POSITIVE SPARKS MARKETING LTD

Pay Per Click Advertising and Conversion Rate Optimisation Agency based in Cornwall but with clients across the world. We are one of the very few commission based PPC agencies in the world. Our aim is to be commission based with every client we work with. Our approach works with most businesses with an established online presence, but is particularly effective for e-commerce brands selling 100 or more products. Want to know how might work with you? Get in touch and we’ll run a free audit with an outline of how we can scale your business together.

Founder

The Digital Sparks Podcast

With over 100 episodes published so far, the Digital Sparks podcast is a weekly opportunity for me to interview a special guest who is an established voice in web marketing, online productivity or digital entrepreneurship. We stream across iTunes and all well known podcast directories and attain up to 2K listeners per episode. See bit/ly/digitalsparks

Presenter / Founder

Phil Byrne Ltd

Based in Wicklow, Ireland, I worked as a digital consultant to a variety of companies in both the UK and South East Ireland. I helped my clients craft and deliver web marketing strategies that covered all aspects of traffic generation and audience engagement. Clients include Rathwood Furniture, Camino Ways, Noble Express, Yorkshire Lavender and West Yorkshire Steel. njunction with my team.

Managing Director

LiveWorkAbroad.com

Having left the UK in 2010 to live in Buenos Aires, Argentina, I created the website liveworkabroad.com to document my experiences running a company remotely. The website interviewed a different remote worker every month and was one of the original websites out there promoting what is now known as the digital nomad lifestyle. 

Owner

CheapHotelChains.co.uk

Cheap Hotel Chains was one of the original hotel deal comparison websites. I used my skills in both web design and SEO to push the website towards the top of the organic Google rankings for a variety of location-specific hotel focused keyword searches.

The H2 Company

Based in the heart of the city of Leeds, The H2 Company was a full-service creative agency.  I was director of the web and digital services offered by the company and worked with a team of eight employees. These services included website design, web and email hosting, internet marketing, SEO, Adwords and Email marketing. We fulfilled web marketing strategies for a range of clients in both B2C and B2B markets including Raddisson SAS, EMI Music, William Hill and Opera North. 

Director

UM Media

UM Media offered website design and hosting for arts, music and literary organisations. Clients included Complete Music, Yorkshire Dance, Red Ladder Theatre and Leeds Markets.

Business Owner

I am a Pay Per Click Marketing and Web Analytics Professional with over 20 years of experience in the online world. I founded Positive Sparks Marketing Ltd, a commission based PPC agency that works with e-commerce brands across the world to generate more sales and optimise their conversion rates. 

My passion is to help businesses grow and scale online via a share of the revenue generated by our PPC campaigns, rather than ongoing fixed fees. I also a past host of the Digital Sparks podcast, where I previously interviewed established voices in web marketing, online productivity, and digital entrepreneurship. I have multiple publications on remote working and digital nomadism and am always looking for new challenges and opportunities to collaborate with like-minded professionals and clients.

Phil Byrne

Most brands are still running “Old Google Ads”

… just inside a new UI.

Old Google Ads was built around keywords.
New Google Ads is built around intent.

The shift most brands miss is…
It’s not about new campaigns, It’s about how you read the data.

Today’s winners:
→ Map structure to buying stages
→ Track profit, not CTR
→ Let Smart Bidding work with your rules, not instead of them

You don’t need 20 campaigns.

You need one system that knows who it’s talking to and what each click is worth.

That’s how you scale profitably, without chasing “cheap clicks” that never convert.

—
Follow Phil Byrne for real-world PPC systems that scale Shopify brands  profitably, not noisily.

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JSESSIONID

Talks about #datafeed, #ppcadvertising, #ecommercegrowth, #googleshoppingads, and #conversionrateoptimization

Commission Based PPC Advertising Pro. Digital Entrepreneur. Founder of Positive Sparks, Digification & The Digital Sparks Podcast

Rahil Ali

Most Google Ads accounts don’t fail because of one big mistake.

They fail because 40 small things are never tested, tracked, or optimised.

