TrueGroup Agency

International.
Award-winning.
Creative.
Content Production.

Co-Founder

WalkTrue Ltd

Director

Walton Wagner Developments Ltd.

PCPL ltd.

Specialists in providing "Informed Client" project management services for residential developments, particularly single residences, in London, Surrey and Hampshire.  Residential developers.

Walton Wagner

Development Manager

Lunson Mitchenall

Letting and Marketing Agent

Having started my first business at 17 helping women in business navigate the male dominated world of cars I went on to form a teenage events company and I had my first successful exit pre-university which helped buy the beers!
At uni I studied the family trade of property and the day I left I founded PCPL which over the subsequent decade saw me project manage over £300mn of super prime London property with a brief foray into Brazil, Switzerland and Sweden for my clients too.
Having honed my management and leadership skills and learnt first hand from some incredible clients like the Barclay Brothers, Robert Agostinelli and Unibet founder Anders Strom there was one problem, I hadn't been able to scratch my creative and tech nerd itch.
I made a big decision to shift path and Co-Founded Walktrue with my work-wife Ben Collins. 7 years on that has grown into TrueGroup and we have secured multiple awards around the world and worked for some incredible clients across branding, design, websites, video, virtual and augmented reality. It continues to be an amazing journey pushing marketing and technology forward.
My next interest is platforms and products, while TrueGroup is growing Ben and I are investing in and development new platforms to expand the business and feed our interests.
Outside of work my first passion is vehicles, from a small classic car collection to restoring a vintage vespa by hand with plenty of F1 in the mix.

Patrick Lambert

Haypp Group

Commercial Partnership Associate Manager

TMA.org

I was responsible for sales and marketing of two industry-leading B2B publications, which included delivering 2x sales revenue for one magazine in the first year by enabling clients to pivot to digital ad options. I also expanded the value of accounts through upselling, leveraging relationships with existing advertising clients to 
increase revenue and expand contracts (particularly growing digital ads contracts and introducing subscription models). Additionally, I was the media and public relations spokesperson for the organization during global events, nurturing relationships with major stakeholders, such as the FDA, WHO, corporate C-suites, and politicians.

Assistant Director of External Affairs

RCK Partners

In this role, I managed a complete sales cycle within a tax consultancy supporting the UK market, engaging directly with C-suite executives. I conducted research into tax credits and capital allowances, partnering with financial experts to secure opportunities.

Commercial Executive

The Drum

Leading sales and business development for this industry-leading awards program, I managed relationships with clients and conducted outreach to engage potential nominees.

Awards Business Development Associate

TrueEvents

I collaborated with the team to launch our TrueEvents subsidiary during COVID, enabling client companies to facilitate events and meetings via virtual reality spaces. This included a deal with DreamWorks and Universal to launch a 3D VR world for the Southeast Asia market. I delivered a 35% YOY revenue increase through outreach to new clients, including on-site assistance with CityFibre.

New Business Development Manager

Houses of Parliament

As the sole representative of MP Ian Paisley, Jr. (DUP – North Antrim, Northern Ireland) in Westminster, I oversaw constituent communications, government affairs, and cross-agency collaboration. I also drafted speeches for media relations and government events; participated in parliamentary hearings and events with MPs; ran office operations; and reviewed policy to ensure decisions reflected the needs and interests of our constituents. 
Notably, I led digital communications on behalf of the MP, including building a newsletter from scratch (designed templates and logos, established messaging guidelines, and distributed newsletters to 60K+ constituents). I also planned fundraising campaigns and attended critical meetings and votes during Brexit.

Senior Research Analyst

British American Tobacco

Researcher

My career has involved government affairs and relations, event management, C-suite partnerships and engagement, business development, and digital communications. I offer a balanced approach that blends creativity and analysis, enabling innovation across industries. 

Comfortable building trust with global dignitaries, government officials, and VIP stakeholders, I am passionate about acting as a brand representative and spokesperson. I started this trajectory while serving MP Ian Paisley, Jr within UK’s Parliament, and continued to expand my skill set and network in both the UK and US. 

I am eager to connect with fellow professionals. Feel free to reach out and connect!

taplio

The Battle

Patrick Lambert

William Rasmussen

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