thesocialpoo

There are 2 ways to get inbound Clients as a solopreneur:

1/ Keep posting and hoping someone reaches out.
2/ Build a system that makes them reach out - Daily.

My clients choose the second.

→ CLIENT 1: The Silent Expert

CHALLENGES:

- Was posting consistently but no leads.
- Great at what she did but no one was DMing her.
- Her audience just saw her as “helpful” - not hireable.

WHAT WE DID:
✅ Clarified her positioning + created her “why you” angle
✅ Built an inbound content system she could repeat weekly
✅ Helped her shift from tips to demand-building storytelling

RESULTS:

- Got 7 inbound leads in 3 weeks.
- Closed 2 high-ticket clients without a single sales call.
- Finally felt like an expert and a business owner.

→ CLIENT 2: The Referrals-Only Coach

CHALLENGES:

- Relied 100% on referrals.
- Had no inbound system or DM activity.
- Didn’t know how to show her value in content.

WHAT WE DID:
✅ Rewrote her LinkedIn profile + Instagram bio to position her as the go-to
✅ Created 3 strategic content pillars focused on demand
✅ Setup weekly storytelling scripts that created client FOMO

RESULTS:

- Got 12 inbound leads from 9 posts
- Booked her first 3 inbound clients ever
- Tripled her content engagement and her confidence

→ CLIENT 3: The Overwhelmed Service Provider

CHALLENGES:

- Doing everything but nothing was converting
- Had 700 followers but zero inbound leads
- Felt burnt out chasing every comment/DM

WHAT WE DID:
✅ Simplified her messaging
✅ Set up a rinse-and-repeat inbound strategy
✅ Helped her soft-sell through Stories + Posts

RESULTS:

- 20+ inbound leads in 6 weeks
- Grew her revenue without growing her following
- Finally had breathing room to focus on delivery

And this is just a sneak peek. 

Many of my clients generate Inbound clients without being on LinkedIn 24/h and jumping on sales calls.

If you want to be next, DM me “INBOUND” and I’ll show you how we can make it happen.

Founder & CEO

When the world shut down in 2020, my life did too. I had just lost my job in patient care, and suddenly the plan I thought I was following wasn’t there anymore. Like everyone else, I was scrolling endlessly, looking for answers, distractions, and maybe a spark.

That’s when I stumbled across Canva.

Something in me clicked - almost like my inner designer, the curious kid who used to get lost in colors and patterns, woke up again. I didn’t just see people designing and selling templates online; I felt a pull to try it myself. And once I did, I couldn’t stop.

What started as “let’s see if this works” became nights of experimenting, creating, and packaging designs that people would actually pay for. My first sale felt like magic - proof that creativity, when paired with courage, could turn into income.

Over time, I built my own shop on Etsy and Payhip, learned how to create designs that were not just pretty but profitable, and figured out the rhythm of being a digital seller. It wasn’t just design - it was marketing, customer understanding, and problem-solving disguised as templates.

Suddenly, I wasn’t just designing - I was:

- Understanding what sells and why.
- Packaging digital products so they feel irresistible.
- Learning the psychology of design, color, and copy.

That mix of creativity + strategy is what I carried forward into my career.

Losing my job opened the door. Canva lit the spark. And designing templates gave me a new identity: not just a designer, but a creator who could build and sell something of her own.

Template designer  [ Etsy & Payhip seller ]

Jiva Ayurveda

Plot twist: This wasn't supposed to be my life.

I'd just finished my Air Hostess training, had my interviews lined up, and was ready to see the world at 30,000 feet. Then 2020 happened. And suddenly, every airline interview got cancelled faster than you could say "social distancing."

So there I was, dreams grounded, bills still coming, when this Patient Care Executive role appeared.

"How hard can it be?" I thought. (I really need to stop asking myself that question.)

The job was simple: Call patients about their medication refills. Schedule online doctor consultations. Answer the same questions 847 times a day.

Sounds straightforward, right? Wrong.

Turns out, being the person between sick patients and their medicine is... intense. Every call mattered. Every follow-up could be the difference between someone getting better or getting worse.

And honestly? It was boring as hell most days.

But here's what it taught me:

→ How to handle difficult conversations with empathy (even when you're having your 50th "prescription delay" call of the day)
→ The importance of clear, patient communication (pun intended)
→ That sometimes the most important job is the one connecting people to what they need
→ How to stay organized when managing hundreds of patient cases
→ That I definitely wasn't meant for routine, repetitive work

Did I love it? Not really. Did it pay the bills during one of the world's most uncertain times? Absolutely.

And did it teach me that sometimes the detour teaches you exactly what you DON'T want to do for the rest of your life? 100%.

Sometimes the boring job is just preparing you for the exciting one that's coming next.

