TrueGroup Agency

International.
Award-winning.
Creative.
Content Production.

Co-Founder

WalkTrue Ltd

Director

Walton Wagner Developments Ltd.

PCPL ltd.

Specialists in providing "Informed Client" project management services for residential developments, particularly single residences, in London, Surrey and Hampshire.  Residential developers.

Walton Wagner

Development Manager

Lunson Mitchenall

Letting and Marketing Agent

Having started my first business at 17 helping women in business navigate the male dominated world of cars I went on to form a teenage events company and I had my first successful exit pre-university which helped buy the beers!
At uni I studied the family trade of property and the day I left I founded PCPL which over the subsequent decade saw me project manage over £300mn of super prime London property with a brief foray into Brazil, Switzerland and Sweden for my clients too.
Having honed my management and leadership skills and learnt first hand from some incredible clients like the Barclay Brothers, Robert Agostinelli and Unibet founder Anders Strom there was one problem, I hadn't been able to scratch my creative and tech nerd itch.
I made a big decision to shift path and Co-Founded Walktrue with my work-wife Ben Collins. 7 years on that has grown into TrueGroup and we have secured multiple awards around the world and worked for some incredible clients across branding, design, websites, video, virtual and augmented reality. It continues to be an amazing journey pushing marketing and technology forward.
My next interest is platforms and products, while TrueGroup is growing Ben and I are investing in and development new platforms to expand the business and feed our interests.
Outside of work my first passion is vehicles, from a small classic car collection to restoring a vintage vespa by hand with plenty of F1 in the mix.

Patrick Lambert

Vincita

Vincita supports ambitious leaders to get traction, shape ideas and accelerate the flow of influence in new and complex environments.

Founded in 2019 and headquartered in London, with additional bases in York and Rome.

Vincita is 100% founder owned.

Founder

Get all the support to be the best and most obvious choice every-time
Make Your Mark is a 6-month accelerator working 1:1 with Vincita Founder Caroline Kay, to help you keep thinking big, get clarity, and open up doors with ease.

Chief Training Officer Make Your Mark Accelerator 

Caroline Kay Co

Stories bring people together and that’s why StorySlam brings you a night of riveting tales and captivating stories. 

Whether you’re an experienced storyteller or simply love to listen to a good story, this event promises to be a night of entertainment and inspiration.

The open mic format allows for spontaneity and diversity, ensuring a unique and unforgettable experience for all who attend.

Event Host | StorySlam

As a former sales and marketing leader turned entrepreneur, high performance business coach and podcast show host, Caroline understands what it takes to create a surprising and entertaining learning experience. Caroline has a wildly unique skill set that makes her masterful in virtual and in person events. 

Keynote topics include: 
Why you are your own worst boss - and how to change 
Become A Master Of Persuasion In Leadership & Life
Discover how to ignite performance and accelerate 

Caroline is passionate about helping leaders and organisations reach peak performance and sustained wellbeing. In her keynotes she teaches the critical tipping point that elevates world class organisations and high-performance people above everyone else - she calls it The Vincita Effect™. Through her talks, Caroline entertains, inspires and challenges people to fully show up every day and make a positive difference at work and in life!

Motivational Speaker

Snippets of Genius Podcast

Snippets of Genius is a lighthearted business podcast with some brilliant insights into how you can burst opportunities wide open.

In each episode GENIUS high performers to share their ballsy, daring moves to cultivate and achieve success.

Join Caroline Kay for a good old chit chat on how to define and develop anything you want and become the person you most want to be.

Executive Producer

Positive Intelligence

Discover What’s Holding You Back
Shift the balance in your mind using the neuroscience and psychology behind building mental fitness.

Mental Fitness Trainer

Inspiration Space

Inspiration Space's 'Grow with Build' is a program designed for ambitious Founders ready to replace inconsistency with sustainable growth and profitability. Through Caroline's coaching, Inspiration Space's mentorship and community support, Build helps you transform barriers into sales, make smarter decisions, and uncover new opportunities.

Advisory Board & High Performance Coach 

Household

Responsible for broadening the client portfolio for London & LA, in close cooperation with the Executive Creative Director and a team of exceptional strategists and designers across both locations. Every client proposition was tailor-made and required a high level of consultative selling to secure highly ambitious and powerful clients. I developed the sales strategy and process, resulting in a healthy new business pipeline and a cross section of leading retail and brand innovative projects.

Head of Business Development

Savvy

Solely focused on spearheading growth opportunities and driving improvements within the Savvy Group. As part of the senior management team I worked closely with the CEO and Managing Director to innovate and scale opportunities. Maximising PR, thought leadership and securing high profile partnerships to attract new customers while engaging current ones as well.

Growth Director 

CreativeRace

Development of the new business strategy for the In-store, Mobile and Shopper divisions to generate a steady stream of strategically relevant new relationships, meeting opportunities, and briefs ready for the division heads to convert.

In-Store Director 

RAINMAKER

Providing the new business and marketing strategy for a number of diverse accounts ranging from small start-ups to some of the largest, most well known agency brands in the market place. Rainmaker is the consultancy arm of the Intelligent New Business Group, which helps over 500 creative and marketing services companies worldwide to win new clients.

Client Partner

Mediator Communications Ltd

Innovative retail, brand, marketing and media campaigns from concept to execution. I headed up the team who specialised in curating and securing the brand partnerships for a range of clients from UKTV's network of 9 channels incl: Dave, Eden, Really and Gold to Merlin Entertainment's Legoland, and world leading car sharing and car club service, Zipcar.

Account Director

My extraordinary journey to become the Founder of Vincita, began with the goal to transform my life from the one I had into the one I wanted (no that doesn’t quite cover it) the one I dreamed about, watched movies and swooned about! You’re starting to get the picture.

I’ve always had a huge passion for art and creativity in all its forms. 

Carving out 15ft sculptures at University leapfrogged me into producing award-winning work that delivered record levels of sales for the world’s best loved brands. 

I’m proud to say across London’s iconic landmarks, I’ve created and produced eye-popping, jaw-dropping, rule-bending, immersive experiences for Warner Bros’ Harry Potter, Diageo’s Gordon’s Gin, L’Oréal, Vodafone, Dave, and Debenhams…plus I’ve gotten to schmooze with the leaders of these companies and their top creatives; quite a rush.

On reaching Rome, I had the great privilege of working inside the Vatican. Daily life was working with elite artists and restorers who then connected me to leaders in TV broadcasting and powerhouses in global firms; who all lit a fire within me.

I naturally found myself doing what makes me feel alive – sharing ideas, pushing boundaries and testing the limits of what’s possible for the most ambitious and courageous people I’ve ever met, which allowed me to begin building Vincita from the ground up.

This is how I sum up what. I do now. I help people step into personal and professional greatness so that success skyrockets without the sacrifice of wellbeing and happiness. 

I don’t like to advertise this fact, but I’d do this job for free. It’s my vocation. Also, apart from working alongside superstars in the creative and marketing world, the only other place you’ll find me as lit-up and engaged is hosting my podcast: Snippets of Genius. 

I truly enjoy meeting new people and hearing stories of squiggly careers, moments of genius and I’m obsessed with ideas that delight, challenge, energise and inspire action. 

I am honoured to work alongside people who, put simply, make the world a better place. 

Feel free to reach out if you ever need support to supercharge what you do best with more energy, time and fulfilment; we can make it happen together.

taplio

The Battle

Patrick Lambert

Caroline Kay

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