Alex Poulos

Crossbeam

Crossbeam is the first and largest Ecosystem-Led Growth platform, used by over 30,000 companies to leverage their partner ecosystems to attract, convert, and grow customer relationships.

We are building something special here in the form of a new go-to-market motion we call Ecosystem-Led Growth. While all traditional playbooks are tapering off, ecosystem-led motions are becoming the most prolific drivers of efficient growth. As CMO, I lead Growth & Analytics, Brand & Content, Experiences & Events, Product Marketing, and Pricing & Packaging.

Chief Marketing Officer

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner, Stage 2 Capital

Pavilion

Instructor at Pavilion University's CMO School.

Executive Member

MadKudu

Advising the CEO and exec team on GTM strategy & execution topics.

Advisor

MadKudu is a no-code data activation platform that allows marketers to use data and science to run all of their go-to-market motions (product-led, marketing-led, sales-led, channel-led) with their current team and stack.

After serving as an advisor to the CEO, I joined as CRO to help shift the company from founder-led go-to-market to a more scalable motion. Developed the right customer profile to pursue, refined the right messaging to hook folks in, and recruited/promoted the right GTM exec talent (VP Marketing, VP Sales, VP Customer Success) to accelerate growth. During this time, we doubled ARR, got NRR to 130%+, and doubled the size of the GTM organization. We also raised a great Series A round in the midst of the economic downturn.

Chief Revenue Officer

Advising the CEO and exec team on GTM strategy & execution.

Various Companies

ON THE SIDE, I Invest in and advise great companies and leaders in software. Some of the companies I've been involved with through the years include:
⏵ Stage 2 Capital (2023-present): Limited Partner in the Catalyst fund that supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
⏵ Pavilion (2022-present): Executive Member and Instructor at the CMO School.
⏵ Product-Led Leaders (2022-present): Founding Member of a community of Product-Led Growth leaders sharing knowledge and best practices.
⏵ Cowboy Ventures (2022-2024): Wrangler for new investments.
⏵ Switchboard Software (2021-2023): Advisor to the CEO. Switchboard's next-generation software turns the constant deluge of data that enterprises experience today into smarter revenue decisions made faster and with more confidence.
⏵ Blendo.co (2019-2020): Advisor to the CEO. Blendo is a lightning-fast data integration platform for cloud data. Acquired by RudderStack in 2020.

Advisor & Investor

Dropbox

At DocSend we enable business leaders to confidently share critical documents and get real-time, actionable feedback. Acquired by Dropbox in 2021.

As CMO I was responsible for go-to-market and partnerships for a Product-Led Growth model. Created the DocSend Startup Index (https://docsend.com/index) to track the activity of the startup fundraising market and demystify the capital raise process. Set up the company's channel program with VCs, banks and strategic technology partners. Launched the DocSend Fundraising Network (https://docsend.com/fundraising-network) to connect quality founders with committed VCs. These strategies drove 2x YoY ARR growth resulting in a successful exit to Dropbox.

After the acquisition, I managed the DocSend marketing integration into the Dropbox organization, retaining all members of the marketing team and maintaining the highest growth rates across all Dropbox product.

Chief Marketing Officer (DocSend)

Chartio

Advising the CEO on GTM strategy & execution.

Chartio couples incredibly powerful data processing and visualization with an intuitive user interface. Our vision: the democratization of data. Acquired by Atlassian in 2021.

I ran go-to-market strategy and execution based on a 100% inbound marketing model targeting data-conscious SMB teams. I implemented a full customer lifecycle marketing approach that delivers value from awareness (DataSchool.com), interest & engagement to acquisition, onboarding & advocacy (Data Heroes). I also owned and managed all partnerships and alliances with companies like AWS, Snowflake, Fivetran, and others. In this capacity, I brought to market an industry-first OEM offering for an automated cloud data stack that led to streamlining customer experience and blue ocean growth.

Support.com

Support.com, Inc. (NASDAQ: SPRT) is a leading provider of cloud-based software and services to disrupt customer support and deliver a fantastic customer experience leading to happier customers and greater brand loyalty.

I was part of a new executive management team that came in to lead the transformation of the company from technology support services to a cloud software provider. I launched and marketed a brand new SaaS product in the customer support space that reached $1M ARR in 15 months via an ABM go-to-market strategy targeting midsize and enterprise customers.

VP Marketing & Customer Success

NetDimensions

Established in 1999, NetDimensions (AIM: NETD; OTCQX: NETDY) is a global provider of performance, knowledge and learning management systems. Acquired by the Learning Technologies Group in 2017.

I joined as CMO to build the marketing function from the ground up, create a model for growth internationally and establish the company as a leader in the enterprise learning & talent management market. I led the transformation of the company's offering to a SaaS model and I drove new product innovation by successfully launching four new products as part of a rebranded product suite. This resulted to a 4x increase of revenue during my time with the company.

Covisio 

Boutique agency providing expert online marketing services to technology companies worldwide.  Covisio’s clients included global brands like Interwoven/Autonomy, OpenText, SPSS/IBM, Biodesix, Xyleme and NetDimensions. 

I co-founded and built organically from the ground up a profitable marketing agency focused exclusively on the technology sector and offering solutions for integrated content marketing, social media engagement, webinar & email campaign execution and sales enablement.

Managing Director & Co-founder

SaaS GTM leader and entrepreneur at heart | CMO with multiple exits

Engineer turned marketer with 20 years executive experience developing marketing strategies and leading global, integrated execution for software brands. Exceptional record in building high-velocity, data-driven SaaS marketing teams for new products in high-growth environments. Proven effectiveness in partnering with product, sales, and customer success to create outstanding outcomes across the entire customer lifecycle for sustainable and profitable growth. Multiple successful exits.

Leadership - I am a fair and decisive manager with experience leading international and matrix teams working remotely. I believe in building a strong culture of marketing measurement, linking marketing objectives to revenue growth, and differentiating via unique points of view and strong moats. I build and develop teams that excel and have fun.

Skills - Superb analytical, organizational, communicational, and presentational skills. Results-driven reflecting individual leadership and a strong team spirit. Ability to lead by example and innovate with an excellent grasp of both business and technology issues.

Overseeing marketing, sales, customer success, and partnerships. Humbled & excited to be working with some of the most forward-thinking B2B marketing teams in the industry as our customers.

MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack. We power PLG marketing at scale.

Dreamfuel

The mental performance platform for winning teams and individuals.

Growing a company can be incredibly difficult, especially when there are investors and other stakeholders demanding performance. We've been there too.

Dreamfuel helps take the edge off of this pressure and increase performance by implementing a suite of proven mindset and mindfulness tools and techniques. These techniques are similar to those used by the mindset coaches of professional athletes, celebrities, and high profile CEOs in order to help them perform daily under pressure. But the real magic happens when theses tools are applied across entire teams or departments.

We've successfully applied these practices at high growth companies, with measurable success in the areas of sales, marketing, clients success, engineering, and leadership.

Dreamfuel was founded in loyal and loving service to life’s greatest challenges, teachers, and triumphs.

CEO & Co-Founder

Meditation Mondays

Every week I host a remote guided meditation for the LinkedIn tech and business community.

Host & Meditation Coach

Powderkeg

Continuing my work with Powderkeg as a part-time adviser and full-time fan of the company, it’s mission, and the awesome tech community we are in loyal service of.

Adviser

Had the privilege of working with a team of the most talented, motivated, and caring people I’ve had the opportunity to launch a company with.

During this period, we thoroughly researched and engineered an emerging solution to the largest challenge facing growing tech communities beyond Silicon Valley. And that’s authentically connecting tech companies to qualified new team members who can truly own their cultures and their missions (or “whys”).

In addition, during my time as a full-time staff member, our team successfully:

Launched Tech Census content and data driven research initiatives in eight metros, garnering local and national media, government attention, and references and partnerships from dozens of tech organizations;

Launched the first talent focused Culture Profiles;

Built a national corporate membership program;

Helped grow annual company revenues several hundred percent;

Helped ink our core values (what I most enjoyed);

Worked with our CEO to successfully complete our first technology fundraise.

I look forward to continuing my work with Powderkeg as a part-time adviser and full time fan of the company, it’s mission, and the awesome tech community we are in loyal service of.

Co-founder & CMO

Indiana University Kelley School of Business

Built the Indianapolis Kelley School of Business's first digital marketing curriculum

Adjunct Professor of Digital Marketing

Relevance - Content Promotion News and Insights

2016 - Sold company.
2015 - Enterprise Account Executive, booking $2.4 million in closed won enterprise business, 56% close rate on qualified opportunities, including Intel, Office Depot, INTL FC Stone, Xero, Clearesult, Humana, Maetrics, Ashley Furniture, and others.
2012 - 2014 - CMO: Responsible for managing and aligning sales and marketing.

Co-Founder

Grew business from $1.3MM ARR in 2009 to $10.9MM ARR in 2011 bootstrapped, with an average operating margin of 22.4%. This was a team effort from a remarkable and talented group of individuals. It was a blast!

My responsibilities in 2011 and 2012 included the following: leading a company of near 100 people through rapid growth; management of the executive team; vision & strategy, and M&A activity.

2012:
-IBJs Fastest Growing Company in Indiana Winner, #1
-Inc 500 winner, #136
-Best Places to Work in Indiana Winner

2011:
-Inc. 500 winner, #58
-Best Places to Work in Indiana Winner
-Mira Innovation of the Year Winner

My responsibilities from 2007 to 2010 included the following: leading the company through rapid growth of 100%+ each year; vision & strategy; sales; financial management, Internet marketing consulting, including organic Search Engine Optimization (SEO), conversion rate analysis, b2b/b2c eCommerce & viral marketing; public relations, including speaking events & article writing; company marketing; and client project management.

President & Co-founder

CRA International

Consultant for Intellectual Property (IP) strategy and litigation engagements.  Consulted in a number of industries, including biotech, telecom, hedge fund, retail banking, pharma, medical devices and defense.

Associate

Analyst

Co-Founder & CEO at Dreamfuel | The Mental Performance Platform for Founders & CEOs | 3x Inc. 500 Founder

It was luck. I was leading my first high-growth startup. We were growing quickly, but we were just slipping on our targets. Worse, our team was struggling mentally, and we had several staff turnover due to burnout.

Truth is, I was on the edge of burnout myself. My nerves were starting to get the best of me. I could feel my heart racing during meetings. I couldn't stop my brain from ruminating at night, and I spent almost half my workday in a "stress-coma" staring blankly at my computer screen.

That was when I met a neuroscientist by the name of Dr. Diane Powell. It was a chance encounter. I was helping Diane with a marketing project she was working on in the autism space. I told her my struggles, and she shared some neuroscience-based mental performance tools with me. Ones she thought would help.

I remember the day I shared those tools with my exec team, and started using them myself. Quickly, I was able to shed my anxiety and show up with more confidence and presence than ever before. We achieved Inc. 58 and a 3,597% 3 year growth rate.

My friends in the tech space wanted to know what I was doing. I went off to get my masters in Applied Neuroscience and Dreamfuel was born.

Since then, we've helped executive teams at leading scaleups around the country stay in flow state where they are 5x more productive and enjoy their work more.

Mental performance coaching helps you:
>Manage the emotional ups and downs of your board
>Maintain a positive mindset within your team that trickles all the way down to your clients
>Finish the day strong with no afternoon drag
>Quickly bounce back from setbacks and tough news
>Boost creative flow when you need it most
>Get more done in less time (feeling in the zone!)
>Stay disciplined and better manage your time
>Feel powerful, comfortable and at ease
>Find emotional stability in the face of uncertainty
>Lead with confidence and strength
>Foster great relationships with your stakeholders
>Do the best work of your life, while not sacrificing the things that matter most to you.

Give yourself the gift of an elite mindset that can whether the endless physiological blows of being a technology executive.

Find out more at dreamfuel.com.

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The Battle

Alex Poulos

Kevin Bailey

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