Patient Care Executive 

Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

Pooja Rathi

90% of LinkedIn profiles don’t sell. Here is why:

1. I don’t see any professional when I see your profile picture.
2. Your cover photo doesn’t grab my attention.
3. Your headline doesn’t show what you bring to the table.
4. Your About section is too focused on you, not what you offer.
5. Your text is hard to read, too dense.
6. Your featured section is filled with your posts.
7. Your profile doesn't make me feel like you can solve my problem
8. I don’t see any social proof on your profile.
9. You haven’t connected with the challenges I face.
10. Your content doesn’t sound like you.
11. When I see your content, I don't trust you.
12. You failed to trigger my emotions.
13. You repost other's content more than posting yours.
14. It’s not clear what makes your solution stand out.
15. You don’t seem like an industry expert.
16. I don’t understand how you can make a difference for me.
17. You don't have any clear CTA on your profile.

Fix these.

I'm not the only one who's not buying.

I help solopreneurs fix their positioning to get Inbound clients on repeat. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

6 types of storytelling content most founders & CEOs never use, but should.

Because stories don’t just entertain.

They convert.
They create trust.
They make people feel you.

Here are the ones that actually move your audience:

1/ The “Origin Story”
Where you came from.
What shaped you.
Why you do what you do.

(This builds connection.)

2/ The “A-ha Shift”
That moment your mindset snapped into clarity.
The belief you dropped.
The lesson that changed your results.

(This builds authority.)

3/ The “Client Transformation”
Not the polished testimonial,
the real before → after journey.
The struggle, the shift, the win.

(This builds demand.)

4/ The “Behind-the-Scenes Mess”
Your imperfect process.
Your chaos.
Your human flaws.

(This builds relatability.)

5/ The “Teach Through a Story”
Instead of shouting a tip…
wrap it inside a moment, a mistake, a memory.

(This builds retention.)

6/ The “I Used to Think…”
Your old belief vs your new truth.

(This positions you as a guide, not a guru.)

Storytelling is the difference between scrolling past you and stopping for you.

Helping you build a predictable client-getting system on social media without burning out. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

3 hacks I use to repurpose my LinkedIn content ( Without Feeling Icky )

1. The “Same Message, New Angle” Method:

Original: “3 signs you’re attracting the wrong clients”

Repurposed as:
“Why your dream clients ignore you (and how to fix it)”
Story: “How I fired my worst client (and 3X’d revenue)”
“The wrong client checklist”

2. The “Seasonal Recycle” Trick.

Take last year’s “New Year goals” post
Update stats/stories → republish

3. The “Content Upgrade” Hack.

Turn past posts into:
- Twitter threads.
- Email sequences.

Real Results:
- My most viral post (50K+ views) was a rewritten version of a 6-month-old dud.
- A client 4X’d engagement by reposting top content quarterly.

Okay Now, pick ONE high-performing post and repurpose it this week.

PS. Need my “Repurpose Like a Pro” swipe file?
DM “REPOST” - I’ll send you 10 done-for-you examples.

If you’re scared of repeating yourself, you’re not ready for authority.

Everyone wants to sound original.

Unique.

Never-been-done-before.

But here’s the part nobody wants to admit:

Authority isn’t built from novelty. It’s built from consistency.

Experts repeat their message. Over and over.
From new angles, new stories, new moments, but the core truth stays the same.

Beginners reinvent every day
because they’re terrified of being “boring.”

Terrified someone will say,
“Didn’t you already post this?”

Yeah.

And I’ll post it again.

Because repetition is recognition.

Recognition builds trust.

And trust drives action.

Your audience needs to hear your core idea
seven, ten, fifteen times
before they even consider doing something about it.

That’s not failure.

That’s psychology.
That’s how humans work.
That’s how influence actually compounds.

Say the same thing.

In different outfits.
Different moods.
Different formats.

Your message isn’t old.
It’s branding.

And the minute you understand that, your content stops being “random,” and starts being remembered.

If you’re not building authority, you’re building an audience of freeloaders.

Harsh?

Yeah.

But true.

Because when your content only “helps”…
people treat you like Google.

Useful.
Forgettable.
Replaceable.

Authority is different.

Authority makes people lean in.
Authority makes them trust you.
Authority makes them pay you.

And you build it by:
→ sharing opinions, not just tips
→ telling stories, not dumping value
→ showing your process, not hiding behind perfection
→ calling out the real problem, not sugar-coating it
→ repeating your message until it becomes your signature

The more authority you build,

the fewer “pick your brain?” followers you attract

and the more “how do we work together?” buyers show up.

If you want your content to pull clients instead of collectors,

start acting like the expert you actually are.

My content process used to be 8 hours of panic and a pot of stale coffee.

Now it's 10 minutes.

The change happened when I stopped trying to be a 'creative genius' and started being a 'problem solver.'

I stopped inventing. I started assembling.

Here is the 3-step assembly line I use to create content without burning out...