Budget rules.
Headlines.
Landing pages.
Quality Score.
Attribution.
Page speed.
Audiences.
Search terms.

Individually, they seem minor.
Collectively, they make or break your profitability.

If you want consistent performance, you need a system that covers all four pillars:
🔹 Campaign optimisation
🔹 Ad optimisation
🔹 Conversion optimisation
🔹 Tracking & analytics

Miss one pillar and the whole thing wobbles.

This cheat sheet breaks down the 40 levers I use to scale e-commerce brands profitably.

Follow Phil Byrne for grounded, practical Google Ads insights.

Most Google Ads pros track 20+ metrics.

But only 7 actually matter.

- CPA (are you profitable?)
- ROAS (revenue per pound spent)
- CTR (ad relevance signal)
- Conversion Rate (landing page strength)
- Quality Score (controls CPC)
- Impression Share (market coverage)
- Search Impression Share (missed opportunities)
- CPC (bidding efficiency)

Everything else is noise.
Track these 7 weekly. 
Make decisions faster. 
Stop wasting time on metrics that don't move profit.

👉 Save this for your next campaign review and Follow Phil Byrne for more insights.

Most brands run Google Ads to increase revenue.

But profitable brands run Google Ads to increase margin.

The difference sounds subtle… but it changes everything, from how you scale, to what you pause, to which “wins” you actually celebrate.

When you look behind the curtain of consistently profitable e-commerce brands, you’ll see the same patterns:
- They validate first.
- They question everything.
- They track true CPA, not the flattering one.

And they scale only when the numbers prove they should.

I’ve put the 12 habits of profit-driven Google Ads brands into one cheat sheet you can use straight away.

Follow Phil Byrne for practical, profit-first PPC strategy.

Agency: We optimize every ad group, scale campaigns, and test audiences for high ROAS.

Client: What's my profit after all costs?
Agency: leaves meeting

This is why we only get paid on profit.
ROAS is a signal. Profit is the outcome.

One looks good in a deck. 
The other shows up in your bank account.

If your agency can't answer the profit question clearly, they're optimizing for the wrong thing.

Everyone loves to talk about traffic.

But traffic without structure is just noise.

What actually drives consistent growth is a funnel that works as one machine.

Here’s how we build it for eCom brands that want results to compound over time:
TOFU → get seen.
MOFU → build trust.
BOFU → turn intent into revenue.

Every layer is designed to do one thing, move the right people closer to the buy button.

Because clicks don’t matter. Conversions do.

If your traffic’s rising but sales aren’t, it’s time to fix the structure, not the spend.

👉 DM me “FUNNEL” and I’ll break down how to rebuild yours for profit, not just clicks.

Most brands try to scale their Shopify ads by spending more.

But… profitable brands scale by wasting less.

If your CPA keeps creeping up, your margins are thinning, or your Performance Max campaigns feel like a black box, the problem usually isn’t budget - it’s structure, tracking, and daily habits.

This framework breaks down exactly how I cut CPA by 30% in four weeks using:
✔ Smarter campaign structure
✔ Tight budget control
✔ Daily 5-minute checks
✔ Weekly search-term discipline
✔ Profit-first scaling rules

It’s the same playbook we use with commission-based clients before we scale any brand.

Comment “SCALING” and I’ll send you the full high-res version.

Follow Phil Byrne for profit-driven Shopify PPC strategies.

Before you spend another pound on ads, run this checklist first.

Most eCommerce brands lose money not because of bad products, but because their PPC systems leak at every stage.

Here’s my 30-point Ecommerce PPC Optimisation Checklist that keeps campaigns efficient, profitable, and scalable:
1️⃣ Landing page speed - slow pages kill conversions.
2️⃣ Mobile experience - ads must look flawless on every screen.
3️⃣ Negative keywords - block wasted clicks early.
4️⃣ Ad-to-page match - promises must align with the landing page.
5️⃣ CTA clarity - tell visitors exactly what action to take.
6️⃣ A/B testing - creative data beats creative opinions.
7️⃣ Dayparting - advertise when buyers actually convert.
8️⃣ Remarketing - 95% won’t buy on first click, bring them back.
9️⃣ Conversion tracking - no data, no optimisation.
🔟 Profit allocation - scale campaigns that protect your margins.

