JM Family Enterprises, Inc.

3K+ AUTOMOTIVE DEALER PARTNERS || FINANCE, SERVICE, LEADERSHIP, SALES, COMPLIANCE & SOFT SKILLS TRAINING || INSTRUCTOR-LED, WEB-BASED, VIRTUAL & BLENDED MODALITIES || 

Challenge: Transform outdated industry terms and word tracks and introduce humanized, customer-centric training-and modernize and diversify delivery modalities.

► Played an important leadership role in launching a subscription-based micro-learning and web based learning solutions, delivering on a corporate vision, and driving $500k+ in annual revenue—developing repositories and libraries.

► Led the pioneering integration of Gen-AI and VR for dynamic customer persona creation—enhancing product presentations and driving the sales of new products/services (e.g., the electric vehicle).

► Orchestrated elite sales training modules —skyrocketing post-training sales by 65%+, achieving a 70% learner retention rate, and marking a 52% MoM growth.

►Transformed the flagship F&I skills ILT—wove in VR simulations, prioritized user needs through insightful queries, and streamlined it to a swift web-based format — slashing delivery time by 60%.

► Proactively supported the product development team in designing dynamic multimedia user manual —
bolstering team competencies and leading to further project requests, notable recognition, and subsequent empowerment training for team members to fortify their autonomy.

► Seamlessly blended an array of multimedia components, from instructive videos to immersive simulations —amplifying the depth and richness of the learning journey.

► Developed and presented a vision for learning solutions to prospective C-level clients—opening eyes and minds, proposing a modern, conversational, and customer-centric approach based on competitor and industry trends.

►Partnered closely with SMEs and clients to develop and deliver new learning solutions, ensuring alignmentwith the agreed-upon vision, and incorporating ideas and feedback during regularly scheduled progress checks.

Learning Experience Architect

Ultimate Software

LEARNING DESIGNER || EMPLOYEE LEARNING TEAM || INSTRUCTOR-LED, WEB-BASED, VIRTUAL & BLENDED LEARNING SOLUTIONS

Challenge: Produce, manage, and edit innovative learning content.

► Consulted with program owners and SMEs to identify learning gaps and content requirements, partnering in the development of learning objectives, performance outcomes, and evaluation strategies.

Learning Designer

Forest Bounty LLC

WEB-BASED INSTRUCTIONAL MATERIALS - LOCAL & INTERNATIONAL CLIENTS ||  TRAINING SOLUTIONS FOR POST SECONDARY EDUCATION, HEALTH, CONSTRUCTION, & SALES||

Challenge: Provide instructional design consulting services and build a clientele.

► Built an independent consulting business based on referrals, creating learning solutions for a variety of industries including post-secondary education, healthcare, construction, and hospitality.

► Designed and developed an onboarding training program for an architectural consulting firm, utilizing videos and interactive techniques, and branching scenarios to create engaging and audience-specific content.

►Created online instructional material, eLearning/video storyboards, product
demonstrations/simulations, study guides, scripts, as well as modules for new hires as an
integral part of the onboarding process.

►Provided consulting support to the SMEs in integrating instructional technology in the
design of online courses.

►Provided planning, designing, developing, documenting and evaluation during the
development of new instructor led and online courses.

►Updated outdated courses to contain interactions and engaging layouts with click-to-reveal,
video and slider interactions.

►Evaluated quality, effectiveness and success of online training programs.

► Performed gamification of courses to create better and more exciting courses.

Instructional Designer & E-Learning Developer

Engineering, Old Dominion University

Designed and developed quality advanced interactive education software modules, and elearning programs based on sound adult learning pedagogy and instructional design
practice, for self-study, distance learning, and instructor-led training in multiple delivery
formats.

►Conducted needs assessments and facilitated design sessions with various stakeholders and
SMEs.

►Designed, developed and implemented software training module incorporating
walkthroughs, videos, screencasts and user performance testing using Camtasia and Adobe
Creative Cloud.

►Performed requirements gathering, requirement analysis, and wrote functional specification
documents.