1/ Save all the posts and hooks that catch your attention.

2/ List all the problems, struggles, desires your audiences have.

3/ List the problem you are solving and the transformation you offer.

Now mix them all for:
1 post talking about 1 specific problem and giving 1 solution.

That's it.

Your LinkedIn profile has one job:

Turn strangers into warm hands raised.

And it can only do that if it nails these 3 things:

1. Call out who you help, clearly.
- No mystical jargon.
- No “dynamic solutions for scalable growth” nonsense.
- Say it like a human.
- Say it like someone who actually wants to get paid.

2. Show your method.
- Your process is the proof.
- People don’t trust vibes…
they trust frameworks that make sense.
- Give them logic.
- Give them steps.
- Give them, “oh damn, this person actually knows what they’re doing.”

3. Prove you can deliver.
- Receipts > promises.
- Wins, before/afters, screenshots,
that’s the currency of credibility.
Don’t whisper your results.
Display them like art.

Pretty profiles don’t convert.

Clear ones do. 
Credible ones do. 
Confident ones do.

Stop acting like repetition is a crime.

Justin Welsh reposted the same piece of content 3 times in 5 months.

Same idea.
Same hook.
Same visual.

The only thing he touched?
The CTA text.

And the wild part?

Every single version performed.

New eyes. New engagement. New comments.

Same content, different timing.

He didn’t grind for new ideas.
He didn’t reinvent anything.
He put the same winner in front of people who never saw it the first time.

Because here’s the truth, no business owner wants to admit:
Your audience isn’t seeing everything you post.
Most people catch 10%.
If that.

So while you’re stressing over fresh ideas every day…

the content that could actually convert is sitting in your drafts.

Reuse it.
Revive it.
Refine it.

Stop acting like repetition is a crime.

It’s actually a strategy.

My 1:1 chat mentorship client wrote 30 days of content in 3 days.

Here’s the math behind it:

- 10 posts repurposed from client case studies.
- 6 posts from his newsletter archives.
- 5 from his DMs and audience questions.
- 4 from comments on his older posts.
- 3 from his own notes and voice memos.
- 2 fresh ideas he wrote from scratch.

If he had started from a blank page, it would easily take 3 weeks of overthinking and rewrites.

Recycling proven thoughts is the ultimate cheat code to create fast, create sharp, and create strategically.

Because good content isn’t new - it’s refined.

You don't need everything but these:

1/ An offer that solves a real problem.
2/ An optimised profile.
3/ Content that shows your expertise.
4/ A clear message your ideal client instantly understands.
5/ Social proof that backs your claims.
6/ A simple CTA that tells people what to do next.
7/ A DM flow that turns interest into conversations.
8/ A weekly rhythm you can actually keep up with.

That’s it.

Not 27 funnels.
Not 10 platforms.
Not a new strategy every week.

Just the foundations that make people trust you, remember you, and eventually pay you.

Perfectionism, fear, self-doubt… they’re not signs you’re not ready. They’re signs you’re human.

But here’s the catch: 
humans who wait? Humans who stall until everything feels perfect… they stay broke.

Let me break it down.

I’ve seen it a thousand times:

→ A coach spends months tweaking their offer, changing their headline, testing colors, trying to craft the perfect post.
→ They read every “expert guide” on marketing, social media, funnels.
→ They wait for the perfect moment, the algorithm to cooperate, the stars to align, the followers to magically appear.

Meanwhile, the people who hit $10k+ months? 
They did none of that.

They started.
Imperfectly.
Clumsy at first.
With mistakes baked in.

They learned faster than anyone who was still “prepping.”

They fixed, iterated, and grew because action teaches better than planning ever could.

Listen:
- Fear is a signal, not a stop sign.
- Self-doubt? That just means you care enough to do it well.

But here’s the thing: if you never act, those feelings will never go away.

The only way to get over them is by doing.

- By showing up.
- By posting that post, sending that email, launching that offer.

And yes, it will feel messy.
Yes, people will see the rough edges.
Yes, you’ll look at your first few attempts and cringe.

Good. That’s growth talking.

The moment you accept that imperfect action beats perfect inaction, doors open:

→ Leads show up.
→ Clients slide into your DMs.
→ Your confidence grows in real time.

Because action teaches faster than introspection ever could.

You’re getting likes… 
but not clients.

That’s your sign that your content is entertaining,

not leading.
Not positioning.
Not converting.

Likes mean: “Cool thought. Thanks”
Authority means: “Yes, I need this. Where do I pay?”

The gap is always the same:
- Clarity. 
- Authority. 
- Direction.

And that’s exactly what I fix for my clients.

Here’s how:
→ We sharpen your positioning so your audience finally understands who you help and why you're the obvious choice.

→ We rebuild your content system so every post has a job: attract, nurture, or convert, not just “get engagement.”

