thesocialpoo

There are 2 ways to get inbound Clients as a solopreneur:

1/ Keep posting and hoping someone reaches out.
2/ Build a system that makes them reach out - Daily.

My clients choose the second.

→ CLIENT 1: The Silent Expert

CHALLENGES:

- Was posting consistently but no leads.
- Great at what she did but no one was DMing her.
- Her audience just saw her as “helpful” - not hireable.

WHAT WE DID:
✅ Clarified her positioning + created her “why you” angle
✅ Built an inbound content system she could repeat weekly
✅ Helped her shift from tips to demand-building storytelling

RESULTS:

- Got 7 inbound leads in 3 weeks.
- Closed 2 high-ticket clients without a single sales call.
- Finally felt like an expert and a business owner.

→ CLIENT 2: The Referrals-Only Coach

CHALLENGES:

- Relied 100% on referrals.
- Had no inbound system or DM activity.
- Didn’t know how to show her value in content.

WHAT WE DID:
✅ Rewrote her LinkedIn profile + Instagram bio to position her as the go-to
✅ Created 3 strategic content pillars focused on demand
✅ Setup weekly storytelling scripts that created client FOMO

RESULTS:

- Got 12 inbound leads from 9 posts
- Booked her first 3 inbound clients ever
- Tripled her content engagement and her confidence

→ CLIENT 3: The Overwhelmed Service Provider

CHALLENGES:

- Doing everything but nothing was converting
- Had 700 followers but zero inbound leads
- Felt burnt out chasing every comment/DM

WHAT WE DID:
✅ Simplified her messaging
✅ Set up a rinse-and-repeat inbound strategy
✅ Helped her soft-sell through Stories + Posts

RESULTS:

- 20+ inbound leads in 6 weeks
- Grew her revenue without growing her following
- Finally had breathing room to focus on delivery

And this is just a sneak peek. 

Many of my clients generate Inbound clients without being on LinkedIn 24/h and jumping on sales calls.

If you want to be next, DM me “INBOUND” and I’ll show you how we can make it happen.

Founder & CEO

When the world shut down in 2020, my life did too. I had just lost my job in patient care, and suddenly the plan I thought I was following wasn’t there anymore. Like everyone else, I was scrolling endlessly, looking for answers, distractions, and maybe a spark.

That’s when I stumbled across Canva.

Something in me clicked - almost like my inner designer, the curious kid who used to get lost in colors and patterns, woke up again. I didn’t just see people designing and selling templates online; I felt a pull to try it myself. And once I did, I couldn’t stop.

What started as “let’s see if this works” became nights of experimenting, creating, and packaging designs that people would actually pay for. My first sale felt like magic - proof that creativity, when paired with courage, could turn into income.

Over time, I built my own shop on Etsy and Payhip, learned how to create designs that were not just pretty but profitable, and figured out the rhythm of being a digital seller. It wasn’t just design - it was marketing, customer understanding, and problem-solving disguised as templates.

Suddenly, I wasn’t just designing - I was:

- Understanding what sells and why.
- Packaging digital products so they feel irresistible.
- Learning the psychology of design, color, and copy.

That mix of creativity + strategy is what I carried forward into my career.

Losing my job opened the door. Canva lit the spark. And designing templates gave me a new identity: not just a designer, but a creator who could build and sell something of her own.

Template designer  [ Etsy & Payhip seller ]

Jiva Ayurveda

Plot twist: This wasn't supposed to be my life.

I'd just finished my Air Hostess training, had my interviews lined up, and was ready to see the world at 30,000 feet. Then 2020 happened. And suddenly, every airline interview got cancelled faster than you could say "social distancing."

So there I was, dreams grounded, bills still coming, when this Patient Care Executive role appeared.

"How hard can it be?" I thought. (I really need to stop asking myself that question.)

The job was simple: Call patients about their medication refills. Schedule online doctor consultations. Answer the same questions 847 times a day.

Sounds straightforward, right? Wrong.

Turns out, being the person between sick patients and their medicine is... intense. Every call mattered. Every follow-up could be the difference between someone getting better or getting worse.

And honestly? It was boring as hell most days.

But here's what it taught me:

→ How to handle difficult conversations with empathy (even when you're having your 50th "prescription delay" call of the day)
→ The importance of clear, patient communication (pun intended)
→ That sometimes the most important job is the one connecting people to what they need
→ How to stay organized when managing hundreds of patient cases
→ That I definitely wasn't meant for routine, repetitive work

Did I love it? Not really. Did it pay the bills during one of the world's most uncertain times? Absolutely.

