Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

10 marketing predictions for 2026 that I'm willing to bet money on. Trigger warning... this ain't for the faint of heart.

1. The volume of em-dash hating posts will not reduce this year

2. Gullible marketers will keep being sold advanced attribution and ai software to solve their growth problems

3. Most marketers will not speak to any real customers or do any real research for weeks (or even months) at a time

4. Also, most marketers will STILL not study the fundamentals of psychology or economics to improve their work

5. Most marketers will continue NOT influencing pricing, product, or business model and yet be given larger and larger revenue goals

6. Many will try using AI for content and then give up when it produces sloppy output and then whine about how AI is no good

7. Lots of gurus on LinkedIn and X will claim they've found the trick for 10x-ing growth in 2026 with some new advertising or growth strategy

8. Brand marketers who don't embrace measurement will struggle to make an impact

9. Performance marketers who don't embrace long-term thinking and "brand building" will continue to hit diminishing returns

10. CMOs who don't spend time educating the CFO and CEO on how marketing actually works, while also driving clear evidence-based growth, will lose their jobs

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

George Alifragis

GTM Executive | Board Member | Forbes Business Council | Advisor | DEI Advocate

A fully trilingual evidence-based revenue leader, performance architect, and award-winning partnerships maverick with a 15-year track record of consistently exceeding growth objectives and delivering transformative results.

Key skills:
► Data-driven Strategy & Plan Execution
► Driving Customer & Partner Success 
► Sales & Business Development
► Brand & Customer Marketing
► User Experiences & Customer Journeys
► Cross-Functional Collaboration
► Innovation & Transformation Driver 
► Channel Sales & Marketing
► Talent & Performance Management
► Project Management & Oversight
► Top-Tier Communicator & Visionary
► Change Management & Thought Leadership


All views and opinions expressed are my own and do not reflect those of Metropolitan Partners Group.

taplio

The Battle

Pranav Piyush

George Alifragis

Followers

Posts

Engagements

Likes

Performance ScorePranav Piyush's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Pranav Piyush

George Alifragis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pranav Piyush's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePranav Piyush's LinkedIn Performance