thesocialpoo

There are 2 ways to get inbound Clients as a solopreneur:

1/ Keep posting and hoping someone reaches out.
2/ Build a system that makes them reach out - Daily.

My clients choose the second.

→ CLIENT 1: The Silent Expert

CHALLENGES:

- Was posting consistently but no leads.
- Great at what she did but no one was DMing her.
- Her audience just saw her as “helpful” - not hireable.

WHAT WE DID:
✅ Clarified her positioning + created her “why you” angle
✅ Built an inbound content system she could repeat weekly
✅ Helped her shift from tips to demand-building storytelling

RESULTS:

- Got 7 inbound leads in 3 weeks.
- Closed 2 high-ticket clients without a single sales call.
- Finally felt like an expert and a business owner.

→ CLIENT 2: The Referrals-Only Coach

CHALLENGES:

- Relied 100% on referrals.
- Had no inbound system or DM activity.
- Didn’t know how to show her value in content.

WHAT WE DID:
✅ Rewrote her LinkedIn profile + Instagram bio to position her as the go-to
✅ Created 3 strategic content pillars focused on demand
✅ Setup weekly storytelling scripts that created client FOMO

RESULTS:

- Got 12 inbound leads from 9 posts
- Booked her first 3 inbound clients ever
- Tripled her content engagement and her confidence

→ CLIENT 3: The Overwhelmed Service Provider

CHALLENGES:

- Doing everything but nothing was converting
- Had 700 followers but zero inbound leads
- Felt burnt out chasing every comment/DM

WHAT WE DID:
✅ Simplified her messaging
✅ Set up a rinse-and-repeat inbound strategy
✅ Helped her soft-sell through Stories + Posts

RESULTS:

- 20+ inbound leads in 6 weeks
- Grew her revenue without growing her following
- Finally had breathing room to focus on delivery

And this is just a sneak peek. 

Many of my clients generate Inbound clients without being on LinkedIn 24/h and jumping on sales calls.

If you want to be next, DM me “INBOUND” and I’ll show you how we can make it happen.

Founder & CEO

When the world shut down in 2020, my life did too. I had just lost my job in patient care, and suddenly the plan I thought I was following wasn’t there anymore. Like everyone else, I was scrolling endlessly, looking for answers, distractions, and maybe a spark.

That’s when I stumbled across Canva.

Something in me clicked - almost like my inner designer, the curious kid who used to get lost in colors and patterns, woke up again. I didn’t just see people designing and selling templates online; I felt a pull to try it myself. And once I did, I couldn’t stop.

What started as “let’s see if this works” became nights of experimenting, creating, and packaging designs that people would actually pay for. My first sale felt like magic - proof that creativity, when paired with courage, could turn into income.

Over time, I built my own shop on Etsy and Payhip, learned how to create designs that were not just pretty but profitable, and figured out the rhythm of being a digital seller. It wasn’t just design - it was marketing, customer understanding, and problem-solving disguised as templates.

Suddenly, I wasn’t just designing - I was:

- Understanding what sells and why.
- Packaging digital products so they feel irresistible.
- Learning the psychology of design, color, and copy.

That mix of creativity + strategy is what I carried forward into my career.

Losing my job opened the door. Canva lit the spark. And designing templates gave me a new identity: not just a designer, but a creator who could build and sell something of her own.

Template designer  [ Etsy & Payhip seller ]

Jiva Ayurveda

Plot twist: This wasn't supposed to be my life.

I'd just finished my Air Hostess training, had my interviews lined up, and was ready to see the world at 30,000 feet. Then 2020 happened. And suddenly, every airline interview got cancelled faster than you could say "social distancing."

So there I was, dreams grounded, bills still coming, when this Patient Care Executive role appeared.

"How hard can it be?" I thought. (I really need to stop asking myself that question.)

The job was simple: Call patients about their medication refills. Schedule online doctor consultations. Answer the same questions 847 times a day.

Sounds straightforward, right? Wrong.

Turns out, being the person between sick patients and their medicine is... intense. Every call mattered. Every follow-up could be the difference between someone getting better or getting worse.

And honestly? It was boring as hell most days.