►Participated in regular walkthroughs and review meetings with clients.

►Designed storyboards and and online learning modalities, aligned with course objectives,
using authoring, video editing & design tools such as Flash, 3DS Max, Power Point and
Camtasia.

►Designed & developed e-learning programs to be used in the University's learning
management system (LMS).

►Implemented and evaluated effectiveness of learning solutions.

►Documented user change requests and communicated with users frequently to discuss
impact of change requests and confirmed project priorities throughout development
process.

►Collaborated with SMEs to identify and update course content, graphic images and audio
components.

Instructional Designer & Developer

Designed and developed an inventory management and record keeping database using MS
Access. Designed, developed and implemented software training module incorporating
walkthroughs, videos, screencasts and user performance testing using Camtasia and Adobe
Creative Cloud.

►Performed requirements gathering, requirement analysis, and wrote functional specification
documents.

►Conducted JAD sessions to develop and agree upon a system design that focused on the
users business requirements.

►Participated in regular walkthroughs and review meetings with clients

Database Developer & Instructional Designer

►Assisted project manager through coordinating software development projects from inception to completion.

►Assisted Project Manager with daily duties and review meetings with clients. 

►Created and communicated project status reports to the project manager.

►Developed, maintained & analyzed performance data, and interpreted the insights to the project manager for practical improvements.

►Identified, analyzed and prioritized project risks, and communicated with project manager for developing mitigation strategies.

►Created and updated meeting minutes. 

►Acted as point of contact for clients, and liaison between key stakeholders while keeping in close contact with key project members and decision makers. 

►Employed JAD technique for rapid software development.

►Used interviews and surveys to collect client requirements.

►Reviewed the efficiency and effectiveness of service delivery, and created test cases.

Project Coordinator

Learning Experience Architect @ JM Family | End-to-End Learning Solutions | Global Transformation

With over 10 years of experience in learning design, curriculum development, and multimedia production, I am passionate about creating visually compelling and interactive learning experiences that engage audiences.

I actively gather requirements from subject matter experts (SMEs) to define learning needs, establish consensus on objectives that align with learner outcomes, and swiftly deliver impactful results by implementing programs with agile project management.

Skilled in translating complex technical information into simplified concepts that resonate with diverse audiences. Passionate about incorporating innovative technologies like AI, AR, and generative models to modernize learning modalities and experiences. 

Notable achievements include spearheading digital transformation initiatives, designing subscription-based training products, and boosting sales and revenue through high-impact learning solutions. Excited to bring hands-on experience designing and delivering training in virtual, web-based, and blended formats to reimagining learning.

Pooja Bais

Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

My business grew 5x last year
One simple workflow helped hugely
3 simple steps + 2 tools (£40ish total)

Step 1: Ramble to your heart’s content. No need for any structure. 

Step 2: Download that big rambly transcript 

Step 3: Upload it into your AI chatbot of choice with a good prompt.  

Ramble chat = solid gold. 

More info in the vid. 

PS How was this video? Useful? Crap? Too long? Distracted by the way I sat in that weird way? 

Please let me know as I’ll be doing more and want to get them right!

Last year, I burnt myself out completely. 
This year, I'm taking work/life balance seriously.
So...meet my Dad! 

Today is Day 2 of my UK speaking tour, with the brilliant Timeline as part of their Growth Series for financial advisers. 

This time, we're in beautiful Belfast, Northern Ireland - and this time I've brought my dad with me. 

Why? 

Well, I've done lots of speaking gigs now. It's become my bread and butter and honestly, I absolutely ADORE it. 

I mean - what's not to love? 

• It's a short burst of social energy (ideal for me)
• I get to travel and stay in gorgeous hotels
• I get to meet interesting new people
• There's usually free food (I'm a sucker for free food)
• I get to talk about AI, and nobody can shut me up 😂

But it's also meant my time with family and friends is really limited. And to me, there's nothing more important than that time. 

So for this part of the tour, I brought my dad. 

