Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

160over90

Global client lead for Marriott. Our team manages partnerships, experiential, PR, branding, creative and much more for Marriott Bonvoy and many of the 30 brands that are part of their amazing portfolio. We work with some of the world's best Sports and Entertainment together with Marriott, from the NFL, to Mercedes AMG Petronas F1 team, from Manchester United to AEG and many more.

VP Group Account Director

Publicis Imagine

Marketing and Media Strategy in the Streaming space. Identify new audiences and segments that can deliver growth for my client's business. Analyze and mine Consumer research and data to source insights that I use to build communications strategy for key products and initiatives. Work with client teams across both Awareness and Acquisition to ensure there's a cohesive approach across campaigns.

SVP Strategy Director

Starcom

Lead the Samsung Mobile Global Strategy team working directly with Samsung HQ. Yearly and flagship product Strategy creation and implementation across Global and Local efforts. Co-ordinate and monitor local campaigns and ensure consistency across all markets. Responsible for driving innovation from the center through the creation of best practices, identifying of new technologies and opportunities for our clients across the network. Lead relationship with non-media clients and other agencies across Creative, Digital, PR and others.

SVP Global Strategy Director, One Publicis Team Samsung

VP Global Strategy Director, One Publicis Team Samsung

Lead the Samsung Mobile Global Strategy team in New York working directly with Samsung HQ in Korea. Responsible for yearly and individual flagship product Strategy creation and implementation across Global and Local efforts. Co-ordinate and monitor local campaigns on behalf of Samsung Mobile HQ and ensure consistency across all markets. Responsible for driving innovation from the center through the creation of best practices, identifying of new technologies and opportunities for our clients across the network.

Global Strategy Director

Responsible for Global Strategy across all Samsung Mobile products and co-ordination of local market activities.

Global Strategy Associate Director

ZenithOptimedia

Responsible for planning and buying Oracle advertising campaigns across EMEA both centrally and with local ZenithOptimedia teams, as well as working with our regional and global clients to define their communications strategy. Managing a team of 9 across a multitude of campaigns, from outdoor to mobile, lead generation to display advertising.

International Account Director

Starcom MediaVest Group

Responsible for planning and buying Oracle advertising campaigns across EMEA both centrally and with local Starcom teams, as well as working with our regional and global clients to define their communications strategy. Managing a team of 9 across a multitude of campaigns, from outdoor to mobile, lead generation to display advertising.

International Associate Director

Account Manager in the EMEA Regional Office, worked on BlackBerry and Oracle. Responsible for coordinating local markets, developing strategy, pan-regional planning, and managing relationships with clients both at a regional and local level.

International Account Manager

Responsible for media planning and regional coordination in EMEA for Oracle, Sun Microsystems, and Activision

International Account Executive

Fat Controller Media

Responsible for brand building and networking efforts in the launch and establishment of youth culture magazine Fat Controller in the London area.

External Consultant

National Basketball Association (NBA)

Personal interpreter and liaison for NBA staff, Phoenix Suns staff and players in the Rome edition of the NBA Europe Tour.

Interpreter/Liaison

Ogilvy PR

Responsible for media relations with Italian and Scandinavian media for clients such as Bridgestone.

Freelancer

Einstein Multimedia

Worked on the development of new services for a major 3G operator in Italy. Also worked on cross-media adaptation of succesful TV formats.

Intern

Area Strategic Design

Assisted Brand Managers in the different stages of brand design. Assisted senior management in designing and implementing a new quality control system.

Experienced marketer focused on bringing different parts of the marketing ecosystem together to create the best experiences for consumers. Worked across a variety of clients in Travel and Hospitality, Entertainment, Consumer Tech, Gaming, and Enterprise tech. Curious about humanity and uncovering interesting insights that can power truly differentiated communications strategies. Thrive when working with others and have extensive experience working with teams in the US and around the World.

Account Experience: Marriott, Disney, Samsung, Oracle, Avaya, BlackBerry (RIM), Activision

taplio

The Battle

Phillip Oakley

Giulio Del Bufalo

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