Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

livecycle

Hi Auto

Head of Product @ Hi Auto

Engie

Lead the company pivot from a consumer app to a B2B offering. 
Owned a new product creation from inception to launch ('Zero to Ten' stage) along with some magical team members. 
One of the best parts on the journey was to achieve another funding round as a result of the communication skills and commitment we've shared as a team.

VP of Products

Check Point Software Technologies, Ltd.

As a Technical Product Manager @ Threat Prevention department I am focused on creating better solutions for our customers. Designing new products, features and building back office systems to support our  business decisions.

Defining solutions for our most painful issues and creating a plan so it can be mitigated.
Each solution can be from a different aspect and affect our KPIs differently.

Researching for new technologies, defining new workflows and improving visibility, all in order to improve our offering to the customers.

Technical Product Manager

As a Team Lead and Product Manager @ Threat Intelligence department we were focused on creating a Threat Intelligence product for both internal and external  users.

We have succeeded as a team to create an innovative platform  using a variety of technologies.
We have designed the entire user experience, analytics metrics and monitoring system for gathering feedback from users. Throughout our agile development we were able to constantly improve the product according to  our feedback.

Main technologies:
Web  Application- AngularJS and Java Spring 
System - python, ElasticSearch, Redis,  MongoDB

Development Team Lead and Product Manager, Threat Intelligence

As a Team Lead @ Security Services  departmant we were focused on leveling up our products and services offered to our variety of customers.

Making sure we can improve in all relevant metrics of security services and trying to predict the issues before our customers, with an excellent teamwork and innovative thinking.

Using some python and data analysis tools we can create a better TCO for  our customers.
So we have designed and implemented performance and detection monitoring systems to allow visibility for our customers experience.

Team Lead, Security Services

As a security researcher and developer I've  been able  to take part in creating a new advanced Security product.

In my research I've used a variety of analysis tools (network and file analysis) to create better understanding of unique behaviors monitored.

I work with Haskell and Python in order to implement a unique solution  based on our parsing engine.
This implementation allows our advanced product to protect against malwares.

Security Researcher

John Bryce

Instructor and Implementer of systems.

Co-Founder & CEO at Livecycle

Passionate about engineering, product, and collaboration. Inspired by my daughter to build a company.

taplio

The Battle

Pranav Piyush

Matan Mishan

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