CITGO

•Orchestrated Light Oils Sales' CRM software optimization, enhancing remarkable ROI.
•Pioneered scalable solutions, setting industry best practices and steering the product roadmap.
•Collaborated with IT and stakeholders for seamless integration with existing CITGO software.
•Leveraged programming skills (Apex) for tailored Salesforce customization, ensuring system alignment.
•Managed operational data, swiftly troubleshooting errors for impeccable data accuracy.
•Fostered vendor relations, driving continuous Salesforce platform improvements.

Key Responsibilities:

•Spearheaded Salesforce (CRM) utilization for operational success in Light Oils Sales Organization.
•Aligned with stakeholders, enhancing business processes through Salesforce tool utilization.
•Crafted comprehensive reports, providing valuable insights for effective management.
•Led strategic execution, training, and CRM integration across Light Oils Marketing.
•Headed Salesforce Power User group, serving as an expert in Salesforce Administration.
•Developed training materials and facilitated regular CITGO salesforce training sessions.
•Enhanced technical capabilities, ensuring seamless software integration.
•Innovated existing Salesforce processes, proposing expansion strategies.
•Collaborated with CITGO's Salesforce Administrators, optimizing cost efficiency and strategy.
•Ensured data integrity through Salesforce backups within CITGO's subscription.

Salesforce Administrator

BrandSafway

•Manage, prioritize, and engage in strategic planning for system enhancements and support of system enhancement 
•Performed Dashboard and Report creation and Maintenance
•Created/Deleted user accounts, managed security, and maintained roles, profiles, and hierarchies
•Managed internal user support tickets
•Performed new user and ongoing user training

Salesforce Analyst

Sherwin-Williams Automotive Finishes

Branch Manager

Management Trainee

I am a Certified Salesforce Professional with a strong data management and systems background. I can analyze and interpret complex data sets effectively. I am skilled in using this information to identify trends and make data-driven decisions, which has been essential in my role as a Salesforce Administrator. My data management and systems expertise also enables me to develop and implement effective data management processes and systems that support business objectives and goals. This experience has been particularly useful as a Branch Manager, where I managed and analyzed large data sets to identify sales trends and implement effective sales strategies.

My experience in technical training and administration has allowed me to develop excellent communication and interpersonal skills. I possess the ability to effectively train and mentor my team on the use of various systems, including Salesforce. Additionally, my technical background and experience in sales have enabled me to bridge the gap between technical and non-technical team members, facilitating seamless communication and effective collaboration. This experience has been invaluable as a Branch Manager, where I had to communicate and train my team on new sales strategies and systems to increase sales and improve operations. My ability to communicate and train effectively has led to the successful implementation of new processes and systems, resulting in increased revenue and growth for the company.

Certifications:

Certified Salesforce Administrator
Salesforce Platform App Builder

Phillip Patterson

TAG - The Aspen Group

As the Salesforce Marketing Cloud Development Lead, I’m the orchestrator of all things marketing automation—think of it like directing a world-class symphony of emails, SMS campaigns, and data integrations. I serve as both player and coach, rolling up my sleeves to build solutions while mentoring a small (but mighty!) team of Salesforce Marketing Cloud experts. Our collective quest is to elevate patient engagement, supercharge business performance, and keep every system humming like a well-tuned gaming rig.

My Day-to-Day Responsibilities
🎯 Strategic Leadership
Stay ahead of the Salesforce Marketing Cloud curve—adopting best practices and leveraging new features before they become the next big thing.

🤝 Team Management
Lead, mentor, and inspire direct reports on everything from troubleshooting an API call to leveling up their career path (think unlocking the next skill tree tier).

💡 Technical Innovation
Design, build, test, and deploy cutting-edge solutions across the Marketing Cloud suite—creating dynamic emails, SMS journeys, and user experiences that rival the latest mainstream app launch.

⚙️ System Optimization
Collaborate with our Salesforce Cloud squads to ensure data flows seamlessly—no piece of patient information is lost in a galaxy far, far away.

🔧 Problem-Solving & Support
Provide ongoing production support, troubleshoot issues, and hunt down pesky bugs—much like squashing those last-minute code anomalies before a big release (or that final boss fight).

🚀 Release Management
Oversee end-to-end change and release processes for new features, enhancements, and fixes—keeping our environment stable, secure, and ready to take on the next sprint.

Salesforce Marketing Cloud Development Lead

Attain Partners

As a Senior Implementation Consultant at Attain Partners, I specialize in transforming client visions into actionable solutions with Salesforce Marketing Cloud, particularly in developing custom preference centers. I lead projects from requirements gathering through deployment, ensuring each solution meets immediate needs and long-term business objectives.