But here's what it taught me:

→ How to handle difficult conversations with empathy (even when you're having your 50th "prescription delay" call of the day)
→ The importance of clear, patient communication (pun intended)
→ That sometimes the most important job is the one connecting people to what they need
→ How to stay organized when managing hundreds of patient cases
→ That I definitely wasn't meant for routine, repetitive work

Did I love it? Not really. Did it pay the bills during one of the world's most uncertain times? Absolutely.

And did it teach me that sometimes the detour teaches you exactly what you DON'T want to do for the rest of your life? 100%.

Sometimes the boring job is just preparing you for the exciting one that's coming next.

Patient Care Executive 

Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

Pooja Rathi

90% of LinkedIn profiles don’t sell. Here is why:

1. I don’t see any professional when I see your profile picture.
2. Your cover photo doesn’t grab my attention.
3. Your headline doesn’t show what you bring to the table.
4. Your About section is too focused on you, not what you offer.
5. Your text is hard to read, too dense.
6. Your featured section is filled with your posts.
7. Your profile doesn't make me feel like you can solve my problem
8. I don’t see any social proof on your profile.
9. You haven’t connected with the challenges I face.
10. Your content doesn’t sound like you.
11. When I see your content, I don't trust you.
12. You failed to trigger my emotions.
13. You repost other's content more than posting yours.
14. It’s not clear what makes your solution stand out.
15. You don’t seem like an industry expert.
16. I don’t understand how you can make a difference for me.
17. You don't have any clear CTA on your profile.

Fix these.

I'm not the only one who's not buying.

I help solopreneurs fix their positioning to get Inbound clients on repeat. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

6 types of storytelling content most founders & CEOs never use, but should.

Because stories don’t just entertain.

They convert.
They create trust.
They make people feel you.

Here are the ones that actually move your audience:

1/ The “Origin Story”
Where you came from.
What shaped you.
Why you do what you do.

(This builds connection.)

2/ The “A-ha Shift”
That moment your mindset snapped into clarity.
The belief you dropped.
The lesson that changed your results.

(This builds authority.)

3/ The “Client Transformation”
Not the polished testimonial,
the real before → after journey.
The struggle, the shift, the win.

(This builds demand.)

4/ The “Behind-the-Scenes Mess”
Your imperfect process.
Your chaos.
Your human flaws.

(This builds relatability.)

5/ The “Teach Through a Story”
Instead of shouting a tip…
wrap it inside a moment, a mistake, a memory.

(This builds retention.)

6/ The “I Used to Think…”
Your old belief vs your new truth.

(This positions you as a guide, not a guru.)

Storytelling is the difference between scrolling past you and stopping for you.

Helping you build a predictable client-getting system on social media without burning out. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

If you’re scared of repeating yourself, you’re not ready for authority.

Everyone wants to sound original.

Unique.

Never-been-done-before.

But here’s the part nobody wants to admit:

Authority isn’t built from novelty. It’s built from consistency.

Experts repeat their message. Over and over.
From new angles, new stories, new moments, but the core truth stays the same.

Beginners reinvent every day
because they’re terrified of being “boring.”

Terrified someone will say,
“Didn’t you already post this?”

Yeah.

And I’ll post it again.

Because repetition is recognition.

Recognition builds trust.

And trust drives action.

Your audience needs to hear your core idea
seven, ten, fifteen times
before they even consider doing something about it.

That’s not failure.

That’s psychology.
That’s how humans work.
That’s how influence actually compounds.

Say the same thing.

In different outfits.
Different moods.
Different formats.

Your message isn’t old.
It’s branding.

And the minute you understand that, your content stops being “random,” and starts being remembered.

You don't need everything but these:

1/ An offer that solves a real problem.
2/ An optimised profile.
3/ Content that shows your expertise.
4/ A clear message your ideal client instantly understands.
5/ Social proof that backs your claims.
6/ A simple CTA that tells people what to do next.
7/ A DM flow that turns interest into conversations.
8/ A weekly rhythm you can actually keep up with.

That’s it.

Not 27 funnels.
Not 10 platforms.
Not a new strategy every week.

Just the foundations that make people trust you, remember you, and eventually pay you.

If you’re not building authority, you’re building an audience of freeloaders.

Harsh?

Yeah.

But true.

Because when your content only “helps”…
people treat you like Google.

