Prabh Paul

I was tired of seeing rental property owners and managers struggle with endless market surveys to set the right rents.  

That’s why I founded TraceRent. I know that as rental portfolios grow, so do inefficiencies. But setting rents isn’t about copying the competition—it’s about making smarter decisions that:  

- Maximize income by aligning rents with market demand.  
- Reduce vacancy losses by up to 20%.  
- Build trust and improve tenant retention.  

At TraceRent, we turn inefficiencies into opportunities. With 60,000+ managed units in Canada alone, our AI-powered platform simplifies market surveys and delivers tailored, data-driven insights to help you boost revenue and stay ahead of the competition.  

📩 Let’s connect! Message me or schedule a call to explore how we can optimize your portfolio and position you as a leader in the rental market.

Architect - Partner

ANP Atelier & Associates worked on 7 distinct verticals:

– Master planning.
– Residential.
– Commercial.
– Workplace.
– Institutional.
– Hospitality.
– House.

The key thesis driving ANP’s work was sustainability – the endeavour to reduce the consumption of resources and energy.

Grateful to have been able to work at a place that’s been at the forefront of thought leadership in design since 2007.

ANP exposed me to the world of infrastructure, construction, and design – and how it all comes together to merge the physical, geographical and cultural conditions that address the user’s brief….

….and ultimately their aspiration.

This eventually served as an incredible bedrock for the next phase of my career with Tracecost.

Prabh Parmar

Spent the weekend in Central Alberta, Lacombe, Alix, Red Deer, for my son’s hockey tournament.
Early mornings. Cold arenas. Wet (stinking) gloves in the car (And yes, we brought the trophy home)
And somewhere between games….you realize: This isn’t just a sport.

This is routine. Community. Identity.

Now here’s something most people don’t see:
In towns like #Lacombe, the arena isn’t just where kids play.
It quietly shapes where families live.

Few facts that surprised me:
Only about 1 in 4 homes in Lacombe are #rentals (~28%)
 → Limited rental supply
#Vacancy rate is ~0.8%
 → Practically nothing available
Average #rents are around $1,050–$1,200
 → Not “cheap”, just less visible than big cities

In nearby smaller communities, total purpose-built rentals can be under 100 units
At first glance, you’d think: “Rentals don’t really matter here.”
But it’s the opposite.

Because when supply is this tight,  life decisions start driving #housing decisions.

One parent said it perfectly between games:
“If your kid has practice 4–5 times a week… you don’t live far. You just can’t.”

That’s it. No spreadsheet. No market report. Just real life.
And that creates something most models miss (fortunately TraceRent does not):
In large cities: Demand is driven by macro forces, jobs, migration, rates
In smaller towns: Demand is driven by daily routines, arenas, schools, commute to one key employer

Insight:
The smaller the market, the more powerful the “invisible drivers”
And when:
only ~28% of homes are rentals, vacancy is below 1%, Even small shifts in routine
 → create real pressure on pricing and availability

We spend so much time analyzing housing like it’s purely financial. 
But weekends like this remind you:
Sometimes, housing demand is just a parent trying to make it to practice on time.

Wondering what’s one everyday routine in your city that quietly shapes where people choose to live?

Prabh Paul Parmar

Architect | 2X Founder | Empowering Multi-Family Owners to Maximize Revenue with Fair Rent Pricing

Ice Hockey Alix Arena Lacombe Red Deer Housing Rental Alberta 

Ani Naqvi - Transformation Expert for C suites

Global Executive & Business Transformation Consultant | C suite Trusted Advisor | NLP | Mental Fitness | Holistic Consultant | Mindfulness Coach | Ayurveda | Author | Tsunami survivor | Podcaster | Speaker

What if the only thing standing between you and the life you were meant to lead was your own mind?

I’m Ani Naqvi, an executive transformation consultant, global speaker, and author. I work with leaders, executives, and high performers who have achieved outward success but are ready for something deeper. My work is about creating lasting internal transformation that fuels meaningful external results.

After surviving the 2004 Indian Ocean tsunami and stage 4 cancer without chemotherapy, I made a promise on Oprah’s couch: to stop just existing and start truly living. That moment became the catalyst for my mission to impact over a quarter of a million lives in honour of those lost in the tsunami.

For the past two decades, I’ve guided CEOs, entrepreneurs, elite professionals, and purpose-driven individuals to master their minds, rewire their beliefs, and create lives of alignment, peace, and power. I help them quiet the inner critic, dissolve burnout, and access clarity, purpose, and flow.

My methodology blends neuroscience, positive psychology, mindfulness, Ayurveda, and ancient wisdom, grounded in over 15,000 hours of meditation and over 5,000 hours working directly with clients. I bring lived experience, not theory, along with the deep insight of someone who has walked through life’s darkest moments and emerged with wisdom to share.

Whether speaking on global stages for brands like Salesforce, Rituals, or Novartis, guiding intimate leadership circles, or working privately with clients, my mission is to help people live, lead, and love with intention and impact.

Because when you are fully present, connected to your purpose, and free from the patterns that limit you, everything changes.

✨ Presence. Purpose. Peak Performance. ✨

Explore more:
• Speaking & Events: www.aninaqvi.com
• Private Mentorship & Transformation: www.ultimateresultsgroup.com
• Book a Consultation: www.calendly.com/ani-naqvi

With love and light,
Ani x

Executive Transformation Expert, Mentor, Coach, Consultant 

I empower businesses and driven, successful C suite execs to find balance, fulfillment, and a renewed zest for life.  Align with their passion and purpose to live a life full of purpose, passion, abundance and peace. 

- Improve business and work performance

- Better work-life balance

 - Create excellent working & personal relationships. 

- Increase the quality of life at work and at home. 

- Empower clients to increase confidence, self-belief & self-esteem. 

- Grow business in alignment with values.  

- New career opportunities and jobs.

- Improve work performance

- Improve mental and emotional wellbeing

- Increase resilience 

- Manage stress, anxiety and overwhelm

- Get promotions 

- Increase revenue 

- Mindset shifts 

Some common areas I have helped clients with are 

1) Impostor Syndrome
2) Presentation and speaking 
3) Lack of confidence 
4) Self esteem / self worth
5) Team management
6) Conflict Management
7) Resilience
8) Mindfulness and Presence
9) Stress Management 
10) Emotional Regulation 
11) Mindset, behaviours and new habits
12) Perfectionist tendencies
13) Self compassion and kindness

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