Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Helping inter-generational families connect with learning @ Little Robin Hood
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 
Various Projects at rext.in

Kamil Rextin

I built an AI agent that handles competitive intelligence in 5 minutes.

What used to take my team 2 days:

Manual G2/Capterra searches.

Dozens of browser tabs for Facebook/LinkedIn Ad Libraries.

Endless copy-pasting into a messy Google Doc.

Hours of synthesizing "positioning" that was outdated by Tuesday.

What takes us 5 minutes:
The agent handles the heavy lifting while we drink coffee.

The Agent:
→ Discovers: Finds true competitors via G2 (no assumptions).
→ Captures: Automatically screenshots all active ad libraries.
→ Analyzes: Breaks down positioning, messaging, and pricing.
→ Reports: Outputs a branded PDF with embedded visuals.

It doesn’t just gather data—it extracts the strategy.

Want the workflow?

Comment "CI" and I'll send you the full blueprint. 🚀

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CAT IS OUT OF THE BAG

I am heading (with some folks from the team) to Demand & Expand in May for a smaller less busy but more productive conference with other B2B & RevOps Leaders 

If you want 20% off the ticket & join the 42 Agency happy hour keep reading:


Join 600+ B2B Marketers in San Francisco on May 19 & 20, 2026 for two days of impactful sessions and meaningful connections. 

If you're in Growth Marketing, Demand Gen, Lifecycle, Customer Marketing, Expansion, Product Marketing, MOPs, RevOPs or GTM Ops, this conference is for you!


Save 20% off the price of 1-day and 2-day tickets with the coupon code 42AGENCY. Learn more and register at: demandandexpand.com

Oh lord now I’ll be running terminal from the 🚽

graphical user interface, text, application, chat or text message

this makes me extremely bullish on Zoominfo 

Yes I missed the DM from October . not my first time..... 

great to see a public company CEO be close to customers like this

Hot take: The marketing automation platforms with the highest G2 ratings also have the most brutal Reddit threads.

We analyzed sentiment across Reddit, G2, Substack, TrustRadius, and LinkedIn to see what B2B practitioners actually think about their MAP.

The results:

ActiveCampaign   >>  The automation darling. Practitioners call it "fantastic" and the best HubSpot alternative. Until you hit 50k contacts and the pricing bites.

HubSpot   >> Most polarizing. 88% recommend it on G2. But Reddit is full of "$250/year to $17,500/year pricing jump" horror stories. CRM loved, CMS hated.

Adobe Marketo  >> Enterprise standard, enterprise pain. "Every problem causes more problems ...  each solution needs a team of consultants."

Pardot   >>  The villain. 86 upvotes on a post titled "Let's make an 'Everyone hates Pardot' forum." Ouch.

The pattern: G2 ratings don't tell the whole story. The real sentiment lives in Reddit threads and Substack rants, where people aren't worried about vendor relationships.

We published the full analysis with charts and quotes. Link >> https://lnkd.in/g7Ey46Ba

Ok hats off to Databox &  Peter Caputa this is very well done

we mapped 14K+ targetting parameters for linkedin ads into a guide

No gate no email no checkout link

Available for free

Everyone loves talking about demand gen campaigns.
No one talks about the plumbing.

We spent a session with a client this week doing the unglamorous work that actually makes marketing scale. No creative briefs, no ad copy.

Just rolling up our sleeves and fixing the foundation.

What we worked on:
• Sunsetting old properties: They had multiple confusing versions of "Target Account Zone." We're getting rid of them.
• Standardizing naming conventions: Aligning everything from ICP tiers, so reporting is clean.
• Replacing data tiers: Swapping old, manual properties with new, integrated ones that sync directly with their CRM.

This is the work that prevents bad data, broken reports, and massive headaches down the line.

You can't build a predictable revenue engine on a messy foundation. The boring work is the most important work.

taplio

The Battle

Pranav Piyush

Kamil Rextin

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taplio

The Battle

Pranav Piyush

Kamil Rextin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kamil Rextin's LinkedIn Performance

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