Useful.
Forgettable.
Replaceable.

Authority is different.

Authority makes people lean in.
Authority makes them trust you.
Authority makes them pay you.

And you build it by:
→ sharing opinions, not just tips
→ telling stories, not dumping value
→ showing your process, not hiding behind perfection
→ calling out the real problem, not sugar-coating it
→ repeating your message until it becomes your signature

The more authority you build,

the fewer “pick your brain?” followers you attract

and the more “how do we work together?” buyers show up.

If you want your content to pull clients instead of collectors,

start acting like the expert you actually are.

Your ideal client decides in 3 seconds if you’re worth their time.

And if we’re being honest?

You’re losing those 3 seconds every single day.

Because right now:
 → Your headline is vague.
 → Your profile sounds like everyone else.
 → Your content is helpful… but forgettable.
 → Your positioning is “nice,” not necessary.

And you feel it.

No leads.
No clicks.
No DMs.
Just… silence.

Meanwhile, you’re posting consistently, engaging, trying to “add value,”
hoping today will be the day someone finally reaches out.

But here’s the truth you don’t want to admit:

People aren’t ignoring you.
They just don’t understand you fast enough.

Your ideal client is scrolling at lightning speed.

They don’t have time to decode your bio.
They don’t have time to guess what problem you solve.
They don’t have time to wonder if you’re legit.

They decide in 3 seconds:
Do I stay… or do I scroll?

If your profile isn’t built to stop them instantly, 
you’re not “struggling with reach.”
You’re struggling with clarity.

Fix the first 3 seconds…
and you fix everything that happens after.

Your LinkedIn profile has one job:

Turn strangers into warm hands raised.

And it can only do that if it nails these 3 things:

1. Call out who you help, clearly.
- No mystical jargon.
- No “dynamic solutions for scalable growth” nonsense.
- Say it like a human.
- Say it like someone who actually wants to get paid.

2. Show your method.
- Your process is the proof.
- People don’t trust vibes…
they trust frameworks that make sense.
- Give them logic.
- Give them steps.
- Give them, “oh damn, this person actually knows what they’re doing.”

3. Prove you can deliver.
- Receipts > promises.
- Wins, before/afters, screenshots,
that’s the currency of credibility.
Don’t whisper your results.
Display them like art.

Pretty profiles don’t convert.

Clear ones do. 
Credible ones do. 
Confident ones do.

My 1:1 chat mentorship client wrote 30 days of content in 3 days.

Here’s the math behind it:

- 10 posts repurposed from client case studies.
- 6 posts from his newsletter archives.
- 5 from his DMs and audience questions.
- 4 from comments on his older posts.
- 3 from his own notes and voice memos.
- 2 fresh ideas he wrote from scratch.

If he had started from a blank page, it would easily take 3 weeks of overthinking and rewrites.

Recycling proven thoughts is the ultimate cheat code to create fast, create sharp, and create strategically.

Because good content isn’t new - it’s refined.

Stop acting like repetition is a crime.

Justin Welsh reposted the same piece of content 3 times in 5 months.

Same idea.
Same hook.
Same visual.

The only thing he touched?
The CTA text.

And the wild part?

Every single version performed.

New eyes. New engagement. New comments.

Same content, different timing.

He didn’t grind for new ideas.
He didn’t reinvent anything.
He put the same winner in front of people who never saw it the first time.

Because here’s the truth, no business owner wants to admit:
Your audience isn’t seeing everything you post.
Most people catch 10%.
If that.

So while you’re stressing over fresh ideas every day…

the content that could actually convert is sitting in your drafts.

Reuse it.
Revive it.
Refine it.

Stop acting like repetition is a crime.

It’s actually a strategy.

Perfectionism, fear, self-doubt… they’re not signs you’re not ready. They’re signs you’re human.

But here’s the catch: 
humans who wait? Humans who stall until everything feels perfect… they stay broke.

Let me break it down.

I’ve seen it a thousand times:

→ A coach spends months tweaking their offer, changing their headline, testing colors, trying to craft the perfect post.
→ They read every “expert guide” on marketing, social media, funnels.
→ They wait for the perfect moment, the algorithm to cooperate, the stars to align, the followers to magically appear.

