Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marcio von Muhlen

Turboprop

Co-Founder

Paramark.com

Investor

Stripe

Product Lead for cards, risk, and financial services in LATAM. Drove 300% increase in regional payment volume by unblocking global enterprise accounts. Decreased payments fraud by 90% by shipping a risk localization model now used worldwide.

Product Lead

Chan Zuckerberg Initiative

Ran product strategy for $3 billion science initiative. Recruited and managed 6 product managers. Ran OKRs for 100-person team.

Group Product Manager

Dropbox

Shipped Team Folder, the headline Dropbox Business feature driving >$1B ARR. Co-founded "Golden Gate" product team and grew it to 30 engineers, designers and PMs across 3 offices and 2 countries. Co-inventor in 10 patents.

Sr. Product Manager, Dropbox Business

Doximity

10th hire, led core product evolution to product/market fit. DOCS IPO'd at $7B in 2021, with several employees I hired still in leadership roles. Founded and managed mobile engineering team. Ran technical recruiting. Hired and managed several PMs. Launched partnerships with global pharma and hospital brands that drove >60% of user growth and revenue between Series A and Series B. Learned a ton from legendary CEO Jeff Tangney.

Director of Product and Engineering

MessageParty

Co-founded a pioneering mobile messaging app. Funded by Y Combinator.

Co-Founder / product engineer

Massachusetts Institute of Technology

Built biosensors for early cancer detection. Advised by Scott Manalis.

PhD in Biological Engineering

Co-Founder at Turboprop

I'm building Turboprop, the superhuman property accounting service for Commercial Real Estate.

I'm an MIT-trained scientist and engineer, and I love bringing new products to market. I've been lucky to learn from world-class company builders teams in product and engineering roles at Stripe, Dropbox, and Doximity. As much as I like to nerd out on data and code, at the end of the day I'm happiest helping partners and teammates reach their full potential. 

My passion for real estate started in college, when I on-site managed a 25 units of student housing to help pay my way. I know deeply the joy and responsibility of providing safe and fair housing, and the commitment to excellence that makes it possible. I've been actively involved in multifamily investments and the housing abundance movement in multiple states, and I hold a California DRE sales license.

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Pranav Piyush

Marcio von Muhlen

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