Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Paramark.com

Helping marketing teams make sense of their impact with MMM, experimentation, and a generous helping of pandas 🐼

As the first employee, I wear many hats — from code monkey to content creation, from visualization to vendor management.

Founding Engineer

Embark Trucks

Embark ran one of the industry’s most sophisticated autonomous freight programs — with long-haul trucks running out of Oakland, Southern California, and Texas, as well as a Western Australian mine site trial — before falling victim to the 2022 downturn. My team built systems to stream video and remotely monitor the fleet.

Engineering Manager

Cresta

Software Engineer

Blend

Lead engineer and project manager for the team delivering Blend’s first-gen Banker Workspace to about 12k users at 3k branches across six financial institutions.

Upright Media Inc.

Upright Media made it easy to take video from traditional formats (like TV) and repurpose it for exciting new formats like Snapchat and Instagram Stories. We offered the most collaborative way to edit video in a web browser, powered by automatic deep learning suggestions, and many of our clients relied on us to apply those edits quickly at scale.

Cofounder & CEO

Datagami

At Datagami we built APIs and a web interface to streamline data science process and help tidy messy datasets. We consulted to clients in cybersecurity, CPG marketing, and minerals, and were an early player in the ecosystem of apps built on Slack.

Google

AdMob was acquired in mid-2010 for $700MM. I helped keep the old service running, made small contributions to Display Ad Builder, and spent a lot of time making charts.

AdMob

For most of its independent existence, AdMob was the market leader in mobile advertising. I worked on ad targeting, the pricing engine, and internal business intelligence.

UI Engineer

Vuze

Vuze was a reincarnation of Azureus, then the world’s leading torrent client with 30MM active users. Among other things I worked on an ill-fated content store project. The company later pivoted into set top box hardware and was acquired by Tivo / Rovi / Xperi.

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The Battle

Pranav Piyush

Hourann Bosci

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