Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

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Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

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If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Writing daily tips and jokes for product guys

I don’t just post on LinkedIn: I work on building the engine that powers it ⚡

As a Product Lead at Taplio, I spend my days analyzing what makes content go viral, how the LinkedIn algorithm actually works, and how to build AI that helps creators win while staying authentic

I write 3x a week on: 
📌 LinkedIn Growth Engineering: Reverse-engineering the feed
📌 Product Strategy: How to build features that drive revenue (not just clicks)
📌 AI & Automation: Using data to scale your personal brand

I’ve spent 10+ years building products for startups and scale-ups and learned that impact doesn’t come from cranking out features: it comes from making better decisions

☕ Also a big fan of coffee and product chats: my DMs open for strategy talk!

Josquin Fougeray

We just reduced churn by 30% without shipping a single new feature

Here's what we actually did:

The instinct when churn goes up is to build
Add a feature, close a gap, ship something ...

We did the opposite: looked at where users were dropping off, not what they were asking for

Three things we found:
→ Most churned users had never reached the "aha moment" (for us that means never got a post scheduled)
→ They'd tried once, hit friction, and quietly disengaged
→ None of them had complained, they just left

So we fixed the path, not the product
→ Rewrote the onboarding flow around one action
→ Triggered in-app prompts at the exact drop-off points
→ Sent one email at day 7: "you haven't scheduled a post yet: here's the one thing that changes that"

Churn dropped: not because of a new feature, but because we finally paid attention to what was already failing

Discovery isn't just finding new problems: it's looking at the ones already in front of you

What's the last non-feature thing you've shipped recently (𝘸𝘪𝘵𝘩 𝘪𝘮𝘱𝘢𝘤𝘵 𝘐 𝘮𝘦𝘢𝘯)?

Certified Pega Decisioning Consultant 7.4

Design Thinking

Core curriculum
• Mathematical Analysis
• Energetic and industrial application (automobile, aeronautics, production)
• Virtual engineering (Computer aided design, digital modelling, calculus)

Major : Web Strategy and Development
• General knowledge on the evolution of the Web
• Understand the impact of the digital revolution
• Programmation in HTML, CSS, JS
• Web Project Management

Partnership between Centrale Nantes and Audencia Business School

Core curriculum : control management, financial analysis, sectorial marketing, entrepreneurship, business strategy, innovation and creativity

Double Major :

Marketing for Product Managers
• Various team projects for international companies (Ferrero, DIM, L’Oreal, Danone)
• Developing trade marketing
• Integrating retailing channels
• Developing the value proposition

Management of Digital Business, Information & Technology
• Big data & Business transformation 
• IT consulting, Information systems strategy and planning
• Digital transformation & Marketing


Product Lead @Taplio | Get leads, not just likes

Product guy with 9+ years of experience in product teams and consulting, feel free to DM if you want to chat about product or project management, I would be happy to help!

Building the #1 Tool for LinkedIn Growth 🚀 | Writing about Product Strategy & Personal Branding

LinkedIn gave me 36,000 impressions on a meme I created in 15 minutes

My most carefully researched post got 5 likes

The fun part: I work on a tool that structures and leverages LinkedIn data for a living

I know the signals (hooks that earn the second line, saves over reactions, early engagement in the first hour...) I applied all of it to the researched post

The joke had none of that

Here's what I've accepted: 
👉 The patterns are real, but the algorithm still has its own ideas

You can understand most of what it wants and it will still humble you on a Tuesday morning when you least expect it

What's your version of this? Share it in the comments 👀

Congrats on shipping 10 features this sprint! 🍾🍾🍾

This is what happens when you give a team Claude Code before giving them clarity: everyone becomes an engineer, PRs are flying, prototypes are popping, the Slack channel is just champagne emojis, yoo-hoo

But bear with me here: AI doesn't create velocity, it only 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲
✅ Good process? You ship faster AND cleaner
💩 No process? You ship chaos. Just... a lot of it. Impressively fast chaos.

Knowing this, you should not "eliminate slowness", but "eliminate 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲"

Sprinting through a broken system is still waste.
It's just exciting waste. 
It has momentum. 
It gets demo'd to investors.
Until it doesn't.