Meet John Murray, drinker of Guinness, doer of puzzles, explorer of historical things and purveyor of the most convincing Belfast accent impression I've ever heard. 

He's brought with him his characteristic rejection of all things tech - we have been using paper maps, and meeting via the "be at X place at X time" methodology, as he hates his mobile phone. It all works perfectly well still - who knew 😉

I've carefully organised my diary so I'm speaking in the mornings, and then down time with dad in the afternoons. (Any Belfast recommendations for us, anyone?) 

It's part of my vow to myself this year: 

• Hard stops each day to curb the hours
• One full, laptop-free day off every week
• Prioritise time with friends and family 

In a couple of weeks, I'll be joined by BOTH parents on my final leg of the tour, Cheshire, then Harrogate and then one of my favourite places in the world - Edinburgh.

(Ahem...sorry to my beloved husband and equal tech-rejector Paul Upton, who has been left at home on dog duty!) 

So, to all those who also vowed for a better work/life balance in 2026, how's it going so far?

Be honest - have you stuck to it so far or have you already fallen back into bad habits? 

Let me know 👇

PS Tonight we're going for a "Belfast Coffee" - wish us luck!

I got asked a question yesterday: 
"How do I keep up with all the AI news?"
My answer is simple: 

Don't even try. 
You don't need to.

I say this for 3 reasons: 

𝗥𝗲𝗮𝘀𝗼𝗻 𝟭: 𝗡𝗼𝗯𝗼𝗱𝘆 𝗖𝗮𝗻

It's way too big for ANYONE to stay on top of. I know professors of AI, creators, trainers, speakers - not one of them has a handle on everything. 

Case in point: I'm a hyperactive perfectionist workaholic whose actual JOB is to stay on top of this news, and even I can't. 😉

𝗥𝗲𝗮𝘀𝗼𝗻 𝟮: 𝗜𝘁'𝘀 𝟵𝟱% 𝗛𝘆𝗽𝗲

New, shiny things burst onto the scene, promising the world: 

"10x your sales in just 2 hours!"
"Replace 50% of your team!" 
"Switch your business into autopilot!"

The landing pages are super impressive. 
There are YouTubers calling tools INSANE.

Scratch a little beneath the surface and you'll find capabilities disappointing and security scarily non-existent. This stuff isn't ready for use (yet).

𝗥𝗲𝗮𝘀𝗼𝗻 𝟯: 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗭𝗲𝗿𝗼 𝗣𝗼𝗶𝗻𝘁

Wasting hours daily reading about endless new stuff prevents you from learning the basics - the stuff that actually works. 

It's infinitely better for you to use this time to: 

(a) build AI literacy (what GenAI is good/bad at, how to use it safely) 

(b) learn core skills (how to speak to it and how to build assistants - that's your Custom GPTs on ChatGPT, Gems on Gemini, Projects on Claude, etc.)

(c) apply those core skills to real workflows in small, consistent ways

Most people don't need to worry about automated AI workflows or agents yet. 

You can get brilliant results just using prompts and assistants. 
That's exactly what I'm doing - not an agent in sight. 

PS If you're an AI trainer, or want to become one - you'll need to know a little more than the average person, of course.

I'll be sharing my trusted news sources (and much, much more) in our new AI Trainer bootcamp: https://lnkd.in/eYJWrPYB (£72/$97 for 3 days with me)

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

This past few weeks, it’s been me and Klara, my Claude Project, absolutely smashing it in doing 300 hours of work in about 100 hours. 

You can use AI badly and get rubbish, generic, meh results.
Or you can use it well and get stuff that actually works. 

The quality of your prompts is a biggie here. 

So the lovely folk at Learnworlds and I have put our brains together and created this free Prompt Book for you all, sharing some of my favourites to help you along in 2026. 

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - design a logical learning journey using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - create activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - transform bullet points into natural, watchable video scripts 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding 
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - proper ABCD-format objectives with the right Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Every prompt follows proper structure (role, task, context, constraints, output) so you get genuinely useful results - not generic AI waffle.

