Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Deloitte

- AI Factory as a Service @ Deloitte
- Email Marketing Analytics for Credit Card Acquisition program @ Apple
- Marketing Science, Experimentation for Wallet @ Apple

Manager

- Data Science & Analytics for Wallet @ Apple 
- Infrastructure Growth and Expansion Programs @ Meta

Senior Consultant

Technology Consultant

- Storage Media Lifecycle Management @ Meta
- Change Request Management Tool @ HPE

Analyst

Cornell University

- Business Intelligence and Reporting for Cornell's IT Org

Business Intelligence Engineer

- Go-to-Market Strategy for IBM's Cloud Org

Digital Immersion Consultant

Deloitte Digital

- Order Management (Credit, Return & Exchange workflows) for Dell
- Asset Management of acquired Motorola Solutions' Enterprise business for Zebra Technologies
- Change Management, Service Request Management for Baxter International

Business Technology Analyst

Inquisitive product leader with 9 years of technology management experience in delivering strategic initiatives, business transformation, analytics, operations and program management projects for Tech, Media, Telecom clients in the US. Passionate about disruptive innovation, product creation, growth and user experience.

taplio

The Battle

Pranav Piyush

Charmi Mehta

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