TrueGroup Agency

International.
Award-winning.
Creative.
Content Production.

Co-Founder

WalkTrue Ltd

Director

Walton Wagner Developments Ltd.

PCPL ltd.

Specialists in providing "Informed Client" project management services for residential developments, particularly single residences, in London, Surrey and Hampshire.  Residential developers.

Walton Wagner

Development Manager

Lunson Mitchenall

Letting and Marketing Agent

Having started my first business at 17 helping women in business navigate the male dominated world of cars I went on to form a teenage events company and I had my first successful exit pre-university which helped buy the beers!
At uni I studied the family trade of property and the day I left I founded PCPL which over the subsequent decade saw me project manage over £300mn of super prime London property with a brief foray into Brazil, Switzerland and Sweden for my clients too.
Having honed my management and leadership skills and learnt first hand from some incredible clients like the Barclay Brothers, Robert Agostinelli and Unibet founder Anders Strom there was one problem, I hadn't been able to scratch my creative and tech nerd itch.
I made a big decision to shift path and Co-Founded Walktrue with my work-wife Ben Collins. 7 years on that has grown into TrueGroup and we have secured multiple awards around the world and worked for some incredible clients across branding, design, websites, video, virtual and augmented reality. It continues to be an amazing journey pushing marketing and technology forward.
My next interest is platforms and products, while TrueGroup is growing Ben and I are investing in and development new platforms to expand the business and feed our interests.
Outside of work my first passion is vehicles, from a small classic car collection to restoring a vintage vespa by hand with plenty of F1 in the mix.

Patrick Lambert

Kindling.

Our mission is telling the stories of technology companies that change the world. We're building proprietary tech to provide our customers a distribution advantage.
As founding strategist, I'm creating our strategic frameworks, guiding our key customers & building a team. Read: building the plan as it fly's.
Already with a huge wait list we’re growing rapidly through 2025 & beyond.

Founding/Head Strategist

Goodness Group Global

Investor

Mase Inc.

• Mars Wrigley / Snickers: Strategy consultant across 4 new product GTM's
• Invisible Homes: Fractional CMO for British PropTech scale-up, revolutionising London's off-market property market
• Populis Inc: Build B2B brand strategy and DemandGen comms plan
• Advance Pet Foods: New Zealand GTM strategy
• FactZero: Consulting for exciting ESG startup in Amsterdam

Fractional CMO & Strategy Consultant

Webprofits

Built & led the behavioural marketing division, in Australia's largest independent digital agency. Bringing psychology-driven strategies to major brands across APAC and EMEA. Transformative work for Logitech, LJ Hooker and Aussie Broadband, before the agency pivoted back to performance focus after key client shifts forced a strategic reset.

Head of Behavioural Marketing | Leadership Team

Agency Byron

Co-founded a boutique consultancy bringing behavioural science to purpose-driven brands in Byron Bay. Developed proprietary strategy model helping ambitious businesses crack the code of customer behaviour and create meaningful disruption.

Pineapple Marketing Consultants

Bootstrapped, founded & exited my digital agency. Punching above our weight, winning 40+ clients including China's 2nd largest beer brand. Purpose-led campaigns for clients spanning sport, psychology and global FMCG, proving boutique agencies can play in the big league.

Founder

UNSW

Taught marketing at one of Australia's top universities, bridging the gap between textbook theory and real-world hustle. Mentored the next generation of marketers while keeping one foot in the industry trenches.

Adjunct Professor & Industry Mentor

CROPPZ

Joined the board of an anti-food-waste startup, helping shape their go-to-market strategy and growth roadmap. Advised on customer acquisition while tackling Australia's $20B annual food waste challenge.

Executive Board Member

Standard Media Index

Led commercial strategy for APAC's premier media spend analytics platform, partnering with the world's largest agency networks. Drove market share growth through B2B demand generation, direct sales hunting, while supporting the MD in product development strategy.

Digital Product Sales & Marketing Manager

Ogilvy Australia

Brand & Comms Strategist on Vodafone & KFC

Strategist

Right, let’s have a crack at distilling 15 years of career antics.

Aussie-Brit behavioural marketing strategist and commercial leader, based in Sydney. Born in Byron Bay. Lucky enough to have worked in Sydney, London & Amsterdam.

Mum was a homeopath. Dad built ads. The apple didn't fall far.

I bridge impact-focused businesses with their audiences. Allergic to corporate fluff. Behavioural science is my lens.

The numbers back this up: Organisations that leverage consumer behaviour data to generate insights; outperform their competitors by 85% in sales growth (Microsoft 2023).

Burning Man taught me connection. Psychology showed me choice. I match big ideas with seamless, hands-dirty execution.

My work: Help bold brands shape tomorrow. Make the complex clear. Drive results.

Currently partnering with businesses seeking real change. I go violently beyond job descriptions.

Behavioural science guides strategy. Purpose drives profit. Commercial sense brings it home.

taplio

The Battle

Patrick Lambert

Nicholas Mason

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