I assist companies in generating profitable e-commerce activities using the most effective tools available. With 12 years of experience in marketing and analytics, I founded Better Analyse It, a company that prepares plans and implements a comprehensive online sales acquisition ecosystem. We specialize in driving sales through Google Ads, Meta Ads, price comparison engines, affiliate programs, and advanced sales and marketing analytics.

E-commerce is not our only focus. We also undertake projects supporting offline sales for pharmaceutical, financial, and automotive companies, as well as B2B projects.

Piotr Osiński

DFDS

MarTech Engineer

Women in Data & Analytics - Nordics

Founder and Organiser

MeasureCamp Malmö

Organiser

IIH Nordic

Digital Analytics Engineer & Chapter Lead

Digital Analytics Engineer

Analytics Specialist - Student Worker

Itrim Triangeln

Health Coach and Personal Trainer

Pembert och Gustafsson

Sous Chef

SATS Sverige

Certified Personal Trainer

Renaissance Hotels

Head Chef

Etihad Airways

Onboard Food & Beverage Manager

With over three years of hands-on experience in digital analytics and data engineering, I currently work at DFDS as part of the Digital Maturity team, focusing on website tracking, data modeling, and pipeline development to support smarter decision-making across the business.

I’m passionate about building community and creating spaces for others to grow. I’m one of the founders of Women in Data & Analytics, a network supporting knowledge-sharing and career development for women in the field. I also co-organise MeasureCamp Malmö, an unconference where analytics professionals gather to learn from each other, spark ideas, and have a bit of fun while doing it.

My background is as diverse as my interests: from working as a chef, flight attendant, and health coach, I bring a people-first mindset into everything I do, whether it’s solving a technical challenge, leading a workshop, or connecting with others over shared passions.

If you want to know more, visit my website: https://cvidal.se/

Caroline Vidal

taplio

The Battle

Piotr Osiński

Caroline Vidal

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