→ We add strategic CTAs so people stop scrolling and start DMing.

→ We rewrite their profile so it does the selling before they ever enter a conversation.

Because once the message is clear → the offers connected → and the content intentional → likes turn into DMs → and DMs turn into clients.

Every time.

I’m not an expert. 
I don’t have 20 years of experience.
I don’t have a PhD in content psychology.
I don’t wake up every day thinking I’ve mastered this game.

I’m not an expert.
I’m someone who actually does the work.

I test.
I tweak.
I fail publicly.
I learn fast.
I repeat what works.
I throw away what doesn’t.

That’s why clients come to me.
Not because I claim to know everything,
but because I know how to figure sh*t out and make it work.

Expert? No.
Operator? Absolutely.

And here’s the part no one tells you:
People don’t hire “experts.”

They hire someone who:
→ understands their problem
→ shows their process
→ has receipts
→ communicates clearly
→ makes them feel seen

That’s it.

Authority isn’t a title.

It’s a pattern.
A rhythm.
A repetition of results.

So no, I’m not an expert.

I’m a practitioner with a system that works.

PS. If “experts” have burned you before, DM me “Hell YES.” Let’s see if we’re actually a fit.

Your ideal client decides in 3 seconds if you’re worth their time.

And if we’re being honest?

You’re losing those 3 seconds every single day.

Because right now:
 → Your headline is vague.
 → Your profile sounds like everyone else.
 → Your content is helpful… but forgettable.
 → Your positioning is “nice,” not necessary.

And you feel it.

No leads.
No clicks.
No DMs.
Just… silence.

Meanwhile, you’re posting consistently, engaging, trying to “add value,”
hoping today will be the day someone finally reaches out.

But here’s the truth you don’t want to admit:

People aren’t ignoring you.
They just don’t understand you fast enough.

Your ideal client is scrolling at lightning speed.

They don’t have time to decode your bio.
They don’t have time to guess what problem you solve.
They don’t have time to wonder if you’re legit.

They decide in 3 seconds:
Do I stay… or do I scroll?

If your profile isn’t built to stop them instantly, 
you’re not “struggling with reach.”
You’re struggling with clarity.

Fix the first 3 seconds…
and you fix everything that happens after.

#1 Monetisation Mistake 90% of Coaches Make

They wait until they have "enough" followers.

"Once I hit 5,000 followers, then I'll sell something."

Wrong.

You can monetise 500 engaged followers better than 5,000 random ones.

The question isn't  "Do I have enough followers?"
The question is  "Do I have the right systems to convert them?"

For your followers to become income, you need:

1/ Clear positioning: They need to know exactly what problem you solve and who you solve it for.

2/ Strategic content: Every post should move people closer to understanding why they need what you offer.

3/ Multiple entry points: Not everyone is ready for your high-ticket offer. Create smaller ways they can start.

4/ Strategic DMs: Your content starts the conversation; your DMs close it. You need a clear, non-salesy process to turn "I'm interested" into "I'm a client."

5/ System: Clear next steps from "I like this content" to "I want to work with you." 

Stop waiting for a number to validate your expertise.

Start building systems that turn attention into income.

How many followers do you think you need to start monetising?

You know what your posts are missing? A reason for someone to actually care.

10 things you should know before you hire me:

1/ I’m an ambivert, I listen deeply, think strategically, and speak only when it adds value.
2/ I respect time, yours, mine, and the deadlines we set.
3/ I love systems, everything I do has a process behind it.
4/ I’m vegetarian (but yes, eggs count). Balance, right?
5/ I love cats, but I’ll admit… their eyes still make me nervous.
6/ Weekends are recharge days. I log off so I can show up better on Monday.
7/ I don’t sugarcoat, I believe in clear, honest, and transparent communication.
8/ My creativity runs on caffeine and clean strategy.
9/ I care about efficiency, my work is built to save you time and bring results.
10/ I don’t do one-off wins. I build long-term partnerships that compound.

I don’t do fluff or fancy hacks. Just systems that get you seen, trusted, and booked.

 If that’s your vibe, DM me 'hell yea' and lets talk.

This 1 thing you should do to get 2x results:

Double down on what's already working for you. 

Thats it.

5 content types that convert followers to clients:

Most people post whatever comes to mind.

That’s why their content gets applause… not inquiries.

If you want clients, not compliments - build with intention.

Start here:

1/ Pain Posts
Show them the problem better than they can describe it.
When people feel understood, they lean in.

2/ Perspective Posts
Shift how they think about their situation.
Your opinions create your authority.

3/ Process Posts
Pull back the curtain.
Show how you solve the thing they’re stuck on.

4/ Proof Posts
Client wins. Screenshots. Before/after shifts.
This is where belief gets built.

5/ Presence Posts
Your story. Your values. Your journey.
People buy the person before they buy the offer.

