Alex Poulos

Crossbeam

Crossbeam is the first and largest Ecosystem-Led Growth platform, used by over 30,000 companies to leverage their partner ecosystems to attract, convert, and grow customer relationships.

We are building something special here in the form of a new go-to-market motion we call Ecosystem-Led Growth. While all traditional playbooks are tapering off, ecosystem-led motions are becoming the most prolific drivers of efficient growth. As CMO, I lead Growth & Analytics, Brand & Content, Experiences & Events, Product Marketing, and Pricing & Packaging.

Chief Marketing Officer

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner, Stage 2 Capital

Pavilion

Instructor at Pavilion University's CMO School.

Executive Member

MadKudu

Advising the CEO and exec team on GTM strategy & execution topics.

Advisor

MadKudu is a no-code data activation platform that allows marketers to use data and science to run all of their go-to-market motions (product-led, marketing-led, sales-led, channel-led) with their current team and stack.

After serving as an advisor to the CEO, I joined as CRO to help shift the company from founder-led go-to-market to a more scalable motion. Developed the right customer profile to pursue, refined the right messaging to hook folks in, and recruited/promoted the right GTM exec talent (VP Marketing, VP Sales, VP Customer Success) to accelerate growth. During this time, we doubled ARR, got NRR to 130%+, and doubled the size of the GTM organization. We also raised a great Series A round in the midst of the economic downturn.

Chief Revenue Officer

Advising the CEO and exec team on GTM strategy & execution.

Various Companies

ON THE SIDE, I Invest in and advise great companies and leaders in software. Some of the companies I've been involved with through the years include:
⏵ Stage 2 Capital (2023-present): Limited Partner in the Catalyst fund that supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
⏵ Pavilion (2022-present): Executive Member and Instructor at the CMO School.
⏵ Product-Led Leaders (2022-present): Founding Member of a community of Product-Led Growth leaders sharing knowledge and best practices.
⏵ Cowboy Ventures (2022-2024): Wrangler for new investments.
⏵ Switchboard Software (2021-2023): Advisor to the CEO. Switchboard's next-generation software turns the constant deluge of data that enterprises experience today into smarter revenue decisions made faster and with more confidence.
⏵ Blendo.co (2019-2020): Advisor to the CEO. Blendo is a lightning-fast data integration platform for cloud data. Acquired by RudderStack in 2020.

Advisor & Investor

Dropbox

At DocSend we enable business leaders to confidently share critical documents and get real-time, actionable feedback. Acquired by Dropbox in 2021.

As CMO I was responsible for go-to-market and partnerships for a Product-Led Growth model. Created the DocSend Startup Index (https://docsend.com/index) to track the activity of the startup fundraising market and demystify the capital raise process. Set up the company's channel program with VCs, banks and strategic technology partners. Launched the DocSend Fundraising Network (https://docsend.com/fundraising-network) to connect quality founders with committed VCs. These strategies drove 2x YoY ARR growth resulting in a successful exit to Dropbox.

After the acquisition, I managed the DocSend marketing integration into the Dropbox organization, retaining all members of the marketing team and maintaining the highest growth rates across all Dropbox product.

Chief Marketing Officer (DocSend)

Chartio

Advising the CEO on GTM strategy & execution.

Chartio couples incredibly powerful data processing and visualization with an intuitive user interface. Our vision: the democratization of data. Acquired by Atlassian in 2021.

I ran go-to-market strategy and execution based on a 100% inbound marketing model targeting data-conscious SMB teams. I implemented a full customer lifecycle marketing approach that delivers value from awareness (DataSchool.com), interest & engagement to acquisition, onboarding & advocacy (Data Heroes). I also owned and managed all partnerships and alliances with companies like AWS, Snowflake, Fivetran, and others. In this capacity, I brought to market an industry-first OEM offering for an automated cloud data stack that led to streamlining customer experience and blue ocean growth.

Support.com

Support.com, Inc. (NASDAQ: SPRT) is a leading provider of cloud-based software and services to disrupt customer support and deliver a fantastic customer experience leading to happier customers and greater brand loyalty.

I was part of a new executive management team that came in to lead the transformation of the company from technology support services to a cloud software provider. I launched and marketed a brand new SaaS product in the customer support space that reached $1M ARR in 15 months via an ABM go-to-market strategy targeting midsize and enterprise customers.

VP Marketing & Customer Success

NetDimensions

Established in 1999, NetDimensions (AIM: NETD; OTCQX: NETDY) is a global provider of performance, knowledge and learning management systems. Acquired by the Learning Technologies Group in 2017.

I joined as CMO to build the marketing function from the ground up, create a model for growth internationally and establish the company as a leader in the enterprise learning & talent management market. I led the transformation of the company's offering to a SaaS model and I drove new product innovation by successfully launching four new products as part of a rebranded product suite. This resulted to a 4x increase of revenue during my time with the company.

Covisio 

Boutique agency providing expert online marketing services to technology companies worldwide.  Covisio’s clients included global brands like Interwoven/Autonomy, OpenText, SPSS/IBM, Biodesix, Xyleme and NetDimensions. 

I co-founded and built organically from the ground up a profitable marketing agency focused exclusively on the technology sector and offering solutions for integrated content marketing, social media engagement, webinar & email campaign execution and sales enablement.

Managing Director & Co-founder

SaaS GTM leader and entrepreneur at heart | CMO with multiple exits

Engineer turned marketer with 20 years executive experience developing marketing strategies and leading global, integrated execution for software brands. Exceptional record in building high-velocity, data-driven SaaS marketing teams for new products in high-growth environments. Proven effectiveness in partnering with product, sales, and customer success to create outstanding outcomes across the entire customer lifecycle for sustainable and profitable growth. Multiple successful exits.

