Better Analyse It

We provide data-driven performance campaigns services, build marketing and communication strategies for e-commerces and corporations.

We specialize in Google Ads/Shopping campaigns, affiliation programs, FB ads and variety of remarketing tools - including Criteo and Google Dynamic Remarketing.
Additionaly we offer full internet data analytics support - from data warehouse configuration, through Google Analytics and Adobe Analytics configuration to useful and actionable insights visualized in Looker, PowerBI or Tableau.

We colaborate with Empik Group, LG Polska, Vobis.pl, Kwartalnik Przekrój, Emag, Cyfrowe.pl, Lamania, Forpro, among others.

K2 Internet S.A.

•	Full marketing data service using Google Analytics and Adobe Analytics for companies like Volkswagen, Carrefour, Toyota Bank, PGE, Jansen, Desperados, Nutricia, Ikea
•	Creating data-driven recommendation for landing pages and campaigns communication (regular and random reports)
•	Advanced Google Analytics and  GTM  implementation and configuration
•	Conversion Rates optimization according to clients KPIs
•	A/B tests (landing pages, mailings, etc.)

Web Analyst / Data Analyst

Mitsubishi Motors

•	Optimizing traffic from every marketing channel (Adwords, Social Media, PPC etc.) according to company KPIs
•	Sales and marketing sources data integration (offline, online).  DMP  (Data Management Platform) developing
•	Implementation of Marketing Automation tools 
•	Coordinating and supervising online campaigns (cooperation with digital agencies, media agencies, call centers)

E-marketing Specialist

Agito.pl / eMag.pl

• Creating, optimizing and supervising Google AdWords campaigns (including remarketing, GDN and PLA campaigns) 
• Developing  new functionalities enabling a better optimization of sales channels
• Integrating data from different sources (CRM, Google Analytics and external data panels)
• Multichannel sales data analyzing
• SEO coordination - developing SEO-friendly solution for Agito.pl website
• Optimizing effectiveness of price comparisons (Ceneo.pl, Skapiec.pl, Nokaut.pl)

Effective Marketing Specialist

Freelancer

• Creating and coordinating Google Adwords campaigns
• SEO audits and recommendations

E-Marketing Manager 

SERVICIOS NORMATIVOS S.A.

• Creating and pursuing e-marketing strategy (Google Adwords, e-mail marketing, PPC campaigns) for the training/courses from Quality Management area 
• Organization of trainings regarding: Quality Management, Sales Strategy and Telemarketing 
• Reporting and sales forecasting

Call Center Manager

Fun Surf

• Customer service
• Supervision over trainees’ safety

Boatswain in Windsurfing School

Piotr Osiński

DFDS

MarTech Engineer

Women in Data & Analytics - Nordics

Founder and Organiser

MeasureCamp Malmö

Organiser

IIH Nordic

Digital Analytics Engineer & Chapter Lead

Digital Analytics Engineer

Analytics Specialist - Student Worker

Itrim Triangeln

Health Coach and Personal Trainer

Pembert och Gustafsson

Sous Chef

SATS Sverige

Certified Personal Trainer

Renaissance Hotels

Head Chef

Etihad Airways

Onboard Food & Beverage Manager

With over three years of hands-on experience in digital analytics and data engineering, I currently work at DFDS as part of the Digital Maturity team, focusing on website tracking, data modeling, and pipeline development to support smarter decision-making across the business.

I’m passionate about building community and creating spaces for others to grow. I’m one of the founders of Women in Data & Analytics, a network supporting knowledge-sharing and career development for women in the field. I also co-organise MeasureCamp Malmö, an unconference where analytics professionals gather to learn from each other, spark ideas, and have a bit of fun while doing it.

My background is as diverse as my interests: from working as a chef, flight attendant, and health coach, I bring a people-first mindset into everything I do, whether it’s solving a technical challenge, leading a workshop, or connecting with others over shared passions.

If you want to know more, visit my website: https://cvidal.se/

Caroline Vidal

Finally we are having our first event in Malmö, the same week as Google × Jellyfish Cloud Talks in Copenhagen and MeasureCamp Malmö.

Don't miss our first ticket release at 12.00 today! 🎫

Senior MarTech Engineer | Co-Founder of Women in Data & Analytics - Nordics | Organiser of MeasureCamp Malmö

View company: Women in Data & Analytics - Nordics

MALMÖ, we are finally here! 🇸🇪 💜 

Join us for our very FIRST Malmö event on January 16, 2026, as we tackle Analytics & Tracking!

Join WiDA - Nordics at Ctrl Digital's Malmö office for an evening focused on knowledge-sharing on Analytics & Tracking and mingling. Expect practical tips, real-world examples, and, of course, plenty of time to network with fellow like-minded professionals.

🎫 First ticket wave is happening TODAY at 12:00 CET
🔗 Grab a spot here: https://lnkd.in/eGjKUDiG

Huge thanks to our sponsors, Ctrl Digital and Stape, for making this event possible. 🏆 

Stay tuned for speaker announcements!

For inquiries, please reach out to any of our organizing committee: Caroline Vidal, Corie Tilly, Danielle Verniece Duncan, Alba Uka, Eman Omari, Debora Ceccato, Juliana Rojas Guillen or Charlotte Møller

#WiDANordics #Malmö #Analytics #Tracking #DataInsights #WomenInTech

Looking for new talent? 

Add your company’s job opportunity to our website, and we’ll make sure it gets visibility across our community. Plus, we’ll give it a special shoutout during our upcoming event this Thursday.

Sharing the Link: https://lnkd.in/dibREC4T

Did you know that we have a Community-driven Job Board?

We have a dedicated a section on our website where we share open roles in data, analytics, and adjacent fields. All positions here are added by our community and friends of WIDA Nordics, with the goal of making it easier for talent to discover inclusive employers and career opportunities in the Öresund region.

So if you want to promote your open positions to a highly engaged community in data & analytics, add them here: https://lnkd.in/dyyA5aTt

If you add the career opportunity now, we will be able to promote them on our upcoming event on November 20, 2025, Data Engineering, happening at Google's Copenhagen office. 💜 

For questions, please feel free to reach out to the team directly - Caroline, Danielle, Corie, Debora, Alba, Eman, Charlotte or Juliana.

taplio

The Battle

Piotr Osiński

Caroline Vidal

Followers

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taplio

The Battle

Piotr Osiński

Caroline Vidal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caroline Vidal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCaroline Vidal's LinkedIn Performance