Lead with these 5 and your content starts moving people.
Build a pathway, from follower → DM → client.

Personal Profile or Company Page?

I think the answer is obvious.

Khushi Lulla

ARC-Net | Applied Research Capability Network

Technical Content Consultant

Tenacious Sales Ltd

AISEO Writer & Strategist 

Buzz Up Marketing 

"How have you managed to stay with the same agency for 25 months?"

Someone asked me this the other day, almost surprised.

When people switch agencies like they change seasons, staying this long seemed unusual to her.

But for me, it was never about just having a job.

I’ve never been the kind of person who hops from project to project, chasing quick wins. 

I believe in long-term growth, the kind that requires patience, consistency, and a deep understanding of what actually moves the needle. 

That’s exactly why I stayed.

Here, I’ve been involved in everything it takes to make a brand differentiate, I’ve

➔ Written over 1150+ LinkedIn content for different clients.

➔ Optimized 20+ LinkedIn profiles for stronger positioning.

➔ Built SOPs to streamline processes and increase efficiency.

➔ Created messaging sequences that generate 10+ leads/month.

Of course, I don’t do it all alone.

Designing? Outreach? 
That’s not my department.

But strategy? Positioning? Writing? 
That’s where I take complete ownership.

I’ve worked across industries most people wouldn’t expect like food, insurance, healthcare, real estate, and even waste management. 

Every industry taught me something new. 
Every project gave me a fresh challenge. 

And through it all, I’ve realized one thing: 

“Great content isn’t just about what you write, it’s about how you make people feel with the right words”

Personal Branding Strategist 

Content Writer

IIDE - The Digital School

Digital Marketing Intern

Prinkit.in

I’ll never be against the idea of working for free.

I did a full-time unpaid internship here at Prinkit.

You might think about all the expenses.
Petrol, time, effort, every single cost adds up. I know.

But do you know what it gave me?

➔ It gave me clarity.
➔ It gave me skills.
➔ It gave me direction.

The people there were incredible.

I wasn’t just working, I was learning.
5 different things in 45 days.

I asked questions, made mistakes, and explored.

And that’s when I knew.
I want to be a writer and a strategist.

This internship shaped my future, 
more than I ever imagined.

I even cracked another internship in a famous performance marketing agency but that didn’t work out and I ended up in Buzz Up Marketing (That's the story for another time)

Social Media Executive 

AIESEC

In this department, 

•I took Interviews of International people.
•I researched various companies.
•I approached prospects.

Junior Manager of Incoming Global Talent

During this short term role,

•I scheduled Interviews & GD rounds.
•I evaluated a Group discussion.
•I made attraction plans.

Organizing Committee of Recruitment Cycle

In this department,

•I was doing University shoutouts.
•Pitched product online & offline.
•I was active in cold calling.
•I took Application talks.

Junior Manager of Outgoing Global Volunteer 

I generated 22k from selling my pre-owned clothes on Instagram, for which I had to -

•Manage orders.
•Design for page.
•Solve various problems.
•Shoot & edit my products.
•Do promotions for growth.
•Interact with potential customers.

Instagram Store

🚨 Good enough isn't good enough anymore.



Because in 2025, if you've to lead, 
you need to exceed beyond expectations.

Also, mediocre work is easily forgotten, isn’t it?

Hey there, I’ll try to cover everything ‘about me’, 
with these 3 questions people ask me all the time:

➔ What do I do?

• I show up consistently.
• I help people to differentiate.
• I work in a personal branding agency.
• I'm a freelancer too, to innovate even more.
• My goal is to help you succeed via content, strategy & storytelling.

➔ How do I go about things?

• I keep my promises.
• I never delay deliverables.
• I build a strategy before execution.
• My best effort is the only effort I bring.
• I’ve a full-time job, so I take up selective projects.

➔ What am I currently obsessed with?

• Writing and strategizing for people.
• I love good results so I got it for myself.
• 1.6M Impression, 17k followers in 294 days.
• My latest obsession is of writing video scripts.
• Going above & beyond to exceed expectations excites me.

Enough about me, please.



🚨 Your competitors are already improving their content and strategy. So, why wait?

Just fill up the form and let’s get started, 
super excited, yay!

Content Strategist

I have no idea how this year flew by. 

It’s December already.

Maybe it’s because when you’re constantly trying to finish everything on your plate, you barely notice the calendar flipping.

Some months were a blur because I was:

• Trying to hit deadlines before they hit me
• Balancing work without letting life fall apart
• Switching between roles like a human toggle button
• Saying yes to opportunities I wasn’t prepared for
 
I was too busy catching up.

If you feel this way, too, it's okay if the year felt like a blur, what matters is that vou kept showing up. 

Just remember: next year, don't just chase goals. Make space for presence too.

P.S. Did this year feel fast or slow to you, and why?

