B2B SaaS Growth Marketer / Prev. 1st growth hire @ ruttl, grew 0-15,000+ users • Posts on how to drive demand and grow your SaaS

Every week, I talk to B2B founders who want to build a presence on LinkedIn. They know it can move the needle for their business. But content creation is a massive time and energy sink, and it keeps getting deprioritized.

Here's what that usually looks like:
- Juggling a dozen priorities with nobody on the team to help with content
- Something urgent comes up every week and content is always the first thing that gets pushed back
- A head full of ideas and expertise that just won't come out onto the page
- No real strategy, just posting whatever is on top of mind to stay visible

LinkedIn never reaches its full potential. Nothing is consistent, nothing is intentional, and nothing compounds.

That's exactly why I started Brewing Demand.

I run the entire content operation for you. Biweekly content interviews where I pull out your real thoughts, opinions, and perspectives. I turn that into LinkedIn content written entirely in your voice. Strategy, writing, graphics, publishing, everything handled. You show up, share what you know, and I take care of the rest.

What that builds over time:
- Trust, credibility, and visibility with your ideal buyers
- A LinkedIn audience filled with the exact people you want to be in front of
- Being seen as the go-to founder in your space

I've spent the last 5 years in B2B content-led demand generation, working with close to 30 different B2B tech and SaaS startups from Pre-Seed to Enterprise, both in-house and agency-side. The content programs I've built have influenced close to $20M in pipeline from organic content alone. That content experience is what powers everything I do at Brewing Demand.

If any of this sounds like you, send me a DM. Always happy to chat.

Pradnyesh Gumaste (Prad)

Not even understating this but Wispr Flow has spoiled me for good. Typing LLM prompts (or anything at this point) feels like caveman behavior 🤖

Prior to this, I'd type out every prompt into Claude and ChatGPT.

Now I... talk. Across 41 different apps.

Hold down a hotkey, ramble my thoughts, and wispr turns it into clean text that sounds like me.

And two things changed almost immediately.

⬩ Prompts are WAY more detailed and rich. When you're speaking at 145 wpm you naturally give the AI more context without even trying.

⬩ I've stopped overthinking before hitting send. Get the raw thought out, let wispr clean it up, ship it.

If you spend a chunk of your day on prompts and messages... give voice dictation a shot. I'm fully on it now.

The difference is big enough that you won't go back.

Curious who else has already switched to this voice route?

Pradnyesh Gumaste

Fractional organic growth consultant for B2B SaaS

Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

AI is amazing because now people can be inauthentic at scale.

Marketing for Fractional Execs & Founder-led Teams 🔥 Fractional Marketer for Founder-led Startups 🚀 Personal CMO for the Self-Employed ❤️ Freelance Marketer For Hire! 🤩 “He’s the Joan Rivers of Marketing” - my ex boss

Some of you need to stop talking about ChatGPT and Claude and start talking to your therapist.

A lot of you were bad at marketing before AI. Now you're just bad at marketing faster.

Can we talk about how we're systematically destroying the SDR role? $45K base salary. In San Francisco. In 2025.

That's not a job. That's economic violence with a LinkedIn title.

And then we wonder why SDR turnover is 35% annually. Why quality is declining. Why nobody wants to do outbound anymore.

We treat SDRs like disposable batteries instead of future revenue leaders.

I've been that SDR. 80 calls a day. Rejected 79 times. Making less than a Target manager while being told I'm "lucky to have a foot in the door."

The door to what? Poverty?

The math is broken:

Average SDR generates $1M+ in pipeline
Gets paid $65K if they're lucky
Has 18-month average tenure
Leaves with zero equity

Meanwhile, that Series B founder's raising another round based on the pipeline SDRS built.

Here's my radical proposal:

Minimum $70K base (yes, everywhere)
Actual career pathing beyond "maybe AE someday"
Equity. Real equity. Not 0.001% that vests over 47 years.
Training budget that isn't just "shadow Dave for a week"

"But Evan, we can't afford—"

Stop. If you can't afford to pay the people generating your revenue a living wage, you don't have a business. You have a exploitation scheme with a pitch deck.

The companies getting this right are stealing all the talent. And they should.

Time to choose: Evolution or extinction.

What's the minimum you think SDRs should make? Let's get spicy in the comments 🌶️

Marketing for Fractional Execs & Founder-led Companies 🔥 Fractional CMO for Founder-led Startups 🚀 Personal CMO for the Self-Employed ❤️ Freelance Marketer For Hire! 🤩 “He’s the Joan Rivers of Marketing” - my ex boss

Feedback I wish I could say: "Your current marketing has the energy of a Patagonia-wearing man explaining crypto at a divorce party."

Me at 21: "Don't tell me what to do, I'm an adult!"

Me at 31: "Can someone, in extreme detail, please tell me what exactly it is I'm supposed to be doing?"

I overheard someone at the bar refer to their boss as the human equivalent of a migraine.

I hate that I understand.

If you refer a founder, hiring manager, or executive who signs, I’ll pay you $3,000 USD.

For context, here are some top achievements for specific clients:

- 20–40 qualified inbound conversations per month generated from LinkedIn alone after installing founder-led GTM systems
- Over $750,000 in pipeline created within 90–120 days from organic content and positioning shifts
- $1,200,000+ in attributed pipeline tied directly to narrative architecture and messaging alignment
- Increased closed-won ratio by 50% due to improved lead quality and tighter positioning
- Implemented a content system that took a startup from generating $1,000 per day on average over a quarter to $250,000 in one month
- 10,000–20,000 follower growth in under 12 months for executive accounts
- 3x–5x increase in profile views within 60–90 days after repositioning
- $25,000–$60,000 retainers closed directly from inbound conversations
- Sales cycles shortened by weeks because buyers arrived already aligned on value

I operate as a fractional senior marketing leader and specialist.

That means stepping in and owning the strategy layer while also executing where needed:

• Ghostwriting and executive thought leadership
• Content marketing systems
• GTM strategy
• Social media marketing
• Executive personal branding
• Newsletter management
• Email marketing
• Search Visibility Optimization (SVO)
• Sales and marketing alignment
• Influencer marketing
• Community marketing
• Channel partnership strategy and implementation

I also have 50+ testimonials you can review directly on my profile. Right now I’m in conversations with:

- Seed-stage through Series C startups in SaaS, AI, edtech, martech, govtech, legal tech, salestech, etc.
- Venture studios
- Software and web developer agencies, marketing service providers, and professional services organizations
- Bootstrapped startups in growth mode

If someone comes to mind who needs senior marketing ownership in any of those categories and sharper strategic direction, introduce me.

I'm open to freelance, fractional, part-time roles, or whatever buzzword we're going with these days.

If it turns into a real partnership and lasts 90+ days, you get $3,000.

Simple. #opentowork

Looking for Head of Marketing, Chief Marketing Officer, CMO, VP of Marketing and Marketing Advisor roles

I make *one* comment on a post about Brooke Sweedar, LinkedIn's Chipotle Queen, saying "Qdoba > Chipotle" and literally, within minutes, I get fed this ad.

This means war.

I'd like to thank everyone else for lowering the bar for myself and my clients. It's never been easier to not be as bad as you are at marketing.

You truly are a gift.

(P.S. Thank you 📞Justin Iiams for your post that brought this hilarity to my attention)

"Can you make this go viral?" Oh, I'm sorry, I forgot...I'll just whip out the "go viral" button out of my pants. 

#basedonatruestory

Two years ago, I was posting about community marketing roles. 

Today, I operate as a fractional marketing leader for SaaS and AI companies that need senior direction without full-time overhead.

The work has evolved.

It’s less about growing LinkedIn followers 700%.

More about this:

• $1.3M+ pipeline in 12 months for a 6-person AI sales platform
• $500K+ in 90 days from a structured 20-operator ecosystem
• 35% lift in partner-sourced revenue after rebuilding a stagnant channel program
• 3x increase in qualified meetings after clarifying ICP + positioning
• 120% lift in retention and 65% lift in conversion after narrative overhaul
• $900K+ enterprise pipeline across US + UK markets

Same underlying strengths: content, partnerships, influence, social selling.

Different lens: revenue and infrastructure.

I’m opening space for 1–2 new engagements.

Founder-led SaaS or AI.
Past early traction.
Marketing feels busy but not compounding.
Sales team strong.
Positioning unclear.

Part-time. Embedded. Remote.

If that’s you, or someone in your network, let’s talk.

And if you’ve been following my work since the “community marketing” era, appreciate you.

One of the more annoying scams on LinkedIn is watching people who sell “LinkedIn growth” use their own follower growth as proof that they can help completely different businesses win the same way.

Of course they grew.

They post about growing on LinkedIn.

The platform is full of people who want exactly that, so the content travels fast, the metrics look sexy, and suddenly they are holding up their own graph like it means anything for a founder selling cybersecurity, a consultant selling enterprise change work, or a company trying to move a complicated B2B offer.

That is where the lie creeps in.

A person who sells LinkedIn growth and a person who sells solar panels to commercial buyers are not playing the same game.

One is rewarded for broad attention while the other is rewarded for trust, relevance, and being taken seriously by the right people.

Very different job.

A lot of the advice being sold right now only works if your actual product is attention.

So people copy the style:

- They flatten their thinking into platitudes.
- They start writing for other creators instead of actual buyers.
- Their numbers go up.
- Their credibility quietly goes down.

That trade is a lot worse than people realize.

Because a B2B founder does not need “creator growth” if it attracts the wrong audience, trains the market to see them as generic, or makes their expertise feel lighter than it really is.

Most smart businesses do not need more visibility in the abstract.

Instead, they need the right people to understand what they do, remember how they think, and trust them enough to start a serious conversation when timing changes.

That usually looks a lot less flashy than the internet wants it to.

- Smaller reach
- Stronger signal
- Better buyers

I care a lot more about whether your content builds authority, sharpens your positioning, and creates commercial momentum than whether it picked up 400 vanity comments from people who were never going to buy in the first place.

LinkedIn can absolutely drive business.

Just not when you confuse creator metrics with market traction.

That confusion is costing a lot of good operators time, money, and reputation.

I work with founders and B2B teams that want LinkedIn to do something more useful than inflate screenshots.

If someone comes to mind, send them my way. I pay a $3,000 referral fee when a referred client stays 90+ days.

Welcome to LinkedIn, the internet’s favorite place to confuse self-importance with thought leadership.

I was told every time I was a "pleasure to have in class" so if you don't agree, that's a you problem. 🤣

If you’re still the best salesperson in your company, marketing hasn’t caught up yet.

That’s normal.

Founder-led startups often rely on:

Charisma > positioning
Energy > infrastructure
Momentum > structure

It works… until it doesn’t.

Recent outcomes from stepping in at that stage:

$1.3M pipeline in 12 months
$500K in 90 days from structured partner ecosystem
35% increase in referral revenue
3x meetings post-ICP clarification

You don’t need more marketing activity.

You need alignment.

I’m opening capacity for 1–2 founder-led SaaS/AI startups that want marketing to operate like infrastructure instead of a side project.

DMs open.

You can tell when a company doesn’t agree with itself. Here's how:

Sales says one thing, website says another, product has a different definition, and founders tell a story from two years ago.

Buyers feel that mismatch immediately. Internal narrative alignment is a growth lever because it reduces friction everywhere:

1. sales cycles
2. onboarding
3. retention
4. referrals
5. content production
6. hiring

It’s operational coherence that you need, not just "messaging."

Most founders don’t need better writing. They need their edge back.

I just published a new article: “Why You Should Fire Your LinkedIn Ghostwriter.”

It starts with a real moment. A founder I was working with looked at his content and said: “In person, people get it immediately. Online, it’s… fine.”

Fine.

Just… fine.

The problem wasn’t grammar, cadence, or engagement. It was signal.

In sales calls, he was surgical: clear tradeoffs, sharp disagreements, and decisions made out loud.

On LinkedIn? The edges that made him "him" were gone. 

- Conviction had been translated into “perspective.”
- Specificity into general insight.
- Tension into comfort.

Nothing was broken, but nothing was building either.

That dissonance between how strong you are in the room and how diluted you appear online quietly reduces revenue potential. In the article, I break down:

- The structural reason signal gets softened
- The difference between sounding smart and being recognized
- Why “random acts of marketing” create the illusion of traction
 -What actually compounds in 2026 and beyond

AI has made polish cheap.
Identity is now infrastructure.

If you’ve ever felt like your visibility doesn’t match your capability, this will likely resonate.

Read the full piece below.

If it sharpens something for you, a like, repost, or follow meaningfully supports the work I do via Evan Patterson Consulting helping founders and fractional executives turn expertise into structured authority that drives real revenue.

A founder once told me, halfway through a sales call review, “I don’t understand it. In person, people get it immediately. Online, it’s… fine.” Fine. 

Open article: Why You Should Fire Your LinkedIn Ghostwriter by Evan Patterson • 4 min read

Why You Should Fire Your LinkedIn Ghostwriter

Looking for a fractional or contract-to-hire job? I found some job postings for you. Repost if you think someone you're connected with wants to see these.

P.S. I share job postings daily, so follow for more. 

Fractional Technical Recruiter
$80-150 per hour, 10-30 hours per week
https://buff.ly/TzJYB5H 

Fractional Facilitator, Software Engineering
$66-100 per hour, 6-9 hours per week
https://buff.ly/r6kK0Db 

Fractional Talent Acquisition Sourcer
$60-80 per hour, 35-40 hours per week
https://buff.ly/im8o4Da 

Fractional VP, People & Culture
$170-275 per hour, 24 hours per week
https://buff.ly/fLZbZzQ

For the work-from-home cat parents in my network, get you one of these floating desk-mounted cat beds.

Keyboard stepping via the cat has been reduced to near zero. 

(Thank you Hardy, one of my two cats, for being the model in today's content)

taplio

The Battle

Pradnyesh Gumaste (Prad)

Evan Patterson

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Performance ScorePradnyesh Gumaste (Prad)'s LinkedIn Performance

Performance ScoreEvan Patterson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Pradnyesh Gumaste (Prad)

Evan Patterson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pradnyesh Gumaste (Prad)'s LinkedIn Performance

Performance ScoreEvan Patterson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePradnyesh Gumaste (Prad)'s LinkedIn Performance