Meanwhile, the people who hit $10k+ months? 
They did none of that.

They started.
Imperfectly.
Clumsy at first.
With mistakes baked in.

They learned faster than anyone who was still “prepping.”

They fixed, iterated, and grew because action teaches better than planning ever could.

Listen:
- Fear is a signal, not a stop sign.
- Self-doubt? That just means you care enough to do it well.

But here’s the thing: if you never act, those feelings will never go away.

The only way to get over them is by doing.

- By showing up.
- By posting that post, sending that email, launching that offer.

And yes, it will feel messy.
Yes, people will see the rough edges.
Yes, you’ll look at your first few attempts and cringe.

Good. That’s growth talking.

The moment you accept that imperfect action beats perfect inaction, doors open:

→ Leads show up.
→ Clients slide into your DMs.
→ Your confidence grows in real time.

Because action teaches faster than introspection ever could.

You’re getting likes… 
but not clients.

That’s your sign that your content is entertaining,

not leading.
Not positioning.
Not converting.

Likes mean: “Cool thought. Thanks”
Authority means: “Yes, I need this. Where do I pay?”

The gap is always the same:
- Clarity. 
- Authority. 
- Direction.

And that’s exactly what I fix for my clients.

Here’s how:
→ We sharpen your positioning so your audience finally understands who you help and why you're the obvious choice.

→ We rebuild your content system so every post has a job: attract, nurture, or convert, not just “get engagement.”

→ We add strategic CTAs so people stop scrolling and start DMing.

→ We rewrite their profile so it does the selling before they ever enter a conversation.

Because once the message is clear → the offers connected → and the content intentional → likes turn into DMs → and DMs turn into clients.

Every time.

I’m not an expert. 
I don’t have 20 years of experience.
I don’t have a PhD in content psychology.
I don’t wake up every day thinking I’ve mastered this game.

I’m not an expert.
I’m someone who actually does the work.

I test.
I tweak.
I fail publicly.
I learn fast.
I repeat what works.
I throw away what doesn’t.

That’s why clients come to me.
Not because I claim to know everything,
but because I know how to figure sh*t out and make it work.

Expert? No.
Operator? Absolutely.

And here’s the part no one tells you:
People don’t hire “experts.”

They hire someone who:
→ understands their problem
→ shows their process
→ has receipts
→ communicates clearly
→ makes them feel seen

That’s it.

Authority isn’t a title.

It’s a pattern.
A rhythm.
A repetition of results.

So no, I’m not an expert.

I’m a practitioner with a system that works.

PS. If “experts” have burned you before, DM me “Hell YES.” Let’s see if we’re actually a fit.

If you tell people that posting content on Linkedin is important, some will listen.

If you tell people that posting content helps them build their dream life, most will listen.

Desire drives more action than practicality.

You know what your posts are missing? A reason for someone to actually care.

10 things you should know before you hire me:

1/ I’m an ambivert, I listen deeply, think strategically, and speak only when it adds value.
2/ I respect time, yours, mine, and the deadlines we set.
3/ I love systems, everything I do has a process behind it.
4/ I’m vegetarian (but yes, eggs count). Balance, right?
5/ I love cats, but I’ll admit… their eyes still make me nervous.
6/ Weekends are recharge days. I log off so I can show up better on Monday.
7/ I don’t sugarcoat, I believe in clear, honest, and transparent communication.
8/ My creativity runs on caffeine and clean strategy.
9/ I care about efficiency, my work is built to save you time and bring results.
10/ I don’t do one-off wins. I build long-term partnerships that compound.

I don’t do fluff or fancy hacks. Just systems that get you seen, trusted, and booked.

 If that’s your vibe, DM me 'hell yea' and lets talk.

This 1 thing you should do to get 2x results:

Double down on what's already working for you. 

Thats it.

5 content types that convert followers to clients:

Most people post whatever comes to mind.

That’s why their content gets applause… not inquiries.

If you want clients, not compliments - build with intention.

Start here:

1/ Pain Posts
Show them the problem better than they can describe it.
When people feel understood, they lean in.

2/ Perspective Posts
Shift how they think about their situation.
Your opinions create your authority.

3/ Process Posts
Pull back the curtain.
Show how you solve the thing they’re stuck on.

