling reach, CPM/CPMr, % new visitors, referral lift, Google referrals.

🌍 External metrics: post-purchase surveys, in-store mentions, email signups, list growth, holdout or incrementality tests (Haus, Stella, etc.).

Here’s how we run it:

Benchmark your metrics: run a Brand or Conversion Lift study first.

Launch campaigns and let them run for 4+ weeks. For creative, start with evergreen post IDs (variety of formats).

Measure again, repeat the benchmark tests you ran at the start but don’t expect big movement yet.

Keep testing, iterating, and evolving creative + targeting as insights build.

Upper funnel campaigns shouldn’t be fluffy.

When structured like this, they drive real incremental lift and help fuel every other part of your funnel.

Ignore your TOF, and you’re leaving growth (and cheaper conversions) on the table.

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The three creative formats I’d use to launch a new product 👇

Caffeine before bed? Yep that's what Zest is for. 

We've been talking to the team at Zest for the best part of a year so it's great to finally get this partnership off the ground. 

Looking forward to working with these great brand assets, take a look > https://takezest.com/

$235k monthly spend. 27 campaigns. 201 ad sets. 900 ads.

Most of them losing money.

This is what happens when you confuse "more" with "better" in Meta advertising.

I walked through this account yesterday. The setup was actively fighting itself:

❌ CPMr through the roof from campaign overlap
❌ Budget haemorrhaging across 201 ad sets
❌ Winners getting starved while losers burned through cash
❌ No clear read on what's actually working because data is fragmented

The "fix"? Consolidation down to 5-6 core campaigns:

✅ CBO ASC (Single ad set) - Evergreen winners to maintain frequency and CPMr
✅ CBO Whitelisting (Ad set per creator) - Minimum spend at ad set level so data compounds
✅ ABO Creative Testing - Low budget sandbox for new concepts
✅ TOF Campaign Types - Social profile visits, capped at 5% of spend
✅ Other - Non-evergreen activity (offers, launches, BFCM)

This structure should drop CPMr by 20% minimum just from reducing overlap.

If you're spending six figures monthly and running 20+ campaigns, you're probably making this harder than it needs to be. Fewer campaigns, fewer ad sets, fewer places to lose money.

WONE DMCC

Introduction to App Campaigns Certificate Of Completion

Senior Account Manager

Anas Ebrahem

I wanted to reinvent myself. Wanting to try something new is about change and growth — two positives I certainly embrace. You have to overcome the human tendency to stay in the comfort zone even when it’s uncomfortable. Everything we do is a choice. Deciding to do nothing is a choice!
The best advice about self-reinvention I ever got came from someone who told me to buy a notebook, and every morning make a list of all the things I wanted to accomplish, big or small. Each day I would flip to a new page and make reasonable short-term goals that I wanted to accomplish, even if it was as silly as remembering to scan something and send it somewhere, and on the bottom of each page I would write my overall, larger goals to remind myself of the direction I was headed. Obviously, I wasn't going to be able to cross those larger goals off at the end of a day, but having them there was a constant reminder that the smaller goals should all in some way service the larger ones.

Freelance Marketing Consultant

Brothers Gas

Reporting to GM, Brothers Gas

General Responsibilities:

Brand development & online sales, marketing strategies, and digital marketing.

Highlights:
•	Responsible for strategic market segmentation, accurately identifying market segments with maximum potential, implementing effective marketing strategies leading to enhanced brand visibility coupled with a rise in revenue and market share
•	Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues
•	Overseeing marketing and advertising activities through digital marketing campaigns and ensure consistency with product line strategy and consumer reactions
•	Analyzing how the company’s brand name is positioned in the market and crystallizing targeted consumer insights; organizing and managing entire events for the company while ensuring all events have been executed with grand success 
•	Responsible for managing digital marketing activities including digital campaigns, SEO / Google /Social media /content creation etc. Led end to end campaign execution across online digital and offline channels including SEO, SEM, social media, Google Analytics, online advertising and promotions
• Closely liaised with digital teams and producing content that conforms to digital best practice for multiple platforms