And did it teach me that sometimes the detour teaches you exactly what you DON'T want to do for the rest of your life? 100%.

Sometimes the boring job is just preparing you for the exciting one that's coming next.

Patient Care Executive 

Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

Pooja Rathi

90% of LinkedIn profiles don’t sell. Here is why:

1. I don’t see any professional when I see your profile picture.
2. Your cover photo doesn’t grab my attention.
3. Your headline doesn’t show what you bring to the table.
4. Your About section is too focused on you, not what you offer.
5. Your text is hard to read, too dense.
6. Your featured section is filled with your posts.
7. Your profile doesn't make me feel like you can solve my problem
8. I don’t see any social proof on your profile.
9. You haven’t connected with the challenges I face.
10. Your content doesn’t sound like you.
11. When I see your content, I don't trust you.
12. You failed to trigger my emotions.
13. You repost other's content more than posting yours.
14. It’s not clear what makes your solution stand out.
15. You don’t seem like an industry expert.
16. I don’t understand how you can make a difference for me.
17. You don't have any clear CTA on your profile.

Fix these.

I'm not the only one who's not buying.

I help solopreneurs fix their positioning to get Inbound clients on repeat. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

6 types of storytelling content most founders & CEOs never use, but should.

Because stories don’t just entertain.

They convert.
They create trust.
They make people feel you.

Here are the ones that actually move your audience:

1/ The “Origin Story”
Where you came from.
What shaped you.
Why you do what you do.

(This builds connection.)

2/ The “A-ha Shift”
That moment your mindset snapped into clarity.
The belief you dropped.
The lesson that changed your results.

(This builds authority.)

3/ The “Client Transformation”
Not the polished testimonial,
the real before → after journey.
The struggle, the shift, the win.

(This builds demand.)

4/ The “Behind-the-Scenes Mess”
Your imperfect process.
Your chaos.
Your human flaws.

(This builds relatability.)

5/ The “Teach Through a Story”
Instead of shouting a tip…
wrap it inside a moment, a mistake, a memory.

(This builds retention.)

6/ The “I Used to Think…”
Your old belief vs your new truth.

(This positions you as a guide, not a guru.)

Storytelling is the difference between scrolling past you and stopping for you.

Helping you build a predictable client-getting system on social media without burning out. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

3 hacks I use to repurpose my LinkedIn content ( Without Feeling Icky )

1. The “Same Message, New Angle” Method:

Original: “3 signs you’re attracting the wrong clients”

Repurposed as:
“Why your dream clients ignore you (and how to fix it)”
Story: “How I fired my worst client (and 3X’d revenue)”
“The wrong client checklist”

2. The “Seasonal Recycle” Trick.

Take last year’s “New Year goals” post
Update stats/stories → republish

3. The “Content Upgrade” Hack.

Turn past posts into:
- Twitter threads.
- Email sequences.

Real Results:
- My most viral post (50K+ views) was a rewritten version of a 6-month-old dud.
- A client 4X’d engagement by reposting top content quarterly.

Okay Now, pick ONE high-performing post and repurpose it this week.

PS. Need my “Repurpose Like a Pro” swipe file?
DM “REPOST” - I’ll send you 10 done-for-you examples.

If you’re scared of repeating yourself, you’re not ready for authority.

Everyone wants to sound original.

Unique.

Never-been-done-before.

But here’s the part nobody wants to admit:

Authority isn’t built from novelty. It’s built from consistency.

Experts repeat their message. Over and over.
From new angles, new stories, new moments, but the core truth stays the same.

Beginners reinvent every day
because they’re terrified of being “boring.”

Terrified someone will say,
“Didn’t you already post this?”

Yeah.

And I’ll post it again.

Because repetition is recognition.

Recognition builds trust.

And trust drives action.

Your audience needs to hear your core idea
seven, ten, fifteen times
before they even consider doing something about it.

That’s not failure.

That’s psychology.
That’s how humans work.
That’s how influence actually compounds.

Say the same thing.

In different outfits.
Different moods.
Different formats.

Your message isn’t old.
It’s branding.

And the minute you understand that, your content stops being “random,” and starts being remembered.

If you’re not building authority, you’re building an audience of freeloaders.

Harsh?

Yeah.

But true.

Because when your content only “helps”…
people treat you like Google.

Useful.
Forgettable.
Replaceable.

Authority is different.

Authority makes people lean in.
Authority makes them trust you.
Authority makes them pay you.

