Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

CPA in Stealth Mode

Founder / CPA

Marshall Wace

Management Company - US, UK, HK
Hedge Fund - Global Reporting

Long/Short Equities
Peer to peer lending

Tax Accountant

Tax Compliance (International, Federal, State and Local) 
Information Reporting (including FATCA and CRS) 
Tax Accounting
Tax Audit & Controversy
Tax Research & Planning
Federal Tax compliance and planning 
State and Local Tax compliance and planning
International Tax compliance and planning 
Individual income tax planning
Management company tax compliance and planning
Hedge Fund tax compliance and planning 
Tax reform tax planning and compliance
FAS109/Fin 48 
Audit defense
Alteryx
Tableau
Microsoft Power BI

State and Local Tax

Goldman Sachs

Morgan Stanley

Partnerships, Corporation, REIT, Broker Dealer, Federal, State and Local, Special Projects.

Tax Analyst

City University of New York (CUNY

Instructor

Wenner Media

Wenner Media is a leading authority in music, entertainment, celebrity, and pop culture. Wenner Media publishes Rolling Stone, Us Weekly, and Men's Journal. Wenner Media is based in New York City and satellite offices in Chicago and Los Angeles.

Tax Intern

Time Inc.

NOC Intern

Founder / CPA at CPA in Stealth Mode - Tax and Accounting Professional helping companies and individuals navigate the complex world of taxes to save money

Specialties: CPA with almost 20 years of experience working with Startups, NFT investors, NFT Artists and HNW and UHNW individuals.

Alexander Roytenberg, CPA

With it being Thanksgiving and a bird related holiday (you’ll understand why in a moment), I'm excited to officially announce our partnership with Andrew Rea and the team at Taxwire.com.

We first crossed paths in a very non-traditional way, breaking chicken legs (literally) together at their office back in 2024. It was chaotic, memorable, and somehow the start of a great working relationship.

Since then, we’ve supported many of the same clients and kept finding ourselves partnering to help folks holistically solve their full tax and accounting problems.

→ Integrated CPA brings CFO-level tax leadership, multi-state expertise, and hands-on execution for proactive and actionable tax advice for startups and individuals.

→ Taxwire.com solves sales tax compliance with a modern tax engine + white glove onboarding from some of the best sales tax experts I’ve ever worked 
Together, the companies we work with get to scale finance and tax with fewer hires, cleaner data, and better visibility across their compliance footprint.

Proud to formalize a collaboration that’s already been years in motion, and looking forward to where we take it next.

More to come from us both.

taplio

The Battle

Pranav Piyush

Alexander Roytenberg, CPA

Followers

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taplio

The Battle

Pranav Piyush

Alexander Roytenberg, CPA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Roytenberg, CPA's LinkedIn Performance

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Performance ScoreAlexander Roytenberg, CPA's LinkedIn Performance