Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

Misfit Way

The Misfit Way: Weekly newsletter 🗞️ with 2200+ misfits,
Learning about the art and business of personal branding.

Why personal branding?

Because:

It showed me opportunities I didn't think possible.
It opened doors I thought were closed.
It took me through the paths less traveled.
It made me feel accepted for who I am.
It showed me my signal in a world full of noise.

And it's my responsibility to pass this knowledge back to the world.

To help someone like me, solve the problems I've solved,
And explore the freedom of being a misfit.

It's my duty to help a lost misfit find their way back home.

But most importantly,

To do it their way,
The Misfit Way.

And I know,
This a big hairy audacious goal.

But if I can have 2,211 misfits (and counting) to join me on this journey,
I can impact a million.

It might take a year, and it might take a decade. and it might take a lifetime.

But it is possible,
One misfit at a time.

On a journey to build a nation of misfits,
A home for the homesick,
And an escape from the sickness of home.

That's why I want to invite you to join the Misfit Way newsletter:
https://misfit-way.com/

A newsletter without the hustle, a conversation without the pain, and a community without the judgment.

Writer

My Nobel pursuit of being in the business of bettering others is through the Misfit Way™️.

An untraditional creative community that works at the intersection of personal branding, self-leadership, and coaching.

The Misfit Way is a place that has one mission,
To end loneliness for lost misfits.

The Misfit Way is the only place for misfits to feel heard, do what they love, be accepted for who they are, and live their purpose fully.

Even if that means facing limited beliefs, challenging perceptions, and getting outside your comfort zone.

Not just that,
The Misfit Way is the place for professional misfits who are looking to transition from best-kept secrets to no longer having to introduce themselves.

How you might ask?
By blurring the edges of:

- Business & Art
- Education & Action
- Connection & Creation

Through the lenses of:

- Personal Health & Brand Wealth
- Emotional Intelligence & Critical Thinking
- Community Practice & Self Leadership

The way we do things is through:
Art — Autonomy — Freedom — Permission — Spirit of Generosity — Privilege — Passion — Intuition — Meaning — Impact — Fun — Exploration — Play - Conscious Capitalism

I believe that every misfit deserves a home,
A home where every voice is heard —

If you want to be part of this movement,
Check out the community page below:

https://brandorchestrate.com/community

Community Conductor

Brand Orchestrate

Most public speakers want to speak to grow their brand, make money, or have influence.

I'm not going to say I'm any different because I'm not.

But what I do care about more than making money or fame is:

To speak to those lost misfits out there in the world.

The crazy ones,
The rebels,
The quiet ones,
The divergent thinkers,
The old souls,
The youth leaders,
The dreamers,
The unconditional givers,
The ones who play at the edges.

Because those people are my people.

Hell, those people are ME!

And I have a great sheer (burden) of responsibility to help myself feel less lonely.

By helping them find their voice,
By helping them find their misfit way,
By helping them change the world.

That's why I want to speak to that public.

Public Speaker

We help 5 & 6-figure solopreneurs build an executive world-class personal brand that enables them to:

- Go from a noun to an adjective, from “A” to “The”, and from a “Job Title” to “First & Last Name”

- Attract new clients with compelling copy that engages, converts, and documents their expertise

- Build a holistic personal branding business around who they are (be paid to be themselves)

- Stay relevant and top-of-mind

- Gain authority, credibility, and industry recognition

Our clients see, on average, a 20%+ increase in revenue using our strategies

Chief Executive Officer

Code Talk

Code Talk is a community where I used to teach IT enthusiasts and CS university students how to code and build web projects using front-end and back-end technologies.

Web Developer

Ghostwriting Premium Educational Email Courses for 5 and 6-figure Solopreneurs™ | Executive Personal Branding ➜ Gain Authority, Credibility, and Industry Recognition.

I am a professional misfit.

And this is a dialogue with myself to you.

This “about section” is the hardest thing for me to write.

It's not even close to writing a book or an e-book, I already did that.

When you write a book, you write with the reader in mind.

But what do you do when the reader is you?

This is more like writing a biography.

But who writes a biography about himself? Isn't that narcissistic?

Maybe.
But it's also therapeutic, it's a process of self-discovery.

However, therapy is such a sensitive process that should not be made public.

So who writes about himself OUT LOUD IN PUBLIC?

Someone who's very confident? I'm not. 

I'm still insecure about a lot of things.

I'm insecure about my social awkwardness.
I'm insecure about my loneliness.
I'm insecure about being a people pleaser.
I'm insecure about you not liking me.
I'm insecure about failing in business, like I failed in school.

But like they say,
To name something is for you to own it.

This exercise doesn't just help me overcome my insecurities,
It also helps put my strengths in juxtaposition and make a name for myself.

What I'm I good at?

- Email Crafting: Premium educational email courses.
- Personal Brand Ghostwriting: Credibility, authority, and industry-recognition for misfit executives.
- Misfit Community Branding: Orchestrating meaning, purpose, and soul into words, brands, and people.
- Public Speaking: Personal development & mental health.
- Teaching: Clarity, tough love, critical thinking, thought provocation, and mindset.
- Being fashionably late for meetings.

Because of this:

- I've built a community of professional misfits.
- I've hosted several online workshops.
- I've helped a client make $4k in the first 2 weeks of engagement.
- I interviewed people like Chris Do & Ron Baker.
- I've grown my LinkedIn to 10,000 followers and my newsletter to 1200+ readers.
- I've been featured in multiple podcasts.

Last words?

Now that I'm re-reading my “about section”,

It feels reassuring that I actually did something good to the world.

In a world of unknowns,
I just needed to discover myself and be discovered.

Like they say:
“People don’t hire the most skilled, they hire the most known”.

That's my story! Now it's time to write yours.

Help me help you be known with a capital K.

Don't shy away from saying Hi! Let's be friends!

(P.S. I'm an introvert, so you better reach out first).

Thank you for reading,
I will see you in traffic.

taplio

The Battle

Phillip Oakley

Amine Hammou

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