This will save you hundreds of hours and drive your training business forward in a whole new way. 
You’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

This year, I’m determined to take my AI-driven course creation to the next level, so I’m going to the online 𝗔𝗜 𝘅 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 from LearnWorlds to find out the latest in this space. If you're a course creator, trainer, or L&D professional - this is worth your attention.

To learn more about prompting and AI-driven instructional design, it’s a free online event (with handy certification,too): https://lnkd.in/e88x7Zwj

Course Creator Prompts

Yesterday's workplace: 
Presenting alongside Concorde 🤯

I keep on giggling to myself lately, in a sort of wildly grateful disbelief. 

I left (a very dodgy) school at 16
Wasted a huge chunk of my life in a dark place
I first got on track in my early 30s
Started my first business at 35
Made it all up as I went along
Felt like a huge imposter 
Started to (somehow) make money
Discovered AI quite by accident
Did a massive, risky pivot 
Worked my Brummy arse off 
Built a powerful, talengted team

...and now I get to speak at incredible places like this. 

And stay at beautiful hotels, eating top-notch food. 

And have rooms of intelligent, successful people listen to what I say. 

I'm feeling very grateful indeed this Friday. 

Thank you Timeline for bringing me on their UK Tour. I'm enjoying every single second, and really looking forward to the final leg next week. 

And thank you also to all of you kind people who support my work: those who comment on my posts, who come to see me speak, who buy our stuff, who tell others about us. 

I appreciate every one of you. ❤️

PS Sorry for the mushy post! Happy Friday!

The UK government spent £4.1m with PWC to create a free AI skills platform for everyone 👏 
Is it any good, though?

TL;DR: Nope. 

(Massive glaring caveat: Obviously, I'm speaking from a biased place. I own an AI training company.)

👍 The Good Stuff 

→ It’s easy to sign up
→ It’s got Andrew Ng stuff on it

Erm…honestly, I’m struggling for any more. 

👎 The Bad Stuff 

→ The design and UX is poor, it’s hard to move around
→ The learning pathway questions don’t make sense
→ There’s lots of non-AI content in there, e.g. maths 
→ It seems 70% of it isn’t actually free

In all honesty, it doesn’t feel like a £4.1m project in partnership with a goliath like PWC, it feels like it’s been made in a rush by someone who wasn't paying attention (and doesn't use GenAI themselves). 

Yowch.

Have I missed something important?

I’m sick of seeing free AI courses that promise the world but aren’t very good. Most of them don’t actually help people with the 3 things that matter: 

1. What it is (and isn’t!)
2. Real, practical use cases
3. How to stay safe using it 

…so I’m building my own. 

On demand.
Free for everyone.
Constantly updated.

It’ll have an assessment at the end, and a certificate of AI Literacy for those who pass. 

I plan to get it out far and wide to as many people as I possibly can - so please keep your eyes peeled! 👀

It’s designed to be useful for (almost) everyone - from teenagers to job-hunters to retirees and everyone in between. (I haven’t made this one proper kiddy-friendly but that’s a project for later.)

So...

Have you tried the new AI Skills Boost platform yet? 
How was your experience? Have I missed something?!

Please let me know below 👇

Eeek! Feeling equally nervous and excited:
Today is day 1 of my first-ever speaking tour

The wonderful Timeline invited me to join them as one of their speakers on a UK tour, which starts today 🎉

Our audience is financial advisers, and I'll be speaking alongside: 

Ross Anderson, Founder of Beyond Baseline and Better Man, Motivational Speaker and Wellness Expert 

Abraham Okusanya, Founder and CEO of Timeline, who I last saw sporting a giant Brazilian headdress at Adviser 3.0

Our first stop is beautiful Norwich this morning, and our venue is Norwich City FC at Carrow Road.  (Up the err...no, no idea about football.)

I won't be speaking about AI in financial advice itself, though.  

I'll be focusing much more on how it can grow small, independent financial businesses (speaking as someone who 5x their own SME last year). 

