Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Mercoa

Mercoa enables any B2B platform to offer accounts payable/BillPay to their customers

Founder & CEO

Bill.com

Lead for Instant Transfer line of business: Grew TPV from $300M to $2B in one year.
Built embedded BillPay - Left to pursue this opportunity externally.

Payments Product Manager

Simplemnt

Bootstrapped an enterprise customer onboarding platform to $100k ARR

Co-Founder

Magento, an Adobe Company

Migrated Magento's 1000+ SI partners to the Adobe Partner ecosystem

Product Manager, Growth

Grew Magento Cloud from 20% of new revenue to 80% of all new revenue in one year

Business Operations & Strategy - Cloud

Talkdesk

Customer Success Manager

Gusto!

- Added $5M in annual revenue with a team of 8

SDR Team Lead

- Grew Inbound Sales team from 5 to 18 people 
- Increased close rate by 20% through experimentation

Inbound Sales Team Lead

Inbound Sales Representative

Root Systems, Inc

Raised venture capital from Plug & Play ventures for an AgTech IoT startup and launched pilots with several companies

Cisco Systems

Launched Cisco Project Marketplace to identify/retain top intern talent and reduce turn around time for full time offer letters

IT Analyst

Wolstein Entrepreneur Scholars at The Ohio State University

-Cofounded a capstone course for the Entrepreneurship minor at OSU to allow undergraduate Entrepreneurship minor students to put theory to practice and create viable businesses
     -Students are required to take a 2 semester long course with the 1st semester being held in a group study setting.  
     -The 2nd semester is a time for students to take their businesses and bring them to market while writing a thesis about the leadership experiences gained.
     -Completion of the capstone will earn a student a "Distinction in Entrepreneurship" on their diploma

-Responsible for:
  -Creating website for the Wolstein Scholars
  -Establishing the Wolstein brand across OSU campus as well as throughout Columbus 
  -Collaborating with other entrepreneurial groups to help grow Columbus' entrepreneurial network

Co-founder

FirstService PGP Valuation

-Aggregate data pertaining to commercial real estate in order to conduct cost approach, sales comparison approach, and income capitalization approach to value commercial real estate
-Created and edited appraisal reports meant for clients
-Clients include: Red Capital, Huntington bank, First National Bank, Fifth Third Bank, Key Bank

Valuation Intern

At Mercoa, we're on a mission to empower any B2B platform to offer accounts payable and bill pay services to their customers. 

I am passionate about learning, collaborating, and helping others in the fintech space. Feel free to reach out to me if you want to learn more about Mercoa, the accounts payable opportunity, or fintech trends.

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Pranav Piyush

Sai Arora

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