Leadership - I am a fair and decisive manager with experience leading international and matrix teams working remotely. I believe in building a strong culture of marketing measurement, linking marketing objectives to revenue growth, and differentiating via unique points of view and strong moats. I build and develop teams that excel and have fun.

Skills - Superb analytical, organizational, communicational, and presentational skills. Results-driven reflecting individual leadership and a strong team spirit. Ability to lead by example and innovate with an excellent grasp of both business and technology issues.

Overseeing marketing, sales, customer success, and partnerships. Humbled & excited to be working with some of the most forward-thinking B2B marketing teams in the industry as our customers.

MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack. We power PLG marketing at scale.

Deb Mukherjee

Founder, AI x Ecom • DTC AOV & CRO Consultant • Ex-Numeral (YC23), Wonderment

Hello there! Thanks for perusing my profile.

I'm Deb, a SaaS growth leader with ~10 years of experience working with 40+ orgs across the globe. 

Currently, I'm building Blync AI, the revenue acceleration platform for ecom stores around the globe.

A few of my humble brags:

- Consistently added $500k in pipeline revenue through organic channels every month at Numeral
- Grew Staytuned's revenue by 33% through organic marketing strategies
- Launched and scaled Wonderment's agency partner program to 10+ agencies in the first two months
- Accelerated DelightChat's launch and scaled the company to 50 paid customers in the first six months of operation

P.S.: Read the individual experiences to know more.

Besides that, I have managed FT team members, freelancers, and agencies to get stuff done while coordinating with different departments to launch campaigns and drive ROI. 

Want me to help you launch and scale your SaaS marketing ops? I also help Seed and Series A startups as a Fractional CMO. 

Drop a line at debgotwired@gmail.com or DM me here on LinkedIn.

Fractional Growth Marketer & Content Strategist - B2B SaaS Brands

I'm helping growth-stage startups like Triple Whale, Shopify Retail, DTC Newsletter, Prive, and a few others with content that's centered around search intent but also optimized to rank on the big G. 

- Increased site traffic by 120% with a handful of articles in just 3 months
- Helped several high-difficulty keywords to rank on #1 
- Wrote ad copies that created $10k in sales pipeline 

Want similar results for your ecomtech or B2B SaaS company? Connect with me for a free 30-min consultation.

𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝟮𝟬𝟮𝟯 𝗺𝗼𝗱𝗲𝗹 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀. 𝗧𝗵𝗮𝘁 𝘄𝗶𝗻𝗱𝗼𝘄 𝗶𝘀 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗳𝗮𝘀𝘁.

Gemini 3's (by Google DeepMind) new benchmarks do not just improve scores. They cross reliability thresholds that change what product and data teams can actually automate.

𝐓𝐡𝐞 𝐬𝐡𝐢𝐟𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬

Teams currently spend hours stitching together logs, session replays, and scattered screenshots when something breaks. Results on ScreenSpot, Video MMMU, and OmniDoc show that models can now interpret these inputs directly. 

The messy step of converting real-world evidence into structured data becomes something the model can finally do.

Example: 

Checkout conversion drops eight percent. Instead of waiting for an analyst to pull funnels, join tables, and review replays, a PM pastes a screenshot of the error state and asks what failed. The model reads the interface, matches it with logs, and traces the root issue. This is already possible.

𝐖𝐡𝐚𝐭 𝐣𝐮𝐬𝐭 𝐛𝐞𝐜𝐚𝐦𝐞 𝐯𝐢𝐚𝐛𝐥𝐞

1. Investigation tools that work on raw evidence

Performance on CharXiv and MMMU shows that models can read screenshots, PDFs, charts, and fragmented inputs without preprocessing. Tools no longer need everything piped into a dashboard. They can use whatever evidence the team already has.

2. Real root cause analysis through conversation

Better multistep reasoning lets models form hypotheses, test them, reject or validate, and continue deeper. PMs can now explore churn shifts, funnel breaks, or usage anomalies through natural language instead of SQL or tickets in a queue.

3. Agents that can run multistep workflows without constant supervision

T Bench and Terminal Bench show stable execution with memory. Workflows like RCA summaries, alert triage, experiment documentation, data quality checks, and internal knowledge upkeep can become agent-first rather than human-first.

4. Investigations that stay coherent over long horizons

Vending Bench proves that the model can hold context for extended tasks. Teams can now run multi-day investigations without losing the plot every session.

𝐓𝐡𝐞 𝐩𝐚𝐭𝐭𝐞𝐫𝐧 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠

Teams are now redesigning their entire incident loop from “human interprets, then queries” to “model interprets and queries, human validates.” 

The work shifts from slow, sequential steps to parallel investigation, where the model handles the grunt work across multiple data sources.

𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐧𝐞𝐱𝐭

The bottleneck is whether your workflows are designed for an AI native world: from batch to real-time, from reactive to proactive, from human in the loop to human on the loop.

Teams that redesign their systems around this shift will compound advantages over those who just plug AI into existing steps.

What workflow in your stack would look completely different if you rebuilt it with these capabilities in mind today?

Founder, Stealth <​Data x Gen AI x Product​> • Product & Growth Advisor for AI Companies • Ex-Numeral (YC23), Wonderment

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Alex Poulos

Deb Mukherjee

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The Battle

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Deb Mukherjee

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Deb Mukherjee's LinkedIn Performance

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