My very practical talk focuses on 4 areas: 

🧠 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - how to use it as a second, advisory brain and get tailored expert advice on tap

💡 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - building interactive personas, creating useful images and videos, even "vibe coding" your own interactive tools

💰 𝗦𝗮𝗹𝗲𝘀 - strong, live lead lists, help closing sales calls

👬 𝗣𝗲𝗼𝗽𝗹𝗲 - writing job descriptions, assessing candidates and building interactive policy and onboarding chatbots

Zero tech skills needed. 
All in 40 minutes.  
Somehow.

My talk is also crammed with live demos, as clearly I like living life on the edge! 😬(Remind me - why do I do this to myself!?) 

It's not too late to grab your FREE tickets for the other dates over the next couple of weeks. You can find a link here: 

>> https://lnkd.in/eBRf_zBb<< 

PS Don't be shy to come and say hiya if you see me - you'll usually find me wherever the coffee and food is 😉

PPS If you're coming to today or any of the dates, let me know in the comments below!

A big question we'll have mixed views on: 
Will AI make us all stupid? 

My latest column in Freelancer Magazine digs right into this. 

TL;DR: 
I think not. 

I think humans are far, far more resourceful and adaptable than that.
IF we use AI properly, and not as a (pretty dodgy) cheat code. 

There was a time, about 6 months into using AI, that I found myself flailing if AI didn't work. I'd leaned far too much into it, but now I use it in a much more conscious way.

3 things I'm doing to keep my brain happy and healthy: 

1. Taking advantage of the absolutely shocking WiFi on the British rail system by closing the laptop, and using pen and paper, from memory
   
2. Making sure all my AI outputs start with beautiful human brain input - my own thoughts, ideas, worries, experiences

3. Early to bed every night + leave my phone (and all electronics) downstairs, swapped out for good old-fashioned paper books. I DEVOUR them.

AI is a very powerful assistant, once you know how to use it properly.

But remember - switch it off.
(While we still can...😬)

What do you think? 

Have a little read with your next cuppa of tea and let me know what you think. 👇

Heather - Issue 20 - compressed

Feeling imposter syndrome can be good. 
It can mean you’re in the right room. 

Growth rarely happens in your comfort zone, as they say. And I was sat right outside of it this week, in a room full of (intimidatingly) intelligent women: 

Toju Duke - Founder of Diverse AI, ex-Google
Caroline Gorski - Co-Founder, Cerestrial LLP, ex Rolls-Royce
Oriana Medlicott - Responsible AI Lead, Admiral Group Plc 
Pooja Jain - Co-Founder PowerUp Ai 
Sharona Hutton - Co-Founder of Women of AI Agency 
...and our very own Alice Walton, COO of AI for Non-Techies 

Also speaking are AI leads from The Guardian and HSBC. 

It was the speaker briefing for one of the biggest events of 2026 for me: The International Women’s Day AI Summit 2026.

It has a killer end-to-end agenda: 

✅ Months 1-3: Building AI literacy with me
✅ Months 4-6: Governance frameworks
✅ Months 7-9: EU AI Act compliance
✅ Months 10-12: Responsible deployment 
✅ Panel Discussion: AI Strategy and Operations

I’m SO glad I’m on first - it means I can scramble to my seat, grab my note pad and scribble furious notes for the rest of the day. 

Trust me when I say you don’t want to miss this one. (I’m bringing my entire team myself). 

