Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Andrew Bernstein

Product Marketing Manager @ Archy

Marketing Operations Manager

Today was supposed to be Day 1 of my new career as a coffee farmer. Turns out I am much better at drinking coffee than picking it.

So no, I am not leaving marketing. But I do have news: I am back at Archy, and I am SUPER PUMPED about it. Archy recently raised our Series B, led by TCV, with participation from Bessemer Venture Partners, CRV, and Entrée Capital. Excited to rejoin and tackle one of the most underserved markets in healthcare. Dentists deserve better software, and we are going to give it to them.

I am also really excited to work with Jonathan Rat again. It is not every day you find a CEO who truly understands marketing. I do not even think Jon realizes this, but he understands marketing better than most people who do it for a living.

He knows you have to stand out, not blend in. Great marketing does not look or feel like marketing, and we are very intentional about doing things differently at Archy.

On that note, I am hiring. I am looking for an events and field marketing wiz who will:
-Own and level up our conference strategy
-Build our Archy hosted events program from the ground up

If that sounds like you, or someone instantly came to mind, apply in the comments or tag them in the comments so we can talk.

Early-Stage Startup Marketing | Marketing @ Archy

Apparently avocados come in XXXL size.

Fitting, because we are solving a huge problem too at Archy.

Dentistry is one of the most underserved parts of healthcare. There are 200,000+ dentists in the United States running complex businesses on software that still thinks it is 1999 and lives on a dusty on-prem server in the back closet.

We are fixing that.

To help get Archy into the hands of more practices, we are hiring a Growth Marketer.

Someone who is:
-Creative and scrappy
-A wiz with paid ad platforms
-Comfortable testing, breaking, iterating, and trying again
-Obsessed with what actually moves the numbers, not vanity metrics

The best marketing does not feel like marketing. If that clicks for you, we should talk.

Interested in the role or know someone who would crush it?

Link is in the comments. Tag a friend, share it, help someone land a role at the early stages of a rocket ship. We are looking to fill this ASAP.

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Pranav Piyush

Andrew Bernstein

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taplio

The Battle

Pranav Piyush

Andrew Bernstein

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Bernstein's LinkedIn Performance

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