I am a Certified Salesforce Professional with a strong data management and systems background. I can analyze and interpret complex data sets effectively. I am skilled in using this information to identify trends and make data-driven decisions, which has been essential in my role as a Salesforce Administrator. My data management and systems expertise also enables me to develop and implement effective data management processes and systems that support business objectives and goals. This experience has been particularly useful as a Branch Manager, where I managed and analyzed large data sets to identify sales trends and implement effective sales strategies.

My experience in technical training and administration has allowed me to develop excellent communication and interpersonal skills. I possess the ability to effectively train and mentor my team on the use of various systems, including Salesforce. Additionally, my technical background and experience in sales have enabled me to bridge the gap between technical and non-technical team members, facilitating seamless communication and effective collaboration. This experience has been invaluable as a Branch Manager, where I had to communicate and train my team on new sales strategies and systems to increase sales and improve operations. My ability to communicate and train effectively has led to the successful implementation of new processes and systems, resulting in increased revenue and growth for the company.

Certifications:

Certified Salesforce Administrator
Salesforce Platform App Builder

Phillip Patterson

I’m like water, I fill in the cracks on your project team! 🌊
I am a Business Analyst, Strategist, Product Owner, and Consultant helping organizations do Salesforce right. With 15+ years of experience leading Salesforce projects and an MBA from NYU Stern, I specialize in digital transformations. My projects have ranged from rapid 6-week rollouts to multi-year initiatives with 100+ consultants, across industries like healthcare, nonprofit, fintech, finance, adtech, SaaS, media, and cybersecurity.

How I help:
Discovery & Requirements
- Enterprise Discovery Leadership: Aligning business goals with Salesforce capabilities
- Requirements Definition: Capturing functional and technical needs clearly and completely
- Business Process Optimization: Fixing messy workflows before automating them

Execution & Delivery
- Product Ownership & Agile Execution: Driving team alignment, process clarity, and governance
- Backlog Organization & Prioritization: Keeping teams focused on high-impact work
- Change Management: Navigating complexity and boosting adoption

User Experience & Validation
- User Story Writing: Based on real user needs and validated acceptance criteria
- Testing & UAT: Ensuring solutions solve the problem right
- Demos & Feedback Loops: Iterating early and often
- UX Mindset: Making Salesforce easier to use and adopt

Strategy & Advisory
- Optimization Strategy: Aligning Salesforce with business goals
- Executive & Stakeholder Advisory: Bridging the gap between vision and delivery
- Governance & Best Practices: Process and documentation to maintain a healthy org

I’m also a 13x Salesforce-certified pro, international speaker (Dreamforce, TDX, London’s Calling, and more), mentor, coach, and co-leader of the Salesforce Business Analyst Trailblazer Group with 1,000+ global members. As an active Trailblazer in the Salesforce community, I'm committed to improving outcomes for all Salesforce projects by promoting the importance of quality business analysis, devops, and design. 

TL;DR - I enable technical teams to do what they do best by taking ownership of all the work around them. Whether you're kicking off something big, cleaning up a messy backlog, or just want to talk shop-- would love to connect!

🖥 Website
https://vanessa.ba/

🎥 YouTube Playlist – Talks & Interviews:
https://www.youtube.com/watch?v=kJyJ8hp50m0&list=PL1N5j8q-4wtcZi7_wQTdQyjFSNRGNO19L

👥 Salesforce Business Analyst Group (Virtual) #BABA #BadassBA
https://trailblazercommunitygroups.com/salesforce-business-analyst-group-virtual/
https://www.youtube.com/@BadassSFBA

Vanessa Grant

In 2017, Marc Benioff said that much of a company’s culture stems from “the tone from the top." 
In 2026, that tone from the top: 💩

What a difference a few years and some activist investors make.
#Salesforce

Screenshot of a CNBC article titled “Salesforce CEO Marc Benioff: ‘There’s no finish line when it comes to equality.’” The article is attributed to Marguerite Ward and dated November 20, 2017. Below the headline is a photo of Marc Benioff during an interview setting. He is wearing a dark blazer and dark shirt, gesturing with one hand as he speaks. A sidebar labeled “Trending Now” appears on the right side of the page.

Screenshot of a Gazeteer San Francisco news article titled “Marc Benioff makes ‘cruel’ ICE jokes at Salesforce event.” The subheadline states that the Salesforce CEO joked about ICE agents being at a company gathering in Las Vegas. The article is by Joshua Bote and dated February 10, 2026. Below the headline is a large photo of Marc Benioff speaking onstage at a conference. He is wearing a black suit and gesturing with one hand while holding a small remote in the other. A large audience is seated in front of him in a dimly lit venue with colorful vertical lights in the background.

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vanessa Grant's LinkedIn Performance

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