Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Focused on growing single BU from $XXM to $XXXM through strategic growth initiatives.  B2B, B2C.

Executive Director, Growth (GTM, Strategy, Product)

Palladium Digital

Palladium Digital supports private equity investors and their portfolio businesses to define, design and implement digital capabilities. Working across the entire deal cycle, from identifying digital opportunities and risks in due diligence, to extracting value through the development of new digital products and services.

GTM & Strategy Advisor

Digibee

Right-hand to CEO. Implemented and championed operational excellence through the development and deployment of cascading OKRs, QBRs, and operating plans across executive and departmental levels.

Chief Marketing / Operations Officer

Built brand recognition and market share in iPaaS (integration platform as a service) space. Established product/market fit, built GTM team, and implemented ABM strategies in retail, financial services, and manufacturing.

Chief Marketing Officer 

Zmags

Modularized product offering creating additional revenue streams. Acquired design services technology company.

SVP Product & Strategy

Dramatically boosted customer retention through a culture shift towards customer focus. Led Product Management, User Experience, Customer Success, and Support teams. Reduced customer onboarding time from 30+ days to 2 days. Developed and executed product strategy, achieving profitability in 2020. Led successful optimization, relocation and 300% growth of the development team.

VP Product

Blueport Commerce

Director of Product Management

Senior Product Manager

RELX

Product Manager

Experian Data Quality

Associate Product Manager

Strategic Leader for High-Growth Companies:

With 18+ years of experience, I'm passionate about propelling high-growth companies toward significant revenue expansion.  I excel at translating strategic vision into actionable plans that drive market success.  My proven track record at various stage of growth (Series A to $500M+ ARR) includes:
 - Delivering data-driven product and market strategies that ensure the right products reach the right audience.
- Leading cross-functional teams (product, go-to-market, operations.) with a focus on exceeding sales goals and achieving sustainable growth.
- Building a culture of accountability where every team member understands their role in driving revenue.
- Growing, developing, and retaining cross-generational talent/teams

With AI capabilities are rapidly evolving, it is critical for companies to develop strategies to accommodate for these changes. In addition to the above, I have more recently implemented GenAI solutions across the entire GTM funnel (resulting in significant improvements in efficiency, effectiveness, and ROI), and helped to develop company wide policies and training around how and when to use AI (through a 'Responsible AI Manifesto' and internal education).

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