The full list covers 30 essentials that every serious eCommerce advertiser should review weekly.

Run it once, and you’ll catch leaks that agencies miss. 
Run it consistently, and you’ll scale profitably without guesswork.

Comment “CHECKLIST” and I’ll send you the full breakdown.
♻️ Save this post for your next campaign.

Follow Phil Byrne for proven, performance-led PPC systems built around profit, not vanity metrics.

Everyone loves commission-based PPC… until they realize how fast it can burn profit.

Running on commission isn’t about trust, it’s about math.

If you don’t know your client’s true margin, tracking setup, and audit baseline, you’re gambling, not scaling.

That’s why we built a 2-tier system to keep both sides profitable:
Level 1: Profit clarity, tracking, qualification.
Level 2: Attribution logic, scaling rules, retention tiers.

Commission models can be gold or a grenade.

It depends on your framework.

P.s If you’re testing commission-based PPC with Shopify brands, make sure your framework protects profit first.

Follow Phil Byrne for no-fluff PPC systems that actually scale.

8 Deadly red flags in Shopify PPC Campaigns

I’ve audited dozens of eCommerce ad accounts this quarter.

Most aren’t failing because of bad products or weak demand, they’re failing because of these exact mistakes.

❌ Scaling spend before checking profit tracking
❌ Ignoring broken pixels and unreliable attribution
❌ Letting automation run without clear human intent
❌ Recycling the same creatives for months
❌ Avoiding top-of-funnel testing and awareness spend
❌ Trusting agencies with zero transparency
❌ Celebrating efficiency while revenue quietly drops
❌ Pausing ads before the algorithm learns

These aren’t small issues, they compound fast.

Fix them early, and you’ll see cleaner data, stronger profit, and consistent growth.

Save this post.
And audit your account this week.

Follow Phil Byrne for performance-based PPC systems that connect profit with precision.

Q4 is where brands make their year or lose their margin.

The brands that win don’t just scale spend.

They protect profit, control volatility, and prepare for every spike, surge, and surprise the season throws at them.

From CPC jumps… to stock shortages… to fatigued creatives… to messy attribution…

Most brands only spot the problems after the damage is done.

The strongest Shopify brands run 12 daily controls to keep margins healthy while scaling through the busiest quarter of the year.

👉 If you want to see how your brand can do the same this Q4, DM me... I’ll share actionable strategies for your business.

Follow Phil Byrne for practical, profit-first PPC strategy.

Google’s image quality update from 7 October 2025 is now live.

Google has officially made image quality part of ad performance.

If your visuals are blurry, pixelated, or poorly lit, your campaigns will now be flagged inside the Recommendations tab.

This isn’t a design tweak, it’s a performance rule.
Low-quality images will drag down visibility, CTR, and conversions.

For eCommerce and Shopify brands, this means:
• Google’s AI now reviews every uploaded image for clarity and presentation
• Shopping and Performance Max campaigns will be impacted first
• Stronger visuals can lift click-through and conversion rates immediately

Creative quality is now measurable, and Google’s watching.

The brands that scale will treat imagery as performance infrastructure, not decoration.

Follow Phil Byrne for PPC systems built on profit, data, and creative that performs.

Google’s image quality update from 7 Oct 2025 is now live.

Pretty shocking developments in paid advertising for Shopify brands:

→ Commission-based PPC delivers significantly higher margins compared to retainer models (agencies optimizing for their own revenue, not your profit)

→ Brands tracking true profit metrics see dramatically better outcomes compared to those chasing ROAS (margin-first tracking reveals what actually makes money)

→ Nevertheless, most Shopify brands still pay monthly retainers to agencies with no profit guarantee or skin in the game.

Meanwhile, AI-powered bidding is evolving toward profit-first functionality: Google is testing margin-based signals in Smart Bidding.

