Alex Poulos

Crossbeam

Crossbeam is the first and largest Ecosystem-Led Growth platform, used by over 30,000 companies to leverage their partner ecosystems to attract, convert, and grow customer relationships.

We are building something special here in the form of a new go-to-market motion we call Ecosystem-Led Growth. While all traditional playbooks are tapering off, ecosystem-led motions are becoming the most prolific drivers of efficient growth. As CMO, I lead Growth & Analytics, Brand & Content, Experiences & Events, Product Marketing, and Pricing & Packaging.

Chief Marketing Officer

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner, Stage 2 Capital

Pavilion

Instructor at Pavilion University's CMO School.

Executive Member

MadKudu

Advising the CEO and exec team on GTM strategy & execution topics.

Advisor

MadKudu is a no-code data activation platform that allows marketers to use data and science to run all of their go-to-market motions (product-led, marketing-led, sales-led, channel-led) with their current team and stack.

After serving as an advisor to the CEO, I joined as CRO to help shift the company from founder-led go-to-market to a more scalable motion. Developed the right customer profile to pursue, refined the right messaging to hook folks in, and recruited/promoted the right GTM exec talent (VP Marketing, VP Sales, VP Customer Success) to accelerate growth. During this time, we doubled ARR, got NRR to 130%+, and doubled the size of the GTM organization. We also raised a great Series A round in the midst of the economic downturn.

Chief Revenue Officer

Advising the CEO and exec team on GTM strategy & execution.

Various Companies

ON THE SIDE, I Invest in and advise great companies and leaders in software. Some of the companies I've been involved with through the years include:
⏵ Stage 2 Capital (2023-present): Limited Partner in the Catalyst fund that supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
⏵ Pavilion (2022-present): Executive Member and Instructor at the CMO School.
⏵ Product-Led Leaders (2022-present): Founding Member of a community of Product-Led Growth leaders sharing knowledge and best practices.
⏵ Cowboy Ventures (2022-2024): Wrangler for new investments.
⏵ Switchboard Software (2021-2023): Advisor to the CEO. Switchboard's next-generation software turns the constant deluge of data that enterprises experience today into smarter revenue decisions made faster and with more confidence.
⏵ Blendo.co (2019-2020): Advisor to the CEO. Blendo is a lightning-fast data integration platform for cloud data. Acquired by RudderStack in 2020.

Advisor & Investor

Dropbox

At DocSend we enable business leaders to confidently share critical documents and get real-time, actionable feedback. Acquired by Dropbox in 2021.

As CMO I was responsible for go-to-market and partnerships for a Product-Led Growth model. Created the DocSend Startup Index (https://docsend.com/index) to track the activity of the startup fundraising market and demystify the capital raise process. Set up the company's channel program with VCs, banks and strategic technology partners. Launched the DocSend Fundraising Network (https://docsend.com/fundraising-network) to connect quality founders with committed VCs. These strategies drove 2x YoY ARR growth resulting in a successful exit to Dropbox.

After the acquisition, I managed the DocSend marketing integration into the Dropbox organization, retaining all members of the marketing team and maintaining the highest growth rates across all Dropbox product.

Chief Marketing Officer (DocSend)

Chartio

Advising the CEO on GTM strategy & execution.

Chartio couples incredibly powerful data processing and visualization with an intuitive user interface. Our vision: the democratization of data. Acquired by Atlassian in 2021.

I ran go-to-market strategy and execution based on a 100% inbound marketing model targeting data-conscious SMB teams. I implemented a full customer lifecycle marketing approach that delivers value from awareness (DataSchool.com), interest & engagement to acquisition, onboarding & advocacy (Data Heroes). I also owned and managed all partnerships and alliances with companies like AWS, Snowflake, Fivetran, and others. In this capacity, I brought to market an industry-first OEM offering for an automated cloud data stack that led to streamlining customer experience and blue ocean growth.

Support.com

Support.com, Inc. (NASDAQ: SPRT) is a leading provider of cloud-based software and services to disrupt customer support and deliver a fantastic customer experience leading to happier customers and greater brand loyalty.

I was part of a new executive management team that came in to lead the transformation of the company from technology support services to a cloud software provider. I launched and marketed a brand new SaaS product in the customer support space that reached $1M ARR in 15 months via an ABM go-to-market strategy targeting midsize and enterprise customers.

VP Marketing & Customer Success

NetDimensions

Established in 1999, NetDimensions (AIM: NETD; OTCQX: NETDY) is a global provider of performance, knowledge and learning management systems. Acquired by the Learning Technologies Group in 2017.

I joined as CMO to build the marketing function from the ground up, create a model for growth internationally and establish the company as a leader in the enterprise learning & talent management market. I led the transformation of the company's offering to a SaaS model and I drove new product innovation by successfully launching four new products as part of a rebranded product suite. This resulted to a 4x increase of revenue during my time with the company.