Key Responsibilities:

Solution Leadership: Lead projects through requirements and solution design, managing teams in build, test, and deployment. I create scalable, custom preference centers that enhance user experience and engagement.

Strategic Consulting: Act as a trusted advisor, leveraging best practices to optimize Salesforce Marketing Cloud implementations. I work closely with stakeholders to deliver detailed designs and guide clients through their marketing automation journey.

Technical Expertise: Proficient in data models, custom preference centers, Journeys, Emails, Social, SMS, and Salesforce integrations. I utilize Marketing Cloud SQL and AMPscript to build robust, data-driven solutions tailored to client needs.

Achievements:
Recognized for identifying system gaps and delivering effective, user-centric solutions that drive engagement and results.
Developed frameworks and process flows that streamline project execution and enhance system design.
Skills & Expertise:

Salesforce Mastery: Expert in Salesforce Marketing Cloud with extensive experience defining requirements, writing user stories, and designing custom preference center architectures.
Leadership: Proven ability to lead cross-functional teams through complex projects, ensuring on-time, high-quality delivery.
Technical Skills: Skilled in Marketing Cloud SQL, AMPscript, and Salesforce APIs; familiar with HTML/CSS and SSJS.

I am passionate about helping clients maximize their Salesforce Marketing Cloud potential, advocating for their needs, and delivering solutions that exceed expectations.

Salesforce Marketing Cloud Senior Implementation Consultant

Salesforce Marketing Cloud Consultant & Solution Engineer

Minlopro Partners

As a Salesforce Marketing Cloud Developer at MinloPro:
 
۞ Lead Salesforce Marketing Cloud implementations, configuration, development, data migration, and Integration activities. 

۞ Work with Pardot implementation, configuration, and data migration while creating the bridge with Marketing Cloud Connect. 

۞ Own requirements of Working Sessions, Requirements Gathering and Solution Design Reviews with internal and client teams.

۞ Communication of project concepts and outcomes to client stakeholders.

۞ Design and deliver solutions in Email Studio.

۞ Deliver digital marketing KPIs like email marketing, PPC, and other marketing conversion metrics.

۞ Report & analyze email activity using Email Studio reports and Journey Builder. 

۞ Work with Data Views and Discovery Reports within Analytics Builder, & Einstein Engagement.

۞ Conduct user training and actively promote user adoption of Marketing Cloud. 

۞ Deliver marketing automation projects in a fast-paced environment and keep to deadlines.

۞ Contribute to the enhancement of internal processes where necessary! 

۞ Obtain and maintain Salesforce certifications relevant to my role and project.

۞ Effectively work with business stakeholders, implementation team members, and contractors.

Salesforce Marketing Cloud Developer

Revolent Group

As a Salesforce Marketing Cloud Program Owner & Technical Instructor, I provide high-quality training to skilled tech professionals (or 'Revols') during their core training with Revolent. My role is in place to guide, support, and manage Revols through their pathway.

Course Ownership
As the course owner, I'm responsible for the cohort from start to finish, maintaining cert progress,
cohort progress, and any feedback. Overall, I'm responsible for checking the logistics of the cohort and
that the cohort always has support.

Training Delivery
During training delivery, I provide an engaging and supportive environment for the Revols while
ensuring they keep up with the course and are ready to pass their certifications.

Salesforce Pathway Consulting
Working with companies on specific details they would like to have Revols be prepared for when stepping onto the client site.  Fabricating learning pathways based on the technical needs within the ecosystem.

Duties Include:
● Daily program management throughout the program life cycle
●Defining the program governance (controls)
●Planning the overall program and monitoring the progress
●Managing risks and issues and taking corrective measurements
●Coordinating the projects and their interdependencies
●Managing stakeholders’ communication
●Managing the main program documentation, such as the program initiation document.

Salesforce Marketing Cloud Program Owner

Advanced Drainage Systems, Inc.

Duties:
Daily Stand-up Ops Manager :
•  Managed daily ops meetings for all infrastructure teams.
•  Discussed all upcoming changes, downtime, and emergencies that may have occurred overnight.
•  Created all actionable plans based on the results of the OPS meetings for director review daily.

Software Review Board Manager:
•  Vet all non-standard software requests.
•  Work directly with 3rd party vendors on procurement of software/licensing.
•  Hold non-standard software reviews for directors to present software/hardware use/case scenarios.
•  Develop/document troubleshooting with 3rd party vendors for the support structure of approved 
    software.
•  Collaborate with needed infrastructure teams before packaging the software for end-user rollout.