Early access programs let advertisers feed product-level profit data directly into bidding algorithms.

TL;DR:
Brands are paying retainers for vanity metrics, while profit-first PPC models prove ROI quietly in the background.

Good campaigns fail every day because budgets move at the wrong time.

Spend in the wrong order → CPA climbs.
Spend with no structure → margin disappears.
Spend too aggressively → scaling collapses.

Your budget isn’t the issue.
How you allocate it over time is.

That’s why the brands that grow predictably follow one pattern:
✔ Protect margin with brand + exact
✔ Build demand with Shopping + competitor coverage
✔ Expand with controlled non-brand testing
✔ Avoid “panic spend” that wrecks efficiency
✔ Maintain a balanced split as they scale

The result…
Stable performance → sustainable scaling → predictable profit.

P.S Curious whether your budget structure is helping or hurting growth?

DM me “BUDGET” and I’ll share the full breakdown.

Follow Phil Byrne for daily Shopify PPC growth insights.

Don't chase high ROAS if your margins can't support it:

1. High ROAS often means underspending opportunity
2. Most brands optimize for metrics, not profit
3. Celebrating ROAS without margin guarantees you'll plateau broke

Instead: track profit per order, not revenue.

Some of my best accounts came from brands willing to lower ROAS targets strategically.

They obsess over lifetime value and repeat rates in a way most agencies ignore unit economics.

The most profitable brands are built by people brave enough to prioritize margin over vanity metrics.

Most brands don’t need a new ad strategy

…. they need a faster way to fix what’s leaking.

When your Google Ads funnel dies, speed matters.

You’ve got 60 minutes to bring it back to life.
- Find the leak
- Check trust signals
- Fix the first objection point
- Add one quick conversion boost
- Go live and refresh your traffic

Conversion wins don’t come from big redesigns.
They come from small, sharp moves done fast.

Google’s latest PPC Automation update from 9 October 2025

AI-led automation is now changing eCommerce advertising.

This update confirms a major change where automated bidding and real-time optimisation now outperform manual management across Google, Meta and Shopify.

Early data shows:
• Up to 20% higher conversions with smart bidding
• Up to 20% lower cost per conversion
• Better retention from consistently refreshed creative

This isn’t about handing over control, it’s about scaling smarter.

Automation now manages bids, budgets, and creative testing faster and more precisely than any human can.

Your edge lies in guiding the system with clarity and data, not micromanaging every lever.

The brands that adopt this update early will scale profitably. 

The ones that ignore it will pay more for the same results.

Follow Phil Byrne for no-fluff insights on performance marketing systems built around automation, data, and profit discipline.

Google’s latest PPC Automation update from 9 October 2025

Affiliate traffic is wasted if you're not retargeting it.

Here's why:

Affiliates bring qualified visitors to your site. But most leave without converting.

If you're not pixeling that traffic and feeding it into remarketing campaigns, you're leaving money on the table.

The Smart Funnel fixes this:

    1. Affiliates drive top-of-funnel awareness (no upfront cost)
    2. Remarketing pixels capture every visitor
    3. Tailored PPC ads nurture them through the funnel
    4. You track which affiliates send the best converters and scale

The brands winning right now aren't choosing between affiliate or PPC. They're connecting both into one conversion engine.

Affiliates build awareness. Remarketing closes deals.

👉 Full framework in the carousel. Swipe to see how each step compounds.

The Smart Funnel, How Affiliates Feed your PPC Remarketing

Everyone thinks scaling is a budget decision.
“Just increase spending and the numbers will follow.”

But that’s exactly how most brands lose money.

Because real scaling has nothing to do with pushing the budget and everything to do with proving the system won’t break when you do.

Here’s what profitable brands fix before they scale a penny:

1.Profit validation: does margin survive a 20–30% spend increase?
2.Attribution mapping: do the channels agree on where sales are coming from?
3.Creative testing: are we improving click quality, not just CTR?
4.Audience expansion: is there actual headroom, or are you recycling the same buyers?
5.Margin protection: are branded terms and wasted spend under control?
6.Landing page testing: can the site convert colder traffic reliably?