P.P.S. Happy December People! ♡

Some days, I sacrifice my sleep to play a role of Personal Branding Strategist, Ghostwriter, AISEO Writer, and Content Consultant all at once | Ex-AIESEC

Everyone swears by a CTA 
(Call to Action).

But people don’t always want to act,
They just want to gain.

That’s where CTB (Call to Benefit) quietly wins.

Read these examples:

1. CTA: Buy now.
CTB: See how this could save your time.

2. CTA: Read more.
CTB: Learn what most people miss about this.

3. CTA: Follow for updates.
CTB: Stay ahead of everyone still figuring this out.

4. CTA: Download the guide.
CTB: Steal the exact process that actually works.

5. CTA: Book a demo.
CTB: See how this can simplify your next big task.

CTA pushes people to do something.
CTB reminds them why it’s worth doing.

So tell me, which team are you on now, CTA or CTB?

My job is to make your presence feel personal, even when it’s scaled with AI. ➔ Ghostwriter | Content Writer/ Copywriter | Strategist | Ex-AIESEC

Monday: stressed, 0 ideas.
Tuesday: worked late, 0 ideas.
Wednesday: happy, 5 new ideas.
Thursday: didn’t work, 3 new ideas.
Friday: prepared for a call, 2 new ideas.
Saturday: had a really bad day, 0 new ideas.
Sunday: took a break and went out, 6 new ideas.

This is what my last week looked like.

And no matter what I do, I always seem to get my content ideas at night.

Some nights overflow.
Some nights are empty.
Some nights surprise me.

You know, creativity isn’t consistent, it’s rhythmic.

It shows up when your mind is tired,
wandering, or simply quiet.

So instead of forcing ideas, 
I’ve started doing two things:

1/ Capture everything, always, notes, voice memos, even random screenshots sent to myself on WhatsApp.

2/ Respect my creative rhythm, some nights I’ll have ideas, some nights I wont, and that's okay.

The week isn’t about “productive or not.”

It’s about staying open enough to catch the ideas when they come.

P.S. Do you notice your best ideas pop at a particular time too, or am I just a night owl?

Personal branding goes wrong when you cling to old beliefs of “I’m not ready”.

I’ve seen this mindset ruin more potential than lack of talent ever did.

“But I need more knowledge.”
“I’ll start when I’m more confident.”
“I’ll post once things are truly perfect.”
“I don’t have a personal brand story yet.”

Truth is, nobody ever feels ready.
Not even the people you look up to.

Most people aren’t failing because they lack skills.

They’re failing because they’re loyal to an outdated version of themselves.

Letting go of those old beliefs is the real rebrand.

P.S. What’s one belief you’re ready to retire today?

LinkedIn creators are losing leads and money.

I see this every day on the platform.

People post insights.
They build attention.
They get profile visits.

They even have decision-makers checking them out, but the Featured section? Empty.

Or worse, irrelevant.

And that’s where the money LEAKS.

Because if someone is curious enough to click your profile, they’re already warm.

They just need a next step, not another inspirational quote or a random workshop link from last year.

》 Here’s what poor lead capture looks like on LinkedIn:

• No actionable CTA anywhere on the profile
• No/confusing way to book a call or download 
• Featured section with old posts instead of offers
• Content that builds awareness but no path to conversion

》 What strong lead capture looks like:

• A single call-to-action repeated consistently
• A short form or simple booking link
• A nurture system behind it

Fix that, and content stops being an effort,  
it becomes a revenue function.

P.S. Are you getting inbound leads?

Nov 2024: A friend sent me a cheesecake for 13k followers.

Nov 2025: A friend bought me a pastry for 36k followers.

Somewhere between cheesecake and pastry, 
I learned a brutally funny truth:

Nobody cares about your follower count (even if you've got 176.92% growth in a year)

And honestly, I love it.

Because that’s when you realize:

Followers don’t automatically mean fame.
Numbers don’t automatically mean influence.

If you’re doing something just to be celebrated, 
you’ll quit.

If you’re doing it because you want to, 
even a pastry is enough.

P.S. Do you celebrate your follower milestones? ✨️

P.P.S. Happy Sunday! 💙

Your LinkedIn headline has ONE job: 

Make people curious enough to click, 
and clear enough to understand what you do.

Most people get stuck choosing only one.

Either it’s too vague and poetic,
or too boring and job-title heavy.

A strong headline balances both.

Curiosity gets the click.
Clarity converts the click.

Because when you comment on other posts,
people only see the few words of your headline.

If those few words spark curiosity,
you win visibility.

If the rest clearly states what you do, 
you win a follow or maybe a lead.

That’s the real formula:
Curiosity → Clarity → Credibility

P.S. What type of LinkedIn headline do you hate?

P.P.S. I changed my headline 2 days ago at 3 a.m., I just wrote the truth, how is it? XD

A founder announcing a funding round can use a confident, simple, honest tone of voice every single time.