Covisio 

Boutique agency providing expert online marketing services to technology companies worldwide.  Covisio’s clients included global brands like Interwoven/Autonomy, OpenText, SPSS/IBM, Biodesix, Xyleme and NetDimensions. 

I co-founded and built organically from the ground up a profitable marketing agency focused exclusively on the technology sector and offering solutions for integrated content marketing, social media engagement, webinar & email campaign execution and sales enablement.

Managing Director & Co-founder

SaaS GTM leader and entrepreneur at heart | CMO with multiple exits

Engineer turned marketer with 20 years executive experience developing marketing strategies and leading global, integrated execution for software brands. Exceptional record in building high-velocity, data-driven SaaS marketing teams for new products in high-growth environments. Proven effectiveness in partnering with product, sales, and customer success to create outstanding outcomes across the entire customer lifecycle for sustainable and profitable growth. Multiple successful exits.

Leadership - I am a fair and decisive manager with experience leading international and matrix teams working remotely. I believe in building a strong culture of marketing measurement, linking marketing objectives to revenue growth, and differentiating via unique points of view and strong moats. I build and develop teams that excel and have fun.

Skills - Superb analytical, organizational, communicational, and presentational skills. Results-driven reflecting individual leadership and a strong team spirit. Ability to lead by example and innovate with an excellent grasp of both business and technology issues.

Overseeing marketing, sales, customer success, and partnerships. Humbled & excited to be working with some of the most forward-thinking B2B marketing teams in the industry as our customers.

MadKudu is a no-code platform that allows marketers to use data and science to run all of their go-to-market motions with their current team and stack. We power PLG marketing at scale.

Stealth

Head of AI Product & Marketing

solo.io

At Solo.io, I spearheaded marketing initiatives through a transformative phase, ensuring alignment across teams and driving strategic discussions at the executive level. By implementing advanced pipeline monitoring and full-funnel analysis, I facilitated seamless collaboration between marketing and sales, delivering actionable insights for informed decision-making. As Head of Demand Marketing, I orchestrated strategies aligned with corporate objectives, contributing to revenue growth and bolstering Solo.io's market presence with customer-centric approaches, ultimately enhancing our competitive edge in the industry.

Head of Demand Generation

Snyk

During my tenure as Director of Digital Marketing at Snyk, I built and led a global digital marketing function, driving brand visibility and pipeline growth through advertising initiatives spanning search, social, display, and ABM channels. I orchestrated impactful brand campaigns, collaborated cross-functionally to optimize website performance, and led strategic digital account-based marketing efforts, aligning closely with product, field and demand marketing leaders to shape campaign roadmaps and integrate full-funnel strategies.

Director of Digital Marketing

Trend Micro

As the Senior Manager of Global Digital Marketing & Analytics at Trend Micro, I guided transformative marketing initiatives, including global brand awareness and lead generation campaigns. I managed vendor relationships across multiple channels and led email, content, and social media strategies for impactful global campaigns. As the leader of the marketing analytics team, I oversaw infrastructure projects, conducted quarterly business reviews, and provided data-driven insights to guide marketing decisions. Additionally, I led analytics tool implementation efforts, optimized marketing operations processes, and developed advanced analytics dashboards, empowering executives with actionable insights.

Senior Manager, Global Digital Marketing and Analytics

Manager, Global Marketing Analytics and Operations

MD Financial Management | Gestion financière MD

Digital Marketing Manager

•	Supports internal teams with digital campaigns
•	Digital analytics analysis, reporting, and tracking implementation support
•	Advises on online best practices to support web usability and accessibility

Assistant Online Channel Manager

•	Assisted with daily online operations, and developed and documented new processes 
•	Researched and documented online best practices
•	Audited and analyzed web accessibility based on W3C standards and Government of Ontario accessibility regulations

Online Channel Coordinator

CLV GROUP

•	Marketing content administrator 
•	Maintained content across dozens of rental and recruitment websites
•	Supported corporate social media accounts 
•	Wrote a rental advice/apartment lifestyle blog:  http://blog.clvgroup.com/

Online Content Administrator

After 15+ years leading analytics, operations, and demand gen teams, I expanded my focus from marketing into AI product development. Why? Because I’ve seen GTM teams struggle with tools built by people who never had to hit a number.

I care less about vanity metrics and more about building systems that actually support revenue teams—from strategy to execution.

I stepped into product while continuing to lead marketing because after implementing countless GTM tools, I kept running into the same frustrating patterns. When integrations broke promises, I built workarounds. When insights fell short of what teams actually needed, I found ways to get real answers—validated by the people whose quotas depended on them.

Leading cross-functional teams taught me to balance trusting data with trusting people. Now I bring that mindset to both marketing and AI product development—solving problems from the user’s perspective, not just the business case.

At every step, I’m asking: Could AI fundamentally change how we do this? Not just automate what’s already broken. The goal? Products that deliver genuine value to the people using them every day, marketed honestly without inflated promises.

taplio

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Alex Poulos

Vladlena Mitskaniouk

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