Alex Poulos

SaaS GTM leader and entrepreneur at heart | CMO with multiple exits

Engineer turned marketer with 20 years executive experience developing go-to-market strategies and leading integrated execution for top software brands. Exceptional record in building high-velocity, data-driven teams that innovate and differentiate in high-growth environments. Proven effectiveness in aligning marketing, product, sales, partnerships, and customer success execs and Boards to create outstanding outcomes across the entire customer lifecycle for sustainable and profitable growth. Multiple successful exits.

Leadership - I am a fair and decisive manager with experience leading international and matrix teams. I believe in building a strong culture of measurement, linking go-to-market objectives to customer value that drives revenue growth, and differentiating via unique points of view and sustainable moats. I build and develop teams that excel and have fun.

Skills - Superb analytical, organizational, communicational, and presentational skills. First-principles thinker and results-driven reflecting individual leadership and a strong team spirit. Ability to lead by example and innovate with an excellent grasp of both business and technology issues.

Chief Revenue Officer

Overseeing marketing, sales, customer success, and partnerships. Humbled & excited to be working with some of the most forward-thinking B2B marketing teams in the industry as our customers.

MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack. We power PLG marketing at scale.

KD DESHPANDE

Simplified

One app to create, collaborate and scale your marketing.

Meet the powerful design platform that helps you create content, scale your brand, and collaborate with your team like never before.

Founder & CEO

Facebook

Product Manager 

Uber

I manage a team of Product Managers in San Francisco & Amsterdam (I am hiring*). The team is focused on user engagement, growth & monetization by maximizing the value of every customer interaction across Uber businesses.

We build products to enable win back, cross-sell/upsell products by delivering most personalized experiences to riders and eaters at scale throughout the customer journey.

Product Management

Marketo

Managed suit of products that enables partners, marketers and developers to reach tens of thousands customers. Lead the product innovation & partnerships team to build the products so Marketo customers can easily discover & deploy enterprise ready application in one click. Managed a team of product managers, engineers.

GM Product Innovation & Partnerships

-- Integration of products post acqusition & launch of  Mobile Marketing Automation product portfolios in Marketo's Marketing Universe. 
-- Lead a team of product managers & engineering to empower marketers to deliver contextually-informed messages on mobile by leveraging insights collected across multiple channels. 
-- Launched 0 to 1 products to enable location based as well as SMS marketing. Lead product management for Marketo's international expansion efforts including Japan market.

Head of Product

Vessel.io (Acquired by Marketo)

CEO
-- Raised venture capital funding ($XX Million) from top VCs. 
-- Negotiated the M&A for the company and managed the successful product acquisition and integration. 
-- Hired top-talent and built engineering, marketing, UX/UI, community, customer success orgs.

Product Management (Mobile & Web apps, SDK's)
-- Lead team through moderate pivots, Worked with customers, prospects to understand requirements & identify gaps in existing solutions then design a user interface. 
-- Built MVP which allowed mobile marketers to quickly run A/B tests, marketing campaigns and track analytics without technical hassle & redeployment of a mobile app. 
-- Managed Self serve to sign up & on-boarding flows. Optimized for better conversions.

Technical Depth
-- Developed a platform along with other engineers using Django, RabbitMQ, ElasticSearch, Redis, DyanmoDB, Amazon RDS, SCSS, JQuery bootstrap.
Architected & developed mobile SDK for iOS, Android, PhoneGap.

Speaking engagements and Press:
- Thought leadership and speaking engagement on online mobile growth marketing, hacking, user acquisition.

CEO & Co-Founder

tunein

I joined Tunein at very early stage and responsible for building mobile apps grounds up to handle millions of users every day.

I lead mobile teams, created technical specifications and estimates for new features, then executed from start to finish. Worked closely with designers & convert wireframes and/or high fidelity comps to deliver simple, efficient and functional code. 

Also, I was involved with worldwide partners like Ford, Tesla, HTC, Samsung to deliver smallest possible code footprint to work across multiple devices (mobile, tablets, TV, Auto ) in multiple locales.

Sr. Software Engineer, Mobile

Virtuon Incorporated

Virtuon transforms sluggish and rigid businesses into flexible, scalable, and agile competitors.  By leveraging virtualization and cloud computing solutions, Virtuon provides clients with the ability to quickly adapt to rapidly changing competitive landscapes.  Virtuon know you’re operating in challenging environments, and plays a role of the co-pilot in business needs to excel. Virtuon provides cloud computing services , solutions, business consultancy, training , products development,

Co-Founder & CTO

BMC Software

Worked on various research and development products at BMC including Marimba , Remedy , ITSM, BladeLogic .A Fabricated Change and Configuration management solution with remedy to implement BMC Closed-loop Change and Configuration Management for Windows Vista™”.

Software Engineer

Symantec

Developed web-based dynamic package for the tours and travels industry which will automatically manage the tour and will generate the best tour plan for the customers and give the best possible package as per the budget with various facilities such as email confirmation, car and hotel bookings, cancellations of the plan, profile updating, virtual tours.

I am entrepreneurial product leader who founded two SaaS companies, built teams & products from grounds up, raised venture capital, and successfully sold the business through an M&A exit. 

Marketo acquired my last company (Vessel.io). 

Area of expertise:

Leadership: Hire and develop talent, Managing PM, engineering and mobile teams
Product Management: 0 to 1 Product, Vision and strategy definition, stakeholder alignment, roadmap/priorities/trade-offs/ship
Finance management: P&L management for BUs.
Large teams: Ability to drive consensus across diverse, global technology and business stakeholders. Own complex, multi-faceted, open-ended problems and drive them to completion.
User experience: Passion for customer delight and user journey from product discovery to experience

Specialize in: Mobile & Web Apps. Enterprise, SaaS Products, MarTech, AdTech 


One app to create, collaborate and scale your marketing.

Meet the powerful design platform that helps you create content, scale your brand, and collaborate with your team like never before. 

taplio

The Battle

Alex Poulos

KD DESHPANDE

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