Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Very quick LinkedIn tip:


Write like you're talking to one person, not teaching a room full of interns.

Your posts keep failing because they feel like a post-lunch college lecture on a Wednesday afternoon.

They should feel like a conversation over drinks or a meal, instead. 

Casual, human, maybe a little opinionated.

Educating your audience is great. Putting them to sleep isn't.

Keep it simple. You'll thank yourself later!

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

Can someone tell me how to return to work and get back to being a contributing person to society after a (very) long new year break?

The struggle is real!

(Don't worry, I'll go back to rambling on about LinkedIn in a couple of days. 3, tops)

If you've been procrastinating and slacking off like me, here's a productivity hack that works 100% of the time (you can unfollow me if it doesn't work)

Step 1:
Go to Skyscanner dot com

Step 2:
Look up airfares to your dream destinations

Step 3:
Realise that flying has become sh*t expensive and you'd need a lot of money to see the world

Step 4:
Get back to work 


That's it.

Works like a charm every damn time.

"AI is going to take your job, Prakhar" 

Meanwhile, the posts on my feed: 

Everyone thinks LinkedIn growth is about (a concept nobody has ever genuinely disagreed with).

It’s not.

It’s about (another obvious idea reframed as a breakthrough).

Let me explain.

→ (A universal truth presented as hard-earned insight)
→ (Same point again, slightly reworded to look like depth)
→ (A wildly specific number pulled straight from vibes and optimism)
→ (A sentence that quietly contradicts the first point)
→ (One filler point added because five looks more “thought leadership” than four)

This is the real difference between people who grow and people who don’t.
(Implied authority without evidence)

When you focus on (thing everyone and their dog is already doing), results follow.

That’s why (broad outcome) isn’t about (thing nobody actually blamed).
It’s about (relabelled version of the first sentence).

Simple.
(Short sentence to feel decisive)

If you’re serious about LinkedIn, start doing (the same generic advice repeated one last time).

What’s your take?
(Mandatory engagement bait)


🥴


yeah, I think my job is safe

LinkedIn influencer checklist:


Travelled to Chiang Mai ✅
Worked from a co-working cafe ✅
Wrote a post about the whole thing on LinkedIn ✅

How am I doing so far?

Thursday is the best day to post on LinkedIn.


No, wait, was it Tuesday?

Okay, Monday. Final answer.

Seriously, stop basing your posting routine on a PDF you downloaded by commenting “GROWTH” on an obviously bait post.

Post on all days. Do it for a few weeks.

Collect data, jump into your analytics, and look at what actually worked for you.

Thursday works for me.
Saturday might work for you.

The only way to find out is to look at your numbers.

Trust the data. Everything else is just noise.

Here's a LinkedIn thing I desperately hope we've left behind in 2025:


Posting how much money you make.

Look, I know flashing your income is probably the only way you know how to sell your lifestyle course.

But surely there's got to be a better way to do it.

It's lazy at best and icky at worst.

"But I do it to be transparent, Prakhar" you might say.

It doesn't feel like transparency, though. It's theatre.

The obsession with income screenshots turns LinkedIn into a scoreboard instead of a place to think.

If you want to share something useful, talk about:

- how you made a hard call
- what broke before things worked
- what you’d do differently if you started again

That’s the stuff people can actually learn from.

Money is an outcome. Not the lesson.

And we don’t need another Stripe screenshot to prove it.

2026 is off to a very weird start. My first post on Reddit went viral. But the important question is...

How long before I add "reddit influencer" to my headline and start posting 7 essential and proven methods to grow?

Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

I hate sales calls, so I stopped doing them. And it’s how I’m going to make 7 figures. 

Instead, I mastered inbound, writing with enough sauce that buyers show up ready to buy, and I close deals in messages without having to persuade them.

I’ve noticed most of my sales come through emails anyway.

Mostly because I usually already know why someone is here before they even open their mouth.

Like, you come in and tell me you crossed $10M. I believe that.

What I’m actually listening for is:

The demand you’re currently generating through ads is slowly eating at you, micromanaging your team, you’re clearly fed up managing shitty buyers and spending way too much time dealing with people who question everything in your process.  

Because that’s the problem.

UR GETTING DEMAND BUT IT SUCKS.

And you don’t fix that on sales calls.

You don’t fix that by explaining more.

You fix it by writing to people who are already in crisis, loaded pockets who already know something’s off and are actively looking for someone who can handle it for them. 

Those people want your rules.

They want someone to say:

this is how it works

this is the plan

this is the price

And they relax when they hear that.

They bend because they’re relieved someone finally has structure.

This is why vague content kills sales.

You can shock people with your hooks and have DMs full of “this is so true.”

And still sell nothing.

Because none of that answers the only thing that matters at this level:

Can you actually deal with my problem?

Your writing has to do one thing.

It has to make it obvious that you know exactly what’s happening in their business - and that you know what to do about it.

When that’s clear, you assume the money is already in your account. That’s it.

That’s how inbound works.

A lot of people don’t have their best year yet because they keep doing shit they hate. 

People say “just do it consistently.”

But if you hate it - like really hate it - you’re already losing.

And that’s why you continue to attract buyers you hate -  and continue to choose them.

A lot of ceos tell me they hate them too, but its whats “required of them“ - thats to vet their buyers. My thought is this: You have sales people to take care of it. If you‘re still doing them U NEED TO UNDERSTAND your buyers better. And to climb to $30M you need to attract better buyers. 

I‘ll leave you with that.

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

No alternative text description for this image

I’m going to tell you a slightly evil plan for getting a manufacturing group $1M+ clients/ per quarter on LinkedIn. An honest breakdown:

In the beginning, we pulled in the WRONG clients. Pre-seed inventors with no VC money. We were talking about products and it attracted people who had no funding behind their name.

So we stopped talking about products and started talking about the moment where everything can go wrong in hardware.
Pre-production. The moment of hell.

The moment where money has already been committed, timelines are fragile, one mistake can cost six figures, and nobody inside the company wants to be the person responsible if it fails.

Almost no business actually knows their buyer’s crisis moment.

They’ll say shit like:
“We help companies build products”
“We do end-to-end manufacturing”
“We scale businesses”

That’s really useless.

This is the question I use to vet every inbound in 2025:

“What is the exact moment your buyer panics internally?”

Why i’m punitively precise on that angle:

Every deal has multiple trust battles:

- Do they trust you
- Do they trust your mechanism / method
- Do they believe the mechanism works for their situation
- Do they trust you to execute it 
- Do they believe it delivers the result

We rode that angle relentlessly. Even if it got boring.

Now that manufacturer is closing $1.2M clients/ per quarter on Linkedin. 

This is where a real positioning strategist matters.
Someone who understands LinkedIn well enough to wear the angle out properly.

And moving into 2026 I’m adding a new layer to our strategy:

We’re launching our own products as a group and showing every real manufacturing decision in public, so when buyers hit the moment they’re scared to decide, the trust is already pre-sold.

That is doing two things:

1. Pulling in bigger buyers
2. It opens doors to media that has nothing to do with LinkedIn.

You could absolutely run this yourself if you’re a manufacturer.

Or you partner with someone who’s already burned the cycles figuring it out.

That’s what we do here.

I control demand for a few manufactuers and across all of them, I’ve noticed the same thing: TAKE NOTES. 

The moment they own a mechanism - and we push that mechanism everywhere - buyers handle their own objections at every stage of the sale.

We’ve done this through lead magnets and through long-form breakdowns.

But the real shift happened when we pushed the mechanism hard on LinkedIn and made all of their marketing about how the work actually gets done.

There’s this idea floating around that “buyers don’t care about your method.”

That’s bullshit - at least for this class of buyer.

There is a massive difference between:

- someone buying a $3K SaaS tool
- and a buyer about to risk six or seven figures on a manufacturing decision

Those buyers want to see how the machine works.

Here’s what’s actually happening under the hood with every serious prospect:

You have multiple battles to win - in order.

1. Do they trust you?
2. Do they trust your mechanism?
3. Do they believe the mechanism works for their situation?
4. Do they trust you to execute it under pressure?
5. Do they believe it reliably delivers the result?

We let assets do the heavy lifting before the conversation even starts.

This is how.

We take their real process and put it under a microscope.

1. We break the process into distinct stages
2. We give each stage a specific name
3. We wrap it in technology or systems that are built in-house 
4. We explain exactly how each stage works
5. We show how each stage connects to the next
6. We lead everything to a clear end result

Now something important happens.

Instead of being skeptical of the entire process, prospects can be skeptical about one stage at a time.

That’s good.

Because each stage now has its own focused asset that goes deep on that specific risk, that specific decision, that specific concern.

So objections stop being emotional and vague:

“I’m not sure this will work…”

And become precise and solvable:

“What happens at Stage 3 when copycat manufacturers in China replicate your design at half the price - and how do you prevent it?"

That’s when deals move.

Prospects want to see the machinery exposed.

Prospects want to see you naked - operationally.

And 2026 is going to reward exactly that.

Hyper-specific mechanisms.

Because it removes uncertainty before they ever have to ask for reassurance.

CLOCKED IT????

That’s how manufacturers sell faster, with less convincing, and bigger mandates.

taplio

The Battle

Prakhar Sharma

Stéphanie Lauer

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Performance ScorePrakhar Sharma's LinkedIn Performance

Performance ScoreStéphanie Lauer's LinkedIn Performance

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taplio

The Battle

Prakhar Sharma

Stéphanie Lauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prakhar Sharma's LinkedIn Performance

Performance ScoreStéphanie Lauer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePrakhar Sharma's LinkedIn Performance