4/ Proof Posts
Client wins. Screenshots. Before/after shifts.
This is where belief gets built.

5/ Presence Posts
Your story. Your values. Your journey.
People buy the person before they buy the offer.

Lead with these 5 and your content starts moving people.
Build a pathway, from follower → DM → client.

Personal Profile or Company Page?

I think the answer is obvious.

A client fired her VA, and doubled her sales.

Not because the VA was bad.
But because she’d outsourced the wrong thing.

She delegated posting.
But kept the messy positioning.

She delegated scheduling.
But kept the weak messaging.

She delegated tasks.
But skipped the strategy.

So nothing changed.
Because execution without clarity is just noise on autopilot.

So we stripped everything back and rebuilt it from the ground up.

Here’s what we did:

1/ Repositioned her
– dialed in her niche
– sharpened her “why me” angle
– made her offers instantly understandable

2/ Rebuilt her content system
– switched from random tips → demand-driven storytelling
– created weekly themes that attract buyers (not browsers)
– wrote scripts she could follow + her VA could execute

3/ Optimised her profile
– rewrote headline + about
– aligned it with her new offer
– tightened her CTA to pull leads in daily

4/ Set up a DM flow that converts
– no selling
– just guiding
– and the bridge to her offer feels obvious

2 weeks later:

→ inbound leads daily
→ 3 high-ticket clients closed
→ sales doubled without posting more

The VA wasn’t the issue.
The missing strategy was.

Once the strategy was clear,
anyone could execute it,
including her VA.

The quality of your audience depends on the quality of your content.

Hi, I’m Mayank.

Some quick wins so far:
→ 1M+ reach on Instagram in just 15 days
→ 25+ clients across different industries
→ 15+ blogs and keywords ranking on search engines
→ Grew to 7k+ LinkedIn followers in less than 2 years

I help founders, coaches, and consultants build a strong LinkedIn personal brand that turns into real business opportunities.

I also help businesses and brands grow on Instagram with content strategies that get attention and build trust.

And if you want long-term growth, I guide you with SEO and content marketing so your business shows up on Google when people search for what you offer.

Here’s how I can work with you:

✔ LinkedIn Personal Branding
From content to positioning, I help you turn your profile into a lead magnet that attracts inbound opportunities.

✔ Instagram & Facebook Growth Strategy
Clear, simple strategies to boost your reach, build a real audience, and turn followers into customers.

✔ SEO & Content Marketing
Get found on Google, rank for the right keywords, and attract consistent organic leads with blogs and content built to convert.

If you’re a founder, coach, consultant, or growing brand, let’s connect.

📩 DM me or check my featured section to work together.

Mayank Pagariya

The fastest way to lose a client? Ignore their feedback.


You can post great content, build a good brand, get calls, close deals…
But if you stop listening to the people who actually pay you, your growth slows down without you even noticing.

Clients don’t complain for fun.
They share feedback because they want better results.
And most of the time, they’re telling you exactly what you need to fix or improve.

But many people take it the wrong way.
→ They get offended.
→ They defend themselves.
→ They think, “I know what I’m doing.”

And that’s where they lose.

When a client says, “This part isn’t clear,” they’re helping you.
When they say, “Can we try a different approach?” they’re showing you what matters to them.
When they say, “This could be better,” they’re giving you insight you would never find on your own.

Your clients are like mirrors.
They show you what’s working and what’s not.

Ignoring them is like closing your eyes while driving.

If you want to grow faster, keep improving, and keep clients happy… listen to them.
Not just once.
Always.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

Mayank Pagariya 🇮🇳

1M+ Views in 15 Days | Personal Branding & SEO Strategist | Social Media Marketing | AI | I help Founders, Cofounders & Coaches Book Clients via LinkedIn in 90 Days

95% of people fail on LinkedIn.
And no, it’s not because they don’t have a strategy.


It’s not because their content isn’t “good enough.”
It’s one simple thing: inconsistency.

You can spend hours crafting the perfect post, following every trend, and still… nothing happens.

Why? 
→ Because you don’t show up regularly.
→ Because people don’t see you enough to remember you.
→ Because LinkedIn rewards persistence, not perfection.

