Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Adobe

- Thinking strategically about business, product, and technical challenges
- Support customers obtain their business objectives using Adobe software
- Assessing the customer's health, technical risks, and opportunities
- Coaching team members and building new systems and processes

Sr. Technical Account Manager

- Work with Fortune 100 companies to better understand their attribution (Marketo Measure)
- Established Marketing Automation for Fortune 100 companies (Marketo Engage)
- Built a best practices around Marketo Measure enablement
- Worked across teams to improve delivery for Marketo Measure

Digital Experience Business Consultant

Marrina Decisions 

- Consultative strategy to help clients think outside the box in their marketing approach
- Implemented best practices on how to use a suite of SAAS tools for more effectively for marketing
- Drove results by bridging together Sales and Marketing during a ABM rollout 
- Project managed marketing initiatives to ensure timely execution

Marketing Automation Manager

LeadMD

Enabling clients to achieve their marketing and revenue goals.

Marketing Consultant (Revenue Operations)

Work with Clients on - Reporting and Analysis using the Bizible Tool and SFDC | Using Marketo for mostly B2B program builds | Implementing Showpad and discuss best practices on sales enablement

Marketing Consultant (Delivery)

Marketo Consulting and Onboarding of product | Bizible Implementation and Consulting | Showpad Implementation | SalesLoft Consulting and Implementation | Uberflip Consulting and Implementation

Marketing Associate

Digital Marketing internship |  Marketo Training | Bizible Training

Marketing Associate [1099]

nonprofit

Cross Channel Fundraiser

SCD Enterprises, LLC

Wholesale Account Management | Website SEO | Website Developer on Yahoo Platform | HTML

Product Specialist

I am an advocate for all of my clients to get the most out of their Adobe suite of tools. 

I have supported companies to better understand their marketing spend by using Marketo Measure (Bizible) attribution tool.  I work across teams to gain alignment on marketing spend and optimized ways to help close deals (MOPS, Marketing Analysts, and Sales Analysts). 

I am a results-driven marketing professional who believes marketing and sales must work together to achieve company objectives.  I help implement and develop best practices with SAAS tools. My focus is to give Marketing the ability to support Sales and create company growth financially.

taplio

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Pranav Piyush

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