And you build it by:
→ sharing opinions, not just tips
→ telling stories, not dumping value
→ showing your process, not hiding behind perfection
→ calling out the real problem, not sugar-coating it
→ repeating your message until it becomes your signature

The more authority you build,

the fewer “pick your brain?” followers you attract

and the more “how do we work together?” buyers show up.

If you want your content to pull clients instead of collectors,

start acting like the expert you actually are.

My content process used to be 8 hours of panic and a pot of stale coffee.

Now it's 10 minutes.

The change happened when I stopped trying to be a 'creative genius' and started being a 'problem solver.'

I stopped inventing. I started assembling.

Here is the 3-step assembly line I use to create content without burning out...

1/ Save all the posts and hooks that catch your attention.

2/ List all the problems, struggles, desires your audiences have.

3/ List the problem you are solving and the transformation you offer.

Now mix them all for:
1 post talking about 1 specific problem and giving 1 solution.

That's it.

Your LinkedIn profile has one job:

Turn strangers into warm hands raised.

And it can only do that if it nails these 3 things:

1. Call out who you help, clearly.
- No mystical jargon.
- No “dynamic solutions for scalable growth” nonsense.
- Say it like a human.
- Say it like someone who actually wants to get paid.

2. Show your method.
- Your process is the proof.
- People don’t trust vibes…
they trust frameworks that make sense.
- Give them logic.
- Give them steps.
- Give them, “oh damn, this person actually knows what they’re doing.”

3. Prove you can deliver.
- Receipts > promises.
- Wins, before/afters, screenshots,
that’s the currency of credibility.
Don’t whisper your results.
Display them like art.

Pretty profiles don’t convert.

Clear ones do. 
Credible ones do. 
Confident ones do.

Stop acting like repetition is a crime.

Justin Welsh reposted the same piece of content 3 times in 5 months.

Same idea.
Same hook.
Same visual.

The only thing he touched?
The CTA text.

And the wild part?

Every single version performed.

New eyes. New engagement. New comments.

Same content, different timing.

He didn’t grind for new ideas.
He didn’t reinvent anything.
He put the same winner in front of people who never saw it the first time.

Because here’s the truth, no business owner wants to admit:
Your audience isn’t seeing everything you post.
Most people catch 10%.
If that.

So while you’re stressing over fresh ideas every day…

the content that could actually convert is sitting in your drafts.

Reuse it.
Revive it.
Refine it.

Stop acting like repetition is a crime.

It’s actually a strategy.

My 1:1 chat mentorship client wrote 30 days of content in 3 days.

Here’s the math behind it:

- 10 posts repurposed from client case studies.
- 6 posts from his newsletter archives.
- 5 from his DMs and audience questions.
- 4 from comments on his older posts.
- 3 from his own notes and voice memos.
- 2 fresh ideas he wrote from scratch.

If he had started from a blank page, it would easily take 3 weeks of overthinking and rewrites.

Recycling proven thoughts is the ultimate cheat code to create fast, create sharp, and create strategically.

Because good content isn’t new - it’s refined.

You don't need everything but these:

1/ An offer that solves a real problem.
2/ An optimised profile.
3/ Content that shows your expertise.
4/ A clear message your ideal client instantly understands.
5/ Social proof that backs your claims.
6/ A simple CTA that tells people what to do next.
7/ A DM flow that turns interest into conversations.
8/ A weekly rhythm you can actually keep up with.

That’s it.

Not 27 funnels.
Not 10 platforms.
Not a new strategy every week.

Just the foundations that make people trust you, remember you, and eventually pay you.

Perfectionism, fear, self-doubt… they’re not signs you’re not ready. They’re signs you’re human.

But here’s the catch: 
humans who wait? Humans who stall until everything feels perfect… they stay broke.

Let me break it down.

I’ve seen it a thousand times:

→ A coach spends months tweaking their offer, changing their headline, testing colors, trying to craft the perfect post.
→ They read every “expert guide” on marketing, social media, funnels.
→ They wait for the perfect moment, the algorithm to cooperate, the stars to align, the followers to magically appear.

Meanwhile, the people who hit $10k+ months? 
They did none of that.

They started.
Imperfectly.
Clumsy at first.
With mistakes baked in.

They learned faster than anyone who was still “prepping.”

They fixed, iterated, and grew because action teaches better than planning ever could.

Listen:
- Fear is a signal, not a stop sign.
- Self-doubt? That just means you care enough to do it well.

But here’s the thing: if you never act, those feelings will never go away.

The only way to get over them is by doing.

- By showing up.
- By posting that post, sending that email, launching that offer.