Consistency doesn’t mean posting every day without thinking.
→ It means showing up with your voice, your insights, your stories week after week, month after month.
→ It means commenting, connecting, and engaging, not just once, but consistently.
→ It means sticking to your approach even when the numbers are low or the engagement is quiet.

Here’s the thing: LinkedIn isn’t a magic machine.
It’s a long game.
→ The accounts that grow, the people who get clients, the ones who build real influence.
→ They all have one thing in common.
→ They didn’t stop showing up.

So stop worrying about the perfect post.
→ Stop chasing instant results.
→ Start showing up consistently.

That’s the 1 thing that actually works.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

If you’re on LinkedIn only to make money or grab clients, you’ll never really grow.


And I don’t mean “grow” as in followers, I mean grow as a person, a creator, and someone people trust.

People can sense your intentions.
If every post, every message, every comment feels like a sales pitch, they step back.
Nobody wants to be treated like a walking wallet.

LinkedIn works like real life.
Imagine talking to a friend who brings up business every single time.
You’d slowly lose interest, right?
The same happens here.

The people who grow on LinkedIn aren’t the ones who chase clients.
They’re the ones who share honest thoughts, help without expecting something back, and show what they actually believe in.
They build trust first.
Opportunities come later.

When you stop posting only for money, your content connects.
→ Your ideas feel more real.
→ Your conversations feel human.
→ And that’s when people start reaching out on their own.

So if you’re here only to “get clients fast,” you’ll always feel stuck.
But if you’re here to learn, to share, to build a voice, money follows naturally.

Serve first.
Sell later.
That’s how real growth happens.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

Some people, especially leads or clients, can test your patience without even trying.
We’ve all met them.


The ones who say,
“I will let you know,”
and then disappear like they never said anything.

Or the ones who reply,
“Let me check my calendar,” but you know they aren’t checking anything.
They just don’t want to say no directly.

Or the classic,
“Let me see when we can get on a call.”
and suddenly they turn into ghosts.

At first, this used to annoy me.
I would wait, refresh messages, and hope they replied.

But then I understood:
→ These people are not “bad.”
→ They’re just not serious.

And if someone isn’t serious from the first conversation, 
they won’t magically become serious once they pay.

So now, instead of feeling irritated, I take it as a sign.
A simple filter.

People who want to work with you don’t act confused.
→ They don’t delay.
→ They don’t play hide and seek.
→ They ask clear questions.
→ They respect your time.
And they move forward without drama.

So don’t waste your energy on the maybe people.
Focus on the ones who show up with clarity.
Your work becomes easier, and so does your life.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

5 calls booked.
5 people who genuinely wanted help… they just forgot to reply earlier.


I usually don’t send follow-ups.
Not because I’m too busy..

But last week, I decided to test myself.
I sat down for one hour and sent follow-ups to everyone who had seen my message and never replied.

More than 20 follow-ups.
Simple, clear, polite ones.

And the result surprised me.

People aren’t ignoring you.
They’re busy.

Your message gets pushed down.
Your chat gets lost under notifications.
And sometimes, they reply only when you remind them again.

Follow-ups aren’t desperate.
They’re responsible.
They show you care about the conversation.
They show you’re serious about your work.
They show you don’t give up after one try.

If you’re building something on LinkedIn leads, network, trust, don’t stop at one message.

A small follow-up can open a door you thought was closed.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

I haven't seen any new or different posts from major LinkedIn creators or personal branding experts.
Most of them repeat the same tips, the same ideas, the same lines… again and again.


→ It’s not because they don’t have new thoughts.
→ It’s not because they ran out of ideas.

It’s because they don’t need new content to get clients.
Their goal is different.

They want to attract small creators who will follow them, like their posts, comment, and share their content.
→ More followers = more social proof.
→ More social proof = more clients who think,
“Wow, this person must be great. Look at their numbers.”

So they focus on building a big crowd, not building new ideas.
→ They don’t care if the content is repeated.
→ They care if the follower count keeps going up.

Clients don’t choose you because you repeat tips well.

So don’t copy what the “big creators” do.
They play a different game.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

The things you keep repeating on LinkedIn again and again…
you don’t even notice them anymore.
But others do.


You keep posting the same lessons.
→  The same advice.
→  The same story written in 10 different ways.
→  And sometimes the same old “be consistent, be bold, stay focused” lines.