Senior Marketing Specialist

Elekta Gulf

Reporting to COO, Elekta Gulf
General Responsibilities: Strategic marketing and planning, managing public relations, event management and managing digital marketing campaigns
Highlights: 
• Develop annual marketing plans for new and existing products based on consumer insights, competitive and market analyses and understanding of emerging trends and accordingly establish annual marketing budgets
• Leveraged existing and establish professional relationships with members of the media (national, regional, local), to secure positive and increased coverage to promote the group’s brand portfolio
• Served as a primary media contact responsible for responding to and managing media inquiries and requests
• Responsible for managing PR campaigns / PR strategies that increased brand awareness, domestically and in key global markets, supported communications and social media efforts with tactical communication and strategic public relations initiatives
• Judiciously reporting to management on the efficacy of sales and marketing programs, new product introductions and developing innovative marketing strategies to splurge sales
• Planned and executed all corporate events, product launches and ensured all events have received immense media coverage
• Oversee all aspects of custom marketing programs from idea generation/proposal writing through project execution and budget management
• Responsible for developing marketing collateral and content preparation for both all communication platforms while overseeing the development of the corporate website of the company
•Worked alongside senior management to establish an effective go to market system and strategies that enabled the management to identify and attractive target customers and design value propositions tailored to those customers’ needs
Led end to end campaign execution across online digital and offline channels including SEO, SEM, social media, Google Analytics, online advertising and promotions.

Marketing Manager

Manipal Health Enterprises Pvt. Ltd

Reporting to COO and AGM

•Lead integrated marketing initiatives combining integrated campaigns inclusive of radio, newspaper print, TV, outdoor and online advertising aimed at spreading brand awareness and attracting prospects in specific target markets.
•Maintain and update communication materials when needed, including but not limited to the website, brochures and all advertising related items such as print, radio, outdoor, TV ads.
•Monitor measurable promotional material/media and implement ways to improve measurable marketing/advertising means by adjustment of marketing plan year on year where needed.
•Market the profile of the hospital as well as profiles of each individual doctor by increasing PR related write-ups and media presence.
•Maintain contracts with media monitoring agencies on media-related presence.
•Agency management including the development of project briefs, signing off creative work and ensuring the work is delivered on time. 
•Manage processes for CSR related activities
•Manages daily operations in a department responsible for creative works, including audience promotions and advertising 
•Oversees print production, graphic arts, and desktop publishing 
•Assists with audience research and develops creative briefs and design concepts

Senior Executive Marketing

𝗜 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗶𝗻𝗱 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀|Marketing Nerd|Entrepreneur @❤️|Encourager 👏 💪| Faves-@adworldofficial @ppchero @heroconf @Brainlabs @TheSocialChain @hirefireteam @wearesocial

Creative marketing professional with over 14 years of experience in traditional marketing and over 6 years in performance marketing. I help businesses find ideal customers.. I help businesses build a buzz around their brand. I craft social media strategies designed to get noticed. My areas of focus are illustration, digital marketing, PR, branding and identity, and social media content strategy, marketing and human behavior.

I write and share about the things that inspire me in life. Whether it's about everyday life, tourism, food, entrepreneurship, content marketing or social media. I'm here to inspire you to keep pursuing your passion.  


I am a life-long learner. I love learning new skills and is willing to take advantage of every new opportunity I get along the way.

I would like to make a significant contribution to the world, I like using my words to make a difference and to create positive change. I love helping people share their stories and thinks that representation is the best way to raise awareness about social justice issues.

I believe that being surrounded by people from different walks of life provides unique opportunities to learn and understand one another. I am passionate about empathetic communication. Nothing can be done without communication, and each and every form of communication has its own beauty.

In my spare time, I love designing and reading and enjoy writing and continually learning to develop my digital media skills.. I love meeting new people and enjoy helping others when I am able to. I love to travel and learn about different cultures and their cuisines.

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The Battle

Phil Kiel

⚡️ AИAS EBRAHEM 🔥

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Kiel's LinkedIn Performance

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