Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Capsule

Capsule is the first video editor built for teams. Make videos 10x faster, 10x easier, and 100000000x more fun. Try it for free at capsule.video

Head of Marketing

Marketing Consultant

Modern Pizza Products

Modernizing the art of pizza-making with patent-pending technology for pizza ovens. Find us on Instagram @modernpizzaproducts

Co-Founder

Exponent II 

Volunteer on the art team for a religious feminist literary magazine, published once a quarter

Managing Art Editor

EVERFI

Created content for financial institutions that helps them build better financial education programs and make a greater impact in their communities. Supported demand generation and sales for the Financial Education vertical, generating thousands of leads and $500k+ in pipeline.

Senior Manager, Content Marketing

International Rescue Committee

Volunteered for 2 weeks on site to help process Afghan evacuees who were stationed at Quantico Base. Was put in charge of helping manage 25 other volunteer and contracted processors and interpreters. You can read more about my experience in the LinkedIn post below:

SIV Processing Lead

Willow

Willow (trustwillow.com) is a female-led company that helps women confidently achieve financial wellness during life’s inflection points through personalized Financial Life Coaching™.

Senior Content Manager

Content Manager

T3 Advisors

• Worked with executives to help guide and build the company's messaging and brand during a pivotal growth period as the first full-time marketing hire
• Led a complete website redesign with external and internal partners that led to a 160% increase in conversion rates
• Acted as managing editor for nearly all external-facing content, working with the firms'
subject-matter experts to write, ghostwrite, or heavily edit all blog posts and client case studies
• Produced 6 high-quality videos for bottom-of-funnel conversions: interviewed clients and turned the transcripts into succinct and compelling testimonials
• Established strong branding and thought leadership by curating and creating all content for LinkedIn, Twitter, and Instagram and organically growing followers by 2x

T3 Advisors uses real estate and workplace to unlock growth for the world's most innovative companies. A diverse group of creatives, data-driven analysts, and negotiators, T3 develops and implements a variety of real estate and workplace solutions for organizations ranging from early stage to multinational corporations.

Marketing Director

• Scoped, wrote, and managed all client project proposals
• Coordinated all project requirements between strategy, design, and development teams
• Worked one-on-one with the President and CEO to write bids for high-profile projects

Business Development Manager & Bid Writer

SALT Comtemporary Dance

• Coordinated with CEO, directors, photographers, videographers, venue managers, sponsors, graphic designers, and more to help shape the company’s message and vision
• Wrote, designed, edited, and oversaw all print and digital marketing materials
• Oversaw social media efforts since SALT's beginning and organically boosted Instagram followers and Facebook likes to 2k. Created a YouTube channel and Twitter account for SALT.

Garage Smart Inc 

• Wrote, edited, and designed user's manuals for all products
• Wrote, produced, and edited instructional videos
• Edited text and provided design feedback for product packaging, app, and website
• Designed and wrote other collateral, including sales decks and trade-show booth materials
• Attended trade shows, including CES and The National Hardware show, to help promote and explain new products

Head of Marketing @ Capsule | Pizza oven co. co-founder

Hi {first name} 👋

I'm Natalie and I like making stuff and working with nice, fun, smart people.

I really like my job at Capsule. I also like helping people get the most out of the tool (it's a video editor built specifically for marketing teams) so DM me if you ever have questions or feedback.

Other information you can try to use in your cold outreach to me 🙃
I'm building a first-of-its-kind pizza-oven business with my partner (@modernpizzaproducts on Insta), I'm a former professional dancer, and I'm raising 2 small humans.

Outdated portfolio: nataliecstaylor.com

Natalie Taylor

We've started branching out our event formats at Capsule and partnering with individuals—not other brands.

While I think there are some benefits to partnering on events with other companies, it outweighs the benefits IMO. 

Your messaging gets diluted. 

Last week we co-hosted our 2nd event with Kira Klaas. Kira has an incredible Substack called On Brand (one of the only work newsletters I read every issue!), and she's built a strong community of brand leaders.

Partnering with creators, community leaders, or Substackers, there's no competition for messaging. Just audience + interest overlap. 

Most guests come to these events because they're Kira fans :):)

This feels like the natural next step in influencer partnerships, and I'm excited to do more of these.

Thank you to the LA crew who came last week to embroider, eat, and chat with us about the future of AI for brands ✨ 💛 

I continue to be bullish on in-person connections/experiences as a pillar of our marketing strategy. Thinking we take this embroidery roadshow to NYC next 👀

taplio

The Battle

Pranav Piyush

Natalie Taylor

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taplio

The Battle

Pranav Piyush

Natalie Taylor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalie Taylor's LinkedIn Performance

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Performance ScoreNatalie Taylor's LinkedIn Performance