And you know what?
It’s not wrong.
But it’s also not helping you grow.

Because repeating the same thing doesn’t make your message stronger, it just makes it forgettable.

People stop paying attention.
They start scrolling past you.
Not because you’re bad, but because you sound like everyone else.

What actually works here is simple:
→  Talk about things you’re living right now.
→  Share what’s actually happening in your work.
→  Tell stories you haven’t told yet.
→  Share thoughts that feel fresh, even if they’re small.

Your journey is moving every day.
But your content shouldn’t stay stuck in the same loop.

LinkedIn is like a mirror.
It shows whether you’re growing or just repeating.

So instead of recycling the same points,
try noticing what new thing you learned this week.
What mistake you made.
What win surprised you.

That’s the stuff people want to read.
That’s the stuff that makes you stand out.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

Let’s test your LinkedIn daily routine today.
Stop and ask yourself: What did I actually do on LinkedIn today?


Did you:
→ Scroll endlessly without engaging?
→ Post because you felt you should?
→ Comment just to stay visible, not to add value?
→ Send connection requests without any real purpose?

Or did you actually:
→ Share something useful from your experience?
→ Comment thoughtfully on someone’s post and start a conversation?
→ Connect with someone because you genuinely wanted to learn or collaborate?
→ Respond to messages with clarity and action, not just “thanks” or emojis?

Posting daily doesn’t help if it’s empty.
Scrolling daily doesn’t help if it’s aimless.

Your LinkedIn routine should be about actions that matter: building connections, sharing insights, and creating opportunities.

So today, instead of just opening the app, take a minute to plan your LinkedIn routine.
Ask yourself: what will I do today that actually moves me forward?

Try it.
Notice the difference in how people engage.
Notice the difference in the opportunities that start coming your way.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

You can take ten coaching sessions or a hundred… but at some point, you’ll realize something important.


Nothing changes until you start trying things on your own.

A coach can guide you.
→ They can show you what to do.
→ They can warn you about the mistakes.
→ But they can’t live your journey for you.

You only grow when you experiment.
→ When you test an idea.
→ When you fall flat.
→ When you get back up and figure out what works and what doesn’t.

That’s the part most people avoid.
They want more classes, more lessons, more “preparation,” because it feels safe.

But real learning doesn’t happen in safety.
It happens when you step into the unknown and let the experience teach you.

Failing doesn’t make you weak.
It makes you wiser.

So yes — take coaching.
Learn from people who’ve been there.
But don’t just sit and collect sessions like badges.

Try things.
Break things.
Fix things.
And keep moving.

Because at the end of the day, it’s not the number of sessions you attend…
It’s the number of times you choose to learn by doing.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

You’re not bad at content.
But if it’s not converting, there is a reason, and it’s usually not the one you think.


Most people assume their writing is weak.
Or the algorithm is against them.
Or they need fancier hooks and tricks.

But the truth is:
Your content can be good…and still not move people.

Why?
Because converting someone is not about sounding smart.
It’s about helping them see themselves in your words.

→ If your posts are only giving tips, people will say “nice post” and scroll.
→ If your posts only talk about your wins, they’ll clap and forget you.
→ If your posts don’t show your thinking, no one understands what makes you different.

Conversion happens when three things are clear:
1. What you believe — your point of view.
2. What you solve — the real pain someone is facing.
3. Why you — the way you do it differently.

Most creators skip these.
They focus on posting more instead of going deeper.

So if your content isn’t converting, don’t blame yourself.
Just fix the connection between what you say and what they feel.

Good content gets likes.
Aligned content gets clients.

And that’s the game you’re actually playing.


Want to build a brand that actually works for you?

I help coaches, founders, cofounders, and consultants turn their ideas into content that builds a personal brand people remember.

taplio

The Battle

Pooja Rathi

Mayank Pagariya

Followers

Posts

Engagements

Likes

Performance ScorePooja Rathi's LinkedIn Performance

Performance ScoreMayank Pagariya's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Pooja Rathi

Mayank Pagariya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pooja Rathi's LinkedIn Performance

Performance ScoreMayank Pagariya's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePooja Rathi's LinkedIn Performance