If these six layers aren’t validated, you’re not scaling. You’re taking risks you can’t measure.

Want me to show you which layer your account is stuck on?
DM me “SCALE” and I’ll walk you through it.

Google Ads just fixed one of its biggest problems and it’s good news for e-commerce brands.

Google has rebuilt major parts of its policy system using Gemini, tightened review workflows, and upgraded how suspensions are checked.

The results are genuinely impressive:
✅ Wrong suspensions down 80%
✅ Appeals processed 70% faster
✅ 99% resolved within 24 hours

If you’ve ever had a profitable campaign frozen for no clear reason… you know how painful those delays were.

For brands running £5k–£50k/day through Google Ads, a single wrongful suspension could mean:
- Lost sales
- Broken momentum
- Wasted budgeting cycles
- And a complete reset of learning data

This update reduces that risk massively.

A few implications for Shopify brands:
1️⃣ Scaling is safer: fewer random account freezes during momentum.
2️⃣ New campaigns recover faster: you’re not stuck waiting days for reinstatement.
3️⃣ PMax becomes more reliable: fewer false positives from automated systems.
4️⃣ Q4/Q1 volatility drops: historically the worst time for wrongful suspensions.

Google’s enforcement still isn’t perfect… but this is the biggest quality-of-life upgrade advertisers have had in years.

If you’ve been holding back spend because of “Google suspension PTSD,” this might be the turning point.

Craig Wasilchak

Entrepreneurs'​ Organization

As a Growth Expert for the Entrepreneurs' Organization (EO), this role focuses on driving significant global growth by supporting EO leadership and chapters in achieving their objectives. Extensive expertise in digital business development, marketing strategy, and scaling is utilized to provide guidance, mentorship, and support to EO chapter leadership and members.

Responsibilities include analyzing chapter growth performance, identifying new growth opportunities, sharing EO growth best practices, and co-developing strategic plans and solutions that align with EO's mission of fostering entrepreneurial success. Emphasis is placed on creating a collaborative LinkedIn learning environment where entrepreneurs can tackle growth challenges, exchange ideas, and implement strategies that propel their EO chapters and businesses forward.

This approach not only enhances individual and chapter success but also contributes to EO’s overarching goal of empowering entrepreneurs worldwide to unlock their full potential and drive meaningful impact.

Entrepreneurs' Organization Growth Expert

The Entrepreneurs' Organization (EO) is a non-profit organization dedicated to helping entrepreneurs achieve their full potential in business and personal life through life-enhancing connections, shared experiences, and collaborative learning. Joining this member-led group of over 19,000 global entrepreneurs was undoubtedly one of the best decisions I’ve ever made.

In one sentence, EO is truly life-changing. As an entrepreneur and EO volunteer, I support other entrepreneurs in discovering the value of EO and understanding what it takes to qualify for and join local and global EO chapters.

Entrepreneurs' Organization Membership Chair

The Entrepreneurs' Organization (EO) is a member-led group comprising over 19,000 global entrepreneurs, each averaging revenues of $4 million. The Organization's members have a combined annual sales volume of over 72 Billion dollars. The Strategic Alliance Partner (SAP) Chair's purpose and passion lie in engaging existing and prospective Strategic Alliance Partners through a network of more than 19,000 global and local entrepreneurs. The Entrepreneurs' Organization represents a community of like-minded exclusive individuals that rank among the top 4% of successful entrepreneurs worldwide. EO fosters an environment where Strategic Alliance Partners can meet and form friendships and business relationships with high-value, successful entrepreneurs.

Entrepreneurs' Organization Strategic Alliance Partner (SAP) Chair

Imagine an organization that helps you achieve your full potential in your business and personal life through life-enhancing connections, shared experiences, and collaborative learning. The Entrepreneurs’ Organization (EO) helps entrepreneurs achieve their full potential in their business and personal lives.  

