Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

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Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

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If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Senior Manager of Brand Marketing at Newswire | Copywriter | Mom x2

Most executives know LinkedIn matters. They just don't have the time, the bandwidth, or the desire to stare at a blank screen after a 10-hour day.

That's the problem I solve.

I'm a LinkedIn ghostwriter who works exclusively with C-suite executives and founders at small to mid-sized companies. My clients are CEOs, CMOs, CGOs, founders, and business owners who have real expertise and zero time to translate it into consistent content.

Here's how it works. 

Once a month, we get on a 30-minute call. I ask you custom questions that pull out the specific stories, moments, and ideas that only you would know. 

You talk, and I write a full month of content that sounds exactly like you, because it came from you.

Here's what that looks like in practice:

A leader in the advertising industry went from sporadic posting to a regular presence that attracted CEOs, founders, and co-founders as new followers, and had peers reaching out to say they'd been noticing their content.

A home service executive generated 22,000+ impressions in 30 days. One post led directly to a discovery call with a 7-figure business owner looking for help scaling.

A practicing lawyer and business owner built a targeted audience of senior-level executives in professional services over six months, and expanded our work together to include his company page.

A founder building a new brand from scratch developed a consistent voice across both his personal profile and company page, growing to 30+ new followers per day at peak moments.

The results compound. But only if you show up consistently, and that's exactly what I make possible.

If you're a C-suite executive or founder who knows LinkedIn should be working harder for your business, let's talk.

Fill out the quick form below or send me a direct message.

​https://mariawritescopy.fillout.com/t/52e7Q9A6bPus

Maria Marchewka

If you're a CEO and building your brand on LinkedIn, don't get distracted by the dopamine hits of engagement. 

The way I approach a CEO LinkedIn strategy is straightforward. 

It's a long-game where every post and comment increases exposure for the brand.

Posturing won't get you anywhere. It's about positioning. 

You have to position yourself as a human/operator your audience can trust. 

Everything builds from there.

Executive Ghostwriter | I help execs & founders build a LinkedIn presence their market can’t ignore

So excited to be the first guest on the Plugged In podcast! 

Barry Weston and I talked about all things creative work and productivity. 

I think he was a little surprised at the number of Notes I have on my phone, but it works for me 🤣 

Thanks again for having me! 

https://lnkd.in/eA9UR8Fs

Plugable

LinkedIn Ghostwriter for Executives & Founders | I turn a 30-minute conversation into a month of content that actually sounds like you.

Open video: Plugged In Podcast: Morning Routines, Creative Energy & Getting Real Work Done (ft. Maria Marchewka) on youtube.com

Plugged In Podcast: Morning Routines, Creative Energy & Getting Real Work Done (ft. Maria Marchewka)

You write better comments than posts. You know it’s true.

Your comments are relaxed, to the point, and confident. They feel easy.

But when you sit down to write your own post, you freeze. You start sanding your words to smooth them out. You cut the good stuff to make room for structure.

Comments let you join a conversation. Posts make you start one.

That shift from participant to leader changes everything.

When you’re commenting, the room’s already warm. If you have something to add, you do.

When you’re the one setting the stage, there’s pressure to perform.

Your comment history is proof that you already know how to sound like yourself.

The next time one of your comments gets traction, look at what made people respond.

Was it the analogy? The bluntness? The clarity?

Whatever it is, pull in the context the original post provided by adding a few lines. Then expand the example so it can stand on its own.

Your voice is already there.

Pick one comment from this week and turn it into your next post.

taplio

The Battle

Patrice Orenes-Lerma

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance