Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

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Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

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If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Young Entrepreneur | I Help Founders, Startups & Coaches to Scale 📈 Business 2x with solid Visibility and Marketability on LinkedIn Leading 15% Gain in Leads & Revenue 💰| Personal Branding & Leads Strategist

Is Your LinkedIn Profile Working as Hard as You Are?


You've finally landed here, and that’s great!

 But let’s be honest, is your LinkedIn profile truly pulling its weight? 

As a founder, your time is precious, and your online presence should be a powerhouse, not a dusty corner of the internet.

Are you leveraging LinkedIn to the full extent?  

Ask yourself: Is your profile actively helping you with these 5 critical areas?

1. Generating Leads & Revenue: Is your profile a magnet for potential clients and business opportunities?

2. Visibility & Brand Awareness: Are you reaching the right audience and building a strong, recognizable brand?

3. Attracting Different Opportunities & Clients: Are you positioning yourself to attract the kinds of collaborations and partnerships that will accelerate your growth?

4. Increasing Credibility & Trustworthiness: Does your profile establish you as a respected leader in your field?

5. Standing Out From the Crowd: Are you differentiating yourself from the competition in a crowded online space?

If the answer to these is "NO," then it's time for a change.

Founders: Whether You're Building or Built, Personal Branding Matters

Whether you’re in the trenches of building something groundbreaking (we'll call you a "Builder") or if you've already established an impactful presence (an "Impact Founder"), personal branding is crucial. 

It's the key to unlocking new opportunities, attracting the right connections, and amplifying your message.

But how do you effectively leverage personal branding on LinkedIn? 

That's where I come in. 

What I deliver to help you:

• Profile optimization that positions you as an industry leader
• Strategic storytelling that resonates with your target audience
• Content that converts visibility into valuable opportunities
• Data-driven strategies that generate tangible ROI

My proven system has helped founders across diverse industries to:

→ Generate consistent leads without lifting a finger
→ Attract investor attention and partnership opportunities
→ Build credibility that opens doors
→ Stand out in crowded markets

I’ll take care of the details so you can focus on what you do best: building your business.

Let’s drive impact and growth together, every step of the way.

DM me now to discuss how we can transform your profile and accelerate your success.

(Have a Good Day!)

Megha Badiger

One click = software + automation + end results.

This is what we want all.

And periodically, this is how I live.

The automic I deal everyday with automation, Chrome extensions, a lead‑gen dashboard, one shot to boom and wanting fast tick tock without putting in massive efforts.

That's the mantra the technique and AI prompted.

Before writing this post, my computer opened with 9+ tabs, including Google and AI courseware.

Soft I became with software taking me nowhere.

✅ I got the email contacts and sent a cold email.

✅ The AI agents entertain with one web trend to another web line.

✅ The consumption of online events is where to gather, but patience is outdated.

✅ The Google Sheet and Docpad are updated with details and materials to store

✅ The influencer gave the idea to grab that AI, so I shot on it

Obviously, the automated are orientated to utilise it. It drains and persecutes mental

Occasionally, I regret here and there that automation requires solitude and experimentation.

No matter what software, apps, and clickable text you gather on.

→ Which one to have in
when you are perplexed

→ This software works for him.
Does it work for my strategy?

→ You ask for a premium subscription.

But lead-gen software isn't free for all time.
It asks for your daily subscription if you use 24 hours.

→ The content you write needs a human touch.
The algorithm isn't good, but you fed the AI prompting engine.

Manually doing it with the reconciliation takeover, intelligent retrieval.

Yet, my tabs speak more than what I have predicted.

At the end of the day, it's nurturing with the right tools and the right widget to tackle the right strategy.

Presently, I ensure that human nature runs with the agency of diplomatic AI and is no longer linear.

The automation can subdue your next path. But it requires human work.

First, embrace the human network over optimising automated applications.

Automation is a multiplier — but only if there's something human worth multiplying.

PS: Which automation are you applying presently to sign the next project?

#ai #brand #automation #linkedin

Megha Gopal Badiger

I show you what works to construct trust-worthy-humanise and monetised brand into 2x visibility that cash flows | Ghostwriter | Ex- Research Analyst for B2B Events @Futurebridge

I assume my post today won't get at least 1 like.

Over 3 days I dealt with laziness and swapped entirely to another platform for outreach and connection.

Yet, trust me, using other platforms, though I'd been indolent too.

After running the platform, I found that LinkedIn wrapped down to a consistent flow.

– I couldn't find any brainstorming to write the next story.

– I didn't spend sufficient time engaging with ideals and peers.

– I didn't reply to comments and added insights from people whom I commented on in other posts.

– The audience who embarked on DM didn't even make time to hang out and commune.

I was lazy, but not in an erratic way.

Further, in a strategic manner.