>> Grab your ticket here: https://lnkd.in/ekbQK8Wz << 

Ooh... and they’ve given me a nifty discount, too. 
Use HEATHER25 at the checkout and you’ll get 25% off - woo 🎉

Our 2026 AI training brochure is out 👇
(inc NEW Copilot and ChatGPT courses)

This year, we'll be offering a smaller menu of our best courses: 

𝗗𝗮𝘆 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀

• Non-Techie Intro to AI 
• Practical AI for Senior Leaders
• AI for Small Business Owners
• Prompt Like a Pro (Beginner)
• Prompt Like a Pro (Next Level)

𝟲 𝗼𝗿 𝟭𝟮 𝗪𝗲𝗲𝗸 𝗖𝗼𝘂𝗿𝘀𝗲𝘀

• The Ultimate Copilot 365 for Work [very popular] 
• ChatGPT for Small Business 
• Bespoke training courses also available

🔥 𝗕𝗥𝗔𝗡𝗗 𝗡𝗘𝗪 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴🔥

[Very limited availability - we're running our first beta program] 

We create.
We keep it up to date.
You brand.
You deliver. 

Licence our award-winning training - every workshop, every course, totally brand-free so you can apply your own. 

• Slides and all resources
• Videos for your LMS
• Trainer guides and videos
• Train-the-trainer programme

We've filled our independent AI trainer beta, but we have 2 spaces for education businesses and 2 spaces for corporates.  This involves heavily (40%) discounted access to our full white label library in exchange for focus group feedback. 

💬 If you're interested in training, or joining our beta program for white label, pop me a DM or email us: training@nontechies.ai

2026-AI-Training-Brochure

Here’s me building a fully functional, interactive voice agent in 5 minutes, 10 seconds, exactly. 👇 

Right, non-techies...for this video you’ll need:  

• An ElevenLabs account (free is fine) 
• A very caffeinated cup of coffee to keep up 
  
Up until recently, if you wanted to build a chatbot, you’d need to go to a techie.  
Or an agency full of them. 

It’s a process rife with problems:  

• You have to brief someone without knowing what’s possible 
• Techie vs non-techie communication can be tough 
• You’re often at the back of a long queue 
• You're left out of the iteration process  
• It’s bloody expensive 
  
And often, the results were very ro-bo-tic and left you pounding “connect me to a BLOODY HUMAN” into your keyboard.  

Don’t even get me started on the voice chatbots.  

The......lag.  
Repeating yourself. 
Repeating yourself. 

But NOW we can build our own. With ZERO techie skills. 

Grab that strong coffee, hang onto your hat (I go pretty fast here) and watch me build one from scratch on Elevenlabs.  

Clicketty-click.  
Boom.  
Done.  

Check it out: https://lnkd.in/e8U75hqj

Pretty cool, isn’t it?  
💬What do you think?  

PS I (very happily) worked in partnership with the rather epic ElevenLabs for this post

"How many of you have heard of AI note takers?"
About 30% of the room put their hand up. 
You're NOT behind.

When you scroll through LinkedIn, it feels like everyone's an AI master, doesn't it?

Honestly, even as an AI speaker, my own feed has me panicking and feeling behind all the time. 

But step out into the real world, and the story is very different indeed.

I'm now halfway through my UK speaking tour with the lovely folk at Timeline. I've now visited: 

✅ Norwich (highlight: Assembly House hotel)
✅ Belfast (highlight: Belfast Bap)
✅ Birmingham (highlight: friendliness of my people)
✅ London (highlight: biggest crowd yet) 

...and today is 5th of 8 on our list, my old stomping ground, Bristol. 

Our audience for this tour is financial advisors. 

In every single room, the majority of people are still at the stage I like to call: 

"Dabbling with ChatGPT a bit and using it as a sort of Google replacement and it's fun but not really seeing what all the fuss is about yet, but sort of knowing there's much more to it, but not having a clue where to start"

Catchy.

My job puts me in a lot of rooms all over the world. 
From C-suite at enterprises to small business owners and consultants.
But it's the same story everywhere I go. 

Most of us are still dabbling. 
And dabbling is a great start. 
It's exactly how I learnt AI myself.

A few tips for you if you're a Dabbler:
 
• Over-explain like you’re talking to a human. Who you are, who this is for, what exactly you'd like it to give you. Treat it like an intelligent junior assistant who's just started.
 
• When something works well, save the prompt. One scrappy Google Doc is enough. The most advanced people I know have long docs of prompts.
 