But the tonality won’t be the same.

It will shift with the moment and,
the emotion behind it.

When speaking about the win 
→ She'll sound excited.

When thanking investors 
→ She'll sound grateful/grounded.

When speaking to the team 
→ She'll sound serious and responsible.

The words might not change.
But the way they feel absolutely does.

That’s the difference most people miss.

Tone of voice is your identity, the consistent personality people recognize.

Tonality is the emotional delivery, the energy you choose every time you communicate.

Content doesn’t lack depth because the vocabulary is weak.

It lacks depth because the emotion behind the message is missing.

So, don’t just ask “What should I write?”
Start asking “How should this feel when someone reads it?”

That's how you improve your writing skills.

P.S. How is this week treating you?

The hardest part of creativity isn’t creating.

It’s slowing down enough to listen to your own ideas.

We scroll so much, we don’t even hear our thoughts anymore.

It’s strange how easy it is to consume creativity and how hard it is to connect with it.

We keep searching for inspiration, forgetting that our best ideas don’t come from what we see, they come from what we notice, feel, and pause to process.

But that pause rarely happens now.
We move too fast. Create too fast. Post too fast.

Maybe the real creative breakthrough isn’t about doing more.

It’s about giving your own thoughts the space to get louder than everyone else’s.

So, the next time you’re out of ideas, stop searching for one.

You’ll be surprised how loud your mind gets when the world goes silent.

P.S. Speaking of creativity, we’re #hiring a Graphic Designer at Buzz Up Marketing 

📍 Preferably Vadodara-based (but remote is fine if you can work 10 to 7)

✨ 1–2 years of experience, or freshers with a strong portfolio.

Reach out at team.buzzup@gmail.com.

There are 16.7 million colors to choose from.

And even more fonts waiting to be picked.

But somehow, LinkedIn profiles still end up looking random.

The profile looks different every week.

One post in dark blue,
next in subtle earthy brown,
then a carousel in bright purple,
and a banner that doesn’t match any of it.

It’s not a design problem.
It’s a recall problem.

When your visual identity keeps changing:

- People don’t remember you
- You blend into the feed noise
- You lose scroll-stopping familiarity
- Your trust-building resets every time
- The audience feels no connection with your content

On LinkedIn, consistency is currency.
And visual identity is a cheat code most ignore.

PS: What are the colors of your LinkedIn profile?

I didn’t count, but I think I read at least 25 apology letters yesterday.

If you’ve missed it, brands are writing “apology letters” to their audiences.

Not for a mistake, 
But as a creative trend.

Apologising for the very thing they’re famous for like:

Sorry for making your skin glow.
Sorry for making hunger disappear.
Sorry for ruining other options for you.

And honestly? I loved it.

Because creativity isn’t always about doing something new.

It’s about doing something clever for your brand.

Taking a basic format, like an apology, and flipping it so hard that people stop scrolling.

That’s the kind of creativity that doesn’t just trend. It stays in your mind.

P.S. What would you take apology for as a LinkedIn content creator?

P.P.S. Which brand's apology is your favourite?

It's the end of the month and I'm scared.

If you've followed me for a while, 
you know what that means.

It's time to count what I earned, 
spent, invested, and saved.

But this time, I already know:

• I earned less (I lost two clients)  
• I spent more (travel + all those irresistible sale notifications)  

But this isn’t new.

It happens.  
To me. To you.  
To most of us.

What’s different is: I track it. Religiously.

I’ve seen friends making good amount of money, but not knowing where their money goes.  

And honestly, that scares me more.

You can’t grow what you don’t track.  
You can’t save what you don’t measure.  

And you definitely can’t earn more if you’re not mindful with what you already have.

So no matter how good or bad the month went, face the numbers.  

You don’t need to be perfect.
You just need to be aware.

Do you check your finances?

If not, you should! 
It’s the weekend, perfect time to start.

It may sound crazy but LinkedIn is a memory game.

You don’t lose opportunities because people never saw you.

You lose them because they don’t remember you when the moment matters.

And the brain is unfair that way.

We remember:

• Faces before credibility points
• Patterns before promises
• Stories before services
• Feelings before facts

You might get discovered today.

But you get chosen only when someone thinks, 
“This reminds me of her.”

That’s why:

If people can’t describe you in one sentence without checking your profile, you’re visible, but forgettable.

And on LinkedIn, forgettable is expensive.

P.S. What do you think? Is LinkedIn a memory game?

‘Write for the audience, not for yourself’ is the worst advice I ever followed.

Writing ONLY for the audience is just another way to lose yourself.

You chase trends that lead nowhere.
You dilute your voice to fit in.
You become forgettable.

So, it's okay to not always write for your audience, because you can -

Write for yourself first, then make it relevant for your audience.

