Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Dee Acosta

Pipeline Coach / Proven Growth Driver / Trusted B2B Advisor

Dee:  A track record of positive energy and helping marketers at startups and enterprises build new business.  

Incredibly proud girl dad. 👨

Dedicated follower of the Challenger Sale Methodology and pClub. 

Proponents of diversity across all criteria.

Cancer survivor circa 2022.

Admiral General

B2B marketing attribution you don’t have to make up. 

Dee Acosta 📱

Jason M. Lemkin is right as always. 🤖 

If you’re in sales and not knee deep in AI, you’re going to be left incredibly behind. 

There is no amount of charm or domain knowledge that will keep you on par with a hungry, #AI savvy rep. 

Add in ability to network and travel - unstoppable. 

Other great AI tools besides Metadata worth checking out: 

- Agency.inc is is the AI CRM realized
- Docket is the web visit to sale solution we were promised 
- LeadIQ doesn’t gatekeep their MCP

What would you add Eric Bower and Rome Thorndike? 🧐

Dee Acosta 🤖

GTM AI / Growth Driver / Trusted B2B Advisor / Vibe Promoter

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GTM leaders are scared of falling behind.

And maybe they should be?

We've entered the have and have-not era of AI in B2B GTM.

A small group of leaders are already generating pipeline on autopilot. 

Everyone else is still in committee deciding which AI tool to buy.

Sangram Vajre (CEO, GTM Partners) put it bluntly:
"Your GTM system is stuck. AI won't save it — but it will scale it."

Chris Walker has been saying it for months:
"AI is an accelerant for creativity and execution — not a replacement for strategic thinking."

Even Paul Atreides saw it coming:
"The first step in avoiding a trap is knowing it exists." 🪐

The trap? Thinking awareness is the same as action.

The winners won't have the most AI tools.

They'll have the strongest operating model for autonomous intelligence. 🤖
Agentic GTM was the big idea in 2025.

In 2026, it's the Agentic Revenue Engine. 🧡

We're past the why.
This is the how.

Real use cases. Real plays. Real pipeline. ⚡

Join @Metadata for Agentic GTM: Realizing Revenue — March 26–27.

Last year was the wake-up call.

This is where it becomes a growth engine.

👉 Register: https://lnkd.in/gTY2_q9u

#AgenticGTM #B2BMarketing #GTM2026 #AI #Claude

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The Battle

Pranav Piyush

Dee Acosta 📱

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taplio

The Battle

Pranav Piyush

Dee Acosta 📱

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dee Acosta 📱's LinkedIn Performance

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Performance ScoreDee Acosta 📱's LinkedIn Performance