Projects:
•  Integrated Data loader for Salesforce by working with third-party vendors to develop all needed criteria for approval from Software Review Board. Creating purchase orders and negotiating prices for Data loader Pro. Designed catalog component within ServiceNow for the new license purchase.

Service Request Process Manager (ServiceNow Project):
•  Create catalogs based on each service with the IT Service owners.
•  Service Request Policy owner, define operational & strategic metrics for the request fulfillment process.
•  Build out the ServiceNow catalog to provide a more user-friendly space for requesting services.
•  UAT for ServiceNow mobile, virtual tour, catalog items, and new hire workflow.

Infrastructure Team Lead

Projects:
•  Windows 10 project team for asset lifecycle of all company workstations/assets. 
•  USMT creation/configuration for capturing user profiles with LanDesk provisioning to identify the workstation's current lifecycle standing. 
•  Create/test provisioning templates based on business groupings collected from the Microsoft active directory to identify software needed for reimaging assets. 
•  Packaged multiple applications within Ivanti in preparation for Windows 10 rollout to eliminate asset reimage downtime. 
•  Supply/create training documentation for the Tier 1 End User Support team using Ivanti Remote Control software to create a seamless remote connection with end users.

Microsoft Desktop Engineer

Project(Microsoft 365 Enterprise Project):
•  Office 365 Migration Support primary contact – successfully migrated all users in waves covering 4 
    months. 
•  Packaged applications in Ivanti for deployment to desktop and company software portal.
•  Microsoft Teams training and support for all features, including conference functions provided by E5 
    licensing.
•  Intune mobile device management support for all standardized ADS applications on the company- 
    managed devices.
•  Microsoft license administrator for office licenses depending on users’ needs during migration.
•  Created InTune mobile group for users via the Active Directory security groups/permissions.
•  Created knowledge articles for efficient resolution via end-user support teams during migration. 
•  Exchange administrative duties, including mailbox creation, group management, and permissions.
•  Azure active directory group/authentication management.
•  Microsoft multi-factor authentication support/end-user training.

Microsoft Enterprise Administrator (Migration Project)

Duties:
•  Oracle account creation/management for new hires within the organization while acquiring all BPO 
    approvals to meet all SOX compliance requirements.
•  Knowledge document creation for desktop support and one-page guides for end-users to streamline 
    resolution efficiency.
•  Active Directory account creation, provisioning of memberships, and general management.
•  Manage hardware assets, including acquisition, decommissioning, and Lenovo warranty repairs.
•  Mobile device support (Apple / Android) for Intune company-managed devices.
•  Queue/Ticket management for desktop support, including ticket redistribution to team members and 
    outside teams.
•  Manage hardware deployment with in-person setup, and educate new users for first-time use in the 
    ADS environment.
•  Powershell script creation for small Microsoft Enterprise tasks within ADS infrastructure.

Projects:
•  Microsoft OneDrive integration/rollout for end-user migration from DropBox.  Assisted with knowledge documentation and all project hurdles/needs. 
•  Successfully trained a large group of external resources as part of outsourcing our level 1 technical support.  Created resource documents for all ADS internal processes to ensure Tier 1 resolution.

Desktop Support Specialist

Duties:
•  As a Service Support Operator, I provided premium support for all corporate-level Gap Inc. employees in 
    the North American and Europe markets focused on the technical resolution of issues impacting all 
    corporate-level functions with unparalleled customer service. 
•  Using critical thinking skills, resourcefulness, and probing questions to identify affected devices and 
    applications while expressing empathy for the customer's situation. 
•  I participated in and led small functional groups to assist in installing or assessing technology 
    or onboarding new contractors to the team.
•  Working directly with the internal documentation team on creating knowledge base articles for all levels 
    of the business.

Projects:
•  During my time with GAP, I managed the ServiceNow chat tool integration project in each phase of the 
    rollout (integration, testing, implementation) while training all supporting individuals utilizing the tool for 
    premium customer service during the rollout.