• Ignore most of the shiny stuff online - agents, new tools. There's so much hype around it's ridiculous; most of the shiny stuff isn't useful yet.

💬 Dabblers, which bits are you struggling with the most? 
Let me know 👇 and I'll give you some pointers.

PS Next week it's our final 3 tour dates: Cheshire, Harrogate and my favourite city, Edinburgh to finish. Tickets are still available and they're free: https://lnkd.in/eBRf_zBb

Honestly, I've never had a more exciting (or lucrative) job as I have now. 

-> My hourly rate is now what my day rate used to be
-> I get to travel the world and work with big brands
-> And it's FUN: lot of my work involves play

Demand is high, and getting higher. 
Every business, every industry needs AI training

But supply of (quality) AI training is very low 
And that's a brilliant place to be right now

To stand out and be that quality trainer, the key is to train from a position of EXPERIENCE not a position of RESEARCH. Anyone can research - and AI has made that even easier to do right now. 

The best AI trainers get hands-on. I spend at least 2 hours (often longer) every day: 

• Reading relevant AI news to the industries I train
• Exploring new tools, clicking about, seeing how it works
• Experimenting, building, mapping workflows out 

I also spend a lot of time listening and watching how people actually use AI on the ground. I've taught tens of thousands of people across a breadth of industries, countries and roles now. 

I've built and delivered AI training programs for some of the biggest companies in the world, and my business is growing fast (we grew 5x last year alone!)

I've learnt an awful lot, and I'd love to share it live with you. 

If you're looking to become an AI trainer full-time, or add an AI-shaped string to your bow, come and join my 3-day online bootcamp. 

Dates: 9, 10 and 11 March 2026
Times: 4-5:30pm UK // 11-12:30pm EDT
Investment: £72/$97 for the whole bootcamp (bargain!)

>> Grab your ticket: https://lnkd.in/eYJWrPYB <<

See you there? 

PS If you've done this bootcamp before, let us know what you thought below!

BAIT Bootcamp

Eek - it's finally here! 🎉
12 (live) weeks of solid ChatGPT gold 
(And it starts next week)

ChatGPT is a MASSIVELY powerful tool for small businesses, but the vast majority of people I meet only use about 1% of its features and capabilities.

Designed specifically for solopreneurs, freelancers and small businesses, our brand new live course is led by the brilliant (and super lovely) Nick Crawford and is crammed with colourful, eye-opening value: 

Week 1: Feature map and what's possible
Week 2: How to prompt like a pro
Week 3: Create a content creation powerhouse
Week 4: Build your own AI workforce
Week 5: Explore Atlas, Connectors and more
Week 6: Sales and lead generation
Week 7: Financial clarity and planning
Week 8: Deep research and market intelligence
Week 9: Autopilot customer service
Week 10: Visual storytelling
Week 11: The power of Projects
Week 12: Hidden Tricks, Hacks & What's Next for ChatGPT

We don't believe in lecturing as learning - you'll get hands-on throughout the whole course, testing what you learn live and building practical skills.

The course culiminates in a final project to bring it all together.  Pass that (our team will mark them) and you'll get a lovely certificate to share on socials.

>> Grab your ticket here: https://lnkd.in/e4jAgErS << 

FAQs

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁? 
It's £495 (+ VAT) - and we've got Clearpay and Klarna too if you want to split into a few payment chunks. 

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗺𝗶𝘀𝘀 𝗮 𝘀𝗲𝘀𝘀𝗶𝗼𝗻?
You get access to a lovely portal with all recordings and resources

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗰𝗮𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘁𝗲𝘀? 
Don't worry - an on-demand version is coming (delivered by me), register your interest here: https://lnkd.in/e7NFKy88

𝗪𝗵𝗮𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱? 
You can do this course with ChatGPT Plus (£20/mo) but for decent security we recommend ChatGPT Business (£30/mo, 2 user minimum) if there's more than one of you.  I'm afraid the free one won't be enough. 

PS Sssnoooowww! Has anyone else got tons of it round by them?! ☃️

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Heather Murray

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