And yes, it will feel messy.
Yes, people will see the rough edges.
Yes, you’ll look at your first few attempts and cringe.

Good. That’s growth talking.

The moment you accept that imperfect action beats perfect inaction, doors open:

→ Leads show up.
→ Clients slide into your DMs.
→ Your confidence grows in real time.

Because action teaches faster than introspection ever could.

You’re getting likes… 
but not clients.

That’s your sign that your content is entertaining,

not leading.
Not positioning.
Not converting.

Likes mean: “Cool thought. Thanks”
Authority means: “Yes, I need this. Where do I pay?”

The gap is always the same:
- Clarity. 
- Authority. 
- Direction.

And that’s exactly what I fix for my clients.

Here’s how:
→ We sharpen your positioning so your audience finally understands who you help and why you're the obvious choice.

→ We rebuild your content system so every post has a job: attract, nurture, or convert, not just “get engagement.”

→ We add strategic CTAs so people stop scrolling and start DMing.

→ We rewrite their profile so it does the selling before they ever enter a conversation.

Because once the message is clear → the offers connected → and the content intentional → likes turn into DMs → and DMs turn into clients.

Every time.

I’m not an expert. 
I don’t have 20 years of experience.
I don’t have a PhD in content psychology.
I don’t wake up every day thinking I’ve mastered this game.

I’m not an expert.
I’m someone who actually does the work.

I test.
I tweak.
I fail publicly.
I learn fast.
I repeat what works.
I throw away what doesn’t.

That’s why clients come to me.
Not because I claim to know everything,
but because I know how to figure sh*t out and make it work.

Expert? No.
Operator? Absolutely.

And here’s the part no one tells you:
People don’t hire “experts.”

They hire someone who:
→ understands their problem
→ shows their process
→ has receipts
→ communicates clearly
→ makes them feel seen

That’s it.

Authority isn’t a title.

It’s a pattern.
A rhythm.
A repetition of results.

So no, I’m not an expert.

I’m a practitioner with a system that works.

PS. If “experts” have burned you before, DM me “Hell YES.” Let’s see if we’re actually a fit.

Your ideal client decides in 3 seconds if you’re worth their time.

And if we’re being honest?

You’re losing those 3 seconds every single day.

Because right now:
 → Your headline is vague.
 → Your profile sounds like everyone else.
 → Your content is helpful… but forgettable.
 → Your positioning is “nice,” not necessary.

And you feel it.

No leads.
No clicks.
No DMs.
Just… silence.

Meanwhile, you’re posting consistently, engaging, trying to “add value,”
hoping today will be the day someone finally reaches out.

But here’s the truth you don’t want to admit:

People aren’t ignoring you.
They just don’t understand you fast enough.

Your ideal client is scrolling at lightning speed.

They don’t have time to decode your bio.
They don’t have time to guess what problem you solve.
They don’t have time to wonder if you’re legit.

They decide in 3 seconds:
Do I stay… or do I scroll?

If your profile isn’t built to stop them instantly, 
you’re not “struggling with reach.”
You’re struggling with clarity.

Fix the first 3 seconds…
and you fix everything that happens after.

#1 Monetisation Mistake 90% of Coaches Make

They wait until they have "enough" followers.

"Once I hit 5,000 followers, then I'll sell something."

Wrong.

You can monetise 500 engaged followers better than 5,000 random ones.

The question isn't  "Do I have enough followers?"
The question is  "Do I have the right systems to convert them?"

For your followers to become income, you need:

1/ Clear positioning: They need to know exactly what problem you solve and who you solve it for.

2/ Strategic content: Every post should move people closer to understanding why they need what you offer.

3/ Multiple entry points: Not everyone is ready for your high-ticket offer. Create smaller ways they can start.

4/ Strategic DMs: Your content starts the conversation; your DMs close it. You need a clear, non-salesy process to turn "I'm interested" into "I'm a client."

5/ System: Clear next steps from "I like this content" to "I want to work with you." 

Stop waiting for a number to validate your expertise.

Start building systems that turn attention into income.

How many followers do you think you need to start monetising?

You know what your posts are missing? A reason for someone to actually care.

10 things you should know before you hire me:

1/ I’m an ambivert, I listen deeply, think strategically, and speak only when it adds value.
2/ I respect time, yours, mine, and the deadlines we set.
3/ I love systems, everything I do has a process behind it.
4/ I’m vegetarian (but yes, eggs count). Balance, right?
5/ I love cats, but I’ll admit… their eyes still make me nervous.
6/ Weekends are recharge days. I log off so I can show up better on Monday.
7/ I don’t sugarcoat, I believe in clear, honest, and transparent communication.
8/ My creativity runs on caffeine and clean strategy.
9/ I care about efficiency, my work is built to save you time and bring results.
10/ I don’t do one-off wins. I build long-term partnerships that compound.