Service Support Operator

Ball Packaging

Duties:
•  Established job safety practices, policies, and procedures as specified in plant and corporate directives 
    for the safe performance of the work assignment.
•  Supported and followed the guidelines of the food safety system.
•  Performed duties as required to ensure compliance with the plant’s quality standards.
•  Performed routine manual or mechanical production functions necessary to operate the production 
    equipment to meet customer specifications.
•  Assisted maintainers in performing maintenance on production equipment as required.
•  Staged and maintained packaging materials while following correct packaging/banding procedures.
•  Input data on computer terminals to identify, label, and palletize finished products.
•  Inspected the in-process or finished product.
•  Assisted in making major adjustments or mechanical repairs to production equipment.
•  Performed record-keeping duties as required under the direction of management.
•  Operated can line briquetter. Ensured briquetter is running correctly. Removed all briquettes from the 
    conveyor, stacked briquettes on pallets according to scrap class, and weighs and tags scrap pallets for 
    shipment.
•  Operated end-line baler and slug accumulator. Removed all bales and loads them onto the trailer.
•  Removed/replaced accumulation boxes for slugs and weighs and tags accumulation boxes for 
    shipment.
•  Performs clean-up, painting, and housekeeping duties.
•  Initiated, reviewed, and followed all standard operating procedures (SOPs, JBSs) for the area of 
    responsibility.

Deco Maintainer

Duties:
•  I was the back-end Team Leader of the shift operation team, and my primary role was to focus on the 
    OEE of backend equipment in the can-making line. 
•  Focusing on the backend's operation, process, and maintenance issues and taking corrective actions 
    on time during my shift. 
•  Planning the allocation of shift team resources (Production Associates) and allocating them to focus on 
    Daily operations, Periodic Inspection, maintenance, and Predictive and Corrective Maintenance 
    activities in the area. 
•  I gained mastery in Process troubleshooting and maintenance of Sprays, Neckers, Palletizer, Strapper & 
    wrappers, training the team, and getting the best out of the team. 
•  I was the link between the Shift Manager, Backend specialist, Maintenance supervisor, toolroom, 
    maintenance engineers, electrical engineers, and spare parts stores and coordinate all the activities of 
    maintenance, improvements, TPM, and 5’s activities in the area. 
•  Strived hard to achieve area KPIs through collaboration, teamwork, and planning. While playing a 
    pivotal role in size changeovers and achieving best-in-class change over time in the area.

Team Lead - Back End

Position Overview:
•  Worked as part of a team of Process experts, focusing predominantly on New Build, New Line, and Line 
    Conversion start-up performance in UVIO and Printer areas.  
•  Based on my prior experience and role within several production teams, I focused on several respected 
    process areas.   
•  The focus was driven by achieving efficiency and spoilage, respecting safety requirements in the first 
    instance, with secondary responsibility for other KPIs such as material usage, and production supplies, as 
    appropriate to the area of expertise.

Printer Process Specialist

🚀 Elevating Marketing Operations to Drive Measurable Business Impact 🌟

Hello, fellow martech enthusiasts and digital marketing voyagers! I've evolved from a dedicated Salesforce Marketing Cloud (SFMC) developer by day (and creator by night) to a seasoned marketing operations and martech leader. I live at the intersection of technology and strategy, and I’m here to navigate both complexities with you.

I blend strategic vision with hands-on execution to scale high-impact campaigns. From my start as a Global Salesforce Marketing Cloud Technical Instructor to my current role as an SFMC Development Manager at the TAG Group, I’ve led the evaluation and enhancement of martech stacks, championed CRM strategy, and designed segmented lead management workflows that boost pipeline velocity (decreasing lead routing time by 40%, for instance).

My approach is akin to crafting the perfect fishing lure (I’m an avid fisherman): It involves precision, adaptability, and understanding both the marketing goals and technical capabilities. The perfect lure in this case is a seamless, data-driven marketing ecosystem. Whether my team is integrating SFMC with Google Analytics or unlocking the power of Email Studio and Journey Builder, I ensure every campaign hits its mark, delivering tangible KPIs (e.g., a 30 % lift in campaign performance through advanced email journey design) and stellar performance.

I thrive at the intersection of data, technology, and collaboration—mentoring cross-functional teams to improve operational efficiency, partnering closely with Marketing to elevate customer engagement, and communicating easily with developers and executive leadership teams.

Adaptability is my superpower. Having navigated significant career shifts, I thrive on new challenges and technologies. My journey from an infrastructure lead to a full-spectrum martech lead has been driven by a relentless pursuit of excellence and a deep love for the game (yes, including Destiny raids and creating the perfect fishing lure in my downtime).

I’m now aiming to step into a Director‑level marketing operations or martech role where I can lead broader teams, shape transformational strategies, and deliver measurable impact across the enterprise.

taplio

The Battle

Phillip Patterson

Therion Thacker

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