EO is a high-quality support network of 19,000+ like-minded leaders across 80 countries. We help entrepreneurs achieve their full potential through the power of life-enhancing connections, shared experiences, and collaborative learning.

EO has been helping entrepreneurs achieve transformational growth since 1987. Our member network is committed to learning and helping each other succeed. Gain access to the world’s top experts. Grow beyond your personal limits. Make breakthroughs as you redefine and realize your goals in life and in business.

Entrepreneurs' Organization Global Member

Visionary Entrepreneur | Podcast Guest & Keynote Speaker

I share real stories and lessons from building successful businesses as a founder, CEO, and leader. My talks focus on the realities of entrepreneurship—the wins, the losses, and everything in between.

I like to speak about:
✅ The power of vulnerability in leadership
✅ Building and scaling businesses
✅ How you have the ability to change the world
✅ Creating a legacy through entrepreneurship
✅ Entrepreneurial lessons that drive growth
✅ How Entrepreneurs' Organization (EO) shaped my journey

My mission is to inspire and equip entrepreneurs and leaders with practical strategies and mindset shifts they can apply immediately. Whether on stage or behind the mic, I believe real stories have the power to spark real change.

Founding Member

JW Management Company

Family-owned & operated Commercial Property Management & Leasing in Dallas Fort Worth.  
ARLINGTON TEXAS PROPERTY LOCATION: The 10 acre Westgate Business Park is adjacent to Arlington's Entertainment & Restaurant District. The Comercial Busines Park is located 1 walking block East of "Globe Life Park", Globe Life Field, & "Texas Live" with many superb restaurants. In addition, the property is only 3 blocks from the "Dallas Cowboys AT&T Stadium" & "Six Flags over Texas". The building space for lease consist of Office, Retail, Flex-Space, including Commercial Warehouse & Industrial buildings

DALLAS TEXAS PROPERTY LOCATION: The 4 acre 1625 Mockingbird Business Park is on Mockinbird in the Love Field Corridor, Stemmons Corridor area (Between I-35 and Love Field Airport).
The building space for lease consist of Office, Retail, Flex-Space, including Commercial Warehouse & Industrial buildings

Chief Executive Officer

TOP ELITE - Esteemed Member

Top Elite is an invitation-only esteemed group of dedicated business leaders fostering personal growth worldwide. And the best part? It's free to join once you're verified! Our mission is crystal clear: to equip individuals with the skills and resources they need to thrive. We invite you to be part of our journey!

About Top Elite:

Top Elite stands independently as the preferred community for Top Elite Members, an exclusive group recognized for their commitment to personal and business growth. Our mission is to empower individuals, enabling them to become influencers in their own lives. We achieve this through our free membership program, equipping participants with the tools to become influential in their chosen fields and connect effortlessly with key decision-makers.

Free Membership for Qualified Industry Experts:

Peer Support: Boost your social media posts with support from fellow Top Elite Members, leveraging social media advantages.

Efficient Networking Tools: Access tools that enable you to seek support from other Top Elite Members within seconds.

Member List: Enhance your LinkedIn visibility by utilizing instant connectivity with up to 50 of your industry's like-minded most active Top Elite Members. Approval for multiple Member List access is available based on your community performance.

Amplify Engagement: Multiply your LinkedIn engagement potential by 100X by being a Top Elite Member.

Prestigious Title: Earn the esteemed title of 'Top Elite Member.' Once approved for free membership, post that you are a Top Elite Expert in your industry on your LinkedIn profile under the Experience section as a member of the select group. The "Top Elite" Company Logo will appear on your LinkedIn Profile Page.

Top Elite Member Company Posting Feature: Seize the opportunity to be featured in the Top Elite Company Page.

Personalized Top Elite Influencer Training: One-on-one influencer training is available upon request.

Crushing B2B Digital Strategies

The team at Crushing B2B specializes in partnering with business groups seeking expert guidance in developing a LinkedIn-focused marketing and branding strategy aimed at attracting high-quality prospects. Their services are exclusively available to financially stable business teams, with a prerequisite of having annual sales exceeding $2,500,000.