I don’t do fluff or fancy hacks. Just systems that get you seen, trusted, and booked.

 If that’s your vibe, DM me 'hell yea' and lets talk.

This 1 thing you should do to get 2x results:

Double down on what's already working for you. 

Thats it.

5 content types that convert followers to clients:

Most people post whatever comes to mind.

That’s why their content gets applause… not inquiries.

If you want clients, not compliments - build with intention.

Start here:

1/ Pain Posts
Show them the problem better than they can describe it.
When people feel understood, they lean in.

2/ Perspective Posts
Shift how they think about their situation.
Your opinions create your authority.

3/ Process Posts
Pull back the curtain.
Show how you solve the thing they’re stuck on.

4/ Proof Posts
Client wins. Screenshots. Before/after shifts.
This is where belief gets built.

5/ Presence Posts
Your story. Your values. Your journey.
People buy the person before they buy the offer.

Lead with these 5 and your content starts moving people.
Build a pathway, from follower → DM → client.

Personal Profile or Company Page?

I think the answer is obvious.

Garin Michelson LLC

Hi, I'm Garin!

Struggling to find the time to create and implement a winning social media strategy? That's what I'm here for! I help small businesses save time and increase their social media presence by developing and managing their social media in order to achieve their goals.

A former high school history teacher turned social media manager, I take the time and care to customize and revise your social media strategy to achieve and surpass your goals. Imagine if you could stop focusing on growing your business yourself and get back to focusing on the services you provide your clients. We can make it all happen!

LET'S GET TO WORK!

I aim to build positive relationships with clients through open communication and frequent check-ins. If we work together, I will increase your follower count, optimize who sees your posts using carefully researched hashtags, and ultimately increase sales and drive more clients to your business. I can help you develop a social media strategy and implement it in accordance with your personal goals for your business. I spend time tracking analytics and reporting them to you so we can determine what works and what doesn’t and adjust our strategy as needed. Clients report that I am accessible, committed and easy to work with. I can't wait to work with you!

SAMPLE OF SERVICES OFFERED:

- Develop social media strategy
- Graphic and content creation
- Post scheduling
- Hashtag research
- Client Engagement
- Reel creation
- Client strategy calls
- Metrics reporting and analytics
...and more!

LET'S CHAT!

Book a discovery call with me: calendly.com/garinmichelson
Or email me: garinmichelson@gmail.com
Check me out on Instagram @getsocialwithgarin

Social Media Strategist & Manager

Self Employed

Private Tutor

NYC Department of Education

High School Social Studies Teacher

US History Teacher
Participation in Government Teacher
Assistant Softball Coach

Teachers College, Columbia University

Graduate Student: MA Social Studies Education

Lehmann Maupin

Sales Associate

Gallery Associate

Gagosian Gallery

Assistant

Your business needs you to run it, so you can't be spending extra time trying to figure out social media marketing.

That's where I come in.

Hi, I'm Garin, a native New Yorker, human and dog mom, and social media strategist.

I'm the one you call when your business needs to step up its game on social media.

Social media marketing is confusing and time consuming. And it's also constantly changing. I keep my finger on the pulse to be up-to-date with the latest algorithm changes and best practices.

I combine my knowledge of the industry with my understanding of you and your business to help you reach your target audience on the social media platform(s) where they're most likely to be.

After creating an absolutely KILLER social media strategy that provides a solid roadmap for social media marketing tailored to YOUR business, I implement it monthly. Through scroll-stopping graphics/images, well-written copy, and expert community management, I am exactly the social media manager you need to best present your business or brand to the digital world.

And finally, I am constantly using insights and analytics to tweak and adjust the social media strategy we've been implementing. No post is created without strategy backing it up to make sure everything is expertly optimized.

Your business needs you, but your social media needs me. Let me get my hands on it, and you can sit back, work on your business and watch as together we surpass your business' social media goals.

taplio

The Battle

Pooja Rathi

Garin Michelson

Followers

Posts

Engagements

Likes

Performance ScorePooja Rathi's LinkedIn Performance

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taplio

The Battle

Pooja Rathi

Garin Michelson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pooja Rathi's LinkedIn Performance

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Performance ScorePooja Rathi's LinkedIn Performance