→ I often used to open the LinkedIn app.
→ Close the PC rather than view the next process for
→ Target the region and keywords on search, then think of tomorrow.
→ No clue how I can prepare with technique and position. Still clarifying slightly.

The boredom rhythm restricted me to winding up.

The repetitive I'd been passed to ensure presence and consistency is unsolitude to hold.

Due to not getting rapid results.
Due to not feeling like sticking to getting those results.

With value giving and more.

Now, dueness turned into non-stick valuable.

lazy and invaluable blunder.

Of course. Not all day can you be awake with consistency. Liwesie, I was.

Trolling up for better.
Not to refuse to give value-driven
Posting experimentally and strategically
Having a structure and system to clarify.

Yup. I'm lazy and fatigued.

But the mindset I carry is excellent; I do wonder.

PS: Which platform you're trying to go for trial? 

#ai #brand #linkedin

After hearing NO it was fine to understand founder is busy. Yet this is more diplomatic to handle. 

For 24 hours, I deployed with why it wasn't working. The cold email sequence. 

The toxic to handle no response and replies. 
Did it buried in bringing up the rear. 

Along with cold emailing, I ponder the DM strategy is similar. 

Where the founder don't reply. 
I wait thoroughly and scroll over their background. 
I scrutinized pain points and research with AI objective. 
All credit goes on my positioning and proposition of strategy I can solve. 

By the way, the Data GTM is bundle of scraped of right Ideals, yet replying and following up isn't in pocket it's a hole to carry. 

I found founder and CEo replies not in emergency but let you know when it possible to read entire email and come back what's it all about. 

I urge with these busiest leads

1. Personalized message hinders eye catch whether to click the email

2. Critical the first line like a hook and greeting line to match within short go

3. Connect with those who mandate on my LinkedIn journey brand, who has been engaged, insight added on post and conversation, then email becomes vital to view. 

4. I learned I don't have to force to get reply, lead generation fly the kite when right communication, brand with sharing opinion, hang in trust in period

Periodically the cold emailing isn't fast rapid. 
The automation has been there. 

Doesn't mean the vulnerability and physical work eliminate your quality. 

** The connection first
** Trust building steadily
** Opinion and question intended
** Discovering the documentary
** Reach out to right to defense right people
Not to waste time. 

Then, outreach with message, DM and cold email to call. 

That's method. 
I'm exploring with more outreach system at the moment. 

Ps: Have you ever heard NO from direct email 

#ai #brand #linkedin

I was trying to snap professional photos for my LinkedIn profile, yet Android made me generative intellect. 

I usually don't have sufficient time to capture photos, film videos, or make images or recordings, and I have no one assisting me in content creation. 

1. The partnered at go down. 

2. The responsible and conscientious daughter

3. The strategist was online yet communicated personality with the community. 

4. The introvert socially gathered with strangers. 

5. I transact businesses online and offline with my handyman as one. 

My cellphone, camera 📷, and portraitist I'm with are clicking the way it is. 

Though, front clicking wasn't in my hand. 

So I trolled to carry off the generated and operative space. To give, upload, dump and resist it. 

I found Manus AI. 

I compiled my selfies and simple self-portraits into this AI agent.

To be frank, the AI creations turned my photo into a professional one. 

The exact instant it laid my fingers to headshot in clear, outstanding and legible. 

The Manus AI extracts your entire background, outline, and shape into the newest attire delineation and authoritative profile.

Ps: Have you observed my new profile picture? 

What do you want to know the PROMPT for assessing this picture?


#ai #linkedin

My Google Sheet has copy-pasted leads from research on LinkedIn.

Not just as research on AI with prompts. Give prey and get spray back with no retention.

I'd delegate my LinkedIn lead generation with exact keywords and audience centricity to fall in my solvency and engage to follow up and converse.

I asked Claude AI to defend my research of leads in a hyped-up manner.

"Give me a list of marketing funnels or founders and CEOs who 'niche' and employees, professionals, and investors who are entitled to a similar audience so I may connect, find them online, and rectify their landing page or profile to network."

My only intention was to network with a particular audience, middle levels and intermediaries, and connect on their company pages.

Because the founder may have a problem, yet the team, business collaboration, and partnership come outside the job.

Neither the founder, the employer, nor the employees are sufficiently inside to ride it out.

To gatekeep outside vision to execute it.

Businesses from B2B, B2C, or even face-to-face gatherings are also being nurtured into conversion and trading-related activities.

Hence, my research on the search bar

"Founder", "CEO", "CFO", "CCO", "professor", "investor", "energy", "solar", "education" – I profited with the "people section", "event section", "groups section", and company.

My Google Sheet is

1. tied with email contact details with automation. Perspeo.io, Final Scout, and Apollo.io click up with contact info.

