Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

BairesDev

Director, ABM (Account-Based Marketing) & Reactivations

Associate Director, Paid Growth & Operations

Workling

Advisor

Head of Growth

Bdot Inc.

Consulting practice focused on e-commerce, digital marketing and website design & development

Principal | Digital Marketing Strategist

Rümi

Manager, Customer Engagement

Live Out There

Canada's leading outdoor active lifestyle retailer online

* Responsible for conversion optimization, customer lifecycle email marketing and promotional campaigns
* Led cross-functional website redesign project across Design, Development, Marketing and Ecommerce to generate a 28% annual lift in conversion rate
* Generated email list-building campaigns to grow email database over 150K subscribers
* Developed customer lifecycle program to nurture leads from acquisition to conversion using segmentation and targeted lifecycle messaging
* Developed campaign strategy and promotional campaign calendar in collaboration with Purchasing, Marketing and Operations. 
* Delivered 46% annual revenue growth as a result of conversion optimization, customer lifecycle programs and promotional campaigns
* Successfully recruited and grew Ecommerce team from 1 to 4 headcount in 6 months
* Received "Most Revenue Generating Campaign" from 2014 Bronto Summit Commerce Marketing Awards

Director, E-commerce

Getty Images

Leading provider of digital media worldwide

* Continued to grow and expand North American affiliate program for Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com 
* Developed and managed $4M+ online media budget across affiliate, display and retargeting channels
* Partnered with media agencies to establish incremental revenue measurement from online display and retargeting campaigns
* Increased return on investment from below break even to above 3x on every $1 ad spend
* Successfully recruited and managed Online Media Specialist to handle media planning and buying, day-to-day ad operations and campaign reporting and analysis

Online Marketing Manager

* Responsible for growing the North American affiliate program for the flagship Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com
* Delivered significant year on year revenue growth for Getty (+48%), iStockphoto (+69%) and Thinkstock (+66%) affiliate programs
* Successfully recruited 1,000+ affiliates across all four brands by partnering with leading affiliate networks LinkShare and Linkconnector
* Produced break through affiliate program cohort analysis to demonstrate incremental value from customers referred by affiliates and redeemed a coupon
* Published article "Do Coupons Add Value to Your Business?" in FeedFront Magazine - a leading publication in the affiliate industry
* Presented "B2B Coupon Affiliates - Cohort Analysis Results" at Affiliate Summit West 2013 - the world's largest affiliate conference

Affiliate Marketing Manager, Americas

iStockphoto

The web's original source for royalty-free stock images, media and design elements

* Grew affiliate program revenues by more than double (+214%) to over seven figures monthly
* Increased affiliate program return on investment to over 10x for every $1 in commissions paid out
* Produced marketing dashboard nicknamed "The Blair Report" to highlight key performance indicators on acquisition, conversion and retention by channel and by country
* Developed and championed methodology to measure incremental revenue delivered from online marketing campaigns
* Managed 1 direct report responsible for database queries, campaign reporting and analysis

Marketing Manager, Affiliates & Analytics

CloudSponge

Seed stage startup funded by Arizona Bay Technology Ventures

* Raised $200K seed startup capital to produce CloudSponge product
* Directed all company operations including customer service, marketing, operations, product development and sales
* Managed operating budget and prepared financial P&L reporting to executive board
* Lead virtual workforce of 3 software engineers and 1 sales representative
* Implemented Customer Development model to rapidly integrate customer feedback into product development lifecycle
* Generated 1,000+ new B2B customers in 12 months using online marketing channels including affiliate partners, search engine optimization, pay per click advertising and social media

Director, Customer Development

Arizona Bay

Innovation capital firm providing outsourced technology, business strategy services, and startup capital

* Supported $5M venture capital fundraising with compelling business cases for 12 startup ideas
* Managed client relationships and web development projects in an agile environment
* Provided technical and business consultation services including business analysis, financial modeling, online marketing, project management, vendor selection and website design
* Established due diligence framework to analyze and vet investment ideas

Associate

Optimal Payments (formerly NEOVIA Financial PLC)

World’s largest online independent money transfer business processing billions of dollars each year

* Led international, cross-functional teams to consolidate operations, unify business processes and deliver merchant solutions post-merger between NETELLER e-wallet and Netbanx payment gateway business units
* Implemented, trained, and supported Salesnet CRM software for 15 users in Sales and Marketing
* Recommended new reseller channel strategy to expand NETELLER e-wallet merchant business
* Designed straight through processing solution to integrate NETELLER and Netbanx into a unified payment suite to be cross-sold between both merchant business units

Solutions Manager

* Led large-scale technology migration to move NETELLER’s 1,800+ merchants from legacy Cold Fusion platform to next generation Java platform
* Recovered $1.6M in lost revenue through revenue recovery tool offered by next gen platform
* Delivered $96K in annual cost savings by retiring legacy platform
* Represented NETELLER as technical subject matter expert at international tradeshows in London, United Kingdom (ICE 2007, 2008) and Barcelona, Spain (EiG 2008)

Sales Engineer

* Developed ground-breaking revenue forecast model to enable C-level executives to accurately predict revenue based on key business drivers
* Delivered 100% to $180M revenue target (2005), 96% to $280M revenue target (2006)
* Developed executive dashboard to “connect the dots” between key performance indicators
* Advised C-level executives on key revenue generating business decisions

Senior Business Analyst

Growing B2B pipelines with performance marketing.

As an engineer-turned-marketer, I bring a data-driven, analytical approach to marketing, blending technology, strategy, and creativity to drive scalable revenue growth. 

Over my career, I’ve helped companies—from startups to enterprise brands—navigate marketing transformations, optimize go-to-market (GTM) strategies, and accelerate pipeline velocity. 

Whether launching Account-Based Marketing (ABM) programs, leveraging AI for automation, or refining multi-channel performance marketing, I ensure marketing is a value driver, not a cost center.

With expertise across digital advertising, CRM optimization, and demand generation, I’ve led multi-million-dollar marketing programs for enterprise brands like BairesDev, ATCO, Getty Images, and Telus, as well as high-growth startups and scale-ups. 

My work spans SaaS, B2B, E-Commerce, and tech-driven enterprises, where I’ve delivered double-digit revenue growth, optimized Martech ecosystems, and built high-performing teams. 

From scaling ABM strategies that accelerate enterprise sales cycles to executing data-driven acquisition campaigns, I focus on aligning marketing, sales, and technology to maximize ROI and business impact.

I thrive on solving complex growth challenges—whether scaling ABM programs, optimizing Martech stacks, or coaching teams to high performance. 

My philosophy is simple: use data, technology, and experimentation to drive measurable impact. 

If you’re looking for strategies to accelerate growth, optimize marketing investments, or enhance your demand generation playbook, let’s connect.

Blair de Jong 🥞

Our BairesDev unicorn continues to grow, and we are looking to fill two key roles on our CRM team to fuel our growth into 2026. 🚀

🎯 Senior ABM Specialist
• Partner with our Commercial Teams to target key account Prospects
• Harness data, technology, and AI to target 1:1, 1:few, and 1:many Contacts
• Work alongside me and other key Growth team members

📈 CRM Analyst - Reactivations
• Partner with our Commercial Teams to reactivate dormant Leads
• Find the right time to send the right message to re-engage
• Work with Nathan Jackson and me, plus other Growth team members

Job posting links are included in the comments below.

If you know anyone who is a good fit for either of these roles, send me a DM and let's chat!

Engineer-Turned-Growth Leader | Powered by AI, Data & Martech | Driving Scalable Revenue & High-Impact ABM at BairesDev

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair de Jong 🥞's LinkedIn Performance

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