So if you’ve been told to write what  the audience likes, not for yourself,

Just think that the audience doesn’t need another content machine. 

They need a voice worth following.
Make sure your voice is that.

P.S. What do you think? Should we always write for the audience?

Viral this! Viral that!

But nobody talks about why new creators can’t even stay consistent for 2–3 months.

It’s not lack of talent.
It’s not lack of new ideas.
It’s not even lack of time.

It’s the heartbreak of not being seen.

You show up for days, write your heart out,
Post at 9 AM like every expert said,
And still nothing happens.

No likes.
No comments.
No proof that anyone is reading.

And that silence feels louder than criticism.

Most people don’t quit because they’re lazy, 
They quit because they think they’re talking to an empty room.

But the truth is, nobody is watching you in the beginning because they don’t know you exist yet.

You’re not being ignored,
You’re just not discovered yet.

It takes consistency to earn trust.
It takes time to earn attention.
It takes depth to earn loyalty.

The creators who win aren’t the fastest to go viral. They’re the slowest to give up.

Keep stacking silent days.
Keep writing when nobody claps.
Keep posting when it feels pointless.

One day, the room won’t be empty anymore. 💙

P.S. How long have you been creating content right now?

I had a really bad day yesterday.

Like the kind where nothing feels okay, 
even when you know it’ll be.

If you know me, you know I’m the kind of person who can cry on anything and everything.

And I did. For most of the day.

Sat with my thoughts, 
tried to work, failed miserably.

But by evening, two of my friends dragged me out of my house.

They took me for an aimless drive,
listened to my rants, cracked lame jokes,
bought me my favourite dosa, then ice cream,
and didn’t drop me home till I was laughing again.

If you have people like that, 
keep them close. Prioritize them.

No career milestone compares to that kind of comfort.

P.S. How do you deal with bad days?

P.P.S. I hope you have a good day today! 💙

Thank you, Dhruv, for mentioning me so generously.

Going through your old projects felt like opening a time capsule of someone who’s been operating ahead of the curve without ever announcing it.

And honestly, working with you has pushed me to understand things I’ve never even heard of.

Super proud of what you’ve built.
Super proud of what you’re building now.
And even more excited about everything we’re about to put into words over the next few months.

Can’t wait to help you write more and tell these stories better :)

Principal Investigator at Zetesis Lab (AI and Robotics Tech Park, IISc) | Founder and CSO, ARCNet

Over the last few weeks, Khushi Lulla (who’s helping me with my branding) and some old friends have been helping me dig up my college work.

I’d been involved in dozens of projects back then, most of them are from the summer of 2024.

Robots running on SNNs, neurosymbolic AI before it became cool, drones under $20 with custom electronics, a tool to auto-formalize and select premises for math proofs in LEAN4, and even an “neuroscientist agent” that could use tools via cloud and do grad level homework.

Around December 2023, I was supposed to do what everyone around me was doing – go abroad for a summer internship. I’d been accepted at Vanderbilt and Harvard for robotics in neurosurgery projects. 

On paper, it sounded great. In reality, it was a force-fit. I had tangential experience in neuroscience and hobby robotics, but I had developed specific interest in surgical robotics only after I saw the project posting after all, even if my SOP claimed otherwise. 

That’s when my longtime mentor Prof. Bharadwaj Amrutur at the Indian Institute of Science (IISc) did something very unorthodox - 

 > he backed me, not a predefined role.

He gave me ~$10,000 in funding and one instruction - pursue your interests, build something from scratch.

With the help of ARTPARK and the IEEE IISc Student Branch, that decision turned into a summer research camp called the JRD Tata Innovation Support Center, housed right in the JRD Tata Memorial Library at IISc.

Over 50 people participated. 20+ projects came out of that summer (I was, of course, involved in only some of them).

The model was simple 

I “invested” in certain peers after interviews via their IEEE student body, and then worked with them to take ideas from 0 to 1, across

a) Fundamental research (like characterizing SNNs for online training in high DOF robotics)
b) Entrepreneurial projects (like a Google Maps plugin which can estimate your EV battery consumption before you start, based on traffic and SOH - for those with battery anxiety)
c) Competitive R&D, like a digital twin architecture for surgical robotics for DRDO

All of this started in an out-of-use WiFi room on campus, with the same people you’ll see on the post below.

If you’re curious about what came out of that experiment, do follow the newly created JRD Tata Innovation Support Center page, my team will be sharing some of the best work there over the next 30 days.

I am sharing this here as I am interested in having conversations with 
> entrepreneurs who want to build on some of these capabilities, or
> people who want to help run this kind of program again, bigger and better.

You can reach me at dhruvgupta@iisc.ac.in

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The Battle

Pooja Rathi

Khushi Lulla

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The Battle

Pooja Rathi

Khushi Lulla

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pooja Rathi's LinkedIn Performance

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