2. The AI acts as a secondary in researching ICPs and customers who clue.

3. The prompting to wire up to lead generation or web scraping: the Claude AI connects the website to cloud running.

4. The middle person for warm relationships, cold emails, and personalised inbox openings. (Heyreach, instantly, io stimulus warming on DM.

The leads don't happen with the list of customers.

It happens with who you target, engagement, seeking them on their behalf on their landing, and profile scrolling with understanding.

-- To understand what's keeping them awake

-- To see hiring for a certain role where you can fit

-- To relate to relationships, follow up, and hone in to discover both

To automate with the right web software where the actual crowd gathers, buyers are decisive.

PS: Have you found anything relevant in my keyword search?

#ai #branding #linkedin

Busy founders reply in seconds to one email. 

I wondered how founders reply immediately. 

If ghosted = not interested 

Then cold emails are what?

I always cold email in front of us using PC- and phone-friendly mailing messages.

The engineered controversy I applied while emailing the leads from Google Sheets, LinkedIn keywords and Claude research with connectors.

It analyses one thing: that founders, coaches and c-suites are extremely busy, tied up with bionetwork, delegation and a massive table. Yet their busiest personnel make replies.

I cold emailed the funder yesterday. 

How come the email outreach has been the enraptured marketing to lead the funnel?

- The founder may read the whole email, but they signalise the subject.

- The recruiter doesn't have time to see what the candidate likes to solve; hence, they do reference checks. the profile to other HR

- The person clarified, opened the hyperlink in tabs, and understood what the sender wants to get back. It might reply 'yes' or 'no'. Waiting becomes a syndrome to test.

Well, lead generation has not been a highlight, and sign up to onboard.

If that happens. 

Among 10000+ leads, all won't line up; it takes 5 leads to board.

The DM, chatbot on social media, and cold email differ in how the personalisation and offer get to clicks.

The only difference I played isn't replies or follow-up.

It's how cold email nurtures person-to-person.

— The proposal that invites persistence next

— The HR who referred more HR-like ones

— The founder who had been looking at me as an expert – one day I led his business.

The connection to related matters.

Ps: Have you found your leads replied and ghosted? What's your next intent been? 

#ai #leads

Every Sunday strives my laziness to higher skies when it comes to consistency. 

Trust me I'm lazy when weekend arrives. 
My mind is filled with opinions that consistency is required. 

"Why there's a problem to leave out Saturday and Sunday. Not required to post. " 

That's me not a iota of consistently branding weekly ending. 

I'd endorsed with other task instead of sharing. 

1. Facebook marketplace to post marketing offline stuff
2. Instagram status story to upgrade what's happening in my life
3. Planning the batch of content with right documentary and alignments
4. Shopkeeping, package of groceries and other miscellaneous in one space

LinkedIn devastated in disguise for negligence. 

Yup😊. It's fine for me not to post on weekends. 

Silence doesn't mean unshakeable. It's open area to be next time LinkedIn. 
LinkedIn can  wait right. 


PS: DO YOU post on Sunday especially. What do you? 

#ai #branding #network #linkedin

Frankly, I need to adjust to the disrespect I face in how I present myself at work and in my online job.

I always put in reps and a constant, intensive pursuit without considering what may be or what's ahead.

My parents tortured me at home.
The client consistently postponed the calls for next week.
The projects and collaboration gigs stopped, as they're not available.
The online marketplace for personal work and physical products isn't signing up.

Yet, I deplore how the syndrome and overpass hurt and question one's worth.

➝ I observed the founders who can't access the API.

➝ The right candidates to clear out the clients' workflow at the remote

➝ The highlight reels landed after 3 years of unseen bung after bung.

➝ The strategist screamed when Outreach praised giving service to solve real business problems and was thus ghosted.

All points here are mine.

Eventually, my surroundings didn't know how I gave myself the lift. showed up noisily inside with a loud noise.

Show out when no one is listed. Thus, offline, no one clapped. My community on LinkedIn somehow augmented applause and support.

That's why your community is an influencer for your growth and ongoing development.

Today the weekend is clearing. The founder had to wait for the next call, which I am waiting to do.

The collaboration and outreach with the CEO on Facebook to construct the brand I am exploring with AI amplification.

Ensuring to do so as time goes on with illusions and tribulations.

In times of doom, no one analyses.

Your reaping doesn't apply to others either.

You do, however, whatever the situation.

Happy Saturday!
Ps: Do you observe your reps aren't seen officially and aligned with right ideals? 

#ai #network #linkedin

taplio

The Battle

Patrice Orenes-Lerma

Megha Badiger

Followers

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Performance ScoreMegha Badiger's LinkedIn Performance

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taplio

The Battle

Patrice Orenes-Lerma

Megha Badiger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreMegha Badiger's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance