Alex Poulos

Crossbeam

Crossbeam is the first and largest Ecosystem-Led Growth platform, used by over 30,000 companies to leverage their partner ecosystems to attract, convert, and grow customer relationships.

We are building something special here in the form of a new go-to-market motion we call Ecosystem-Led Growth. While all traditional playbooks are tapering off, ecosystem-led motions are becoming the most prolific drivers of efficient growth. As CMO, I lead Growth & Analytics, Brand & Content, Experiences & Events, Product Marketing, and Pricing & Packaging.

Chief Marketing Officer

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner, Stage 2 Capital

Pavilion

Instructor at Pavilion University's CMO School.

Executive Member

MadKudu

Advising the CEO and exec team on GTM strategy & execution topics.

Advisor

MadKudu is a no-code data activation platform that allows marketers to use data and science to run all of their go-to-market motions (product-led, marketing-led, sales-led, channel-led) with their current team and stack.

After serving as an advisor to the CEO, I joined as CRO to help shift the company from founder-led go-to-market to a more scalable motion. Developed the right customer profile to pursue, refined the right messaging to hook folks in, and recruited/promoted the right GTM exec talent (VP Marketing, VP Sales, VP Customer Success) to accelerate growth. During this time, we doubled ARR, got NRR to 130%+, and doubled the size of the GTM organization. We also raised a great Series A round in the midst of the economic downturn.

Chief Revenue Officer

Advising the CEO and exec team on GTM strategy & execution.

Various Companies

ON THE SIDE, I Invest in and advise great companies and leaders in software. Some of the companies I've been involved with through the years include:
⏵ Stage 2 Capital (2023-present): Limited Partner in the Catalyst fund that supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
⏵ Pavilion (2022-present): Executive Member and Instructor at the CMO School.
⏵ Product-Led Leaders (2022-present): Founding Member of a community of Product-Led Growth leaders sharing knowledge and best practices.
⏵ Cowboy Ventures (2022-2024): Wrangler for new investments.
⏵ Switchboard Software (2021-2023): Advisor to the CEO. Switchboard's next-generation software turns the constant deluge of data that enterprises experience today into smarter revenue decisions made faster and with more confidence.
⏵ Blendo.co (2019-2020): Advisor to the CEO. Blendo is a lightning-fast data integration platform for cloud data. Acquired by RudderStack in 2020.

Advisor & Investor

Dropbox

At DocSend we enable business leaders to confidently share critical documents and get real-time, actionable feedback. Acquired by Dropbox in 2021.

As CMO I was responsible for go-to-market and partnerships for a Product-Led Growth model. Created the DocSend Startup Index (https://docsend.com/index) to track the activity of the startup fundraising market and demystify the capital raise process. Set up the company's channel program with VCs, banks and strategic technology partners. Launched the DocSend Fundraising Network (https://docsend.com/fundraising-network) to connect quality founders with committed VCs. These strategies drove 2x YoY ARR growth resulting in a successful exit to Dropbox.

After the acquisition, I managed the DocSend marketing integration into the Dropbox organization, retaining all members of the marketing team and maintaining the highest growth rates across all Dropbox product.

Chief Marketing Officer (DocSend)

Chartio

Advising the CEO on GTM strategy & execution.

Chartio couples incredibly powerful data processing and visualization with an intuitive user interface. Our vision: the democratization of data. Acquired by Atlassian in 2021.

I ran go-to-market strategy and execution based on a 100% inbound marketing model targeting data-conscious SMB teams. I implemented a full customer lifecycle marketing approach that delivers value from awareness (DataSchool.com), interest & engagement to acquisition, onboarding & advocacy (Data Heroes). I also owned and managed all partnerships and alliances with companies like AWS, Snowflake, Fivetran, and others. In this capacity, I brought to market an industry-first OEM offering for an automated cloud data stack that led to streamlining customer experience and blue ocean growth.

Support.com

Support.com, Inc. (NASDAQ: SPRT) is a leading provider of cloud-based software and services to disrupt customer support and deliver a fantastic customer experience leading to happier customers and greater brand loyalty.

I was part of a new executive management team that came in to lead the transformation of the company from technology support services to a cloud software provider. I launched and marketed a brand new SaaS product in the customer support space that reached $1M ARR in 15 months via an ABM go-to-market strategy targeting midsize and enterprise customers.

VP Marketing & Customer Success

NetDimensions

Established in 1999, NetDimensions (AIM: NETD; OTCQX: NETDY) is a global provider of performance, knowledge and learning management systems. Acquired by the Learning Technologies Group in 2017.

I joined as CMO to build the marketing function from the ground up, create a model for growth internationally and establish the company as a leader in the enterprise learning & talent management market. I led the transformation of the company's offering to a SaaS model and I drove new product innovation by successfully launching four new products as part of a rebranded product suite. This resulted to a 4x increase of revenue during my time with the company.

Covisio 

Boutique agency providing expert online marketing services to technology companies worldwide.  Covisio’s clients included global brands like Interwoven/Autonomy, OpenText, SPSS/IBM, Biodesix, Xyleme and NetDimensions. 

I co-founded and built organically from the ground up a profitable marketing agency focused exclusively on the technology sector and offering solutions for integrated content marketing, social media engagement, webinar & email campaign execution and sales enablement.

Managing Director & Co-founder

SaaS GTM leader and entrepreneur at heart | CMO with multiple exits

Engineer turned marketer with 20 years executive experience developing marketing strategies and leading global, integrated execution for software brands. Exceptional record in building high-velocity, data-driven SaaS marketing teams for new products in high-growth environments. Proven effectiveness in partnering with product, sales, and customer success to create outstanding outcomes across the entire customer lifecycle for sustainable and profitable growth. Multiple successful exits.

Leadership - I am a fair and decisive manager with experience leading international and matrix teams working remotely. I believe in building a strong culture of marketing measurement, linking marketing objectives to revenue growth, and differentiating via unique points of view and strong moats. I build and develop teams that excel and have fun.

Skills - Superb analytical, organizational, communicational, and presentational skills. Results-driven reflecting individual leadership and a strong team spirit. Ability to lead by example and innovate with an excellent grasp of both business and technology issues.

Overseeing marketing, sales, customer success, and partnerships. Humbled & excited to be working with some of the most forward-thinking B2B marketing teams in the industry as our customers.

MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack. We power PLG marketing at scale.

KD DESHPANDE

Simplified

One app to create, collaborate and scale your marketing.

Meet the powerful design platform that helps you create content, scale your brand, and collaborate with your team like never before.

Founder & CEO

Facebook

Product Manager 

Uber

I manage a team of Product Managers in San Francisco & Amsterdam (I am hiring*). The team is focused on user engagement, growth & monetization by maximizing the value of every customer interaction across Uber businesses.

We build products to enable win back, cross-sell/upsell products by delivering most personalized experiences to riders and eaters at scale throughout the customer journey.

Product Management

Marketo

Managed suit of products that enables partners, marketers and developers to reach tens of thousands customers. Lead the product innovation & partnerships team to build the products so Marketo customers can easily discover & deploy enterprise ready application in one click. Managed a team of product managers, engineers.

GM Product Innovation & Partnerships

-- Integration of products post acqusition & launch of  Mobile Marketing Automation product portfolios in Marketo's Marketing Universe. 
-- Lead a team of product managers & engineering to empower marketers to deliver contextually-informed messages on mobile by leveraging insights collected across multiple channels. 
-- Launched 0 to 1 products to enable location based as well as SMS marketing. Lead product management for Marketo's international expansion efforts including Japan market.

Head of Product

Vessel.io (Acquired by Marketo)

CEO
-- Raised venture capital funding ($XX Million) from top VCs. 
-- Negotiated the M&A for the company and managed the successful product acquisition and integration. 
-- Hired top-talent and built engineering, marketing, UX/UI, community, customer success orgs.

Product Management (Mobile & Web apps, SDK's)
-- Lead team through moderate pivots, Worked with customers, prospects to understand requirements & identify gaps in existing solutions then design a user interface. 
-- Built MVP which allowed mobile marketers to quickly run A/B tests, marketing campaigns and track analytics without technical hassle & redeployment of a mobile app. 
-- Managed Self serve to sign up & on-boarding flows. Optimized for better conversions.

Technical Depth
-- Developed a platform along with other engineers using Django, RabbitMQ, ElasticSearch, Redis, DyanmoDB, Amazon RDS, SCSS, JQuery bootstrap.
Architected & developed mobile SDK for iOS, Android, PhoneGap.

Speaking engagements and Press:
- Thought leadership and speaking engagement on online mobile growth marketing, hacking, user acquisition.

CEO & Co-Founder

tunein

I joined Tunein at very early stage and responsible for building mobile apps grounds up to handle millions of users every day.

I lead mobile teams, created technical specifications and estimates for new features, then executed from start to finish. Worked closely with designers & convert wireframes and/or high fidelity comps to deliver simple, efficient and functional code. 

Also, I was involved with worldwide partners like Ford, Tesla, HTC, Samsung to deliver smallest possible code footprint to work across multiple devices (mobile, tablets, TV, Auto ) in multiple locales.

Sr. Software Engineer, Mobile

Virtuon Incorporated

Virtuon transforms sluggish and rigid businesses into flexible, scalable, and agile competitors.  By leveraging virtualization and cloud computing solutions, Virtuon provides clients with the ability to quickly adapt to rapidly changing competitive landscapes.  Virtuon know you’re operating in challenging environments, and plays a role of the co-pilot in business needs to excel. Virtuon provides cloud computing services , solutions, business consultancy, training , products development,

Co-Founder & CTO

BMC Software

Worked on various research and development products at BMC including Marimba , Remedy , ITSM, BladeLogic .A Fabricated Change and Configuration management solution with remedy to implement BMC Closed-loop Change and Configuration Management for Windows Vista™”.

Software Engineer

Symantec

Developed web-based dynamic package for the tours and travels industry which will automatically manage the tour and will generate the best tour plan for the customers and give the best possible package as per the budget with various facilities such as email confirmation, car and hotel bookings, cancellations of the plan, profile updating, virtual tours.

I am entrepreneurial product leader who founded two SaaS companies, built teams & products from grounds up, raised venture capital, and successfully sold the business through an M&A exit. 

Marketo acquired my last company (Vessel.io). 

Area of expertise:

Leadership: Hire and develop talent, Managing PM, engineering and mobile teams
Product Management: 0 to 1 Product, Vision and strategy definition, stakeholder alignment, roadmap/priorities/trade-offs/ship
Finance management: P&L management for BUs.
Large teams: Ability to drive consensus across diverse, global technology and business stakeholders. Own complex, multi-faceted, open-ended problems and drive them to completion.
User experience: Passion for customer delight and user journey from product discovery to experience

Specialize in: Mobile & Web Apps. Enterprise, SaaS Products, MarTech, AdTech 


One app to create, collaborate and scale your marketing.

Meet the powerful design platform that helps you create content, scale your brand, and collaborate with your team like never before. 

taplio

The Battle

Alex Poulos

KD DESHPANDE

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