As a lifelong serial entrepreneur and systems strategist, Craig Wasilchak understands business as well as wealth creation. He has walked a mile in your shoes and has implemented the Crushing B2B system within his own companies as well as many other successful companies.

President CEO

Do you have a LoopNet account you utilize for advertising your Single or Multi-tenant properties? Crushing B2B teaches Commercial Real Estate teams and business owners how to fully use LoopNet and exponentially generate more leads from your ads.  Do your current ads receive over 30,000 views in the last 90 days? 

LoopNet holds the key to generating Commercial Real Estate Leads. Businesses must understand how to build a multi-tiered digital brand that can be measured through lead generation. Simply placing a LoopNet ad and trusting the account rep to update your ad with industry best practices is a great way Not to get your share of LEADS.  LoopNet account reps are not SEO experts, so you get what you pay for... minimal leads. Ask us how we can help your company Maximize the number of leads your Commercial Real Estate properties generate monthly.

SEO and social media digital platforms are here to stay. Knowing how to properly utilize SEO within your LoopNet property profiles gives you a competitive advantage. Contact Craig Wasilchak to learn about improved ways to retain and grow your tenant customer base.

LoopNet Commercial Real Estate Lead Generation Strategist

Do you have a Crexi account you utilize for advertising your Single or Multi-tenant properties? CB2B teaches Commercial Real Estate teams and business owners how to fully use Crexi and exponentially generate more leads from your ads.  Do your current ads receive over 30,000 views in the last 90 days? 

Crexi holds the key to generating Commercial Real Estate Leads. Businesses must understand how to build a multi-tiered digital brand that can be measured through lead generation. Simply placing a Crexi ad and trusting the account rep to update your ad with industry best practices is a great way Not to get your share of LEADS. Crexi account reps are not SEO experts, so you get what you pay for... minimal leads. Ask us how we can help your company Maximize the number of leads your Commercial Real Estate properties generate monthly.

SEO and social media digital platforms are here to stay. Knowing how to properly utilize SEO within your LoopNet property profiles gives you a competitive advantage. Contact Craig Wasilchak to learn about improved ways to retain and grow your tenant customer base.

Crexi Commercial Real Estate Lead Generation Strategist

Entrepreneurs' Organization (EO) Fort Worth

The Entrepreneurs' Organization is for entrepreneurs only, with annual sales of over $1,000,000. The organization is a dynamic, global network of over 18,000+ business owners in 58 countries. It was founded in 1987 by a group of young entrepreneurs, Verne Harnish, Kevin Harrington, Ted Leonsis, and Michael Dell to name a few. EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and enriched personal life.

Global Impact of the Entrepreneur's Organization:
 
• 19,000+ Global Membership
• 3,200,000+ Global number of workers EO Members Employ
• Most influential community of entrepreneurs in the world
• EO is a non-profit, and volunteer member-led organization.
• Benefits of being an EO Member  - Global Website: www.eonetwork.org

Fort Worth Entrepreneurs' Organization, Chapter Member

Travel Vacation Tips

Have you ever planned out your dream vacation only to learn it was not the dream vacation you envisioned? Knowing where to start when planning your dream trip can be challenging. Follow Travel Vacation Tips to find the best vacation tips and locations for your next vacation.

Alternative Business Automation Solutions

Sold in 2019 after 27 success years in business. Alternative Business Automation Solutions (ABAS) Acquired by Complete Mailing Partners.

ABAS specialize in workflow automation/optimization in the office environment. ABAS provides the automation equipment and software to streamline a business and reduce a company's overhead.

ABAS is a dealer for FP Mailing Systems, Secap (Pitney Bowes), Epson, Okidata, Konica Minolta, Kyocera, NextShip, Formax, Satori Software, and others.  We sell and service Pitney Bowes, FP and Neopost mailing machines and postage meters.  Along the way, ABAS has received countless service accolades and captured multiple sales awards from their manufacturers and customers.  ABAS strives to be our customer’s most trusted solution provider.  We rent and lease our mailing and MFP products to our customers utilizing fixed term agreements that are flexible.  We fit the right machine for the right customer.

