Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

Qoruz

Creative Strategy - Lead

Ogilvy

Group Head Planning

Cape Agency

Senior Brand Strategist

Hashtag Inc

Brand Strategist

Crea Shakthi

- Worked as a Theatre Facilitator in several schools across TamilNadu to teach Theatre as a part of the currciulum from grade 5-12.

- Invited to provide theatre summer camps for kids in various States in India during the annual Hindu Summer camp (two editions)

- Have trained people of ages 15-45 to groom them to be stage ready and have written and directed several short plays for productions.

- Directed two full-length productions. One original - Prime Cut, a play addressing a facet of the mental health of sex workers.

Senior Trainer and Artist

Simplicity. Declutter. The two words that I live by, have also aided in my growth as a Strategist. Talking here about my past achievements would do little justice to the processes that helped me achieve them. I could rather interest you with my favorite quote which every Strategist/Planner ought to live by.

“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.”
 – Abraham Lincoln 

Funnily enough, in my entire professional career since the age of 17, I have been hired without a CV but only with the help of a conversation. Let's see how long this lasts!

Feel free to not say Hi and just directly shoot a question to get a conversation going on with me here.

George Varghese Wilson

taplio

The Battle

Phillip Oakley

George Varghese Wilson

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