Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Head of Marketing @ Capsule | Pizza oven co. co-founder

Hi {first name} 👋

I'm Natalie and I like making things and working with fun, thoughtful, smart people.

Currently I lead marketing at Capsule. I personally like using the product because it makes me look like I know how to use After Effects. It's built specifically for enterprise teams who have gorgeous AE files they wish more people at their company could use.

I make Neapolitan pizza once a week, I'm a former professional dancer, and I'm raising 2 small humans.

Outdated portfolio: nataliecstaylor.com

Up-to-date Spotify playlist of podcast appearances: https://open.spotify.com/playlist/0RwqJjqM3kVB4ZyO6cNGjX?si=vC65AHhwQKG3Fmrj0Zm94g

Natalie Taylor

Feeling grateful this week for two fun surprises I got in the mail:

1️⃣  My first mention in a book! 

2 years ago, Devin Bramhall came to one of our very first Capsule dinners. 

1 year ago, she asked me a bunch of questions about that dinner and the strategy behind it.

4 months ago, she published a book called B2B Content Marketing Strategy and included a writeup of Capsule's event strategy (peep it in Chapter 4: The Community Growth Framework).

Devin is a legend in B2B marketing. I've been following her since I started my marketing career, so to be referenced in her book is prettyyyyyy unbelievable. 

If you haven't bought this book yet, go do it! 💛 

2️⃣  Gift from the Exit Five team

Exit Five has also been a big part of my career growth, and I just registered for their annual event, Drive. 

Last year I was a panelist, and this year I'm just excited to connect and reconnect IRL with all the best B2B marketing homies. 

If you haven't registered yet, go do it! 💛 


i will always be a fan of in-person connections, and these were both good reminders of why.

also, i love mail. anyone else wanna send me some mail?? :)

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Pranav Piyush

Natalie Taylor

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The Battle

Pranav Piyush

Natalie Taylor

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natalie Taylor's LinkedIn Performance

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