Our employees are an integral part of the process.  We work as a team to find new ideas and methods to recycle and improve the way we do business.  We all pitch in to help out other team members whenever the need arises.

Craig Wasilchak has been on the AIMED Board of directors since 1998 and won the AIMED Murray Keating Dealer of the Year award in 2005.  He diligently serves the AIMED Community and gives back to the membership by running the AIMED Affinity program that has brought in just under $500,000.00.   

Our clients include names like Six Flags Over Texas, Brinker International (Chili's), Marriott,  Snelling Personnel, Airbus Helicopter, The City Of Arlington as well as hundreds of other small to enterprise level companies based in the Dallas Fort Worth Area.

Quadient

Quadient (Neopost) has sold Postage Meters and Mailing Equipment through independent Dealers who make up the Authorized Independent Dealership Program.  The Quadient Authorized Independent Dealership Program has provided local independent Dealers across North America the opportunity to sell Quadient equipment & solutions in their communities. As a Quadient Dealer we sold Postage Meters & Mailing Equipment to a wide range of customers in the Dallas Fort Worth Metroplex.  Currently, the Quadient Sales Model only sells direct in the Dallas Fort Worth Metroplex and does not works with Local Dallas Fort Worth Independent Dealers.

Xerox

For more than 20 years Xerox has sold its primary line of office products through independent local businesses who make up the Xerox Authorized Agent Program. Since 1982 the Authorized Agent Program has provided local businesses across North America the opportunity to sell Xerox equipment and solutions in their communities focusing on sales to small and medium-sized businesses. As a Xerox Authorized Sales Agent we sold the industry's leading portfolio of office products to a wide range of customers in the Dallas Fort Worth District

XEROX - Authorized Sales Agent

CEO | LinkedIn Top Voice | Top Entrepreneurship Voice | Top Commercial Real Estate Voice | Top Elite Founding Member | Multi-Tennant CRE | Branding & Social Media Strategist | EO Member |

In today’s digital-first landscape, buyers are more self-reliant than ever—they kick off their research on platforms like Google, where your LinkedIn profile often appears in the top 1-3 results before they even engage with your brand. That first impression is crucial: if your profile isn’t polished, professional, and trust-building, prospects will move on fast. Mastering social selling, digital marketing, and LinkedIn marketing is key to converting interest into engagement.

As a serial entrepreneur who’s built and sold 11 companies, I understand the challenges you face. My journey in developing strategic business models, driving sales growth through digital marketing, and learning from successful entrepreneurs has taught me the value of authenticity and continuous learning.

At Crushing B2B, I’ve created outbound and inbound marketing strategies that generate recurring income and attract high-quality prospects. As a dedicated LinkedIn Growth Expert working exclusively with Entrepreneurs' Organization (EO) Chapters, I build a repeatable inbound lead flow system that guides prospects from your digital presence into your EO Chapter, empowering you to share your valuable experiences with local entrepreneurs. I’m passionate about giving back to the community that fueled my own growth, volunteering my time to help EO thrive.

I also own a thriving multi-tenant CRE business in Dallas-Fort Worth. Leveraging strategic business models and trust-driven marketing, I bring innovative solutions to the CRE market by identifying lucrative opportunities, optimizing property portfolios, and guiding tenants through real estate challenges. By integrating deep industry knowledge with digital insights, I deliver tailored strategies that drive growth and foster lasting relationships.

For entrepreneurs growing or facing challenges, balancing business expansion with a sustainable lifestyle is key—build a solid foundation, nurture your team, and create harmony between your professional and personal lives. Focus on trust-based growth to overcome hurdles and build a lasting legacy.

I regularly share creative social media growth strategies on LinkedIn. Follow me or reach out to schedule a LinkedIn training session for your organization.

taplio

The Battle

Phil Byrne

Craig Wasilchak

Followers

Posts

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Performance ScorePhil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Byrne

Craig Wasilchak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Byrne's LinkedIn Performance