Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

The Oakwood Partnership Limited

Working with clients to develop and implement Growth Strategies for more profitable, rapidly growing and valuable companies.

As an outsourced Finance Director and a Strategy Consultant I support clients to work out where they are going, what is needed to get there and by providing a mechanism for change to make it happen.

Finance Director

ServiceMaster Clean Devon

Leading a team to provide specialist cleaning services to commercial and residential customers.  Specialising in carpet and hard floor cleaning, emergency flood clean up, structural drying and external property jet washing.

Managing Director

Exeter Commercial Accounting

Supporting clients to achieve the financial oversight, control and performance that they need to achieve success in business.

Business Consultant

I lead our outsourced finance department team at Oakwood, where we support businesses with a range of services to help deliver your Business Strategy on an project, interim or outsourced basis.

- Services Include
Financial control, invoicing, bookkeeping, credit control, management accounts, cash flow forecasting, Board reporting and business case analysis.

- Client Finance Department Support
We offer resource to busy FD's transactions and reports that there is not enough time in the day for.

- Outsourced Finance Department
Providing leadership teams with financial reporting, analysis and actionable insight.

taplio

The Battle

Phillip Oakley

Benjamin Didier

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?