Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

George Alifragis

Metropolitan Partners Group

Senior Vice President & Head of Operating Expert Network

Senior Vice President

Forbes Business Council

Official Member & Thought Leader

Strategic Advisor

Cyber Security Global Alliance

Executive Board Member & Chief Innovation Officer

Board Member

lumos learn

Sryas

Acquired by Orion Innovation (PE-backed). Exited.

Chief Operating Officer (COO)

Desjardins

Altima Telecom

Chief Customer & Innovation Officer (CCIO)

Bell

Director, Head of Channel & Alliances

Senior Manager, Sales Strategy, Programs & Operations

Senior Manager, Sales Enablement

Management roles: Corporate Accounts, Customer Success & Sales Enablement

GTM Executive | Board Member | Forbes Business Council | Advisor | DEI Advocate

A fully trilingual evidence-based revenue leader, performance architect, and award-winning partnerships maverick with a 15-year track record of consistently exceeding growth objectives and delivering transformative results.

Key skills:
► Data-driven Strategy & Plan Execution
► Driving Customer & Partner Success 
► Sales & Business Development
► Brand & Customer Marketing
► User Experiences & Customer Journeys
► Cross-Functional Collaboration
► Innovation & Transformation Driver 
► Channel Sales & Marketing
► Talent & Performance Management
► Project Management & Oversight
► Top-Tier Communicator & Visionary
► Change Management & Thought Leadership


All views and opinions expressed are my own and do not reflect those of Metropolitan Partners Group.

Chief Operating Officer - Value Markets

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