Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

His skill set and personality are well suited for a fast paced environment with a work hard - play hard culture. His passion is in the ground-up approach of building innovative products that solve a problem. His successes are in turning new ideas into launched products through building successful cross-functional teams and fostering a culture of design-driven product development.

"A beautiful garden requires a lot of water -- most of it in the form of perspiration", was an old Indian saying Nirav grew up with and till date abides by. His high energy and quick learning style enables him to hit the ground and size up problems rapidly. His colleagues would tell you that he’s a team player who maintains a positive attitude and outlook. He has the ability to stay focused in stressful situations and can be counted on when the going gets tough.

Nirav Chatterji  CES  1BillionSummit

Vegas. CES mode activated.

In town with the CreatorDB team (Mon 1/5 - Wed 1/7), bouncing between meetings, booths, and watching the creator economy explain itself on slot-machine logic. If you’re here too, let me know & let’s grab a drink or a bite.

Vegas as a 40 year-old new dad means early dinners, strong opinions on lighting, and zero interest in anything that starts after 9pm!

#CES2026 #CES

Nirav Chatterji 🔜 CES 🔜 1BillionSummit

VP & Head of Data Business, GTM (US) at CreatorDB

#CES2026 = my step count for the year. Done!
Voice = gone.
Brain = 47% buzzwords, 53% ideas I’m very excited about.

Now hopping over to the #1BillionFollowers Summit pretty excited for the shift from droids, hardware and hype to creators & community. Excited to meet more data-forward folks who care debating their CMO's about engagement, ROI, and proving creators aren’t just “nice to have.” They literally outperform Instagram ads.

There, I said it. Happy to back it up with data.

Sunday, Jan 11 is looking pretty open on my end. Coffee, hallway chat, or “wait how did we end up here?” meeting all welcome.
Hit me up.

#CES2026 was… a lot.

Like “my brain needs a software update” a lot.

So many cool products. So much new tech. And yes - everything had AI in it (even things that probably didn’t need it). But the tech nerd in me? Very much was in a candy store.

Huge shoutout to Noi Shoval and Klydo team - amazing people, beautiful booth, and a more beautifuller product (Excited to connect again soon!)

Christopher Carew for the CES pre-party invites.

Zoox for the autonomous rides.

Harrah's Hotel and Amenities for the hospitality & valet services.

Samarth Kejriwal for meeting me after 70 years! Or something like that!

Las Vegas Strip street promoters for the always exciting audio promotions.

And all the other random run-ins and conversations we had! 

Now off to recover… in a 15 hour flight. Next stop: #1BillionFollowers Summit. See you there habibi!

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The Battle

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