So before you hand your team the keys to Claude Code, ask 3 questions:
→ Can everyone describe what shipped last sprint and why it mattered?
→ Do you have a definition of done, or just a definition of deployed?
→ Is your roadmap a strategy or a wishlist with deadlines?

And remember: speed is a reward for clarity, not a substitute for it

After 9 years in product, here's the one thing I wish I'd learnt in year one:

The best product decisions aren't made with more data.
They're made with clearer priorities.

I've watched teams drown in dashboards while the real question went unasked:
"What problem are we actually solving this quarter?"

Every time I've seen a product team go from chaos to clarity, it started with one shift:

Stop debating features.
Start aligning on outcomes.

It sounds simple. It rarely is.

But when your team can answer "why this, why now" in one sentence: everything speeds up

It took me long to realize the LinkedIn algorithm wasn't the problem:


I was.

For months, I'd write something, give it all my heart, hit publish, check the numbers two hours later, and feel... confused.

So I did what any reasonable person would do: 𝗜 𝗯𝗹𝗮𝗺𝗲𝗱 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺.

Then, as a PM on taplio.com, I got access to a lot of data 
(𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘮𝘪𝘯𝘦, 𝘣𝘶𝘵 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 𝘰𝘧 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴)

And the pattern I kept seeing wasn't about timing, or hashtags, or posting frequency, it was simpler and more annoying than that:

Most posts don't flop because of distribution.
→ 𝗧𝗵𝗲𝘆 𝗳𝗹𝗼𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗶𝗻𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱.

That was hard to accept, because it meant the problem wasn't some mysterious black box: 𝗶𝘁 𝘄𝗮𝘀 𝗺𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴

Specifically:
→ I was giving context before tension
→ I was warming up instead of starting
→ I was writing for myself, not for the person scrolling past me at 8am with half a coffee in them (hi!)

Once I started treating the hook like the only line that matters, things shifted.

Not overnight, not dramatically, but enough to notice

I still write posts I'm proud of that go nowhere.
I still sometimes open with two lines of setup that kill the momentum.

The difference is I recognize it now. 
And recognizing the pattern is most of the work.

Do you have writing habit you had to unlearn before things started clicking?

5 LinkedIn metrics: most creators track them in the wrong order

We analyzed 200k+ posts 

Here's the hierarchy that actually matters, and why:

𝟭. 𝗦𝗮𝘃𝗲𝘀: 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗽𝘆𝗿𝗮𝗺𝗶𝗱
↳ A save = someone found real, lasting value
↳ The algorithm reads it as the strongest quality signal
↳ Almost nobody checks this one

𝟮. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀: 𝗽𝗿𝗼𝗼𝗳 𝗼𝗳 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲
↳ Real replies, not "great post"
↳ Signals to the algorithm that your content sparked something
↳ Where actual relationships get built

𝟯. 𝗥𝗲𝗽𝗼𝘀𝘁𝘀: 𝗯𝗼𝗿𝗿𝗼𝘄𝗲𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
↳ Rare, but powerful
↳ When someone reposts, they stake their audience on your content
↳ One repost > 100 reactions

𝟰. 𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀: 𝗮 𝘄𝗲𝗮𝗸 𝘀𝗶𝗴𝗻𝗮𝗹
↳ Confirms your hook landed
↳ But the algorithm barely moves on reactions alone
↳ The ratio to impressions matters more than the raw count

𝟱. 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: 𝘁𝗵𝗲 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰
↳ Measures reach, nothing about quality
↳ High impressions + low saves = you entertained someone for 3 seconds
↳ The metric everyone puts in screenshots

Most creators optimize for #5
The algorithm rewards #1

I'm breaking this down from 200k+ posts, one insight at a time.

Follow for weekly LinkedIn data and connect if you want to talk about your own numbers 🤙

Most product debates aren't about the decision.

They're about the fact nobody agreed on the criteria beforehand.

Before your next prioritisation meeting, try this:

1. Write down the 3 criteria that matter most this quarter.
2. Share them with the team 24 hours before the call.
3. Score every option against those criteria — live, together.

You won't eliminate disagreement. But you'll stop arguing about apples vs oranges.

Alignment isn't magic. It's prep work.

taplio

The Battle

Patrice Orenes-Lerma

Josquin Fougeray

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreJosquin Fougeray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Josquin Fougeray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreJosquin Fougeray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance