Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Vector 👻

Product Marketing

Virdical

I partner with founders, CMOs, and teams at B2B start ups and B2C companies early stage products or companies / startups to refine brand, messaging, and positioning to build authentic connections with audiences.

Expert in:
> messaging & storytelling
> pricing & packaging 
> enablement & GTM team alignment
> naming & branding
> GTM strategy & roadmap prioritization

Oh, and I sell vintage glass ✨

Connect with me:
🗺️ Website - virdical.com
📅 Calendar: calendly.com/alexandra-virden
🏺 Etsy - etsy.com/shop/TwinThriftVintage


I promise I won't sell you anything, unless you're looking for vintage glass.

Product Marketing & GTM Advisor

Metadata

Hired as the founding product marketer (aka building product marketing from the ground up). I did a little bit of everything. I overhauled Metadata's launch process, pricing, and enablement strategies while managing eight full-time and contracted team members. 

I consistently hit marketing-sourced pipeline targets, driving ARR growth to $15M with over 75% sourced from Marketing efforts.

Director of Product Marketing

PatientPop Inc.

Hired to rebuild the product marketing function post-COVID and reported to the VP of Marketing. 

I owned the launch process for PatientPop's biggest feature push and drove GTM alignment throughout the merger with Kareo that formed Tebra.

Head of Product Marketing

EVERFI

Hired at EVERFI to run product marketing for the Community Engagement portfolio, which included over 21 products, 100k end users, and customers like the NFL, UnityPoint Health, Kroger Health, MassMutual, The Anti-Defamation League, Beyond Meat, Northwell Health, Walmart, Altice, and the Entertainment Software Association.

Head of Product Marketing, Community Engagement

Head of Demand Generation, Community Engagement

Celerity

Marketing Manager - Product Marketing & Demand Generation

Access Intelligence

Demand Generation Manager

Blue Water 

Growth Marketing Manager

Warschawski

Marketing Communications Associate

Revenue-focused Product Marketing Leader | GTM Pro | Mentor

👋 Hi, I'm Alex!

I'm a fractional product marketing leader with 12+ years of experience in driving growth for B2B companies across diverse sectors like healthcare, technology, SaaS, start ups, education, and HR. 

I help companies clarify their product positioning, launch with impact, and build high-performing teams. I blend strategic vision with hands-on execution, balancing quick wins with long-term success.

What I bring to the table:
✔️ Growth-driven leadership: My background in demand generation and growth marketing keeps my "product marketing eye" on generating revenue, building brand, and executing key go-to-market plays.
✔️ Brand champion: Whether it’s speaking to a packed room of execs or crafting a compelling narrative, I know how to advocate for a brand.
✔️ Team player (and builder): I thrive on creating strong connections across product, marketing, and sales, ensuring everyone’s rowing in the same direction.
✔️ Leader and mentor: I’m all about empowering teams to stay focused, motivated, and collaborative—and seeing them succeed.
✔️ Numbers-driven: I’m a pro at tracking ROI, spotting what’s working, and adjusting course when needed.

I'm always up for a chat and am currently open to both fractional roles and full-time leadership opportunities in product marketing. 

Let's connect:
https://calendly.com/alexvirden/30min

Outside of product marketing, I run Twin Thrift Vintage, a vintage glass store. 
Check it out here: instagram.com/twin.thrift.vintage

👾 Alex Virden

taplio

The Battle

Pranav Piyush

👾 Alex Virden

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